SWOT ANALYSIS Strengths • • • • •
Locals accustomed to tourists No civil wars Abundance of tourist attractions: beaches, mountain, parks Presence of a nightlife Quality of food
Weaknesses • • • • • •
Knowledge of the country is low Lack of infrastructure for certain aspects of tourism i.e. subways, Low promotional efforts Lack of money Lack of professionalism Limited knowledge of market potentials
Opportunities • • • • • • •
DNA testing Capitalizing on geography of the country Organic food Big potential among the American tourist market More affordable destination Potential to be competitive with popular tourist destinations in Africa, such as South Africa Increase in global travel
Threats • • • • •
Negative perception of other African Countries Political situation within and around the country Expensive flight tickets and visa requirements Development of other countries in Africa as tourist destinations Increased global influence and decrease of traditional Cameroonian lifestyle
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