April 12, 2012

ESTABLISHED 1921 April 12, 2012 Volume 90, Issue 41 Your Home. Your Voice. Your News.

Loyola Marymount University

www.laloyolan.com

‘Dedicated’ mathematics professor passes away

Students and faculty mourn the loss of Michael Grady, who began teaching at LMU in 1975.

By Kenzie O’Keefe Senior Editor

Kenzie O’Keefe | Loyolan

Imago exhibit highlights work of graduating studio arts majors Freshman animation majors Christopher Meinen (left) and Kristen Pileri examine a series of photos by Kelsey Fugere, a senior studio arts major. Fugere is one of the many artists whose work is featured in Imago, the 2012 senior thesis exhibition that is currently in the Thomas P. Kelly Jr. Student Art Gallery. To read A&E Editor Tierney Finster’s feature on the exhibit, see Page 9.

Michael D. Grady, professor and former chair of the LMU mathematics department, passed away on April 4 after a 16-month battle with pancreatic cancer. He was 65 years old.

Grady was known for his love of the St. Louis Cardinals, strong Catholic faith and his intense devotion to his lmu.edu students. His office Michael D. Grady hours resembled “a camping ground,” according to his friend and colleague, LMU Mathematics Professor Michael

See Grady | Page 3

Recent study reveals dependence on cell phones NEWS ANALYSIS Results indicate that 66 percent of Britons suffer from “nomophobia.”

By Jacob Stone News Intern

This past Monday, Facebook bought Instagram, a popular photo sharing application, for $1 billion in cash and stock. (See Managing Editor Michael Goldsholl’s “The least earthshattering $1 billion ever spent,”

Page 12). Presumably to swipe the young and upcoming talent while they can, Facebook even made the purchase before their initial public offering.

Though the pricey buyout of the company came as a surprise to many in the technology field, what’s apparent is how valued an application like Instagram has become. This is indicative of how modern culture is intensely focused on media and keeping in touch, which helps explain the recent increase of nomophobia.

According to a recent study conducted by SecurEnvoy, a mobile

security company, 66 percent of Britons fear being disconnected from their phone. This anxiety of being without a phone is termed “nomophobia” and is particularly relevant in such a technologicallyoriented world.

Additionally, the survey cited that 71 percent of women suffer more from the anxiety, compared to 61 percent of men. However, men compensate for this by being more likely to carry a second phone with them for back up.

This recent plague of nomophobia is not exclusive to the United Kingdom (UK), but seems almost omnipresent,

Nation registers record breaking temperatures NEWS ANALYSIS Temperature rise could lead to “extreme weather events” in the future.

By Casey Kidwell Asst. News Editor

March came in like a lamb and went out like a lion; that is, a very warm lion. According to a recent Associated Press (AP) article titled “It’s already been a very record-breaking hot year,” the first three and a half months of 2012 have given the United States a warm awakening. Across the

See Phones | Page 3

nation, “Records weren’t just broken, they were deep-fried,” wrote Seth Borenstein in the article.

March 2012 was one such month that obliterated temperature norms held in the past years, according to Borenstein. He revealed that this year, the lower 48 states experienced a March marked by temperatures 8.6 degrees above normal for this time of year. However, it is not only March whose temperatures hit the record books.

The article reported that as a whole, the first three months of the year were temperatures six degrees higher than average, according to

WHAT SENIORS SHOULD KNOW

See Weather | Page 4

Information from Yahoo.com, Accuweather.com and LMU environmental science professor John Dorsey.

Graphic: Joanie Payne | Loyolan

Index

Classifieds.............................4 Senior Editor Kenzie Opinion...............................6 O'Keefe gives those set A&E..................................9 to graduate tips on how to Business............................12 keep up with their Sports..............................16

Business, Page 12

even at LMU. “I know personally that if I leave my room or go somewhere without my phone, I feel almost naked,” said freshman film production major Tucker King.

In an interview with psychologist David Greenfield by Forbes on June 16, 2008, Greenfield says: “Constant and continual use of untethered devices produces chemical responses in the body similar to gambling. When compulsive gamblers win a hand, they are motivated to keep playing

finances.

The next issue of the Loyolan will be printed on April 16, 2012.

LIONS WELCOME NEW HEAD OF PRIDE Charity Elliott, new head coach of the LMU's women's basketball team, joins the community.

Sports, Page 16

News

April 12, 2012 Page 2

www.laloyolan.com

Photographer’s lens on life wins him recognition

Kyle Christy

Supporting himself as a photographer since 1998, Jon Rou is the first place winner in the CASE District VII 2012 Awards of Excellence.

11BURNING QUESTIONS with the University photographer

This issue, Human Resources Coordinator and Asst.

News Editor Brigette Scobas talks with award-winning University photographer Jon Rou about landing his job at LMU and his most memorable photo shoots.

With help from Rou’s creative director, Maureen Pacino, he looks at historical photography to gain inspiration. Old photos of John F. Kennedy in his office inspired Rou for the above picture of then-new President David W. Burcham, winning Rou a Merit Award from the Society of Publication Designers.

1. What propelled you into the field of photography?

I have a degree in broadcast journalism from the University of Florida.

I started working at the ABC affiliate in Gainesville, Florida. … The town had its first gay pride parade that I marched in, and I saw reporters and cameramen from the station and said ‘hello’ to them. I was doing weather on a part-time basis and was applying for the permanent position. I didn’t get called back [for the permanent job], but I am 90 percent sure it was because of the gay pride parade. … I wasn’t willing to be closeted to keep my job. … So, I moved to Atlanta and was going to work at Turner Broadcasting … [but] there was an opening at Emory University [where] I got promoted to photographer. So I’m kind of self-taught, basically.

2. How did you start shooting for the LMU Magazine?

I started freelancing for LMU the spring semester of 2009. There were over 200 applicants [for University photographer], and they narrowed it down to me and an L.A. Times photographer and had us come back to campus to do a shoot-out. … I got the job right as my colleagues were redesigning Vistas into LMU Magazine.

3. Can you describe the Gold award you received?

It’s given by the Council for the Advancement and Support of Education.

That basically is the organization for anyone that works in fundraising, alumni, marketing, publications or communications for a University. I won the [title of] best photographer in our district.

4. What was the most difficult LMU Magazine cover to shoot?

The surf club photo in the inaugural issue. It wasn’t so much difficult as it was serendipity. … I’m laying on the beach and am like, ‘All right guys, walk towards me like you own the ocean.’ It just so happened that it perfectly aligned on this one frame. … To recreate this would be really hard. … It’s so funny because I had so many kids come up to me and say, “This is one of the reasons why I seriously thought about coming here.” And I was like, “Are you kidding me? That’s the biggest compliment ever!” … That wasn’t going to be the cover story. But the photo came back and it was so powerful that they chose that. I felt very honored.

5. Who is the most interesting individual you’ve photographed?

The Dalai Lama and Michael Phelps. I did a portrait when the Dalai Lama first came to Emory’s campus. We had swat teams on the rooftops.

Michael Phelps was teaching a swim class at Emory, and I was hired to photograph all the little kids at the camp, but I told them that I would do the job if they would allow me to photograph a portrait of Michael. And that was right before the Olympics, and I was like, “He’s going to win some stuff.” It would be stupid of me to not try and get a portrait of him.

6. If you had the chance to photograph anything, what would you photograph?

David Beckham. I’d be pretty stoked for that photo. And nervous [laughs].

7. Is there something you would not photograph, even if someone paid you a million dollars?

Anything that harms an animal.

8. Have you ever regretted photographing something?

I wouldn’t say I regretted it, but I would say I had a hard time photographing students watching the Twin Towers fall during 9/11 when I was at Emory. I literally had to photograph students looking horrified. I had someone come up to me and say, “It is despicable that you are taking photographs.” That was really hard. … I wouldn’t have wanted to be photographed if I was in the opposite place.

9. If you had a mission statement for your life or work, what would it be?

Treat people how you want to be treated. I think that shows in my work, that I do have a reverence for someone allowing me to photograph them.

10. If your camera was taken away, what would you pick up instead?

A keyboard, or I would probably write because I can’t draw a stick figure. … I like to talk so I feel like that would be another extension.

11. What has been your favorite centennial year event this year and why?

The Human 100. I got everyone to plank. That was so awesome! [laughs]. I felt like God. To find out what Rou is dying to photograph, what surprises him the most, who he looks up to and much more, read the full interview at laloyolan.com.

Above is Santa Monica State Beach, which Rou photographed from the pier for the “Letter from L.A.” section of the Summer 2011 issue of LMU Magazine.

The Dalai Lama (top) and Michael Phelps are the most interesting individuals Rou has photographed, in his opinion.

All photos: Jon Rou

www.laloyolan.com

News

THE FACTS ON TAXES As the deadline to file tax returns approaches, the Loyolan provides some general information about the process in these 10 helpful tips.

1

This year’s deadline is April 17, 2012 by 11:59 pm. Typically, the tax return deadline is April 15, but the 15th falls on a Sunday this year and the 16th is Emancipation Day. While Emancipation day is a Washington, D.C. holiday only, according to federal law, D.C. holidays impact taxes like national holidays and as a result, the deadline has been extended two days.

2 3

If you are under 65, single and earn over $9,500 annually in gross income you need to file a 2011 tax return. Gross income includes wages, rent, goods, self-income, tips, etc.

4

If you need assistance, there are several options. The IRS offers live toll-free telephone assistance five days a week, Monday through Friday from 7 a.m. to 7 p.m. local time. Furthermore, Free Files is offered on the IRS website. Free Files includes free tax software in partnership with the IRS, such as TurboTax Freedom Edition and H & R Block’s Free File.

5 6

Even if you do not need to file a tax return, you may want to in order to claim a refund on wages withheld from employees, or because you may be eligible for tax credits.

7

Be sure to double check your social security number, income, bank account numbers, spelling, etc. By misspelling or misnumbering, your tax return will be delayed and/or invalid.

8

Current tax laws provide for a tax break if you are “dependent” on someone else for living expenses. If you are under 19 years of age, or a full-time student under the age of 24, you can qualify to be “dependent.”

Furthermore, you must be a Mexican, American or Canadian citizen. Thus, if you meet the qualifications, your parents or legal guardians can you claim you as dependent on their tax return in to get a tax break.

The rules are tricky, however. Check www.irs.gov

9 10

You may be eligible for a six-month extension. If you need an extension, try filing a Form 4868 (Application for Automatic Extension of Time To File U.S. Individual Income Tax Return). You can find the form on www.irs.gov

It’s quick, safe and convenient. According to the IRS’s website, 77 percent or 112 million people of people who filed for taxes last year did so electronically. In order to e-file, go to www.irs.gov/efile/

If you forget to do both, the tax return will be considered invalid, and can cause a significant delay.

If you are reading this and you have not filed taxes yet, you should make sure to file your tax returns as soon as possible, because the closer you get to the deadline, the more likely you are to make filing mistakes.

Information compiled by Asst. News Editor Jay Lee from the website of the Internal Revenue Service.

Graphic by: Dol-Anne Asiru | Loyolan

April 12, 2012 Page 3

People struggle with nomophobia Phones from Page 1

till they win again – no matter how much they lose in between.”

Dr. Satinder Gill, a staff psychologist at Student Psychological Services, said “People are growing up expecting that if I send an email, you’re going to get it immediately and respond to it. I think it’s an issue of immediacy.”

With a culture so immersed in communicative technology, a sense of entitlement and instant gratification accompany it. But there is also an inherent need for communication. “As humans, [we] need a sense of community, a sense of connection. That’s part of our livelihood, that’s part of what keeps us safe,” Gill added.

“Human beings are inherently communicators.

The devices that are emerging today are simply feeding a need that has been there since time,” said Dr. John Dionisio, a professor of computer science at LMU. Nomophobia is not widely recognized as a medical condition. The term was coined in 2008 and has yet to find a place in the Diagnostic and Statistical Manual of Mental Disorders or any substantial medical research. Yet a dense support network for nomophobia exists with several sites such as Nomophobia.com, offering

help for those that can’t go without their phone.”

Regardless, this is a society that has sustained this type of behavior. “It’s going to be tough to lose it,” said Dr. Dionisio, “People want to be heard.”

NOMOPHOBIA

AFFECTS:

61% men.

71%

women.

Information from SecurEnvoy Graphic: Joanie Payne | Loyolan

Grady remembered for devotion to LMU Grady from Page 1 Berg. “Kids gathered asking him question after question.”

Grady began his 37-year career at LMU in 1975 as a mathematics professor after earning his doctorate at the University of Utah. But LMU was not just a workplace for Grady. He taught his sons to drive in Hannon parking lot. He was at one of the most famous LMU basketball games in history in 1990, when Hank Gathers collapsed on the court and passed away on the way to the hospital.

He watched fireworks from the bluff on the Fourth of July with his kids and saw both of his sons, his wife and his daughter-in-law obtain degrees from LMU, according to his son, Ryan Grady (’04, M.A. ’10).

Suzanne Larson, the current chair of the math department, spoke of Grady’s devotion to LMU. “He was very dedicated to his students, the department and the University … [and] foremost to the students.

He was always thinking about what would be best for them. He was always willing to work with them and he welcomed them to his office. … The department was like a second home to him,” she said.

His son Ryan agreed. “His net was cast far wider than just our immediate family,” he said.

Grady’s commitment to this “second home” remained strong even in the final months of his battle with cancer. He taught a Calculus II (Math 132) class at LMU up until mid-February of this year.

“When he said farewell to

his class a few months back, it was all any of us could do to keep from breaking down.

The kids came up to hug him, and there were tears. Grady, however, was chipper and composed, and full of his usual good humor,” Berg said. “He always cared first … about what the other person might be experiencing or suffering from. He was without a doubt ‘a man for others’ as the Jesuits put it so well.”

Herbert Medina, LMU mathematics professor, took over Grady’s Calculus II class after he could no longer teach this semester due to his health.

“Dr. Grady’s commitment to LMU was unbelievable.

He cared so much about the University, the College of Science and Engineering and the mathematics department because he knew that their well-being, improvement and development would translate into positive things for our students,” said Medina.

This devotion to his students characterized Grady’s three successive terms as chair of the math department from 1993-2005.

“He set a fine example for all of us on the mathematics faculty, not that it was easy to match him, but his inspirational focus on the students certainly set the tone.

And this was never more evident than during his decade-plus at the helm as Chair: it was always about the students for him,” Berg said.

Senior mathematics major Megan Ly had a long and multifaceted relationship with Grady. Ly knew Grady when she was growing up as a friend of her mother’s. She then had him as a summer

orientation adviser before her freshman year at LMU. “He always put his students first. … Every time I was in the department, he’d always come and say ‘Hi, how are you’ and ask me questions about my life. He really wanted to know what was going on in my life and how I was doing,” Ly said. “He was very caring both with me personally and

all his students. Sometimes he’d even run out of his office when you passed by just to catch you.”

Grady is survived by his wife, Mary-Margaret, M.A. ’02; two sons, Sean ’01 and his wife Beth, and Ryan ’04, M.A. ’10 and his girlfriend,Crystal along with other family members.

According to University

President David W. Burcham, a service is planned for 9:30 a.m. on Saturday, April 14, in Sacred Heart Chapel. In lieu of flowers, Grady’s family has asked that donations be made to the Dr. Michael D. Grady Scholarship in Mathematics, Loyola Marymount University, 1 LMU Drive, University Hall Suite 2800, Los Angeles 90045-2659, Attn: Alma Vorst.

Ryan Grady

In February 2012, the Gradys had a family reunion at Dr. Michael Grady’s house in Westchester. From left to right: Ryan Grady, Sean Grady, Dr. Michael Grady, Mary-Margaret Grady, Adelyn Grady, Beth Grady, Crystal Galczak.

News

April 12, 2012 Page 4

www.laloyolan.com

2012 warm start is ‘beyond unbelievable’ Weather from Page 1 calculations by the National Oceanic and Atmospheric Administration.

These drastic changes in temperature are being experienced nationally, such as in Washington, D.C. According to The Weather Channel’s online totals for March, the record high for the month was 81 degrees Fahrenheit, while the average high was 56 degrees Fahrenheit – making for a warm month.

But, how has the greater Los Angeles area and LMU itself experienced these changes?

Dr. John Dorsey, associate professor in the Civil Engineering and Environmental Science Department, discussed this particular, unusual weather pattern. As far as the current issue, Dorsey said, “All the predictions [say] we’re going to have extreme weather events worldwide [in the coming years].”

What this means for Los Angeles is that “dry places, like us, may get even dryer. We’ll get more of these warm weather events, which are going to affect public health,” Dorsey said. This, he emphasized, could especially affect seniors or other students living off campus in smaller, confined spaces without air conditioning – or people who experience upper respiratory problems like asthma.

Not only are the warm weather events hindrances to some students’ health and safety, but smog can cause major problems in the Los Angeles area as well, according to Dorsey. Along with the high number of cars within

Employment

the city, smog takes part in making a negative contribution to the atmosphere.

Within our area, we have “warm air above our basin and a nice, cool ocean breeze coming in and this cooler air forms an aversion layer. The cooler air stays on the bottom, the warm air traps it. All the pollutants get trapped in there. Now the sun comes up, which is the solar energy that cooks it and around 10 a.m. you have that brown haze,” Dorsey said.

The thick, brown haze that is often visible to students walking to U-Hall, who look out off the bluff, can also pose a threat to people with respiratory problems. However, according to Dorsey, the recent developments and changes in the weather are not out of students’ reach.

While “students should be more worried about their kids and grandkids, since this is going to be going on for decades if not hundreds of years. [They] should get the word out and vote on bills and legislation pertaining to this issue,” Dorsey said.

Stronger conservation, reuse and recycling programs were also strongly encouraged by Dorsey, especially since water resources could potentially be the most severe of problems for L.A. This is where much of the conservation and reuse comes into play, as evidenced by the University, which reuses water to irrigate much of the greenery around campus, according to Dorsey.

2012 is only a quarter of the way over, and nationwide regions are already experiencing

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COME OUT TO ALMOST GOLF! Tri Delta’s Spring Philanthropy Event Benefiting St. Jude Children’s Hospital WHERE: LMU Sunken Gardens. WHEN: APRIL 22, 2012 11am-3pm Admission: $10. Make teams of 4 and play a fun off-course golfing game!

Food! DJ! Raffle! Photo booth!

And MORE! WHO’S YOUR CADDY? Purchase tickets from any Tri Delta. For more info email: dddphilanthropylmu@gmail. com

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TODAY!

temperatures that are “beyond unbelievable,” according to University of Victoria climate scientist Andrew Weaver in the aforementioned Associated Press article. March especially has been a notable example of this.

In the article, NASA top

climate scientist James Hansen said that the record-breaking temperatures in March are “[some] of the most stunning examples of evidence of global warming.”

Freshman environmental studies and dance double major

Genna BloomBecker thinks if this upward trend in temperatures continues, students will “start to put away the ‘this is so nice, it’s hot in February’ mentality and replace it with one of concern, which is what is necessary right now.”

Associated Press

Two bicyclists take in the March heat with a ride by the Washington Monument. Washington, D.C. was one such state that experienced record-breaking temperatures with a March average of 56 degrees Fahrenheit.

News

www.laloyolan.com

April 12, 2012 Page 5

LMU welcomes new Jesuits to faculty LMU has welcomed three new Jesuits to its campus in an effort to strengthen the University’s connection to its Jesuit heritage. The three new faculty members include Fr. Allan Figueroa Deck, S.J., Fr. Kenneth Rudnick, S.J. and Bagus Laksana, S.J. Deck will serve as the University’s Casassa Chair of Social Ethics in the theological studies department. Laksana will also be joining the theological studies department. Rudnick, who most recently served as the chaplain at Loyola Law School, will return to the Westchester campus to serve as a philosophy professor. Two additional Jesuits are also supposed to join the LMU community in the coming months.

LMU students in the running to travel to Africa Two LMU undergraduates are among the top 20 finalists in Chegg’s“Are you the ONE?”search for American students to send to Africa. The 20 finalists are slated to travel to Washington, D.C. to participate in the ONE Power Summit, after which, Chegg, in partnership with the antipoverty organization ONE, will select eight students to travel to a sub-Saharan nation to meet college-aged students, entrepreneurs, government officials and civic leaders.

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Leading Academic Departments Graduation set for April 13 The Leading Academic Departments will host it’s graduation tomorrow, April 13, from 9 – 11 a.m. in U-Hall ECC 1857. Leading Academic Departments is a program geared SKINceremonies CARE STUDIO towards supporting faculty who recently assumed the role of Department Chair. Participants in the program are afforded the opportunity to educate themselves about their new role through a series of interactive workshops facilitated by both internal andand external Facials, Peels, Waxing Bodyscholars.

Sugaring 50% LMU discount your first body sugaring service College of Business Administration adds Accounting Masters only: 310-562-8228 by appointment LMU’s College of Business Administration is introducing a Master of Science in Accounting www.tikitibu.net *** Local to LMU (MSA). Per legislation passed in October 2009, students who wish to become Certified Public Accountants (CPAs) in California must be afforded the opportunity to complete 150 credit hours. LMU’s B.S. in Accounting only requires 126 credit hours. LMU is introducing the new Masters program in an effort to offer students pursuing a B.S. in Accounting a chance to complete the necessary number of credit hours to achieve licensure in California.

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Campus-wide Passover Seder tonight LMU’s campus-wide Passover Seder will be held tonight in St. Rob’s Auditorium from 6 – 8 p.m. The annual event will include a traditional Passover meal and program that is open to all students, faculty and staff, though RSVPs are preferred.

April 10 - Von Der Ahe theft of an outdoor umbrella LMU departments received was reported to DPS. harassing emails directed at a student. LAPD was notified. April 1 - Foley Annex - DPS Officers observed a student April 8 - Burns Fine Arts urinating in public. Medical Center - A student accessed a attention was provided to the lab without authorization. student.

April 5 - Del Rey Parking Lot - Report of vandalism to a vehicle.

April 2 - U-Hall - A petty

tions were ordered.

March 30 - Tenderich Apts.

- A complaint was received regarding questionable Facebook postings.

port of a stolen table.

in need of medical attention.

March 26 - WHH Library March 23 - Malone - Five MacBook Pro stolen from the individuals on the rooftop Ballard Forum Video Kiosk. of Malone given a trespass warning and escorted off March 25 – DPS reported 17 campus.

March 29 - Foley Annex- An separate instances of intoxication with a need for medi- March 17 - Foley Annex intoxicated student entered - Intoxicated student used March 30 - WHH Library- A the Public Safety Office and cal attention. inappropriate language and student reported unaccompa- was in need of medical attenMarch 25 - Gersten Pavilion behavior while phoning and nied minors (non-students) tion. visiting the DPS office. throwing rocks at their event - Intoxicated student observed swimming in the pool, equipment. Trespass admoni- March 28 - Bird Nest - Re-

details

Opinion Student Editorials and Perspectives

April 12, 2012 Page 6

BOARD EDITORIAL

lmu

Board Editorals represent the voice of the Loyolan. They are written in collaboration by the Executive Editorial Board.

Michael Goldsholl Managing Editor

Adrien Jarvis Editor in Chief Brigette Scobas Human Resources Coordinator | Asst. News Editor

Kevin O’Keeffe Managing Editor

College bubble evades depreciation of print

I

t’s simple to say that print media is dying.

It’s even easier to sign onto Facebook, no matter one’s location. It might even take less time to snap a photo with your phone and edit it to intentionally make it appear to be from the Polaroid era. Since Facebook’s acquisition of Instagram for a whopping $1 billion (see Michael Goldsholl’s article, “The least earth-shattering $1 billion ever spent” on Page 12), it’s just as easy to do both at the same time. It was this purchase that made a twoyear-old company with 13 employees worth approximately $50 million more than arguably the most reputable news outlet in the country – the New York Times.

Having a reported market value of $941.26 million (as of Tuesday April 10, according to Google’s finance index), the New York Times Company is proving to be one of the most financially-viable news outlets in the nation, with a print lifespan that will likely last longer than five years from now. However, Facebook’s $1 billion purchase of the simplistic yet innovative photo-sharing application is exemplary of many things, one of which is the quicklydecreasing value of print media and the public’s infatuation with being ‘in’ and creating news itself rather than simply reading it on a piece of paper.

It has become a persistent debate of when print media will eventually die out, what its replacement will be and how that will generate revenue – but for news organizations, Instagram’s ‘value’ creates an even more visible shift away from print journalism. The Loyolan sees a difference between the future

impact it will have on news organizations and college newspapers.

University newspapers have the luxury of being a specialized publication. Students can thumb through them while walking around campus or solve the Sudokus and/or crosswords during lulls at their work-study jobs or during long lectures. College newspapers’ lifespan might not be forever, but they will certainly outlast most large-scale print publications.

Although the Loyolan itself can recognize that there could ultimately be a transition from paper to web at some point in time – right now and within the immediate future, the Loyolan and other college newspapers are able to be preserved in their print forms to one extent or another.

In the April 9 Small Business Trends article “Crazy Valuations: Instagram deal worth more than the New York Times,” Anita Campbell writes, “Of course, the two valuations are not exactly apples to apples – but similar enough to marvel over.” While Instagram and the New York Times may differ in their use, the growth in popularity of the former and the decrease in necessity for the latter are representative of the public’s focus becoming more individualistic and centered on aggregating forms of news on its own (citizen-journalism) instead of relying on a news source to provide content.

Regardless of what the future holds for print journalism – national and collegiate – the Loyolan is truly grateful that the administration and community provide us with the widespread support to remain in a rapidly expiring format.

www.laloyolan.com

Letter to the Editor

Re: “LMU hires Charity Elliot as next women’s basketball head coach” (published online, April 3, 2012)

Dear Editor, Our grandniece was a member of LMU’s women’s basketball team from 1996 to 2001. We have been supporters, financially and attendance wise, of LMU women’s basketball, attending every home game and almost every away game in California, over the past 18 years. As a result, the coaches, current and past players and their families became and continue to be our friends.

Following Coach Wilhoit’s dismissal, there wasn’t one person with whom we spoke, including numerous players and their parents as well as three other Division I coaches, who did not expect or hope that Lynn Flanagan would be the next head coach. She had aspirations of becoming LMU’s head coach, and dedicated 25 continuous years to LMU as a player (an LMU Hall of Famer) and as a coach. Coach Flanagan’s dedication to the players and LMU women’s basketball – not the head coach or the athletic department – has been the cornerstone of LMU’s women’s basketball. The majority of the players, and many of their parents, will confirm that Coach Flanagan was a primary factor in their committing to LMU and that she was the catalyst that kept so many of them going during many difficult times.

What direction is LMU going as an educational institution when its athletic department chooses to ignore such dedication and loyalty? What is LMU teaching our young women about the rewards of commitment? Talk to present and past players and their parents about Coach Flanagan and the events leading up to the changes in women’s basketball.

What other person in the existence of all of LMU’s athletic program can compare to Coach Flanagan’s long term dedication to the education of young women. She deserved a chance. Shame on you, LMU! Donald and Elaine Miyagi Los Angeles, CA

We’d Like To Hear From You: Loyolan Letters Policy Letters@theloyolan.com The Loyolan welcomes letters to the editor. All submissions must include the author’s first and last name, phone number, e-mail address and year in school or relation to the University (i.e. alumnus, professor, etc.). Submissions should be typed and no more than 300 words.

Your boss wants your Facebook password

W

hile Facebook’s timeline feature has been met with mixed emotions from users, two big thumbs up go to the social networking site for stating they will protect your right to privacy, no matter what. Recently, there has been a recent influx of reports from across the nation of certain employers demanding Facebook login nformation Over a Glass ifrom potenBy Amanda Kotch tial employees.

Opinion Intern Regardless of their reasonings, businesses should not have access to their workers’ Facebook passwords.

On March 23, Facebook’s Chief Privacy Officer for Policy Erin Egan addressed the issue on the site’s privacy page, stating this problematic practice “undermines the privacy expectations and the security of both the user and the user’s friends. It also potentially exposes the employer who seeks this access to unanticipated legal liability.”

One may be skeptical about companies cyber-stalking their workers at all. The information provided on a person’s “about” page is not likely to give you a comprehensive, accurate view of the individual. But unless you enable the privacy feature and choose to block access to your profile and pictures, your Facebook page is on display for the world to see, and is consequently fair game if your boss decides to take an outsider’s look.

However, demanding login access to

an employee’s account will prove far more damaging than the clear invasion of privacy it poses. For starters, it’s not clear how legal the practice even is.

According to a March 21 post “Can Job Applicants Be Asked For Facebook Passwords?” by Sam Favate of the Wall Street Journal’s Law Blog, “Giving someone your Facebook login information is a violation of the site’s terms of service, and the Department of Justice considers it a federal crime to enter social media sites in violation of terms of service.” Legally, an employer pressuring an applicant for this information would be considered guilty of coercion, according to law professor Lori Andrews, who specializes in Internet privacy at Illinois Institute of Technology Chicago.

Asking for access to this information is equivalent to asking about sexual orientation, marital status or religious views, all of which are illegal to ask about during a job interview, and all of which could lead to discrimination in the hiring process.

By surrenduring this information to potential employers, individuals risk subjecting themselves to personal biases of interviewers without any possible means of defense.

On the American Civil Liberties Union (ACLU) website, a blog post from March 20 titled “Your Facebook Password Should Be None of Your Boss’ Business,” ACLU attorney Catherine Crump states, “It’s an invasion of privacy for private employers to insist on looking at people’s private Facebook pages as a condition of employment or consideration in an application process …

You’d be appalled if your employer insisted on opening up your postal

mail to see if there was anything of interest inside. It’s equally out of bounds for an employer to go on a fishing expedition through a person’s private social media account.”

Requiring access to Facebook passwords is bad business. It sends the message that companies have no current knowledge of what social media is meant to be about, and it gives the appearance of incompetence when it comes to successfully and virtuously hiring employees.

Senators Charles Schumer of New York and Richard Blumenthal of Connecticut released a statement calling for Attorney General Eric Holder to investigate the legality of the practice. Senator Schumer is quoted as stating, “In an age where more and more of our personal information – and our private social interactions – are online, it is vital that all individuals be allowed to determine for themselves what personal information they want to make public and protect personal information from their would-be employers.

This is especially important during the job-seeking process, when all the power is on one side of the fence,” according to the March 26 New York Magazine article “Senators Call for Investigation Into Employers Demanding Facebook Logins” by Brett Smiley.

Then, there is the question of what happens to the applicant’s password after his or her account has been accessed. There don’t seem to be regulations for employers to discard the information. Even so, it is not uncommon that the login information to one’s Facebook page be the same as that for email or other online accounts. Handing out a password for one account could grant

Jackson Turcotte | Loyolan

unwelcome access to many others.

Illinois and Maryland politicians have already begun to consider legislation which would forbid employers from asking for this information from potential employees. This is an issue that goes further than sloppy snapshots or cursing in comments.

Life rooted in technology and life rooted in the “real world” often blurs together. “The same standards of privacy that we expect offline in the

real world should apply online in our digital lives as well,” according to the ACLU. Intrusive employers need to grant more personal respect to potential employees, and boundaries must be put into place to protect life, liberty and the pursuit of Facebook privacy.

This is the opinion of Amanda Kotch, a sophomore art history major from Huntington Beach, Calif. Please send comments to akotch@theloyolan.com.

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Opinion

April 12, 2012 Page 7

The link between hunger and obesity

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s ingle parent of four who works minimum wage faces a difficult choice when he or she goes to the grocery store. Should the remaining food stamps be used to buy brown rice, spinach and milk, or a liter of Coke, three bags of chips and chocolate chip cookies? The question the parent faces is how he or she Till the AM should ration

By Anna-Michelle money while still providing Escher for the family Asst. Opinion Editor in the healthiest way. While the parent may want to choose healthier options, the availability of healthy food is very limited.

Unfortunately, this scenario is all too common and people are constantly making unhealthy choices because they are the most financially viable ones. Nutritious food, such as whole grains, green vegetables, fruits and lean meats are more expensive and harder to attain than fast food, candy and soda. It seems that healthy food has become an elitist privilege and nutritious food is reserved only for those who can afford it. On the other hand, those who can’t afford it only have the option of consuming unhealthy food.

What needs to be realized is the connection between obesity and hunger: They are not opposites. It is not only this junk food, healthy food paradox that perpetuates childhood obesity and hunger.

Rather, these two issues are both results of the unhealthy American lifestyle that most of us buy into without realizing its dangers.

Obesity has become the result of recent evolutions in the American

of playing outside, as well as the expansion of fast food chains.

Because of this, nearly one in three children is obese.

The increased obesity rates considered, the Feeding America

ness. Furthermore, physical education programs are being cut from schools and the fast food industry is constantly expanding. Obesity is connected to poverty – and therefore hunger – because of these

Photos: Creative Commons | Graphic: Nadine Jenson

lifestyle. The efforts of “Let’s Move!”

First Lady Michelle Obama’s philanthropic initiative, aims to show how the modern American lifestyle has contributed to the obesity epidemic, especially in how children have become affected. Her organization also works to decrease childhood obesity and promote health through awareness in schools.

According to the “Let’s Move!” website, in the past 30 years, obesity rates have tripled due to physical education programs being cut in schools, more frequent engagement in TV and video games instead

website explains that “over 16 million children lived in food insecure households in 2010.” To be food insecure is to not have regular access to food and to be in fear of hunger or starvation. These statistics just don’t make sense when paralleled with the fact that onethird of U.S. children are overweight. While part of the problem can surely be attributed to the way fast food and junk food are marketed to the entirety of American children, both rich and poor, the problem is primarily in the American lifestyle of general lazi-

aspects of our society. A child can be both obese and food insecure, and this fact exemplifies how incredibly unhealthy our society is as a whole.

What needs to happen is for people to gain awareness about America’s food consumption and to support the efforts that stand against childhood obesity and hunger. We as college students should take caution with the way we treat our bodies as well as how we support fast food brands. We are not children, but we are still susceptible to the dangers that naturally result from what has become the standard of

the way Americans purchase and consume different types of food.

An obese child cannot be blamed for being overweight. Children are not born with an innate craving for unhealthy food; many of them simply have no choice because unhealthy food is all their families can afford. Commercial culture does affect the eating habits of children, so marketing is also to blame in the larger scheme of America’s obesity problem.

Organizations like Commercial Free Childhood have proposed measures to stop billboards (like posters advertising McDonald’s) on school buses. This non-profit believes that “the commercialization of childhood is the link between many of the most serious problems facing children. When kids are exposed to the demise of commercial culture, their health is threatened.” It has gotten to the point where a child can be in a state of obesity and hunger at the same time. Overexposure to junk food teaches people that eating unhealthily is normal, and therefore OK. However, this marketing is just another component of the American lifestyle that has become a contribution to the link between poverty, childhood obesity and hunger.

Hopefully, with the current efforts to promote child health awareness, such as the “Let’s Move!” program, the single parent will choose the brown rice, milk and spinach over the chips, soda and cookies while feeling financially secure in doing so.

This is the opinion of Anna-Michelle Escher, a junior communication studies major from Stanford, Calif. Please send comments to aescher@theloyolan.com.

Opinion

April 12, 2012 Page 8

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Integrity over grades

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heating has become an epidemic. Many do it, but few are ashamed about it. It’s a rough world and when so many people around us cheat, it’s hard to not succumb to the pressure.

But what does one gain in the long run, aside from the mere illusion of competence?

A study conducted from 2008 to 2011 by Donald Run ‘n Tell Dat M c C a b e , a Rutgers

By Kim Tran University Opinion Editor Business School professor, found that two-thirds of undergraduate college students admit to cheating on tests, homework and assignments. A 2009 study in the journal “Ethics & Behavior” found that nearly 82 percent of college alumni admitted to engaging in some form of cheating as undergraduates. This has to be addressed.

But when so many of one’s peers are cheating, what happens to the value of an A? It doesn’t necessarily mean that you’ve mastered anything. But is it essential to a college admission? A graduate school admission? A job? Perhaps. Using grades as a measure of a student’s worth has put learning on the backburner and makes achievement the priority. Middlebury College psychology professor Augustus Jordan led a 2005 study on the motivation to cheat and published his findings in the journal “Ethics & Behavior.”

He found that “as intrinsic motivation for a course drops, and/or as extrinsic motivation rises, cheating goes up. … The less a topic matters

Amanda Horvath

Sophomore Film production major

to a person, or the more they are participating in it for instrumental reasons, the higher the risk for cheating.” It seems that students are increasingly more concerned about the end result rather than the actual learning process. What matters nowadays is your degree and where you got it, not how.

When the goal is so easily attainable by cheating, why do the work?

It is not always just an issue of large workloads, but laziness as well.

Laziness isn’t the only problem, though. Students cheat to keep up. School is an ongoing cycle of competitiveness in which students feel the need to cheat, continuously raising the bar. The March 27 New York Times article by Jenny Anderson, “SAT and ACT to Tighten Rules After Cheating Scandal,” reported that the SAT college admittance exam faced a scandal where high-scoring students used fake IDs to take tests for others in exchange for ridiculous amounts of money ($500 to $3600). And in the midst of all of these undeserved scores, even students with exceptional scores are being denied admission to schools in which they exceed the average.

Cheating is slowly chipping away at society’s ability to foster potential and competence.

Yet, it happens so frequently.

The stigma of cheating has become a desensitized practice. It’s contagious. If everyone else does it, why can’t I? In fact, why shouldn’t I? When so many people around us are cheating and the class’ grading curve increases as a result, honesty becomes hard to maintain.

As society increasingly measures people by their quantifiable accomplishments, such as test scores and

“Not necessarily fraternities and sororities, but definitely something because there’s no social scene here.”

grades, dishonesty seems like a logical path to success.

But this attitude isn’t confined to academia. Cheating is prevalent in the workforce as well. A 2009 survey by the Josephson Institute of Ethics found that people who cheat in high school are three times more likely to lie to a customer or inflate an insurance claim compared with those who never cheated. They are also more than twice as likely to “conceal or distort information when communicating with their boss … and one-and-a-half-times more likely to cheat on their taxes.”

When there is such a high return for cutting corners, it’s hard to stay away, especially when your peers are doing the same.

How does one choose morality in the midst of such competition? When should you just join them because you can’t beat them?

Perhaps joining is the most viable answer.

But is that really how we want our society to act? Absolutely not.

Getting ahead is not worth anything if you don’t possess the competence or dignity to deserve it.

According to a June 2011 American Psychological Association (APA) feature “Beat the cheat” by Amy Novotney, “Students who are more motivated than their peers by performance are more likely to cheat.”

What this means is that our future doctors and lawyers could be some of the biggest culprits, and that’s a scary thought. The difficulty in combating this problem is that it requires a collective consciousness for a majority of students to preserve their integrity in order to set society back on the right track.

Loyola Marymount University

Loyolan Staff

This is the opinion of Kim Tran, a sophomore marketing and communication studies double major from San Jose, Calif. Please send comments to ktran@theloyolan.com.

Camille Jiménez Junior

“No. As a Jesuit school we should be focusing more on creating more service organizations.”

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“Maybe, so that way they are all in smaller sizes.”

Esmeralda Villalpando Junior

Communication studies major

Mathematics major

“I’m neutral, because [of ] the fact that we don’t have housing for them.”

“I do. LMU would benefit by having a bigger social scene.”

Johnathan Robinson

Nick Lehrhoff

Screenwriting major

Biology major

Sophomore

Adrien Jarvis Michael Goldsholl Kevin O’Keeffe Brigette Scobas Margo Jasukaitis Kenzie O’Keefe Laura Riparbelli John Wilkinson Zaneta Pereira Casey Kidwell Jay Lee Brigette Scobas Jacob Stone Audrey Valli Kim Tran Joseph Demes Anna-Michelle Escher Amanda Kotch Tierney Finster Christopher James Raeesah Reese Jackson Souza Nathan Dines Dan Raffety Cruz Quinonez Hailey Hannan Lexi Jackson Emma Movsesian Chanel Mucci Lucy Olson Emily Rome Emily Wallace Jenny Yu Dol-Anne Asiru Alberto Gonzalez Nadine Jenson Joanie Payne Jackson Turcotte Kellie Rowan Parker Stateman Devin Sixt Leslie Irwin Weston Finfer Andrew Bentley Ian Lecklitner Kasey Eggert Kirsten Dornbush Jennifer Bruner Michael Giuntini Harrison Geron Amber Yin Isabella Cunningham Brianna Schachtell Anthony Peres Olivia Casper Andrew Sabatine Tom Nelson

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Art Feature

By Tierney Finster A&E Editor

I

n biology, Imago is the final stage of an insect’s development – a signal that its metamorphosis is complete. Although it’s certainly not final, the artistic development of 19 LMU students is currently on display in Imago, the 2012 senior thesis exhibition hosted at the Thomas P. Kelly Jr. Student Art Gallery.

Imago opened with a reception last night and will run in the gallery until May 6. The exhibition features the work of all graduating studio arts majors and is comprised of a variety of mediums, including photography, painting, print making, mixed media and installation pieces. The show does not have a declared theme or unified message, but much of the artwork does feel connected by certain qualities of reflection, uncertainty and movement. Perhaps the ambiguity in the pieces is reflective of the liminal position of the artists who have created them – graduating seniors who are leaving LMU to enter the professional art world.

According to Imago artist Nick Fadely, “The show is the culmination of our time at LMU. You’re supposed to have found your voice as an artist, and this show is a first step in trying to work in a style that you think you might pursue a career in.”

Fadely initially had an interest in studying engineering, but after a private tour with Professor and Art Department Co-Chair Teresa Munoz on Preview Day before the start of his freshman year, he knew that he wanted to explore art. For Imago, he created a series of sublime paintings called “Inherently Inexplicable,” which portrays the intersection of the human experience of true beauty with the frustration that stems from that moment’s inexplicable nature.

“I didn’t want to work in a traditional way, and I was really interested in existential philosophy and the human crisis. That’s what my work revolves around,” Fadely explained. “‘Inherently Inexplicable’ deals with what is a very human problem: the inability to perfectly describe beauty. There are moments in our lives that we are never going to be able to relive or communicate to others, simply because they’re so beautiful and wonderful. I think that frustration drives me as an artist, and is also at the crux of a lot of human issues.”

As a painter and drawer, it seems obvious that Fadely privileges image in his attempt to process the human experience.

However, this choice also seems to stem from the ineffectiveness of arbitrary language.

“The fact is that language is a semiotic science of signs and symbols, and it doesn’t perfectly capture our emotions and experiences.

These figures [in his paintings] go through that inability to express their experience of natural beauty.

Since we as humans are social beings, I think that in itself can be terrifying at times, being unable to use words to explain what you’re experiencing to yourself or other people,” Fadely said.

Fadely’s work highlights process, both his own artistic process and the mental applications of his agonizing subjects. While his colleague and fellow Imago participant Erin Mallea considers the process behind her “Memento Series” to be “on the best parts of her experience,” its collection of resin

Abbey Nelson | Loyolan

Erin Mallea (left) explains her latest series, titled“Memento Series,” to an art patron.“I wasn’t quite sure where I wanted to go with the project, but I really liked how the objects relate to each individual’s personal history,”said Mallea.

Abbey Nelson | Loyolan

Tom Neiber, a senior theatre arts major, studies a piece from Arielle Saturne’s collection.The 19 artists featured worked on their projects throughout this semester under the guidance of Art and Art History Professor Fr. Michael Tang.

Kenzie O’Keefe | Loyolan

Nick Fadley’s series, “Inherently Inexplicable,” explores existentialist philosophy. “[Fadley’s] work (above) reminded me of Egon Schiele [a Holocaust painter],” said sophomore art major Austyn Delugo. “I found it disturbing yet beautiful at the same time.”

April 12, 2012 Page 9

and found objects and small-scale paintings and drawings evoke feelings of permanence and transference. In fact, Mallea refers to the pieces of the series as a type of crafted “artifacts” based on the most valued personal objects of people she spoke to over the course of several months.

“I began by asking different people what their meaningful personal objects were. I wasn’t quite sure where I wanted to go with the project, but I really liked how the objects relate to each individual’s personal history, and how people understand these concrete things in relationship to their own lives,” Mallea said. According to the Imago press release, Mallea’s work “oscillates between the metaphysical relic and historical artifact,” and by making certain things seem older, Mallea’s series feels like a personal museum of consciousness and memory.

Mallea believes that the art history courses she took at LMU have played a pivotal role in shaping her as an artist over the course of the last four years.

She explained that, “taking a lot of art history classes helped me expand my understanding of a lot of different dialogues in art and kind of pointed me to what I’m most attracted to and why. I liked the idea of artifacts and abandoned things for some time, but the classes at LMU have helped me develop those things further and draw upon larger contexts.”

Whereas Mallea’s pieces represent how concrete objects recognizable forms and tokens can reflect the more fluid thoughts and associations of an individual, Sarah Martin’s series (still untitled) calls upon basic shape and color to “communicate something profound.” Her pieces are clearly rooted in the abstract expressionist techniques of painters like Mark Rothko, her favorite artist, and suggest movement in their juxtaposition of squares, lines and collograph pieces.

“One of my professors has described my style as ‘whimsical.’ I think I agree with that, because I try to get at emotions and feelings more than anything tangible. It’s an emotion that’s fleeting, hard to pinpoint,” Martin explained. “I really like art that you can look at for a long time and get something new out of. There’s something profound about it, you can’t really put words to it.”

Martin, who took her first art class as a sophomore at LMU, is very interested in art as an attempt to understand one’s self and one’s pain.

She described how “everyone is constantly trying to cheer themselves up and be OK, and I think that’s why I love art so much. You can’t put everything into words.

Artists have experienced something in their lives that pushes them to create, in order to work through whatever their experiences have been and this is that.”

Art and Art History Professor Fr. Michael Tang, who advised the show’s artists in a series of oncea-week meetings, noted that this show has the largest number of seniors participating in a senior thesis show in LMU history. He called the Imago artists “the most organized group ever,” and referred to the work as “some of the most diverse and sophisticated, as well as conceptually cogent, that I have seen in a long time.”

To check out Fadley, Mallea and Martin’s work, as well as the creations of the 16 other participating artists, visit the Thomas P. Kelly Jr. Student Art Gallery through May 6.

April 12, 2012 Page 10

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Sushi restaurant asks diners ‘How Do You Roll?’

Food Review

T

here are so many ways one can compare a sushi roll to a burrito. There’s rice, vegetables, protein and the whole meal is packed into a wrap.

And now, sushi can be customized like one would create a burrito at Chipotle Mexican Grill.

As a sushi Run ‘n Tell Dat e n t h u s i a s t

By Kim Tran (who doesn’t Opinion Editor eat raw fish), I had to try How Do You Roll (HDYR)? when it recently opened on Lincoln Boulevard in Marina del Rey. Everyone is talking about it. You can customize your sushi, and who doesn’t want that kind of power?

Last Monday, fellow San Jose native and sushi lover, a senior psychology major, Cody Tyson and I made our way to the swanky restaurant. It was quite hip looking, the walls are painted a bright neon green, juxtaposed against a bright orange.

The restaurant was clean and incredibly reminiscent of Chipotle, as the left side was sectioned off to create an area for a line, and the bulk of the restaurant was filled with smaller tables.

A condiment bar was also off to the right side.

The HDYR? process begins with the choice b e t w e e n traditional seaweed or a soy wrap and white or brown rice.

You can then select three vegetables from a

plethora of choices, ranging from the traditional avocado and cucumber to the more eccentric jalapenos and strawberries.

The next station offers meats that include raw tuna, shrimp, crab and, my personal favorite, unagi (eel). Finally, you can top it off with an array of sauces and toppings.

I went with traditional seaweed with brown rice, and filled it with avocado, cucumber, tofu skin and unagi, topped off with unagi sauce and crunchy tempura pieces to balance out the healthiness of the brown rice.

It was pretty cool to see the sushi made in front of me as I customized it, but honestly I could definitely do without it. Everything was already premade and left in little containers at the bar. While I don’t know what the process is at regular sushi restaurants, and it could very well be the same, I think I’d rather not know, as the ingredients seemed to be sitting there all day.

At least at Chipotle, the ingredients that are supposed to be warm are kept warm. Seafood and vegetables are not the same, and the fact that they were out in the open together wasn’t appetizing.

However, the service was great, with my food coming out much faster than it normally would at a regular restaurant, and the employees were really friendly, offering their opinions to aid me in my indecisiveness (which is probably why I decided to get the miso soup as well).

But that was a mistake. It was basically just broth with a few pieces of tofu and seaweed floating around. Not at all comparable to the usual miso you would find at a sit-down

Stumped? Check out the answers for this week’s puzzle on laloyolan.com.

restaurant.

The sushi, however, was decent. The brown rice was nicely cooked and textured, though the roll could have had more meat, as mine was mostly filled with vegetables.

The marinated tofu skin was different, but nicely flavored.

The unagi was as good as you’d find anywhere, fluffy and flaky.

I also thought the unagi sauce was tasty and sweet, yet not overpowering.

Cody took a more adventurous route when he went back for a second roll where he added strawberries. According to the

employees, people love fruit in their sushi. The outcome wasn’t too spectacular. He enjoyed the strawberries, stating that they “have a nice aftertaste that lingers,” but didn’t think they were anything special.

The mochi was the best part of the meal. There was a large selection of flavors t o

choose from including mango, coffee, green tea, vanilla and chocolate, and for $3 you get two (which in my mind is a ripoff, but I digress).

Being the most indecisive people on earth, Cody and I couldn’t decide on two flavors, so after a few minutes of debating, they just agreed to let us have a third for free. We settled on

green tea, mango and coffee.

The mango and coffee were nice and refreshing, a perfectly light dessert of ice cream wrapped in a layer of nicely textured, chewy mochi, while the green tea disappointed with a lack of flavor.

Overall, the experience was a good one. HDYR? may not be the place for a sophisticated group outing, but it is perfect for anyone who wants quick sushi that isn’t pre-packaged, and for people who like to customize their rolls. The choices are extensive and there’s room for a lot of experimentation for about $9, which isn’t bad for sushi.

And if you buy 10 rolls you get one free with a frequent roller card. Plus, the service is great.

And who doesn’t like free mochi?

This is the opinion of Kim Tran, a sophomore marketing and communication studies double major from San Jose, Calif. Please send comments to ktran@theloyolan.com.

Photos: Flickr Creative Commons

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April 12, 2012 Page 11

Keep it smart and simple No carbon copies allowed

J

ust recently, I received a message from a friend asking me to make a skull cut-out shirt for her to wear to Coachella Valley Music and Arts Annual Festival. I told her I would love to, then I began to wonder what I would wear to Coachella. . A similar outfit problem occurred about two weeks ago when I went to Beyond Wonderland. The truth is, it was quite difficult to dress up for a festival when my closet was filled with dark and gloomy clothes.

Like an amateur, I even searched on Google for inspiration. Sadly, I did have bunny ears, furAesthetics not ry boots or the feminine

By Ryan Meng legs to wear super-short shorts. I certainly do not Staff Writer have the abs to just rock it out half-naked. In the end, I just gave up and chose to wear shorts and a tank top – it was 50 degrees that day and it rained until three in the morning.

Even though “anything” should really be the only dress code for music festivals, not all of us have the courage to do that (or have the body to wear nothing). After observing and asking people what they wear to festivals, I have come up with some strategies.

Weather Firstly, do what your mom warned you to do everyday before you left for school: Check the weather. The usual attire for a festival is shorts and a tank top, so if that day turns out to be rainy and cold, you’re pretty much stuck.

Even though it may not be pleasant to bring a jacket, I would still recommend it. After all, if you don’t end up wearing it, it creates a great place to sit. Next, pick out a colorful or graphic short sleeve or tank top. It’s a bad idea for anyone to wear a long-sleeve shirt to a concert, as it gets extremely hot when you’re packed like sardines reaching for the stage. Similarly to

your top, you don’t want to wear uncomfortable pants. Remember you are going to be jumping around for three hours and walking for a very long time. I would not completely cross out jeans, but make sure they’re going to be breathable and comfortable. The best option would probably still be shorts. Don’t go bland on these – consider cut jean shorts, neon pants and tie-dye pants. In general, for your attire, be bold with what you choose.

This is your chance to wear whatever you’ve kept hidden because it was too daring to wear in public.

Accessories Next, add some accessories for all parts of the Coachella Festival like neon sunglasses for day events, PLUR (Peace, Love, Unity, Respect) bracelets for raves or indie bracelets for the Pitchfork Music Festival. Considering most music festivals involve very few pieces of clothing, accessories become huge fashion statements. If you like to wear necklaces or long earrings, I would avoid them for musical festivals. They may be chic, but they would not be if they are slapping you everywhere while you are dancing. For shoes, pick out something jazzy. Stay away from anything expensive, made of leather or light colored, because most music festivals either involve mud or spilled drinks. For stylish accessories, check on websites like ASOS.com, or UrbanOutfitters.com for the festivity style it promotes. Another place you can check out are the kiosks set along the sides of Santa Monica Pier.

To be frank, dressing up for a music festival as a guy is sort of hard. There are not that many choices from the already-limited guys’ outfits. However, when you are dressing up for music festivals, remember this: Music festivals may not be about what you wear, but they sure are not the place to be scared of what you wear.

This is the opinion of Ryan Meng, a freshman communication studies major from Taipei, Taiwan.

Please send comments to tfinster@theloyolan.com.

I

find it peculiar that the first question I encounter when I inform people that I’m attending Coachella Valley Music and Arts Annual Festival is roughly along the lines of: Do you know what you’re wearing yet?

One would assume the line-up would arouse the most curiosity, or maybe even the lodging and transportation.

But no, surprisingly, this is the question that I’ve been asked most frequently. The fashion emphasis at A Peace of Coachella is nothing new, and there is Mind nothing wrong with a

By Erin Deason little artistic repreContributer sentation of oneself through clothing.

However, it’s worrisome to me that to some, it holds a greater emphasis than the music itself. And what about the extensive “Coachella” and “festival” events and lines that stores launch during this time of the year? Coachella has become another vehicle of consumerism for the fashion industry, exploited by those attending to make a fashion “statement” (and I use this term loosely) as opposed to those going primarily for the music. However, considering this emphasis on fashion isn’t dissipating anytime soon, here are some options to avoid being just another carbon copy frolicking about Indio this weekend and next.

Shop Thrift Stores The possibility that you’ll end up dressed like 200 other festivalgoers is slim to none if you try vintage shopping as opposed to shopping a “festival” line that has conveniently

launched two weeks prior to Coachella. I enjoy sifting through the Melrose flea market (Melrose Trading Post) that occurs every Sunday from 9 a.m. to 5 p.m. However, the store Wasteland – which has three Los Angeles locations on Melrose Avenue, 4th Street in Santa Monica and Ventura Boulevard in Studio City – is a slightly pricier option with some good finds.

Be wary of the labels they offer aside from the vintage section, because sadly, a little research led me to discover that Wasteland has jumped on the Coachella-line bandwagon.

Make Your Own Accessories Even for the less crafty folk, many accessories are relatively simple to make by hand. Most arts and craft stores have the basic materials to make modestly priced jewelry. You can buy beads, feathers or pendants from various places - as well as work with what you already own - to combine the materials for unique statements.

If time is of the essence, Etsy.com has jewelry by individual aspiring artists (as well as hand-made and vintage clothing and accessories). You just have to explore the website a little.

Be Frugal Reject shopping and work with what you already own. Chances are your current style is most suitable to yourself, not what any other store deems “festival” attire. Just remember to accommodate the weather, especially those weekend-one goers, as I’m pretty sure the “festival” clothing lines didn’t anticipate the potential rain this Friday.

This is the opinion of Erin Deason, a sophomore English major from Palos Verdes, Calif. Please send comments to tfinster@ theloyolan.com.

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Business & Technology

Corporate culture, personal finance and technological innovation

April 12, 2012 Page 12

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The least earth-shattering $1 billion ever spent Instagram’s potential may not be as extensive as its hefty pricetag.

T

he first time I heard B.o.B.’s song “Airplanes” featuring Hayley Williams of Paramore, I knew I had come across a gem. It was a near-perfectly composed song – the crux of it a simple metaphor and message, all proliferating out of the vocal cords of two talented musicians.

Naturally, the song was on rePot of Gold peat on my

By Michael Goldsholl iTunes acManaging Editor count for days, but s u d d e n l y, my infatuation with the song ended when it found its way to the radio. I didn’t even need to bring my MP3 player or CD in the car if I wanted to hear it – all I had to do was turn the radio on and it could be heard on at least one radio station at any point throughout the day; an initial luxury soon turned overdose.

I see no difference in what is about to happen to Instagram following Facebook’s $1 billion acquisition Monday of the simplistic yet useful photo sharing application. Sure, at the forefront, contrasting a B.o.B song with Instagram might just be another case of comparing sex with Miss Turkey 2011 and keys to a 2012 Fisker Karma (apples and oranges seemed too tame), but like “Airplanes,” Instagram will soon experience its peak before falling into the realm of obscurity.

When the purchase was an-

Photos: Associated Press

Facebook CEO Mark Zuckerberg (left) may have found a gem in Facebook’s $1 billion purchase of the photo-sharing application, “Instagram” (right). However, the application’s limited range may prevent it from becoming technology’s next YouTube. nounced, Instagram was a twoyear-old startup with 13 employees and approximately 30 million users. It generated no revenue and ultimately capitalized on a MySpace-esque cash-in, where a high-rolling company saw potential and wanted to splurge before someone else caught wind of the application’s ceiling. Fortunately for Instagram’s co-founders Kevin Systrom and Mike Krieger, Facebook took the bait and reeled

it in.

Right now, it’s tough to tell if Facebook’s the guy who knows how to count cards and parades out of Vegas in a limo or the guy who wants everyone to think he knows how to count cards but finds himself standing on Tropicana Ave., hopelessly hitchhiking his way home. Facebook’s CEO Mark Zuckerberg made a $1 billion bet on Instagram paying out. However, it also seems

to be a defense mechanism, so as to prevent any other company from acquiring it. And the funniest thing is, Facebook technically isn’t worth a cent on the public market – yet.

Will Instagram be the YouTube to Facebook’s Google? Nothing’s definite, but it doesn’t seem likely. YouTube has become a multi-faceted outlet – not only for people to upload funny home videos and self-promoting clips,

but also the easiest way for Internet users to receive, upload and share video content. At its very best right now, Instagram lets people quickly edit photos taken with their cell phone and ideally, photo-document every visual step of their life – all for the ‘world’ to see. And at the very least, it’s a way for people to show ‘everyone’ each and every meal they consume on a daily basis through a variant of chic photo effects.

Although he stated that the application will remain independent of Facebook (for now), maybe Zuckerberg has plans to expand Instagram in ways that will allow people to use it in even greater ways – such as more extensive editing features or, since the cameras on phones are increasing in capabilities and megapixels, a portfolio that one can organize to professional specifications.

For an application that arose in popularity among many because of the alternative it offered against Facebook, I’d bet that the criticisms of the world’s No. 1 social networking site’s purchase will eventually die out. On the contrary, the acquisition will pave the way for likely tens – if not hundreds – of millions of new users to sign up for Instagram.

And now that the app is available on the Android operating system, it seems all but a sure thing that Instagram isn’t even close to ‘finding its way to the radio’ like “Airplanes.” And once it does, the buzz surrounding it, and Facebook’s $1 billion splurge will simply just be another element of technology, and then, all will be well. Or at least until the next Internet/application startup finds itself worth a billion dollars because some tech giant saw potential in it.

This is the opinion of Michael Goldsholl, a junior English major from Santa Barbara, Calif. Please send comments to mgoldsholl@theloyolan.com.

You don’t have to overdraft to buy a Chipotle burrito

H

ave you ever avoided your online bank statement like the plague after a wild weekend in Vegas? Do you stare at the $6.02 in your wallet wondering how y o u ’ l l survive o n c e y o u r parents stop paying your r e n t ?

W h i l e you may h a v e e e n O’Keefe’s O’Pinion bable to

By Kenzie O’Keefe get away w i t h Senior Editor t h e s e behaviors freshman year, it’s time to come up with a more comprehensive financial plan. Rather than squirreling what little money you have into your bank account and holding your breath as you pay bills at the end of the month, take the reigns of your financial future and stop feeling anxious about every Chipotle burrito you buy.

I called my dad, who used to be a financial planner, and asked him for some advice. What does the average graduating American college senior need to know about money? I whittled his response down to six main points.

1. Learn to speak the language of money.

As a student, you’ve spent countless hours learning how to write a five-paragraph essay and employing the scientific method, but how much time have you spent learning about money and the way it functions in our economy?

Managing your money is the one thing you can count on doing for the rest of your life, so you should invest some time in understanding it.

You don’t need to become an expert, but you should know how the stock market works and what mutual funds, portfolios and interest rates are. Once you learn to speak the language of money, you’ll find that it’s not that complicated. My dad recommended two books: “A Random Walk Down Wall Street” by Burton G. Malkiel and “The Soul of Money” by Lynne Twist. Malkiel’s book is a constantly updated manual that will teach you about the stock market and investing in the modern world. Twist’s book offers a more philosophic take on money and what it offers individuals and organizations in our society. Personally, I’ve found “Personal Finance for Dummies” by Eric Tyson (which has both a print and easily accessible online edition) to be helpful. It offers more general tips for taking control of your finances.

2. When you get a job, go to a bank and get a financial adviser.

You need a source of edu-

cated financial information.

Find someone to talk to about your money once you get that first job and start making a regular salary. Go into the local branch of your bank and ask to see a financial adviser. You don’t need to have a lot of money to do this – it’s a great way to discuss your options. In a lot of spheres of adult life, talk of salaries and debt are taboo.

Don’t let that keep you from confronting your unique financial hopes and needs.

3. You’ll be spending ‘dimes’ and you’ll be spending ‘dollars.’

‘Dollars’ are the big things you’ll spend money on in your life, like graduate school, cars and housing.

These things cost a lot of money up front, may cause you to go into debt and will likely continue to cost you a substantial amount over a long period of time. Be very careful about spending money on these things. Think them through, considering both the short and long-term effects of these purchases.

‘Dimes’ are the smaller things you spend money on like eating out and shopping. You can be more cavalier with your dimes – have fun, but live within your means, don’t overdraft and never go into debt for these small, often indulgent purchases. Don’t break the bank with a five-star trip to the Caribbean, but treat your-

self to a new swimsuit and a day on the sand in Manhattan beach if your budget allows for it. With dimes it’s all about perspective. Create reasonable flexibility within your financial practices in whatever way you can afford to.

4. You should be as worried about your credit rating as you are about your reputation with your friends.

Be very careful with debt.

There are all sorts of good reasons to borrow money, but it’s a potentially dangerous road – walk down it carefully. Only use your credit cards if you can pay them off completely at the end of the month. Credit cards are a great way to build credit, but you need to have discipline with them. When used incorrectly, they can get you in big trouble. A bad credit rating will prevent you from obtaining credit for many of the things that might matter most to you such as a loan for your first house or the funds you’ll need to start your small business. Additionally, be very cautious about the interest rates on your credit cards. The ones with the highest interest rates often come in the mail. Go to your bank and talk to someone about low-interest credit card options that might work for you.

5. For every dollar you

make, spend 90 percent and save 10 percent.

There’s an old rule of thumb that says for every dollar you make, spend 90 percent and save 10 percent. If you save 10 percent of every dollar you earn, you’ll build yourself a nice little nest egg over time, and you’ll find yourself getting older without a lot of the financial pressures many people face. You’ll be comfortable and you won’t have had to make any huge sacrifices to have at least a little bit savings. If you can’t do 10 percent, figure out a more realistic amount and stick to it.

6. Have money.

fun

with

your

Money does one thing for you: It gives you options.

The more money you have, the more choices you have.

Track your income and expenses, save a little bit and then let yourself have fun with the rest. You can buy the things you’ve always wanted, donate to the causes that you believe in and travel to places around the world.

Just don’t spend more than you have and you’ll be able to continue to have choices for the rest of your life.

This is the opinion of Kenzie O’Keefe, a senior English major from St. Paul, Minn. Please send comments to kokeefe@theloyolan.com.

S ports Bubba’s big break Outfielder more than a

April 12, 2012 Page 13

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Bubba from Page 16 Boys” (their debut single “Oh oh oh” can be found on YouTube and iTunes), drives the actual “General Lee” Dodge Charger from the ‘Dukes of Hazzard’ and owns a shrimp boat. Only the shrimp boat part is a lie.

On the second hole of their playoff on the Augusta National 10th fairway, Watson had the first shot and sliced it all the way off into a patch of trees. Oosthuizen copied Watson and it looked as if viewers would be forced to watch the two try and chip their way back to the green. Watson instead casually took a couple of practice swings and then took his shot. The camera moved to the green and the crowd saw that Bubba had curved the ball to land on the green.

To put this into perspective, the man shot the ball around trees.

It was an impossible shot.

Logic and common sense both decree that it should’ve been impossible. Watson, having never taken a lesson, was probably unaware of that. The crowd exploded. A CBS commentator with a British accent said, “Incredible, absolutely incredible, as we say in Britain, ‘Brilliant!’”

It was at that point I knew he’d win. Oosthuizen took his shot but didn’t make it back to the green. By the time he was within range, Watson had a two-shot lead on him. Watson put the ball in and he and Oosthuizen shook hands. It was over. The man called “The Natural” had won.

Watson winning is tremendous for golf. If golf is going

to survive as a sport it needs to expand its demographics.

Watson being a younger player brings in younger audiences.

His everyday-man stance on golf, exemplified by his refusal to study his swing or take lessons, appeals to the working and middle classes. Many who look up to Watson may not be able to afford to take lessons and love to see someone succeed despite this supposed “handicap.” Instead of being a hindrance, Watson has developed his own distinct style that allows for creativity and innovation. If Watson can win without ever taking lessons, this brings hope that golf is not merely a rich man’s game.

In an interview after the Masters on ‘The Dan Patrick Show,’ Watson reinforced these average-Joe ideals.

When asked if becoming a Master’s champion would change him, Bubba responded, “It just means I have a green jacket now. It doesn’t change me as a person. I’m not going to get a swing change or anything like that. I’m going to be Bubba, the same Bubba, still play Bubba golf, and hopefully have many more wins to come.”

Bubba represents the emergence of the common man in a world of the elite. And golf needs this. It needs commoners. It needs creativity. It needs unorthodox maneuvers that break preconceptions and push boundaries. It needs Bubba. And it needs Bubba Golf.

This is the opinion of Cruz Quinonez, a freshman English major from Bakersfield, Calif. Please send comments to ndines@theloyolan.com.

big bat, improves defense Lowenstein from Page 16

of the lineup because we get to see what kind of stuff the pitcher has on that given day.”

Although the LMU left fielder does not do a lot of talking on the field, when comfortable, he comes out of his shell, according to senior first baseman and roommate Shon Roe. “First of all, he’s not a loud guy in general, but he does come out of his shell off the field,” Roe said. “He has a unique sense of humor, which I never really see, but when he does make a joke, everyone laughs.”

Although there is no clear projected round, Lowenstein is predicted to have the option to be drafted by a Major League Baseball (MLB) team after his junior season, according to LMU’s Sports Information Director Tyler Geivett.

It is written in the MLB rulebook

that a player cannot be drafted until his junior year of college baseball, should he decide to play collegiate baseball.

Roe and Lowenstein have a routine of how they like spending their free time when they are not at practice or in the batting cage getting extra work in.

“We have our television schedule,” Roe said. “Some of our shows are ‘Finding Big Foot,’ ‘Storage Wars,’ ‘Gold Rush,’ and he [Lowenstein] started watching this show, ‘Rattlesnake Republic.’ I’ve never seen it but he likes it a lot.”

“My favorite right now is ‘Finding Big Foot,’” Lowenstein said.

One of the greatest impacts for Lowenstein has been his relationship with relief pitcher Ramiro Carreon.

“He has done a lot for me both as a player and person,” said Lowenstein.

“He deserves a lot of the credit to my success.”

Devin Sixt| Loyolan

Junior left fielder Matt Lowenstein (left) reaches for a fly ball in a game earlier this season. He has put in effort to improve his defensive game .

Lowenstein received the Freshman All-American honor two years ago at LMU, and the sky was the limit for the Lion outfielder. He slugged .503 for the club and set himself up as a legitimate threat for the Lions at the top of the order.

Ward, who has been on the Lions’ staff as an assistant coach for two seasons, said of Lowenstein’s transformation from a pure hitter to an all-around, defensive-minded baseball player: “When I got here, all Lowenstein wanted to do was hit, hit and hit. He would be in the cage three extra hours after practice perfecting his hitting. Although he still keeps a very businesslike work ethic on his hitting, he has really made the jump to focusing on his defense and became a great outfielder.”

“I learned a lot this summer [playing in the Cape Cod League]. I didn’t get a lot of playing time so it was a great learning experience for me.

I worked on my fielding in batting practice,” Lowenstein said.

Lowenstein is still unsure about his future.

“I want to play as long as I can,” Lowenstein said. “I’ve gotten a few letters from teams, but it’s not in my control so all I can do is go out there and play.”

Despite the talent Lowenstein possesses, he is focused on the present and helping his team win as many games as possible.

Ward sums it up: “Matt [Lowenstein] lives in the present. He has probably forgotten about last night’s game and hasn’t even thought about the upcoming series,” Ward said.

“His goal is to try [to] get better today in practice, so although I’m sure he would love to get paid to wear cleats everyday, he takes it one day at a time.”

April 12, 2012 Page 14

Sports

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Lions make change after 17 years with Wilhoit Elliott from Page 16 thing we’re really focusing on. We can do it, we have all of the tools we need and getting them to believe that it’s possible. As the success starts coming, it just continues. Once it gets rolling, it kind of keeps going to get the confidence and the belief back in them. We’re really excited.

They have come out with amazing attitudes and effort and we’re definitely on the right track.”

Following the season, the Athletics Department decided not to bring back Julie Wilhoit, who had been the head coach of the program for the previous 17 seasons and had faced everything from a conference championship to the worst record in the WCC. And after finishing with that 3-13 conference record with one of the nation’s leading scorers on the roster, LMU decided it was time to move in a different direction.

“The transition, I think, was something we needed,” said sophomore forward Mackenzie Kerins. “It came as a surprise but it was also something that we all thought might be necessary to do well as a team because we have a lot of talent on this team and I don’t think it might have been [utilized] as well. So it was a surprise, but also something I think will be really good for us.”

Although Elliott brings an unfamiliar presence to a close-knit program, she maintains positivity as well as the intentions of developing a strong bond with the team’s student athletes.

“I think it begins with the relationship,” said Elliott. “For a program to be where we want it to be, it’s got to be something where the players would run through a wall for

the coach and the coach would run through a wall for the players.”

While a transition such as this has the potential to carry with it uncertainty, members of the team are already feeling her presence and recognizing her attempts to build meaningful relationships with her players.

“She just really wants to get into the chemistry with the team because she knows we’re close and so she wants us to be able to include her in that because she knows that she can work well with us if we just let her in and she lets us in,” Kerins said.

Sophomore point guard Hazel Ramirez also acknowledged that her relationship with Elliott continues to develop.

“My relationship with Coach Charity is in progress,” said Ramirez.

“We’re getting to know each other. I hope we as a team can move on from this past season that we had, which was tough for us to swallow. But I’m looking forward to connecting with the new coaching staff and motivating my teammates.”

More than anything else, Elliott emphasizes the importance of playing with a sense of selflessness and buying into the system. Drawing from her experiences at Southwest Missouri State and her time at UCSD, Elliott wants to see the Lions adopt a similar “all-in” mentality.

While the team struggled with offensive continuity and cohesiveness last season, Elliott is looking to bring a change of culture to women’s basketball at LMU. Based around an aggressive presence on both ends of the floor, Elliott wants to try a fastpaced style of play to the hardwood.

“We’re going to be a very up-tempo team both offensively and defen-

sively, very aggressive, very assertive and just trying to create some offense with our defense,” Elliott said. I think that’s what this team is already tailor-made for. Anytime you are doing something new, it’s going

to take time for it to become natural, so you’re not thinking any more.”

Elliott comes into the position facing criticism – whether it be for a lack of success at the Division I level or that some wanted to see longtime

Jimmy Gekas/Sideline Studios

In five seasons coaching the Division II Tritons, Elliott compiled a 127-34 overall record, including a 2012 West Region Coach of the Year award.

Assistant/Associate Coach Lynn Flanagan slide into the role (see Letter to the Editor on Page 6) – but she remains unfazed.

“I don’t feel like I have anything to prove at all,” said Elliott. “I’m just going to do my job and come out every day and give these kids the best of me that I have and I think that all of it will take care of itself. When people see the joy that these kids are playing with – the daily environment we are creating – all I have to do is come in and do my job every day, and the rest is going to take care of itself.”

A long summer and offseason lies ahead for Elliott, but as someone who once studied clinical psychology in graduate school, she understands that relationships aren’t built overnight. However, in the short period she’s been with the program thus far, she is impressed with what she sees.

“I’ve been so astonished by the amount of trust and care that these players already have in place for each other,” said Elliott. “It’s so crucial to making a team successful. …

They are such amazing young ladies. … They’re very, very excited to learn, excited to improve. They’re ready for a new challenge. It makes it easy for us to come in and get to work today, because they’re ready to go.”

It’s been a long process for Elliott to get where she is today – from her playing days to juggling graduate school with the head coaching duties of a high school freshmen team to finding out she was being hired at LMU. Elliott may have stepped into a challenging and demanding position at LMU, but the “natural high” she acknowledges receiving from the game and the lessons it carries with it, prepare her to continue journeying along the coach’s path.

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Sports

April 12, 2012 Page 15

Evolving Lion: Building LMU’s brand LMU Athletics works to expand national exposure and brand recognition.

By John Wilkinson Senior Editor

There is an analogy that says if a university is a house, then its athletics are the porch: Not necessarily the most important aspect, but certainly the first thing that many outsiders see.

In terms of LMU’s house, Assistant Athletic Director for Marketing Karina Handeland is charged with making sure that the porch looks as good as possible. Over the last few years, she has gone about tweaking the logos and branding of LMU Athletics to improve their marketability and national recognition.

Handeland uses the house comparison in her own way, often saying that she works to make an impact “outside the four walls” of the University. In short, LMU students know about the athletic teams, but her goal is to make the LMU brand visible and recognizable to people off the bluff as well.

“The biggest part about licensing is being prepared for when you have the big win, the big season,” Handeland said. “If you’re not prepared up front, you will lose any momentum you have because you won’t be prepared, nobody can pick up your product.

It’s more about preparing for that huge season so you can that and capitalize and get those fans across the country and everywhere else.”

Over time and even in recent years, both the Lion logo and the LMU font have changed in a variety of ways.

The department recognized that they had an abundance of branding pieces, ranging from the jumping Lion to the Lion head and many others.

“We absolutely did [have too many logos],” Handeland said.

“We went through a process of looking at schools, and what they tell you is that if you have more than five, that is absolutely a problem.

From an athletics standpoint it’s too many, [and] confusing to the consumer. Typically, most schools have between one and three.”

In the end, things were simplified down to the arched LMU lettering (part of a full LMU typeface) and the standalone Lion head (either showing its teeth or straight-faced).

While some people may not notice these things, for some uniform junkies and font freaks, the things that Handeland and others in the department work on make a huge difference. For other fans, being able to dress like the team on the field or court makes the experience better.

“I like having the same baseball cap that the team wears,” said LMU alumnus Nick Velazquez (‘10).

“Ideally, we want the Lion head to be as synonymous as the word LMU in the community with all of

LMU, not just athletics, but definitely being the athletics’ trademark,” Handeland said.

Handeland said that with most schools “it’s not that they don’t know the university logo, but the first logo that they typically think about is the athletics logo.” She references one of the most famously branded athletics departments in the nation, the University of Oregon. While just about everyone would associate the Ducks and their Nike-fueled athletic programs with the bright yellow “O” logo, the school does not even officially license it.

Velazquez agreed that it is important to have something fans and outsiders alike can immediately tie to the program.

“Every time someone sees the ‘SC,’ every time someone sees the Alabama ‘A’ or the Florida State Seminole, they all know what it means,” Velazquez said.

LMU is contracted with Adidas as its corporate sponsor throughout the athletics department.

Schools make different levels of corporate sponsorship deals with companies like Nike or Adidas, ranging from schools that go through middle-men dealers up to fully sponsored schools which receive everything they

fully sponsored by Adidas.

In addition to the Adidas deal for uniforms and other “soft goods,” many programs have to (and are allowed to) make other deals for their equipment or “hard goods.” Such deals include volleyballs, water polo balls or baseball and softball bats and gloves.

In order to promote the name recognition through each team, every athlete is expected to have the arc LMU and the Lion head on their uniform somewhere.

Crimson also has to be a focal point of the uniform color scheme.

“Part of our logo and branding piece is the crimson color,” Handeland said. “Navy looks black on TV, it could be any school. Navy could be any program. But when you walk through and you have crimson in there, you set yourself apart.” Navy uniforms are permitted as long as the LMU lettering is crimson, allowing it to stand out against the dark background.

Uniforms are redesigned on a cycle of every three to four years.

Design ideas for new batches of uniforms come from the coaches, with some being very involved

are five current teams that deviate somewhat from the typical formula – men’s and women’s basketball, baseball and men’s and women’s water polo.

Sporting a special interlocked “LM” logo across all their uniforms, the branding for the baseball team is probably the most unique of any program. The difference, according to Handeland, was born out of the unique demands presented by placing a school name or logo on baseball caps.

“Our home uniforms especially, with the pinstripes, is a unique look that we’ve had the past couple years. I’ve actually grown to appreciate and I really like that uniform, especially with the ‘LM,’” senior pitcher John Lally said. “It’s kind of more of a traditional baseball look.”

The most visible uniform tweak this year came as the men’s basketball team wore gold uniforms in celebration of the University’s centennial year. The team wore the special edition jerseys three times in the 2011-12 season – twice on national television.

After all of the work to create a recognizable color scheme and jersey, it may seem strange to play two games in uniforms t h a t

"We absolutely did [have too many logos]. We went through a process ... and what they tell you is that if you have more than five, that is absolutely a problem." — Karina Handeland, LMU Assistant Athletic Director for Marketing.

LMU Athletics has consolidated all the logos down to using just the Lion head (center) and arched LMU (top) in an effort to unify its branding.

need and then some from a company.

LMU’s deal with Adidas gets them some products directly and then a discounted rate on the rest of their goods.

Fully sponsored programs and departments are extremely rare, usually existing at elite programs and those with football teams. Of all Nike schools, there are around 20 fully sponsored programs in the nation and only about 12-13

and some asking for more help from the department.

“They know what is best for their sport, and we just kind of help make sure it’s going to look the way we want it to look,” Handeland said.

According to Handeland, there

don’t reflect that vision, when you know you have national eyes trained on you.

Handeland was more than happy, however, to use the nontraditional gold uniforms on TV because they highlighted this special year in LMU history and got people talking about the tradition of LMU. Each time the announcer mentioned why LMU was not wearing its usual colors, they

were informing viewers about LMU’s centennial.

“We wanted to do something that wasn’t typical for your 100th year, and there’s no better way than on a big TV atmosphere,” Handeland said.

One major initiative in the last year has been getting proper licensing and legal protection on the new flagship logos. Previously, the LMU logos were only trademarked which provided minimal protection and made it difficult for outside brands to license the images. LMU Athletics is currently in the process of federally licensing both the arc LMU and the Lion head logo.

The new licensing allows vendors to create products with LMU logos and get them out to a wider market.

“As you’re moving as a program to get better, you want to make sure that your product is available, but covered from a legal standpoint,” Handeland said.

Online approval of licensed logos also helps because they can stop companies from making gear with antiquated or out-ofdate logos. Getting the old logos out is a big priority, not allowing remnants of the scattered past to continue.

Velazquez hit on a similar point, noting how increased TV exposure sometimes comes with interesting logo graphics. “It helps to have one logo, but also having it distributed to all the media [is important], because sometimes we’re on SportsCenter and you’ll see an oddball logo you can tell they pulled from somewhere old,” Velazquez said.

A small victory in the branding crusade came earlier this semester.

A partnership with UPS allowed LMU to create unique shipping envelopes with the arched LMU Athletics logo stretched prominently across one side.

LMU and the University of Missouri were at the time the only ones to have such envelopes.

It didn’t take long after the first ones went out in the mail for UPS to report that recipient schools were impressed by the envelopes and clamoring to get a similar product. The icing on the cake was word that upon receiving, Pepperdine’s chancellor called their distribution center demanding to know where LMU got them and how Pepperdine could get them as well. That made Handeland and Corporate Relations Manager Jason Hanchar quite proud.

“In the grand scheme of things, if it can help us pull better recruits, if it can make our coaches’ jobs easier when they’re out and people recognize the brand, that’s much better,” Handeland said. “If they’re wearing the logo and people understand where they are and who they’re talking about.”

While others work to fortify the foundation or structure of the house, Handeland and the rest of the department are making sure it looks good from the outside and that folks can find it on a map.

Graphic: Dol-Anne Asiru | Loyolan Photos: LMU Athletics

Lion Sports

www.laloyolan.com

April 12, 2012 Page 16

Lowenstein leads despite quiet persona SPORTS FEATURE

Junior outfielder Matt Lowenstein drives the team not with words, but with his work ethic on the field.

By Dan Raffety Asst. Sports Editor

Devin Sixt | Loyolan

Junior outfielder Matt Lowenstein (left) has a career .329 batting average and .428 slugging percentage, while racking up 146 hits through two years and counting. Because of his consistency at the plate, he has become a leader for the 2012 Lions.

Right time for Charity Charity Elliott becomes the fifth head coach of women’s basketball in LMU history.

By Michael Goldsholl Managing Editor

See Elliott | Page 14

See Lowenstein | Page 13

A new era begins at Augusta

SPORTS FEATURE

At the far end of Gersten Pavilion, Charity Elliott takes the court with a couple of players and one of her assistant coaches. Hollering out instructions and providing tutelage, it appears almost routine – but it’s actually the first time she’s ever worked out with any of the members of LMU’s women’s basketball team. She’s not a transfer-ringer player or an up-and-coming high school recruit – no, Charity Elliott is the team’s new head coach.

The former guard, who once led Southwest Missouri State University (now Missouri State University) to the 1992 women’s basketball Final Four, hasn’t been considered a player in 20 years, but she’s carved quite the niche for herself coaching women’s basketball in the last five seasons at UC San Diego (UCSD).

Although coaching a Division II program at UCSD, Elliott led the Tritons to a 30-3 record during her fifth and final season in La Jolla, Calif., including seven weeks ranked as the No. 1 team in the nation, a conference championship and a Division II Sweet 16 appearance.

But Elliott takes the helm of a struggling program that has just mustered an 8-22 record in conference play over the previous two seasons – a considerably more trying situation for the coach who had won three conference Coach of the Year awards during her tenure at UCSD. However, no matter what success she is departing from in San Diego, the once-aspiring counselor who got her master’s in education is excited and braced for the challenge.

“I think it will certainly be a challenge,” said Elliott. “If you change the culture into ‘we gotta get these kids believing that they can do something special.’ I think that’s the first

Who says you have to be loud to be a leader?

Junior outfielder Matt Lowenstein takes a quiet approach for the LMU Lions baseball team, which has jumped out to a 4-2 West Coast Conference (WCC) record and just beat local rival University of Southern California Trojans Tuesday night for their first victory against the Trojans after six previous losses.

“He doesn’t say a whole lot,” said senior third baseman Alex Guthrie. “He goes about his business and focuses his energy in his work ethic, but he definitely leads by example.”

Even redshirt senior Nick Devian, when he heard about the Loyolan feature on Lowenstein, joked by saying, “Oh, that will be a boring read.”

Though quiet and reserved, Lowenstein’s consistency at the plate is noticed by all of his teammates because of his work-first attitude.

“I consider myself a hard worker. I try [to] lead by example for the younger guys – putting in the extra effort after practice,” Lowenstein said.

“He’s the same guy everyday,” Guthrie said.

“You know what you’re going to get on a daily basis with [Lowenstein].”

The coaching staff appreciates the different dynamics in this year’s club.

“It’s important to have different types of guys on a college baseball team,” said secondyear Assistant Coach Bryant Ward. “His work ethic has rubbed off on other players, especially the young ones [who are] new to the program.”

Lowenstein has been one of the most consistent hitters for Head Coach Jason Gill in his three years at LMU. He posts a career batting average of .329 with 146 hits, 29 doubles and 79 runs scored.

“Lowenstein helps us out a lot at the top of the lineup. He sees a lot of pitches from the opposing team’s starter, which helps out the rest

The emergence of golf everyman Bubba Watson means big changes for the PGA.

T

Jimmy Gekas/Sideline Studios

The new women’s basketball head coach, Charity Elliott, takes over after 17 years with Julie Wilhoit at the helm, transitioning from a successful five years at UC San Diego.

he only reason I was watching the Professional Golf Association’s Masters Tournament this past Sunday was because I was at my grandma’s house. My abuelita doesn’t have cable, and therefore receives somewhere in the vicinity of zero channels. The Masters happened to be the only thing on besides infomercials.

What I ended up watching was one of the greatest shots I’ve ever seen.

It was the sudden death playoff round Cruz Control and Bubba Watson

By Cruz Quinonez and Louis OosthuiSports Intern zen were fighting for the championship. Oosthuizen was not famous before the tournament, and Watson (commonly known as Bubba) was famous for reasons beside his golf skills. Bubba has never taken a single lesson. CBS commentators said this so many times it became ingrained into my personal psyche. Other fun facts about Bubba: He has a pink driver, is part of a professional golfer boy band called “Golf

See Bubba | Page 13