Los Angeles Loyolan September 9th 2015

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W W W. L A L O Y O L A N . C O M

Los Angeles LOYOLAN The

EST. 1921

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E. OM . H ICE UR YO R VO S. W U YO R NE U YO

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Sep t

9, 2015 ber m e

This is what happens when strangers touch each other on campus.

ON NI I P

Wonder why Trump is trumping the polls? Opinion Editor Sarah Litz explains.

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CASA Throwback kings and queens crowned at Lip Sync program makes comeback After being suspended, LMU’s CASA de la Mateada program plans to return in the spring. Amanda Lopez News Editor

@AmandaLo_

Last spring, LMU made the decision to suspend the Casa de la Mateada study abroad program (CASA) for the fall semester. The program, which focuses primarily on social justice and is held in Córdoba, Argentina, has been reinstated and is now recruiting students for the Spring 2016 semester. As the Loyolan reported in the spring of last semester, in “CASA program suspended for fall,” by Julia Sacco, the program was cancelled due to issues transferring money to Argentina. Despite its suspension, Patrick Furlong, the director of Global Ignatian Initiatives, shared that LMU and La Universidad Católica de Córdoba (UCC) have been hard at work to ensure that students would have the opportunity to participate in the program this year. “The goal was always getting things back up and running for the spring,” Furlong said. “And so over the summer, a lot of people at LMU, the UCC, and the bank in the USA and the bank in Argentina we do business with, worked to address the kinks in the system,” he said. See CASA | Page 4

Josh Kuroda | Loyolan

At the 2015 Lip Sync competition Saturday, Delta Zeta placed first among the sororities while Delta Sigma Phi took first place between the fraternities. The theme of the night was “Throwback Thursday.” Featuring music and skits from popular childhood TV shows, musical artists and movies, LMU Greek Life was able to raise money for philanthropy.

Whole Foods hosts LMU’s website gets shopping spree ultimate makeover LMU plans to reinvent its online image by unveiling an interactive new website. Anna Sugiura

Asst. News Editor @anna_sugiura

Emilia Shelton | Loyolan

This past weekend, LMU students had the opportunity to shop the aisles of Whole Foods after the store had officially closed to the public. The event offered free tote bags for the first 200 attendees that were filled with free samples and coupons. There was also a $15 off of a purchase of $50 coupon given to all guests. To learn more, see page 2.

After almost five years since its last update, LMU launched a completely redesigned website on Monday, Aug. 31. The goal: to improve content, functionality and design. With over 95 percent of website visits coming from outside LMU and a vast majority of them being one-time visitors, LMU had to master the art of how to capture a visitor’s attention. The website was transformed into a minimalistic and interactive platform with large video and photo displays. The home page journeys over LMU with aerial shots of the campus overlaid with “Loyola Marymount University” in big, bold white letters. “For prospective families, a world-class website supports the perception of a worldclass education and institution,” said Executive Director of Marketing and Communications John Kiralla. “So I’d say that the website plays a critical role in shaping people’s impression of

LMU.” LMU was able to add new key features to the website by working with mStoner, Inc. as a partner and digital strategist. The website is now compatible with various devices including laptops, desktops, mobile phones and tablets. The website also contains several content additions including the academic program sorter, which allows prospective students and parents to view all of LMU’s academic programs in one place. “We wanted to make it easier for prospective students and their parents to find the information they need most, while giving them a real sense of who we are and what it’s like to be a part of the LMU community,” said Senior Digital Media Manager of Marketing and Communications Marissa Contreras. Other new features include a video library, a re-engineered search engine based on the Google Search Appliance platform, an interactive map that combines original illustrations with Google Maps, a social media directory and a restructured university events calendar. “Within the first week of going live, we’ve received requests for interviews by national See Website | Page 2


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