UNIVERSITY PRESS Media Kit 2015-2016
The Newspaper of Lamar University
200 Setzer Student Center, P.O. Box 10055, Beaumont, TX 77710 • (409) 880-8102
About the University Press The University Press is the award-winning newspaper published by the students at Lamar University, Beaumont, a member of the Texas State University System. 6,000 copies of each issue are distributed each Thursday at more than 40 on-and-off-campus locations with a continually growing list of more locations throughout the community. Our current distribution includes 30 on campus locations with many others being in Downtown, South and West End areas of Beaumont. The UP (as we are known since 1971, we began as the ) is widely read by students, faculty, staff, alumni, families, fans and prospetive students in both print and online at lamaruniversitypress.com for weekly updates and social media feeds of events, sports and news. UPbeat magazine is inserted at the end of every semester and provides insightful features, in-depth stories, brilliant art and photography of students, faculty, staff and the Lamar community at large. The UP Orientation issue is produced for incoming and prospective students. It is given out on campus during orientation and mailed to over 3,000 students each August.
Dear UP Advertiser, It’s great to be a Cardinal supporter! Whether it’s reading about students, finding a great place to eat near campus, discovering a place to catch live music on a Saturday, or where to see a brilliant art exhibition, The University Press is a definite presence throughout the Southeast Texas community. To help connect to this community and surroundings, the students, faculty and staff of Lamar University turn to the UP as their premier source of news, stories and events. College newspapers and media thrive on campuses across the country. Students 18-24 are often more likely to read or follow campus media then other for a simple reason–they’re in it. Obviously, some do it better than others. The UP is one of the best there is. Publishing since 1923, Lamar students have won more than 1,000 awards for incisive and relevent journalism, advertising design and photography, from such organzations as the Society of Professional Journalists, the Associated Press Managing Editors (13 times!), Southwestern Journalism Congress and the Texas Incollegiate Press Association. Through our weekly print edition published each semester and with popularity of our growing website and social media followers, the UP reaches thousands of readers in the community and beyond. A changing economy keeps every one with an eye on their budget and one constant in the Southeast Texas community is that Lamar University contributes over $238 million annually to the local economy. The experienced students and staff of the UP can provide you with a direct outlet to the campus and these consumers. Please take a look at the 2015-2016 media kit to learn more about the exciting advertising opportunities available to you here at the UP and how you can support Lamar students. If you have any questions, please do not hesitate to contact our office. We look forward to working with you! Sincerely, Stephan Malick Assistant Director for Student Publications smalick@lamar.edu
CONTACT US Address: 200 Setzer Student Center P.O. Box 10055 Beaumont, TX 77710 Phone: (409) 880-8102 Email: advertising@lamaruniversitypress.com
LAMAR UNIVERSITY FACTS AND INFO BEAUMONT, SOUTHEAST TEXAS AND BEYOND Enrollment 14,966 Average undergraduate tuition (12 hours) living on campus $11,415 2,500+ students live on campus 3,000+ more students live in neighborhoods surrounding the campus Lamar is one of the most ethnically and economically diverse universities in the country, according to U.S. News and World Report. Lamar is one of the top producers of chemical engineering master’s degree graduates in the U.S. and offers a Ph.D. in chemical engineering. LU’s exceptional MBA program was recognized in Princeton Review’s “Best 296 Business Schools: 2013 Edition,” which featured programs nationally and internationally. The program also is ranked as one of the top 100 in the world by the Aspen Institute.
Did you know?
$238 million The annual economic impact LU has on Southeast Texas.
1 of 29 6
Public universities named Doctoral Research University by Carnegie Foundation.
The 270-acre campus houses Arts and Sciences, Business, Education and Human Development, Engineering, Fine Arts and Communication and Graduate Studies. Majors, Degrees and certificate programs
120 100+ 20 18 12
Student Organizations
Fraternities and sororities Multicultural Student Groups Sports Clubs
• College related expenses impacts the US economy to the tune of $2+ TRILLION per year! • the average student owns 6 digital devices and uses them about 11.4 hours per day. • 40 percent of student spending is discretionary (tech, food, clothes, entertainment).
• 40 percent of students work part or full time. • 56 percent of students ages 18-34 read newspaper content in print or online every week. • 71 percent of students ages 18-34 read newspaper content in print or online every month. Source: Newpaper Association of American (naa.org) University Press reader surveys ending 10/1/15
200 Setzer Student Center, P.O. Box 10055, Beaumont, TX 77710 • (409) 880-8102
University Press Print Rates Specifications • Image Area: Height 20”Width 10” • CMYK color profile • 300 dpi PDF, JPEG, TIFF, EPS We offer multiple options for your advertising needs with standard sizing and rates for a simplied rate structure with opportunities for discounts for multi-placements. Each Thursday, during regular semesters, 6,000 copies are distributed to over 30 campus locations and we are expanding our reach with off campus distribution.
We offer standard and custom ad sizes Open Rate is $8 per column inch. Lamar University rate is $6 per column inch. Student Organization, Non-Profit rate is $5 per column inch. Color is included in every ad on every page at NO additional charge, except UPbeat. Contact us for details. Classified Advertising is flat rate of $15 per insertion. Dimensions are 1.5”wide by 1” height. No word limit. Type size 10pt. minimum. Pre-printed Insert rate is locked in at $200 for full press run of 6,000 copies.
Take advantage of our online and social media presence with over 6,000 unique views with each edition every week. Special editions, such as our seasonal sports previews, Orientation edition and UPbeat magazine (inserted into the last UP issue each semester) supplements our audience with special coverage about the great events at Lamar.
Display Ad Rates (depending on your category) Full Page 3/4 Page 1/2 Page 1/4 Page 1/8 Page 1/16 Page
Business
Lamar Univ.
$960 $720 $480 $240 $120 $60
$720 $560 $360 $180 $90 $45
Student Org Non-profit
$600 $450 $300 $150 $75 $38
Per insertion ad price. The UP will publish 22 issues 2015-2016
Frequency and Bundle Discounts
3x -10%
6x -20%
9x-30%
2 semesters -50%
2-for-2 Bundle –2 UP print ads with 2 Online Ads and receive 10 % off BOTH insertions.
Standard Ad Specs Column sizes in inches 1 column 1.562 2 columns 3.25 3 columns 4.937 4 columns 6.625 5 columns 8.312 6 columns 10 Gutter width is 0.125 inches
Full Page 10” x 20” 3/4 Page 10” x 15” Half Page horizontal 10” x 10”
Eighth Page 5” x 5”
1/16 Page 5”x 2.5”
Quarter page horizontal 10” x 5” Quarter Student Org ad 5” x 1.25” page $25 vertical 5” x 10” Student Org Ad
200 Setzer Student Center, P.O. Box 10055, Beaumont, TX 77710 • (409) 880-8102
Special Edition Rates UPbeat is our award-winning 10”x10” feature magazine supplement to the University Press inserted into the last issue of each semester. Color available only on select pages. Call 409-880-8102 for color/B&W placement availability. and Special Edition Rates
Back Cover 10” x 10” $385 color only
Inside Front Cover 10” x 10” $360 color only
Inside Back Cover 10” x 10” $360 color only
1/8 page
Full Page 10” x 10” color $305 B&W $260 Half Page 10” x 5” color$250 B&W $215
Center Spread 10” x 21”$545 color only
Quarter page 5” x 5” color $225 B&W $190
1/8 Page 2.5” x 1.25” color $200 B&W 170
Bundle with TWO UP newspaper ad insertions with a Special Edition insertion receive a 10 percent discount off BOTH ads.
UP Street Team
Have flyers, handouts, promo items that you want to distribute? The UP Street Team can deliver just about anything to crowds entering athletic events or daily to students in the Quad. Prior to an event starting our street team can distribute outside any Lamar venue. Materials are given directly to patrons and will not be placed on parked vehicles under any circumstances. We do NOT distribute in the seating areas or during events. We can formulate a plans and prices for your needs. Booking and material deadline is ONE WEEK prior to event. No refunds for events cancelled due to inclement weather or University directives or protocol.
200 Setzer Student Center, P.O. Box 10055, Beaumont, TX 77710 • (409) 880-8102
Advertising Bundles
Online Rates
2-for-2 Bundle – 2 UP print ads with 2 Online Ad and receive 10 percent off BOTH insertions. Bundle your UP newspaper ad with a special edition issue order and receive an instant 10 percent discount on each.
Banner per week$250 480x90 pixels Average 6000 weekly impressions Premium placement with no rotation. Sponsor Box per week $100 300x250 pixels Rotating frequency. May include multiple ads. Campus Organizations Box 300x250 pixels per week $75. Rotating frequency. Will include mutliple campus groups.
Advertising Policies • Advertising deadline is noon the Friday prior to issue publication. Call your representative for production deadlines for your advertisement. Ads may be submitted electronically as PDF, JPEG, TIFF and/or EPS. Resolution should be 300dpi. • Payment must be made with insertion order unless credit or a contract has been established with the University Press. Contact your representative.
sure advertising is properly inserted. The advertiser should notify the UP within 7 working days of any error or omission to be eligible for a makegood. The UP is not responsible for any errors submitted by the advertiser after advertiser’s approval or deadline. Instructions should be clear and concise. The UP’s liability will not extend beyond the cost of the original ad insertion. Credit will be give for the first incorrect advertisement only. The University Press is not responsible for poor production due to printing flaws.
• Ads cancelled after deadline will be billed the full advertising amount. Ads cancelled within 24 hours of deadline will incur a $25 cancellation fee. The UP is not responsible or cancellations or errors submitted after deadline. • The UP assumes no liability for inserts that arrive damaged from shipped, including from inclement weather. The UP reserves the right to refuse damaged materials. • Questions regarding advertising should be directed to:
• The University Press will not knowingly publish advertisements, which discriminate on the basis of race, gender, color, sexual orientation, religion, national origin, ancestry or physical or mental handicap. The University Press reserves the right to approve or decline ALL advertising. • The University Press will make all reasonable effort to en-
• Artwork and copy submitted “AS IS” and with no response by deadline is considered approved for publication. • No extra charge for single ad design services and proofs. In cases requiring excessive work or time, additional services may be charged at a rate of $25 per hour. Ask your account representative.
Stephan Malick 200 Setzer Student Center P.O. Box 10055, Beaumont, TX 77710 smalick@lamar.edu 409.880.8102
200 Setzer Student Center, P.O. Box 10055, Beaumont, TX 77710 • (409) 880-8102
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Publication Holidays Sept. 7 Labor Day • Nov. 26-27 Thanksgiving Recess Jan. 18 MLK Holiday • March 16-14Spring Break March 25 Easter Break Special Editions Sept. 4 Football Preview • Nov. 6 Basketball Preview Feb. 5 Baseball Preview • Orientation Issue May-July Coverage will continue on non-print days at www.lamaruniversitypress.com
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Fall Semester Aug. 25 1st Class Day Dec. 3-10 Finals Dec. 13 Commencement
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Spring Semester Jan. 20 1st Class Day May 12-19 Finals May 23 Commencement
Lamar University P.O. Box 10055 Beaumont, TX 77710 • (409) 880-8102 • advertising@lamaruniversitypress.com