Facebook Ad Metrics

Important Facebook Ad Metrics in 2019 Facebook Update

When it comes to online marketing and advertising, the Facebook social media platform is the first choice for every kind of Business Owner. And according to the marketing research result, it is found that nearly 65% to 70% of Business Owner are using Facebook platform rather than any other platforms.

Benefits of using Facebook Ads for Marketing and Advertising are as follows:-

 A most targeted form of advertising  The cheapest form of advertising  Facebook advertising is fast  Increases brand awareness

 Increases website traffic  Increases revenue, sales, and leads  Facebook advertising is measurable  Lower your cost per acquisition  Drive repeat business  Builds engagement

For obtaining organic traffic and the real customers for the products and website we have to follow the important Facebook Ad Metrics which always helps us in developing Business faster.

In this article, I want to discuss Facebook Ad Metrics that which will help in improving and developing Business Growth faster.

1. Impressions This is represented as the number of times your ad is shown. More impressions lead to higher brand awareness for the company. If you are reaching new customers, promoting an opinion about your brand or launching a new product, and brand recognition then this metric should be one of your top preferences.

You can also consider the placement of your ads in the news feed according to your requirements and budgets.

Here is the method to calculate cost per thousand impressions (CPM):CPM = Ad Cost x 1,000 / # of impressions

2. Clicks This is denoted as the number of times your ad is clicked on. Clicks are a method to scale customer engagement and level of interest. The number of clicks tells you how many times people arrived at your website because of your ads. The higher the CTR, the more interested people are in your ad.

Here is the method to measure CTR:CTR = # of clicks / # of impressions

Ads are shown in the news feed generally have higher CTRs and higher CPCs than those in the right-hand column. Newsfeed ads are larger in size and combined in with a user’s organic content.

3. Conversions Metrics Conversions refer to actions taken on your website. This could mean different things to different businesses. Also, hold in mind that a higher CTR does not compare to a high conversion rate.

Conversions rate calculated through this formula:Conversion rate = # of conversions / # of clicks

4. Return on Ad Spend (ROAS) Return on ad spend (ROAS) is defined as wealth divided by advertising spend. This metric should be used for advertisers looking to drive sales immediately. The higher the return on ad spends, the better.

Method to calculate ROAS:Return on Ad Spend (ROAS) = revenue / ad cost

For More Details Visit the Link:https://poweradspy.com/blog/face book-ad-metrics-you-shouldfollow/