LETS FACE IT

SHAKEUP VEGAN, CRUELTY FREE SKINCARE COSMETICS

MEET SHANE AND JAKE Shakeup is founded by twin brothers, Shane Carnell-Xu and Jake Xu. Born in Beijing and grew up in the UK, the brothers, who use cosmetics themselves, struggled for years to find the perfect products that were best suited for their needs. So after extensive research, they set out to create their own range of vegan, cruelty-free cosmetic products, designed specifically for men’s skin type and concerns.

“Our dream is for Shakeup to be included in every man’s grooming and skincare routine, helping them look and feel their 100% every day! And as a proud British brand, we want to build a global reach to promote our liberal values and forward thinking attitude, and become a leader in men’s beauty.”

FOR MEN We challenge gender stereotypes. We reject toxic masculinity. We embrace a new era in men’s beauty.

We are on a mission to break down the barriers and stigma around men’s cosmetics, by offering easy-to-use products with unique formulas, specifically designed for men.

4 MAJOR DIFFERENCES BETWEEN MEN’S AND WOMEN’S SKIN 1. Testosterone stimulation makes male skin, on average, 20-25% thicker than female skin. 2. Extra sebum production means male skin is oilier and shinier than female skin. As a result men are more prone to impurities and acne. 3. Due to more active sebaceous glands, men tend to have more and larger pores than women. 4. Shaving stresses the skin, so male skin can be more sensitive and reacts faster.

HYBRID PRODUCTS = PROVEN SKINCARE BENEFITS + EFFECTIVE COSMETIC FEATURES

SKINCARE BENEFITS • SPF protection • Certified 24-hr moisturisation • Proven ingredients such as Hyaluronic Acid, Antioxidant Vitamin E and Butcher’s Broom

COSMETIC FEATURES • Effective coverage, instant gratification • Evens skin tone and complexion • Colour Correcting Technology PROUDLY BRITISH, VEGAN & ALWAYS CRUELTY FREE Our products are both formulated and produced in the UK, ensuring the highest standards of quality. They are vegan, alcohol free, nasties free and we say NO to animal testing, always.

THE PRODUCTS

LET’S FACE IT BB TINTED MOISTURISER A moisturising formula that evens and brightens skin tone and covers blemishes. Cooling and hydrating. SPF 25. 24-hour moisturisation. 4 shades with colour correcting technology. 50ml Made in Britain, vegan and cruelty free. All skin types.

LIP LIFE TO THE FULL VOLUMISING & MOISTURISING LIP GEL A smooth and moisturising lip gel with nongreasy finish, that makes lips look and feel more plumped and firmer. SPF 25, made in Britain, vegan and cruelty free. 10ml

TOILETRY BAG

SOFT FAUX LEATHER WASH BAG Keep all your essential skincare products tidy. This classic slate-coloured faux leather wash bag is the new must-have for any modern man. EYE EYE CAPTAIN UNDER EYE CONCEALER & MOISTURISER An effective liquid concealer that reduces appearance of dark circles and puffiness around the eye area. SPF 25. 24-hour moisturisation. 4 shades with colour correcting technology. Made in Britain, vegan and cruelty free. All skin types. 15ml

All products available from www. shakeupcosmetics.com there is also a step by step guide on how to use them, which is a super handy tool for anyone not ofay with beauty products