JO O’Neill

2025 MAKEUP TRENDS LEADING THE WAY!

BY CELEBRITY MAKEUP ARTIST

JO O’NEILL

LET’S DIVE INTO SOME OF THE EXCITING MAKEUP TRENDS THAT HAVE BEEN TURNING HEADS THIS YEAR AND WILL CONTINUE TO SHINE IN 2025! WHILE THE CLASSIC ALLURE OF NATURAL AND RADIANT SKIN REMAINS A FAVOURITE, GET READY FOR BOLD STATEMENTS AND DREAMY, SOFT-BLURRED EFFECTS THAT ARE SET TO TAKE CENTRE STAGE. THINK SEAMLESS BLENDS AND A DEWY GLOW THAT FEELS EFFORTLESSLY CHIC.

Let’s dive into some of the exciting makeup trends that have been turning heads this year and will continue to shine in 2025! While the classic allure of natural and radiant skin remains a favourite, get ready for bold statements and dreamy, soft-blurred effects that are set to take centre stage. Think seamless blends and a dewy glow that feels effortlessly chic.

These stunning celebrity looks from this year’s Grammy Awards, where Old Hollywood Glamour truly stole the spotlight. Just take a look at Sabrina Carpenter, who dazzled with her glowy glam, and Doechii, who embraced the soft glam trend. These looks are not just inspiring; they embody the essence of beauty evolution this year!

Charlie XCX embraced a soft grunge aesthetic, beautifully showcasing a neutral colour palette that exudes effortless cool. Her skin glows with a radiant luminosity, delicately sculpted and seamlessly blended for that flawless finish. The standout element of her look? The stunning lipstick shade, Spike Valentino, is already setting the trend for 2025 and perfectly captures the mood of the moment!

(Terrence O’Connor)

Chappell Roan, the dynamic drag-inspired indie pop sensation, knows how to turn heads and make a statement. She embraced a captivating “Victorian romantic” makeup look, complete with bold eyeshadow, striking dramatic lashes, and deep, sultry lips. Celebrated makeup artist Andrew Dahling expertly crafted this fun and theatrical ensemble, using top-tier Mac products to bring her vision to life. It’s a stunning display of artistry that perfectly complements her vibrant personality!

Must-Have

Please note, this column is the opinion of the columinst and not that of GNI or Romeo & Julian Publiccations Ltd.

One standout gem? The ‘Aquaphor Healing Balm Stick.’ Used by none other than Sabrina Carpenter’s glam squad, this little wonder isn’t just for lips—apply it over cream blushes and tints for a radiant finish, or swipe it below the brow to achieve that enviable highlighter glow. Elevate your beauty game with this multitasking marvel!

Aquaphor Healing Balm Stick (45ml Boots £14.50)

Dee Carrion, the talented makeup artist behind Doechii’s stunning look at the Grammys, shared an exciting secret: every product used to create her glamorous style came exclusively from the trendy high street brand Urban Decay. Who knew achieving such dazzling beauty could be accessible?

Two of my favourite products from this look are:

Urban Decay Face Book Foundation (Look Fantastic £36.50)

Get ready to elevate your makeup game! This incredible 3-in-1 foundation does it all—selfsetting, mattifying, and blurring— simultaneously! With a medium coverage that feels lightweight yet effective, it’s infused with 3% niacinamide to help smooth the appearance of your skin. Say goodbye to imperfections and hello to a flawless finish!

Naked 2 Palette (£28 Look Fantastic)

If you’re a fan of versatile makeup, this Urban Decay palette might just be a hidden gem in your collection! Compact yet powerful, it boasts an array of neutral tones that can help you conjure up a multitude of stunning looks.

Products for Your Collection:

In our fast-paced lives, convenience is key, and that’s why multi-use products are taking centre stage. They offer the versatility and low-maintenance appeal that modern makeup and beauty routines crave!

As we transition into summer, there’s a new trend on the horizon: the ‘blonzer.’ This innovative blend of blush and bronzer is set to become a must-have in every beauty kit, delivering a beautiful, sun-kissed radiance that feels effortlessly natural.

And let’s talk about NYX’s Buttermelt Bronzers! These beauties are incredibly pigmented and glide on smoothly, thanks to their buttery texture that makes blending a breeze. With a fantastic selection of shades available, you’re sure to find the perfect one to elevate your summer glow!

(£7.99 Look Fantastic)

There’s nothing quite like a vibrant splash of colour to lift your look and brighten your mood! Right now, I’m absolutely loving the Revolution Mousse Blusher, which comes in a stunning range of shades. To apply, just dab it onto your cheekbones and blend with a brush for a beautiful finish. At just £5.99 from Superdrug, it’s a steal! My personal favourite is the lovely ‘Squeeze Me Soft Pink.’ Give it a try and watch your complexion come alive!

All about the eyes – from soft muted colours to blues and berries, we are seeing it all this season and everything goes! That said for lashes too with wispy lashes and playful pops of colour to accentuate the eye.

Benefit limited edition BADgal Bang! Volumising mascara – comes in Wild Plum & Rebel Brown (£27 at boots.) A volumising formula that works to deliver bigger, bolder-looking results. Smudge-proof & water resistant.

Lush Lips: Embrace the Soft Glam with Blurred Lines!

Get ready to elevate your lip game! For a dreamy, softer look, try applying your favourite lipstick directly to the centre of your lips and gently smudging it outwards towards the edges. This technique creates a beautiful, blurred effect that’s perfect for any occasion. Focus on stunning shades like rich berries and nude hues that flatter every skin tone.

And for 2025, keep an eye out for the must-have lip shade: “Mocca Mousse.”

One of my top picks is “Illamasqua Antimatter Lipstick,” in the brown-nude colour “Bang.” This semi-matte formula delivers long-lasting, non-drying colour while feeling incredibly smooth on your lips. At just £17, it’s a steal—but right now, you can snag it for only £6.80 at Look Fantastic! Don’t miss out on adding this gem to your beauty collection!

We all have that signature makeup look that makes us feel our best, but what’s really exciting about the upcoming trends is their embrace of authenticity! In 2025, it’s all about celebrating our natural beauty with softer coverage, blurred lines, and a bit of intentional imperfection. Let’s dial back the under-eye concealer, move our shadow beneath the lashes for a sultry vibe, and soften those lip lines for a more effortless look. Think of it as soft grunge taking the spotlight over soft glam!

This year, let your creativity flow with a relaxed approach that you can easily adjust to match your mood. Personally, I love adding a vibrant pop of colour to my cheeks or lips—it instantly lifts my spirits and gets me ready to seize the day! So, have fun with your makeup and explore these fresh trends!

Love Jo x