Style Home Q&A: PIRCH

INDUSTRY EXPERT Q&A INSIDE THE MIND OF DESIGN

with Amber Peterson

Amber Peterson

Director of Store Design

With a design degree from the Design Institute of San Diego and 15+ years of visual merchandising experience, Amber Peterson has been a key member of the Pirch team since 2017. Promoted to Director of Store design in March of this year, Amber’s artistic eye and design sense have helped revamp a number of the company showrooms using her signature creativity.

Locations

Costa Mesa Glendale La Jolla Solana Beach

949.429.0800 pirch.com

Rancho Mirage Mission Viejo Laguna Design Center Q What's new and exciting at Pirch? A We just recently opened our Mission Viejo location this last

April, where we have some of the largest lifestyle kitchens and bath displays that showcase multiple design styles, including California Coastal, Modern Farmhouse, and Midcentury Modern. We are also gearing up to reveal our new outdoor department at that very same showroom. It will feature a variety of lifestyle outdoor kitchens where clients can get the full experience under the sun or stars! We are not only highlighting outdoor appliances, but also amazing outdoor cabinets, outdoor showers, and heating ideas, all of which will be fully functional while on display.

Q Tell us about the lifestyle vignettes at Pirch and what inspires them. A For our lifestyle vignettes, we focus on numerous design styles with products that contribute to that aesthetic. We try not to focus on what sells, but more on influential displays that help inspire designers and customers alike. For example, we might show a vignette that has bright yellow appliances; that may not be everyone’s cup of tea, but we do it to give our customers opportunities to say “I love this, I hate this,

This looks like me ... etc”, which in turn can help them identify their own design aesthetic.

Q Can you describe a recent vignette that generated a lot of buzz?

A Our Mission Viejo showroom has one of our newest Viking displays in a modern farmhouse vignette. Using Harmoni

Cabinets in a sage green finish with unlacquered polished brass cabinet hardware by Armac Martin. We highlight a navy-blue range and the dreamiest faucet: the “Waterworks

Regulator.”

Q What do you enjoy most about what you do? A I love the creative freedom and the access to all the amazing products but what I enjoy the most is working with my team.

I work with individuals who are innovative and inspiring and have a willingness and eagerness to get the job done. I enjoy my Pirch family and love the Pirch culture!