STRUCTURAL PACKAGING LAMIS HARIB
Assignment 1. Objective: Provide a package redesign and scored diecut folded package to present at retail
Selected Product: Turkish apple tea Venue: Turkish souqs and grocery stores
Stock images of a Turkish market
Turkish tea and tea set
Conceptual samples
Conceptual samples
Orthographics for tea box with spout
Othrographics for box with sliding lid
Comps for final design
Comps for final design
Orthographic view of outer packaging for final design
Orthographic view of packaging with print & product
Turkish
Apple Tea
Perspective views
Perspective views
New structure/design: *Remains fitting ethnographically and true to the aesthetic of the Turkish market products. *Apple tea is iconic as a Turkish national drink. The package itself with the tea set has the potential to become an iconic market product because of it’s icon-based visual language. *The new package now protects all the elements enough to be piled with the option of hanging through a hook at the back. *The box has a better gifting quality than a plastic wrapped set and box of powdered tea. It brings all the items together as one product.
Assignment 2. Objective: Redesign a thermoformed package to fit a peg and rack planogram
Selected Product: Venus Spa Breeze Venue: CVS drugstore
Conceptual samples
Conceptual samples
The product I picked was Venus spa breeze. The packaging is a set of two disposable razors with shaving gel bars. I like to think this kind of product identifies with a consumer that might shower-on-the-go such as gym goers or jet setters for business or pleasure that don’t want to carry around all their toiletries. In that aspect, my goal was to create a thermoform package of the product that could break into separate containers, giving the consumer a carry on shaver to attach to -for example - attach inside their gym bag, avoiding the necessity of carrying the whole case all the time.
The existing planogram had them hanging from a hook. The general planogram for all the different razor brands included a variety of options: hooks, shelves, and a basket with mixed razors. My redesign goal was to apply the new packaging successfully to being hooked or displayed on a shelf.
My first attempt wasn’t far from the original package. The main difference was to have it break into two seperate parts and was exploring that,
Early design orthographic drawings
I even considered a smaller pack that would sell the two razors together, using less thermoform for the packaging. Once the seal on the back was removed there was a tuck in flap to open and close the package.
Early design orthographic drawings
Eventually I returned to my previous setup. Same packaging with a breakable option, and the branding would be divided between the two razor containers to emphasize a package of two products and retaining the branding even when divided.
Early design orthographic renderings
Getting the obvious response out of the way, the package was still not quite there as a final and looked like it held a pack of tools at a hardware store versus a beauty product. I decided to look further into the brand and get inspired by that. Keeping my idea of a dividing package, the shape was now inspired by a bulb, as florals were a part of the branding. It looked sleeker and had better display potential.
New design orthographics phase 1
Elsatic add-on consideration during process
I considered an elastic band that would come out of the seperate packages that could be attached to hooks such as those in bags (as seen above).
Rendering sample during process
Rendering sample - Phase 1 perspective
I realized having the branding on every side just increased the potential of it being shelved wrong. Also, the design still did not look the way it would as a thermoform.
For the final, I improved the hook to match the sleek design of the rest of the package versus it feeling seperate as in the previous stage. The design is also finally breakable and as shown in the side view can now be removed from a thermoform mold.
Final orthographics
Final structure in perspective
phalange breaks in the middle
Final rendering
This rendering of the final shows that the branding is now exclusive to the front. The drawing shows the inner structure of of the the thermoform as well as the phalange.
Assignment 3. Objective: Select a consumer category sold in both a high and low end venue. Present an analysis in class, then develop the package design and planogram for both. Selected Product: Shampoo Venue: High end - L’Occitane En Provence Low end - Burt’s Bees corner at CVS
Low end venue
multiple views of the same planogram
Low end product
I chose shampoo as my product. For my lower end I chose Burt’s Bees, a brand available at drugstores such as CVS and chains such as Duane Reade. Burt’s Bees is a brand that uses natural ingredients and the key ingredients derived from bees such as wax and honey. The current packaging only reflected the brand in color palette and some simple illustrations of the content. The planogram I chose was a corner at CVS, composed of a somewhat temporary looking installation that shelved the product in stacked racks.
High end venue
High end product
For my higher end shampoo I chose L’Occitane, a french toiletries brand that uses natural ingredients from Provence in France. The look and feel of the store is composed of French provincial interior elements - the cherry wood mixed with painted ashwood, and feel of ‘overflowing’ goodness parallel to the essence of Provence. Cabinets and other furniture storage options are used, such as drawers. A very prominent center is in every store with an organized center pile of the products.
Conceptual samples
Conceptual samples
My first attempt at the lower end bottle was to think about how I’d like to utilize it more. I liked the idea of having a shampoo you could hang on a hook either in a bathroom or even in a planogram display. This also provided 2 display options: shelf or hook.
Low end product process
For the higher end shampoo I was inspired by steel pail handles (traditional pails being a provincial element) as a similar approach of providing two options of display. I also revised the lower end Burt’s Bees shampoo to include a blow mold with ridges similar to a generically identifiable bottle of honey.
Bottle redesign phase 1
For the higher end shampoo, I had the idea of designing a wine rack inspired planogram. I thought of using wood to make a standard wooden wine rack (for recognizability) and have the pail inspired handle double as a way of pulling the bottle out of the rack. The rack top would also be useful in the piling method usedi n the center of the store. A sample of the shampoo would be placed on top to identify the product in the rack, as well as other stackable products such as powder boxes or soaps.
Wine rack inspiration
The product seemed too hidden, so I looked at more wine racks. I was inspired to create this wine rack of sheaths of curved steel that would hold the shampoo bottles. The corners are rods of steel that would hold it together as well as a flat top of wood perhaps.The steel would be welded together as a regular steel rack would.
Wine rack inspiration
However to fit in more with the interior, I opted for a very traditional french provincial design that would suit the theme regarding nature and the high end quality of the store. This rack has a decorative element that fits in with the store’s aesthetic as well as shows more of the product than the previous racks.
Final wine rack inspired planogram
Further progression in bottles
Final bottle renderings
The bottles in this phase went through their own transoformation process. I decided to take a literal bee shape for the Burt’s Bees bottle and add a beehive rendered element to the bottle, and the L’Occitane bottle was now elongated like a variation of french perfume and topped with an ivory sphere top. Both round tops have an insertion screw to open or close securely. The shapes later were switched in between for relevant aesthetic purposes, and the material for the now spherical stack form of the L’occitane bottle’s top is of cork - a literal inspiration from wine bottles.
Bee Hive Planogram early phase
For the lower end venue planogram, I explored the idea of a bee hive derived form that would fit all the Burt’s Bees products and display them in a more exciting way than a generic temporary shelving unit. I initially designed a two sided flat stand as the process on the right shows, off to go on into designing for the specific corner I’d explored at the venue.
Bee Hive Planogram early phase
Ideation samples in process
Final Beehive Planogram design
Beehive plaogram wall rod attachment
This beehive shelf is attached through the back by metal holders that clamp around a rod attached to the wall. This provides it a stable lift from the floor and secures it around the corner.
Final Beehive Planogram design
Prof. Jim Warner Grad Comm D Pratt institute