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I y h p a r g Typography I Typo Once upon a time you dressed so fine You threw the bums a dime in your prime, didn't you? People'd call, say, "Beware doll, you're bound to fall" You thought they were all kiddin' you You used to laugh about Everybody that was hangin' out Now you don't talk so loud Now you don't seem so proud About having to be scrounging for your next meal.

Once upon a time you dressed so fine Once upon a time you dressed so You threw the bums a dime in your prime, didn't you? fine You threw the bums a dime in your prime, People'd call, say, "Beware doll, you're bound to fall" didn't you? You thought they were all kiddin' you You used to laugh about People'd call, say, "Beware doll, you're bound to fall" You thought they were all kiddin' you Everybody that was hangin' out You used to laugh about Now you don't talk so loud Everybody that was hangin' out Now you don't seem so proud Now you don't talk so loud About having to be scrounging for your next meal. Now you don't seem so proud How does it feel About having to be scrounging for your next meal. How does it feel To be without a home How does it feel Like a complete unknown How does it feel Like a rolling stone? To be without a home Like a complete unknown Like a rolling stone? You've gone to the finest school all right, Miss Lonely But you know you only used to get juiced in it And nobody has ever taught you You've gone to the finest school all right, Miss Lonely how to live on the street But you know you only used to get juiced in it And now you And nobody has ever taught you fihow to live on the street And now you fi

How does it feel How does it feel To be without a home Like a complete unknown Like a rolling stone?

You've gone to the finest school all right, Miss Lonely But you know you only used to get juiced in it And nobody has ever taught you how to live on the street And now you fi

Once upon a time you dressed so fine You threw the bums a dime in your prime, didn't you? People'd call, say, "Beware doll, you're bound to fall" You thought they were all kiddin' you You used to laugh about Everybody that was hangin' out Now you don't talk so loud Now you don't seem so proud About having to be scrounging for your next meal.

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Once upon a time you dressed so fine You threw the bums a dime in your prime, didn't you? People'd call, say, "Beware doll, you're bound to fall" You thought they were all kiddin' you You used to laugh about Everybody that was hangin' out Now you don't talk so loud Now you don't seem so proud About having to be scrounging for your next meal. People'd call, say, "Beware doll, you're bound to fall" You thought they were all kiddin' you How does it feel You used to laugh about How does it feel Everybody that was hangin' out To be without a home Like a complete unknown Like a rolling stone?

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You've gone to the finest school all right, Miss Lonely But you know you only used to get juiced in it And nobody has ever taught you how to live on the street And now you find out you're gonna have to get used to it You said you'd never compromise With the mystery tramp, but now you realize He's not selling any alibis As you stare into the vacuum of his eyes And ask him do you want to make a deal? How does it feel How does it feel To be on your own With no direction home Like a complete unknown

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How does it feel How does it feel To be without a home Like a complete unknown Like a rolling stone?

You've gone to the finest school all right, Miss Lonely But you know you only used to get juiced in it And nobody has ever taught you how to live on the street And now you find out you're gonna have to get used to it You said you'd never compromise With the mystery tramp, but now you realize He's not selling any alibis As you stare into the vacuum of his eyes And ask him do you want to make a deal?

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How does it feel How does it feel To be on your own With no direction home Like a complete unknown

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z , . ? : : ’ ”


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w you realize You've gone to the finest school all righ He's not selling any alibis t, Miss Lonely O n c e As you stare into the vacuum of his eyes But you know you only used to get juice d in it upon a time And ask him do you want to make a deal? And nobody has ever taught you how to live on the you dressed so fine street You threw the bums a dime And now you find out you're gonna hav How does it feel e to get used to in your prime, didn't you? How does it feel it People'd call, say, "Beware doll, you're You s aid yo To be u'd ne on yo ver co ur ow mpromise n bound to fall" With time you dres the mystery tram With no dir p, but ection now sed home you r ealize Once upon a You thought they were all kiddin' you Like a complete unknown He's not selling any ali so fine bis You used to laugh about As you stare into in your prim the vacuume, didn't you? Like a rolling stone? of his eyes You threw the bums a dime Everybody that was hangin' out And a ound to fall" sk him doll, you're b do you People'd call, say, "Beware Now you don't talk so loud You never turned around to see the frow ns on the jugglers and the You thought they were all kiddin' you Now you don't seem so proud augh about You used to l ext meal. clown ing for your n s About having to be scroung When they all come down and did tricks Everybody that was hangin' out for you You never understood that it ain't no go Now you don't talk so loud How does it feel od You s hould n't let other peop Now you don't seem so proud le get eel your kicks for you How does it f You u sed to ride on the chrome horse with yo About having to be scrounging for your next meal. To be without a home ur diplomat Who carried on his shoulder a Siamese ca Like a complete unknown t How does it feel Ain't it hard when you discover that Like a rolling stone? How does it feel He really wasn't where it's at After he took from you everything he To be without a home You've gone to the finest school all right, Miss Lonely could steal. Like a complete unknown But you know you only used to get juiced in it Like a rolling stone? And nobody has ever taught you how to live on the street How does it feel And now you find out you're gonna have to get used to it How does it feel You said you'd never compromise You've gone to the finest school all right, Miss Lonely To be on your own But you know you only used to get juiced in it With the mystery tramp, but now you realize With no direction home He's not selling any alibis Like a complete unknown And nobody has ever taught you how to live on the street m of his eyes As you stare into the vacuu Like a rolling stone? And ask him do you want to make a deal? And now you find out you're gonna have to get used to it Princess on the steeple and all the pretty people How does it feel You said you'd never compromise They're drinkin', thinkin' that they got it ma de alize How does it feel With the mystery tramp, but now you re Exchanging all ki To be on your own But you'd better lift your diam nds of precious gifts and things He's not selling any alibis ond ring, you'd better pawn it babe With no direction home As you stare into the vacuum of his eyes You u sed to be so Like a complete unknown And ask him do you At Napoleon in rags and the language amused that he use Like a rolling stone? Go to him now, he calls you, you can't d refus e When you got nothing, you got nothing t o lose You never turned around to see the frowns on the jugglers and the You're invisible now, you got no secret clowns s to conceal. for you and did tricks When they all come down How does it feel You never understood that it ain't no good How does it feel You shouldn't let other people get your kicks for you mat To be on your own You used to ride on the chrome horse with your diplo at r a Siamese c n his shoulde Who carried o With no direction home Ain't it hard when you discover that Like a complete unknown He really wasn't where it's at Like a rolling stone? uld steal. After he took from you everything he co

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“ …It has to do with ‘mood-setting’ before the message is delivered. Typography is a hidden tool of manipulation within society. All schools should be teaching typography; we should be fundamentally aware of how typographic language is forming out assholes. “

-Neville Brody

How does it feel How does it feel To be on your own With no direction home Like a complete unknown Like a rolling stone?

Princess on the steeple and all the pretty people They're drinkin', thinkin' that they got it made Exchanging all kinds of precious gifts and things But you'd better lift your diamond ring, you'd better pawn it babe You used to be so amused At Napoleon in rags and the language that he used Go to him now, he calls you, you can't refuse When you got nothing, you got nothing to lose You're invisible now, you got no secrets to conceal.

How does it feel How does it feel To be on your own With no direction home Like a complete unknown Like a rolling stone?



A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z , . ? : : ’ �

Neighborhoods of Type

Pick 4 neighborhoods

Capture the forms and essence that characterize each neighborhood

Provide 4 panels of interpretations using images and/ or type per neighborhood

Times Square Lamis Harib



Williamsburg



Soho Soho



Times Square

Times Square Times Square Lamis Lamis Harib Harib



Central Park


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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z , . ? : : ’ �

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Letterform

Compositions 3 letters

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q kq S S


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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z , . ? : : ’ ”

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z , . ? : : ’ ”

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z , . ? : : ’ ”

(T-Comp4)

Texture & Positive

/Negative Compositions

Use previous words + letters + text

May include graphic elements, or delete some letters or words

b&w final size 8.5”x8.5”


S S o t

Pictur P i c future wntture Once upon a time you dressed so fine You threw the bums a dime in your prime, didn't you? People'd call, say, "Beware doll, you're bound to fall" You thought they were all kiddin' you You used to laugh about Everybody that was hangin' out Now you don't talk so loud Now you don't seem so proud About having to be scrounging for your next meal.

How does it feel How does it feel To be without a home Like a complete unknown Like a rolling stone?

You've gone to the finest school all right, Miss Lonely But you know you only used to get juiced in it And nobody has ever taught you how to live on the street And now you find out you're gonna have to get used to it You said you'd never compromise With the mystery tramp, but now you realize He's not selling any alibis As you stare into the vacuum of his eyes And ask him do you want to make a deal?

How does it feel How does it feel To be on your own With no direction home Like a complete unknown Like a rolling stone?

You never turned around to see


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Once upon a time you dressed so fine You threw the bums a dime in your prime, didn't you? People'd call, say, "Beware doll, you're bound to fall" You thought they were all kiddin' you You used to laugh about Everybody that was hangin' out Now you don't talk so loud Now you don't seem so proud About having to be scrounging for your next meal.

How does it feel How does it feel To be without a home Like a complete unknown Like a rolling stone?

You've gone to the finest school all right, Miss Lonely But you know you only used to get juiced in it And nobody has ever taught you how to live on the street And now you find out you're gonna have to get used to it You said you'd never compromise With the mystery tramp, but now you realize He's not selling any alibis As you stare into the vacuum of his eyes And ask him do you want to make a deal?

Once upon a time you dressed so fine You threw the bums a dime in your prime, didn't you? How does it feel People'd call, say, "Beware doll, you're How does it feel bound to fall" To be on your own You thought they were all kiddin' you With no direction home You used to laugh about Like a complete unknown Everybody that was hangin' out Like a rolling stone? Now you don't talk so loud Now you don't seem so proud You never turned around to see the frowns on the jugglers and the clowns About having to be scrounging for your next meal. When they all come down and did tricks for you You never understood that it ain't no good How does it feel You shouldn't let other people get your kicks for you How does it feel You used to ride on the chrome horse with your diplomat To be without a home Who carried on his shoulder a Siamese cat Like a complete unknown Ain't it hard when you discover that Like a rolling stone? He really wasn't where it's at After he took from you everything he could steal. You've gone to the finest school all right, Miss Lonely But you know you only used to get juiced in it How does it feel And nobody has ever taught you how to live on the street How does it feel


A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z , . ? : : ’ ”

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You threw the bums a dime in your prime, didn't you? eople'd call, say, "Beware doll, you're bound to fall" You thought they were all kiddin' you You used to laugh about Everybody that was hangin' out Now you don't talk so loud Now you don't seem so proud About having to be scrounging for your next meal.

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How does it feel How does it feel To be without a home Like a complete unknown Like a rolling stone?

You've gone to the finest school all right, Miss Lonely But you know you only used to get juiced in it And nobody has ever taught you how to live on the street And now you find out you're gonna have to get used to it You said you'd never compromise With the mystery tramp, but now you realize He's not selling any alibis As you stare into the vacuum of his eyes And ask him do you want to make a deal?

How does it feel How does it feel To be on your own With no direction home Like a complete unknown Like a rolling stone?

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Once upon a time you dressed so fine You threw the bums a dime in your prime, didn't you? People'd call, say, "Beware doll, you're bound to fall" You thought they were all kiddin' you You used to laugh about Everybody that was hangin' out Now you don't talk so loud Now you don't seem so proud About having to be scrounging for your next meal.

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How does it feel How does it feel To be without a home Like a complete unknown Like a rolling stone?

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How does it feel How does it feel To be on your own With no direction home Like a complete unknown Like a rolling stone?

You never turned around to see the frowns on the jugglers and the clowns When they all come down and did tricks for you You never understood that it ain't no good You shouldn't let other people get your kicks for you You used to ride on the chrome horse with your diplomat Who carried on his shoulder a Siamese cat Ain't it hard when you discover that He really wasn't where it's at After he took from you everything he could steal.

How does it feel How does it feel To be on your own With no direction home Like a complete unknown Like a rolling stone?

Princess on the steeple and all the pretty people They're drinkin', thinkin' that they got it made Exchanging all kinds of precious gifts and things But you'd better lift your diamond ring, you'd better pawn it babe

How does it feel How does it feel To be on your own With no direction home Like a complete unknown Like a rolling stone?


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Once upon a time you dressed so fine You threw the bums a dime in your prime, didn't you? People'd call, say, "Beware doll, you're bound to fall" You thought they were all kiddin' you You used to laugh about Everybody that was hangin' out Now you don't talk so loud Now you don't seem so proud About having to be scrounging for your next meal.

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How does it feel How does it feel To be without a home Like a complete unknown Like a rolling stone?

You've gone to the finest school all right, Miss Lonely But you know you only used to get juiced in it And nobody has ever taught you how to live on the street And now you find out you're gonna have to get used to it You said you'd never compromise With the mystery tramp, but now you realize He's not selling any alibis As you stare into the vacuum of his eyes And ask him do you want to make a deal?

How does it feel How does it feel To be on your own With no direction home Like a complete unknown Like a rolling stone?

You never turned around to see the frowns on the jugglers and the clowns When they all come down and did tricks for you You never understood that it ain't no good You shouldn't let other people get your kicks for you You used to ride on the chrome horse with your diplomat Who carried on his shoulder a Siamese cat Ain't it hard when you discover that He really wasn't where it's at After he took from you everything he could steal.

How does it feel How does it feel To be on your own With no direction home Like a complete unknown Like a rolling stone?

Princess on the steeple and all the pretty people They're drinkin', thinkin' that they got it made Exchanging all kinds of precious gifts and things But you'd better lift your diamond ring, you'd better pawn it babe You used to be so amused At Napoleon in rags and the language that he used Go to him now, he calls you, you can't refuse When you got nothing, you got nothing to lose You're invisible now, you got no secrets to conceal. How does it feel How does it feel To be on your own With no direction home Like a complete unknown Like a rolling stone?


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Once upon a time you dressed so fine You threw the bums a dime in your prime, didn't you? People'd call, say, "Beware doll, you're bound to fall" You thought they were all kiddin' you You used to laugh about Everybody that was hangin' out Now you don't talk so loud Now you don't seem so proud About having to be scrounging for your next meal. People'd call, say, "Beware doll, you're bound to fall" You thought they were all kiddin' you How does it feel You used to laugh about How does it feel Everybody that was hangin' out To be without a home Like a complete unknown Like a rolling stone? You've gone to the finest school all right, Miss Lonely But you know you only used to get juiced in it And nobody has ever taught you how to live on the street And now you find out you're gonna have to get used to it You said you'd never compromise With the mystery tramp, but now you realize He's not selling any alibis As you stare into the vacuum of his eyes And ask him do you want to make a deal? How does it feel How does it feel To be on your own With no direction home Like a complete unknown

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e is ey of h m cuuns e valow o dth the c tconcrete This class is an introduction to the n i e n star rs a ns As you juggle wtypography o l and conceptual aspects of as a e c h the n t ns o and s w r o e l visual medium. Thehe jfirst half e fr of the semester ugg e th t o se t on s d n w un will deal withthe frothe requirements of aro technical e ned e r s u t o d t er second half will deal with typography. The oun nev d ar You e n r tu abstract compositional uses for typography, ever ou n

DES 618 - GRAD COMM.D

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integrating hand skills and the computer as a way to render type. Historical and current forms of alphabetic communications will be explored, along with the relationship to modern imagebased communications.

PRATT INSTITUTE


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