Project Book
1.0 Research Company Profile Creative Brief Unique Selling Point Target audience
2.0 Creative Development 5 6 7 8
Table of Contents
Competitive Survey Design Research Mood Boards Logo Development
11 12 13 14
3.0 Style Guide Voice and Tone Image Standards Color Pallet Textures Typeface Logo Identity Logo Variations Clear Space Color Variations Logo Color Pallet Logo Typefaces Logo Violation Stationary Print Ads
17 18 19 20 21 22 23 24 25 26 27 28 29 30
Website Motion Graphics Promotional Items
32 34 35
4.0 Final Designs Advertisements Digital Media Motion Graphic Promotional Items Image References References Author and Designer
37 40 42 44 46 51 53
1.0
Research
Company Profile Creative Brief Unique Selling Point Target audience
5 6 7 8
Company Profile Sweat Equity Education (SEE) is an innovative nonprofit organization. Its mission is to be a pioneer in the education revolution by providing a working student relevant education model. This model promotes 21st Century readiness by providing students with transferable skills that can be used throughout their academic career as well as their future lives. SEE’s mission is on trend with what the US’s nation leaders are discussing but it has not gained any recognition for its program. This is because the organization is in its formative stages and lacks a solid cohesive brand and loyal participants. In order for SEE to be a
successful education example it must position itself as a valued part of the community by conveying a brand that people respect and trust. The proposed re-branding campaign will aim to solve these problems. It will generate brand loyalty by updating all of SEE’s media outlets. The campaign will focus on the benefits of being involved in the organization. SEE’s new brand will place the consumer at the center of the organizations success, making them a valued facilitator in the education revolution.
Creative Brief Sweat Equity Enterprises, also known as SEE is a nonprofit organization that combines a design based education program with mentoring at-risk high school students. The objective of this project is to rejuvenate
threaded through all creative materials. These materials will reflect the brand’s appearance guidelines through using the same core color scheme and carefully selected typefaces.
the organization's brand in order to increase revenue and consumer interest. The creative materials will create a cohesive sold brand identity that will elevate SEE to the forefront of its targeted consumers’ mind as well as evoke a positive impression of the brand. This will also ensure that the organization is properly represented and its core values are
The final deliverables are to be delivered within a year from start date of project and will be in the form of: logo rejuvenation, website, print & billboard ads ,company apparel, motion graphic for web,and take home informational pack. The final deliverables will coincide with the launch of company expansion in other cities.
Unique Selling Point SEE’s program is unique because it provides a real world education experience. Students are immersed in a professional design studio where they are taught intensive design, technology and entrepreneurship training. SEE realizes that a successful education model relies on good student/teacher relationship therefore, classes have a student-adult ratio of 3:1 and are taught by SEE trained educators, college students, and professional design volunteers. Students gain “professional, social and academic skills” that can be transferred to every aspect of their lives (Sweat Equity Education, n.d). In partnership with a company sponsor, SEE’s participants take original graphic, product, or apparel designs from concept to prototype. SEE believes that this connection of youth and industry will create an education revolution that invests in the limitless potential of at risk youth, making them 21st century ready, while also stimulating education reform.
Key Tenets Educate
Innovate
Inspire
Non-profits rely on individual involvement and sponsorship and when deciding to give: “people act with their heart not their head”(Ruby & Andersen, 2008). In order for SEE to successfully expand it must provide people with a reason to care about its cause and position itself as a vital part of society. SEE''s key tenets will help to guide the right way to communicate what SEE is about to its community, helping to build a better connection with its target audience.
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Target Audience The target audience consist of at risk high school students grade 9-12, Parents with an income under 20,000 a year with teens in high school, Educators who work at low income schools, Men and women who are college educated working professionals ages 20 and up looking for a way to make a difference, Art advocates, Innovative corporations wanting to connect with younger audiences, Volunteers ages 20 and up wanting to mentor youths, Philanthropist wanting to work with at-risk youths, Community leaders within low income areas.
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2.0
Creative Development
Competitive Survey Design Research Mood Boards Logo Development
11 12 13 14
Competitive Survey The education sector is a fast growing industry. Because of the low quality education found in the US many new companies are arising, pushing forward a mix of basic education with the advancement of technology to better connect with today's youth. A few basic facts about this industry are, the programs offer youths a chance to work with art professionals to bring to life their own design ideas. They also rely on collaborations with professionals, the community and sometimes corporate sponsors. They believe that setting kids up with mentors while working on creative projects not only builds a better future for the youth but sheds a positive light on the design world. There is no cost for students to participated in many of the programs.
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Design Research Swot Analysis Strengths •Innovative educational program •High end sponsors •Strong mission and vision statements •High praises from participants •Founder is well known designer and philanthropist •Program provides its own high tech lab and trained teachers
Weaknesses •Brand appearance does not correspond with brand mission, purpose, or values •Location and recognition only in the N.Y. area •Very young non-profit organization •Low media presence •No mentoring kit for organization •Low media presence •No media promoting the current expansion of the program
Opportunities •Education advocates need help calling attention to education reform •Educators and youth mentors need an example of how to help at-risk youth •Shortage of free educational after school programs •Companies need to know how to connect with their younger market •Art advocated need an example of a successful art education model •Company plans to expand
Threats •Older non-profit art organizations •Down turned economy causing people to focus more on themselves •Poor participation rate of at-risk youths •Art programs being seen as unnecessary •Loss of corporate sponsorship •Constant change of technology and software
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Mood Boards
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Logo Development
Original logos
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Finial logo
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3.0
Style Guide
Voice and Tone Image Standards Color Pallet Textures Typeface Logo Identity Logo Variations Clear Space Color Variations Logo Color Pallet Logo Typefaces
17 18 19 20 21 22 23 24 25 26 27
Logo Violation Stationary Print Ads Website Motion Graphics Promotional Items
28 29 30 32 34 35
Brand Voice & Tone
One-third of students drop out of high school, and another third aren’t college-ready when they graduate.”
The style and tone of our communications should reflect our brand personality and vision. SEE serves as an educator and facilitator of the arts, therefore all communication should have a formal, down to earth, humanistic, passionate tone. It should be approachable, engaging, clear and conversational. SEE communicates with many audiences, each with its own expectations. Remember to tailor messages for each audience, using language that is appropriate, relevant, believable and useful, while avoiding acronyms and slang words. When communicating with SEE's audience always use the companies key tenets; educate, innovate, and inspire to help guide your voice and tone. Here are a few examples of phrases using our voice and tone.
"Be a part of a program that is an inspiration for tomorrows future."
"We are passionate about educating today's youth."
"Your donations help to get troubled teens off the street and into the classrooms where they not only get an education but become community leaders."
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Image Standards A good photograph can tell a story faster than two paragraphs of great copy. Therefore it is important that you choose dynamic crisp photography that is at least 300 dpi. Since SEE speaks to a diverse audience our imagery must depict this in order to connect with them. Our imagery should show our target audience as they would appear in their own environments and how they would interact with SEE. Whenever we communicate, we want to tell people what we do and how we do it—think of our key tenets and try to depict them in photos. Below are samples of the type of imagery used for our brand.
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Color Palette RGB 3 65 93 CMYK 99 71 42 30 DS 202-2C
RGB 116 206 235 CMYK 50 0 5 0 DS 239-6C
RGB 209 224 229 CMYK 17 5 7 0 DS 248-9C
RGB 241 237 234 CMYK 4 5 5 0 DS 67-9C
RGB 169 31 35 CMYK 23 100 99 16 DS 81-1C
RGB 54 131 66 CMYK 80 26 97 11 DS 289-1C
RGB 243 207 7 CMYK 6 15 100 0 DS56-4C
RGB 212 106 39 CMYK 5 69 100 0 DS 46-1C
RGB 0 0 0 CMYK 30 24 24 0 DS Process Black C
RGB 180 180 180 CMYK 30 24 24 0 DS 69-8C
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Textures Below are approved textures for the brand. Textures should relate to brand color palette and should be used as accents or to add depth to a page.
Dark red paint texture color should not be altered
Rough canvas texture can be changed to match any of the colors in the company color palette
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Rough fabric texture can be changed to match any of the colors in the company color palette
Rough canvas texture can be changed to match any of the colors in the company color palette
Typefaces The following typeface have been specifically chosen for this brand and should be used for the following.
Subheads
Headings
Optima Optima Italic Optima Bold Optima Bold Itallic Optima ExtraBlack
Futura Condensed Medium Futura Condensed EtraBold Futura Medium Futura Medium Italic
Body Text
Body Text
Bodoni SvtyTwo ITC TT Book Bodoni SvtyTwo ITC TT Booklta Bodoni SvtyTwo ITC TT Bold
Georgia Georgia Italic Georgia Bold Georgia Bold Italic
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Logo Identity SEE's logo consists of two elements, a multi color graphical mark and the logotype set in the typeface Futura medium. In some instances the logo will appear with its tagline set in Bodoni SvtyTwo ITC TT Book. The graphical mark, logotype, or tagline should never be used alone. The graphical mark is made up of seven color swatches which are representative of a painters pallet. The color swatches symbolize the creative aspect of SEE's education program. The typeface Futura, chosen for its
crisp geometric shapes and its no nonsense appearance, represents the strong scholastic curriculum of the SEE program SEE's logo is the most visible and important asset of the organization. In order to preserve its value, it is crucial to use the SEE logo correctly and consistently. This is to ensure the visual impact and overall integrity of the logo is not compromised. The following guidelines will help to ensure that all standards are met.
Graphical mark
Logotype Tagline
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Logo Variations In order to increase the usability of the company logo, it is set up in 4 approved variations, horizontal, stacked and abbreviated format. This is to allow for ease of usage in horizontal and vertical arrangements. In certain instances, such as promo items where the full name is too large to fit, the logo mark will appear with the abbreviated form of the company name, SEE, set in Futura medium. It is not necessary to use the tagline when using the abbreviated version of the logo.
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Clear Space A minimum clear space equal to the height of the upper case "E"" within the logotype must be maintained at all times around all variations of the logo. No graphic elements or typography should impede this minimum clear space. Whenever possible, keep a larger clear area.
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Color Variations Four approved color variations of the SEE logo have been created to provide maximum usability across a variety of applications. These variations can be used for all approved versions of the logo shown on page 19 of this guide. The full color logo is the most desirable version for most applications. Gray scale and the solid black version should only be used for black-and-white ads or when budget constraints are an issue. The white logo should be used only on dark backgrounds or when the background is the same color as the logo. Printing capability, background colors, textures and patterns will determine which logo you should use.
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Logo Color Palette
RGB 3 65 93 CMYK 99 71 42 30 PMS DS 202-2C
CMYK 50 0 5 0 RGB 116 206 235 PMS DS 239-6C
RGB 209 224 229 CMYK 17 5 7 0 PMS DS 248-9C
CMYK 23 100 99 16 RGB 169 31 35 PMS DS 81-1C
CMK 80 26 97 11 RGB 54 131 66 PMS DS 289-1C
RGB 243 207 7 CMYK 6 15 100 0 PMS DS56-4C
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CMYK 5 69 100 0 RGB 212 106 39 PMS DS 46-1C
Logo Typeface
Futura medium: used for logotype
Bodoni SvtyTwo ITC TT Book: used for tagline
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Logo Violations It is not possible to account for all the ways the company logo can be misused. Because of this it is important to follow the guidelines in this style guide and only use the approved logo variation shown in this book and given with the accompanying CD. To maintain the integrity of the company logo it should never be altered in anyway for any reason. To allow for maximum visibility the logo should never appear smaller than 2 inch wide. Do not alter the logo mark or logotype, enlarge or rearrange one element, use a different color or font or re-create it in any way. Reference the logo standards and approved logo versions section of this style guide for the approved logo usage.
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Stationary
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Print Ads SEE's print ad's are an important part of the way the organization connects with its target audience. It is important that they convey the essence of the company as well as have an appearance that will grab the audience attention. Although we allow for some creative freedom when creating our ads there are some basic standards we would like you to adhere to. Always make sure that you use the voice and tone discussed earlier in this guide. Always use colors from the corporate color pallet. Make sure that the company logo along with
tagline and web address is clear and present on all ads with appropriate clear space. Ads should be at least letter size and should have 0p9 bleed on all sides. Any photography should be at least 300dpi and adhere to the photography standards. Headlines should appear in either Futura or Optima. Body copy that is 12pts and less should appear in Georgia above this size use Optima. To allow for easy readability never use body copy that is less than 9pts. The Following are approved templates for ads and an example ad.
Sample Print Ad Templates
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Sample Ad
Text larger than 12pts or headline in Optima or Futura. Minimum size Letter with 0p9 bleed
Photo at least 300 dpi
All ads must have a tagline
Must have web address Logo must be present
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Website The website works as the main hub of information about SEE. It is where SEE's target audience will connect with the program and find out valuable information on the company. Therefore it is important that the pages reflect the same brand image as the rest of SEE's media. It is also important that there be consistency within all web pages. The following are the web standards and approved templates for web usage.
Sample Web Templates
Home Page
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Inner Pages
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Motion Graphic SEE' is willing to take advantage of every opportunity available to reach their audience. Motion graphics is another such opportunity to relay SEE's core message. Our motion graphics can be used as tv spots, internet ads and will be hosted on our social media sites. Although there are countless subject matters and arrangement for these they should adhere to the following specifics in order to convey a solidified brand.
Imagery, voice and tone should follow the guidelines set earlier in this book. Always considers SEE's key tenants when picking a subject matter for the motion graphic. The logo should always appear in either full color version at the beginning, end, or both of the graphic. Always use the web address at the end of the graphic. The minimum time for all motion graphics is 30sec.
Must include web address at the end
Must include full color logo
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Promotional Items Specialty items such as shirts, hats, key chains, pencils, bags and folders are used to promote SEE and generate additional profit for the organization. The full color logo is the most desirable option for these items. For most promotional items a clear space equal to the height of the upper case "E" is the most desirable. There are some cases where this is not possible, such as key chains, pens, pencils and other small promotional items. In these cases If a specialty item has space limitations regarding the imprint area, come as close to this amount of white space as possible or at least make sure that the logo is clearly visible.
Logo shown here does not require usual clear space but is visibly clear.
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4.0
Final Designs
Advertisements Digital Media Motion Graphic Promotional Items Image References References Author and Designer
37 40 42 44 46 51 53
Advertising SEE is much more
than a creative outlet, or business training for youth. SEE’s combination of design and entrepreneurship learning (grounded in educational research and proven by evaluators) invests in the creative potential of young people, helping them to discover their own possibilities as income-generators and world class thinkers. The final outcome is either conceptual or a one of a kind hand made piece.
Powering Minds Through Art and Technology.
For More Information Visit www.sweatequityeducation.org
Print Ads
s
EE
To Learn More Visit Us At wwww.sweatequityeducation.org
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Poster
Billboard
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Flyer
Front
Back
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Digital Media Website
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Motion Graphic
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Promotional Items
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Image References 1.) The picture named Supernatural, 2005 (Acrylic on canvas), Copyright owner: Jerome Valbuena, located at: http://www.gettyimages.com/detail/72025765/ArtBox-Images 2.) The picture named Abstract of letter E, digitally generated image, Copyright owner: GRAFIKA/Miyano Takuya/Norihiro Uehara, located at http://www.gettyimages.com/detail/ dexph090_014/Dex-Image 3.) The picture named Detail of red graffiti on the wall of an old abandoned house, Copyright of Vasiliki Varvaki, located at: http://www.gettyimages.com/detail/78567107/ iStock-Exclusive 4.) The picture named Young Asian man in library, Copyright owner: Kris Timken located at: http://www.gettyimages.com/detail/72458906/Blend-Images 5.) The picture named School Girl Talking to Other Students in a Classroom, Copyright owner Flying Colours Ltd, located at: http://www.gettyimages.com/detail/dv590046/ Digital-Vision 6.) The picture named Couple standing cheek to cheek, Copyright owner Priscilla Gragg, located at: http://www.gettyimages.com/detail/103919253/Blend-Images 7.) The picture named Smiling friends hugging, Copyright owner Blend Images located at: http://www.gettyimages.com/detail/103742229/the-Agency-Collection 8.) The picture named Portrait of Six Cool Looking Young Friends Stood Together, Copyright owner Digital Vision, located at: http://www.gettyimages.com/detail/dv1644054/ Digital-Vision
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9.) The picture named Portrait of a teenage boy, Copyright owner, Image Source located at: http://www.gettyimages.com/detail/79065405/Image-Source 10.) The picture named Five teenagers sitting in a row, Copyright owner Image Source, located at: http://www.gettyimages.com/detail/79065350/Image-Source 11.) The picture named A young Girls Face Divided in Half by the Photographs Frame. Al Barsha, Dubai, United Arab Emirates, Copyright owner Belinda Muller, located at: http:// www.gettyimages.com/detail/77516597/Gallo-Images-ROOTS-RF-collection 12.) The picture named Close up of pair of woman's hands, Copyright owner Rogerio Mesquita, located at: http://www.gettyimages.com/detail/87993721/Workbook-Stock 13.) The picture named Group of Students Looking at Schedule Posted on a Wall, Copyright owner Flying Colours Ltd, located at: http://www.gettyimages.com/detail/dv590081/ Digital-Vision 14.) The picture named Profile of young adult woman, Copyright owner Thinkstock Images, located at: http://www.gettyimages.com/detail/86482845/Comstock-Images 15.) The picture named A window light (window light) Portrait of a young African American, Copyright Bahman Farzad, located at: http://www.flickr.com/photos/21644167@ N04/3339398495/in/set-72157603433497856#/ 16.) The picture named Student's hand writing with pencil, Copyright owner Hill Street Studios, located at: http://www.gettyimages.com/detail/102754792/Blend-Images 17.) The picture named Male high school teacher and students in classroom, Copyright owner Image Source, located at http://www.gettyimages.com/detail/103060388/ Image-Source
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18.) The picture named Three boys in college library Copyright owner Image Source, located at: http://www.gettyimages.com/detail/79065394/Image-Source 19.) The picture named Three teenage boys near a window, Copyright owner Image Source located at: http://www.gettyimages.com/detail/79065384/Image-Source 20.) The picture named Group of Students Using Computers, Copyright owner Flying Colours Ltd, located at: http://www.gettyimages.com/detail/dv590063a/Digital-Vision 21.) The picture named Teen girl standing against a red wall, laughing, copyright of Ron Levine located at: http://www.gettyimages.com/detail/91993992/Digital-Vision 22.) The picture named College teacher giving a lesson in classroom, Copyright owner rubberball located at http://www.gettyimages.com/detail/72471892/Rubberball-Productions 23.) The picture named Teacher asking question, Copyright owner Image Source located at http://www.gettyimages.com/detail/75940778/Image-Source 24.) The picture named Portrait of female teacher with arms crossed while students reading book, Copyright owner Purestock located at http://www.gettyimages.com/detail/80294836/ Purestock 25.) The picture named Close-up of a bicycle leaning against a wall, Republic of Ireland, Copyright owner Glowimages located at http://www.gettyimages.com/detail/71442853/ Glowimages 26.) The picture named Blank white billboard against blue sky, Copyright of Steven Puetzer located at http://www.gettyimages.com/detail/96230464/Photographers-Choice-RF 27.) The picture named Student doing homework, Copyright owner momentimages located at http://www.gettyimages.com/detail/102759368/Tetra-images
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28.) The picture named Student smiling in class, Copyright owner Jose Luis Pelaez Inc located at http://www.gettyimages.com/detail/57226539/Blend-Images 29.) The picture named Male student holds folder and smiles, Copyright of William King located at http://www.gettyimages.com/detail/82039844/Taxi 30.) The picture named Mixed race woman sitting near stack of books, Copyright of Eye Candy Images located at http://www.gettyimages.com/detail/88974886/UpperCut-Images 31.) The picture named Teenage girl smiling in classroom, Copyright of Keith Brofsky located at http://www.gettyimages.com/detail/80668110/UpperCut-Images 32.) The picture named Young Asian man next to school lockers, Copyright of Kris Timken located http://www.gettyimages.com/detail/72458931/Blend-Images 33.) The picture named Young man leaning against a wall Copyright of Neef Gilbert located at http://www.gettyimages.com/detail/89804268/Workbook-Stock 34.) The picture named Portrait of high school teacher, Copyright of Image Source located at http://www.gettyimages.com/detail/103060554/Image-Source 35.) The picture named Young man and friends Copyright of Image Source located at http:// www.gettyimages.com/detail/103060563/Image-Source 36.) The picture named Teacher Back To School, Copyright of CAP53 located at http://www. gettyimages.com/detail/108272733/Vetta 37.) The picture named Red hat, side view Copyright of Howard Shooter located at http:// www.gettyimages.com/detail/79711572/Dorling-Kindersley-RF
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38.) The picture named Teacher with school children (14-19) working in computer lab, Copyright of Jetta Productions located at http://www.gettyimages.com/detail/ sb10069478bo-001/Lifesize 39.) The picture named Six year old boy and teen brother, portrait, Copyright of Ron Levine located at http://www.gettyimages.com/detail/91958485/Photodisc 40.) The picture named SILVER MONITOR ISOLATED, Copyright of Sylvain Sonnet located at http://www.gettyimages.com/detail/85872583/Photographers-Choice-RF 41.) The picture named talking on cell phone at school, Copyright of Bruce Laurance, located at http://www.gettyimages.com/detail/102063842/Photodisc 42.) The picture namedportrait of smiling middle eastern young female, Copyright of Max Oppenheim located at http://www.gettyimages.com/detail/103628817/Photodisc
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References Adobe - Fonts: Optima Std 1. (n.d.). Adobe. Retrieved October 18, 2010, from: http://store1. adobe.com/cfusion/store/html/index.cfm?store=OLS-US& event=displayFont Package &code=1244 Before & After magazine. (2008). Lessons From a Beautiful Site. Before & After Magazine. 0067. Retrieved October 15, 2010 from: http://www.pantone.com/downloads/articles/ pdfs/BA06 67LessonsFromABeautifulSite.pdf Before & After magazine. (2006). Our Color Wheel. Before & After Magazine. 0646. Retrieved October 15, 2010 from: http://www.pantone.com/downloads/articles/pdfs/BA0646 OurColorWheel.pdf Before & After magazine. (2006). Design a Beautiful Web Header. Before & After Magazine. 0645. Retrieved October 15, 2010 from: http://www.pantone.com/downloads/articles/ pdfs/BA0645WebHeader.pdf Bonneville, D. (2009, September 18). 19 Top Fonts in 19 Top Combinations. BonFX - Graphic Design Studio. Retrieved October 18, 2010, from: http://bonfx. com/19-top-fonts-in-19-top-combinations Diaz, Q., & Smith, J. (2008, August 28). Using Social Networking Sites to Promote Your Mission. Network for Good. Retrieved October 14, 2010 from: http://www. fundraising123.org/article/using-social-networking-sites-promote-your-mission. Hammonds, B. (n.d). Quotes to 'Re-Imagine' Schools for the 21stC, Leading and Learning for the 21stC. Retrieved from: http://www.leading-learning.co.nz/famous-quotes. html#page-top Harrison, J., & Hobbs, M. (2010). Brain Training: the complete visual program. New York, NY: DK publishing.
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NBC News Education Nation. (n.d.). NBC News EducationNation.com - NBC Education Nation. Retrieved from: http://www.educationnation.com/index. cfm?objectid=D6900840-A41B-11DF-A44E000C296BA163 Ruby, R. & Andersen, K. (2008, March 6). The Secret to Getting People to Give: 15 Reasons Why People Donate. Network for the Good. Retrieved October, 10 2010 from: http://www.fundraising123.org/articlesecret-getting-people-give-15-reasons-why- people-donate Smith, T., Coyle, J., Lightfoot, E., & Scott, A. (2007). Reconsidering Models of Influence: The Relationship between Consumer Social Networks and Word-of-Mouth Effectiveness. Journal of Advertising Research, 47(4), 387-397. Retrieved from Business Source Premier database. Sweat Equity Enterprises. (n.d.). Sweat Equity Enterprises. Retrieved from: http://www.sweatequityenterprises Witkoski, M. (1992). Guerrilla Marketing Excellence: The Fifty Golden Rules for Small-business Success. Magill Book Reviews, Retrieved from Literary Reference Center Plus database.
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About the Author
I have spent most of my life living in small country towns in Georgia, where good morals values and hard work were a part of everyday life. Think Mayberry only with a little more diversity amongst the town people. I like to credit small town life with aiding in my creativity because when you live in places where going to the one and only Walmart in town is considered the highlight of the day, you are forced to develop your creativity. I received my BFA in Art from Georgia Southern University, where I learned to love, appreciate, and experiment with all art forms. It is also where I personally experienced how art can be a powerful tool in the learning process. This is one of the reasons I picked the nonprofit organization, Sweat Equity Education, to focus on for my campaign. In 2008, on a whim, I packed up my bags and moved to Florida to discover what life had to offer me in the Sunshine State. Since then I have worked as a photographer and a marketing and design assistant for Kate McRostie Designworks. My life thus far has been about experimenting with new ideas and learning new things. I am currently pursuing my Master’s degree from Full Sail University in order to expand my knowledge of the design world and help further my career as a designer.
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