Professional Publising 20111-12 module

University of Wales Trinity Saint David

School of Creative Arts

professional publishing

2011-12

AFMP5005

University of Wales Trinity Saint David

School of Creative Arts

Professional Publishing (AFMP5005) Level 5 module – 20 credits Teaching is by lecture and hands-on tutorial workshop.

Lecture and Workshop: Thursday Support: Wednesday

9:15 – 12:05 (Macintosh Computer Suite) 9:15 – 12:05 (Macintosh Computer Suite)

Module Tutor: Trevor Harris Room A040, Arts Building e-mail: t.harris@tsd.ac.uk For times when the tutor is available for consultation, check the office hours on the tutor’s door and turn up for an appointment. If you need to consult the tutor urgently, please contact the Registry/School Office reception in Burgess Hall.

Methods of assessment for this module: Portfolio of work comprising the following: 1) Double-page spread design and layout with accompanying report (35%) 2) Booklet design and production with accompanying report (65%) Specific details on the individual assignments are provided at the end of this document.

Coursework submission instructions Hand in 2 copies of your work into the Main Library counter on the day of the deadline.

You must conform to the following guidelines for submitting your work and accompanying disc, labelled as follows Surname_Identifier_ModuleCode_AssignmentNumber (An example would be Williams_29000615_ AFMP5005_1) • Both the paper work, including the receipt, and the disc should be submitted in an A4 transparent 'reinforced pocket'.

• The disc should be submitted in a case (the thinner the better), a CD sleeve, an envelope or, if properly labelled, left loose in the reinforced pocket.

• The disc or its case/envelope should be physically labelled with your name. If you write on the CD-ROM you should use a marker pen designed for the purpose, NOT a pencil or ballpoint pen that may scratch the surface of the disc and make it unreadable.

Finally, you should always check the disc is readable on another computer; this will ensure that all necessary files have been copied onto the disk. If you get an error then you should check that you have not missed off copying files from the computer onto the disk.

Learning outcomes for this module: On completion of this module you will: • understand the difference between desktop and commercial printing • understand typographic conventions –1–

• • •

understand the issues in publication design understand the use of design grids be proficient in Adobe InDesign for Macintosh

Transferable and other skills involved in this module: • desktop publishing with InDesign • typography • magazine design • booklet design • commercial printing Module evaluation: At the end of this module, you will be asked to complete a module evaluation form.

Please refer to the published learning outcomes above when making your evaluation.

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MODULE RESOURCES Reading List: Adobe Press, Adobe InDesign CS3 Classroom in a book (San Jose: Adobe Press, 2007) As background reading for this module, students should acquaint themselves with: MacWorld Magazine. This monthly publication often has articles and tutorials on Desktop Publishing. Copies are available in the Library.

Sandee Cohen and Robin Williams, The Non-Designer’s Scan and Print Book (Berkeley: Peachpit Press, 1999) David Dabner, Graphic design school (Hoboken, N.J.: Wiley, 2004) Kimberly Elam, Grid Systems: Principles of Organising Type (Princetown Architectural Press: New York, 2004) Tom Fraser and Adam Banks, The complete guide to colour (Lewes: Ilex, 2004) Mark Gatter, Getting it right in print: digital pre-press for graphic designers (London: Laurence King, 2004) Paul Honeywill, Digital magazine design with case studies (Bristol: Intellect, 2003) Kenneth Kobre, Photojournalism: the professionals’ approach (Oxford: Focal Press, 2000) Leonard Koren and R. Wippo Meckler, Graphic Design Cookbook (San Francisco: Chronicle Books, 1989) Jeremy Leslie, Issues: New Magazine Design, (London: Laurence King, 2000) Ellen Lupton, thinking with type (Princetown Architectural Press: New York, 2004) Keith Martin, Creative Suite 3 integration (Oxford: Focal Press, 2007) Stephen Quinn, Digital sub-editing and design (Oxford: Focal Press, 2001) Robin Williams, The Mac is not a typewriter: a style manual for creating professional-level type on your Macintosh (Berkeley: Peachpit Press, 2003) Robin Williams, The Non-Designer’s Design Book: design and typographic principles for the visual novice (Berkeley: Peachpit Press, 2008) Robin Williams, The Non-Designer’s Type Book (Berkeley: Peachpit Press, 1998) Yolanda Zappaterra, Editorial Design (London: Laurence King, 2007) Susan C. Zavoina and John H. Davidson, Digital Photojournalism (Boston: Allyn and Bacon, 2002) –3–

e-books available These online copies are available 24 hours a day, seven days a week, do not need to be returned or renewed, and are not subject to fines. They are also searchable.

Adrian Davies, The Focal Digital Imaging A-Z (Boston: Focal Press, 2005) Larry P. Gross, John S. Katz and Jay Ruby, Image Ethics: The Moral Rights of Subjects in Photographs, Film, and Television (New York: Oxford University Press, 1988) Hugh Jones and Christopher Benson, Publishing Law (London: Routledge, 2006) The following software will be used on this module: Adobe InDesign CS3, Adobe Photoshop CS3

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MODULE TIMETABLE Thurs 2 Feb

Lecture Workshop

The Evolution of Modern Publishing Getting to know the work area (CIB 1)

Thurs 2 Feb

Lecture Workshop

Issues in Magazine Design: An Overview Setting up your document (CIB 2)

Thurs 9 Feb

Lecture Workshop

Issues in Magazine Design: Grids and Stylesheets Working with frames (CIB 3) Output and PDF Exporting (CIB 12)

Thurs 9 Feb

Lecture Issues in Magazine Design: Page Structure Workshop Importing and editing text (CIB 4) Start Exercise 1

Thurs 16 Feb

Lecture Workshop

Issues in Magazine Design: Typography Working with Typography (CIB 5)

Thurs 16 Feb

Lecture Workshop

Issues in Magazine Design: Colour Working with colour (CIB 6)

Thurs 23 Feb

Lecture Workshop

Issues in Magazine Design: Printing and Reproduction Working with styles (CIB 7)

Thurs 23 Feb

Lecture Workshop

Issues in Magazine Design: Images and Graphics Importing and linking graphics (CIB 8)

Thurs 1 Mar

Lecture Workshop

Issues in Magazine Design: Covers and Cover Lines Working with transparency (CIB 10) Creating tables (CIB 9)

Thurs 1 Mar

Lecture

Issues in Magazine Design: A Redesign Case Study Module Evaluation Working with long documents (CIB 11)

Workshop Start Exercise 2 Thurs 8 Mar

Reading week

Thurs 15 Mar

Coursework support

Thurs 22 Mar

Coursework support

Friday 23 Mar

DEADLINE FOR COURSEWORK

CIB – Adobe CS3 Classroom in a Book series

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Assignment 1: Two-page Spread Design and Layout Create a two-page spread in Adobe InDesign CS3* using a selection of the supplied text, including appropriate images. The document must incorporate the following features of InDesign: • • • • •

Use of Master Pages Multi column format Page ‘Baseline’ Grid Text and Picture boxes Text wrap (aka Text run-around)

* If you wish to use any other version of InDesign then you must agree this with the tutor prior to starting the assignment.

SUBMISSION – 2 COPIES REQUIRED a) A CD/DVD containing • All of the files that comprise your work • A PDF file of your document b) Printout of your document c) A Report (500 words of A4, double-spaced with headings) of your use of InDesign, noting • design and layout decisions you have made • difficulties you may have encountered • how you could improve the document Your Report must include full academic references, using the departmental reference guidelines, for the text and images you have used.

ASSESSMENT CRITERIA You will be marked on the coherence of the design as a two-page layout, and what consideration has been given to how the layout works across the fold. You should demonstrate your understanding of the software, use of grids and consideration of typography and their use in a columnar layout. Is the font size and style suitable for the width of the columns, for example?

You must also ensure that you use the File>Package… command to assemble all of the required files on your submitted disc and correctly reference your material.

The overall impact of the layout will be a key factor in the marking, including your use of images to reinforce the message of the spread.

DEADLINE Friday 23 March 2012

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Assignment 2: Create a 16-page Booklet Using Adobe InDesign CS3*, design and produce a 16-page booklet, including the cover pages, using the supplied text files, using whatever page size you wish. You should consider unusual page sizes such as B4. You will also design a cover for the booklet using whatever text and imagery you feel is appropriate. There should be a clearly identified target audience.

The document may incorporate some or all the following features of InDesign: • Use of Master Pages • Text wrap / runaround using clipping paths • Text style(s) • Picture style(s) • Page numbering • Table of Contents * If you wish to use any other version of InDesign then you must agree this with the tutor prior to starting the assignment.

SUBMISSION – 2 COPIES REQUIRED a) A CD/DVD containing • All of the files that comprise your work • A PDF file of your document b) Printout of your document c) A Report (750 words of A4, double-spaced) of your use of InDesign, noting • design and layout decisions you have made • difficulties you may have encountered • how you could improve the document Your Report must include full academic references, using the departmental reference guidelines, for the text and images you have used.

ASSESSMENT CRITERIA You will be marked on how you design the booklet as a coherent publication, with consideration given to how the pages work as a consistent design, your explanation for your choice of page size and your use and treatment of images to support the text.

You should demonstrate your understanding of use of the software for a longer document, use of grids and consideration of fonts and their use in your particular layout. Is the font size and style suitable for the width of the columns for example?

You must also ensure that you use the File>Package… command to assemble all of the required files on your submitted disc. The overall impact of the layout and the suitability of the design for your target audience will be a key factor in the marking.

DEADLINE Friday 23 March 2012

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