Seller Guide - Lana McCurdy Homes

ABOUT

Originally from Northeast Alabama, I moved to Auburn to attend Auburn University thinking it would be my home for four years. However, a decade later I am still proudly calling Auburn home. As a former teacher, I readily take on the role of educator and counselor when it comes to working with clients. I believe that with knowledge comes the power to make decisions that benefit your family. Relationships and excellent customer service are the foundations of my business For that reason, I am committed to gaining your trust and working diligently to ensure a smooth transaction.

EDUCATION

Auburn University-Bachelor of Science in Elementary Education

• Summa Cum Laude

My Real Estate School- State of Alabama

Accredited Buyer’s Representative

E-Pro Certification

Real Estate Education Center - Alabama Broker’s License

PROFESSIONAL MEMBERSHIPS

National Association of REALTORS®

Lee County Association of REALTORS®

Women’s Council of REALTORS®

Lee County Association of REALTORS® Community Service Committee

Lee County Association of REALTORS® Education Committee

COMMUNITY INVOLVEMENT

Auburn Young Professionals

Auburn Chamber of Commerce

Opelika Chamber of Commerce

First Baptist Church of Opelika Member

WHAT SELLERS ARE SAYING

"Lana listed our home and did a wonderful job for us! No question was too much for Lana. We always had prompt answers to our smallest concern! Lana kept us fully informed as to where we stood in the process of selling, and did a super job negotiating with the buyers. Our home sold in a matter of two weeks time! We would definitely recommend Lana McCurdy for anyone who might be thinking of selling (or buying) a home!

"- Sold a Single Family home in Auburn, AL

"Lana made the difficult task of selling our home and downsizing to a condo much more manageable than we thought it would be. She was attentive to every detail and stayed in contact with us almost daily She got answers to all our questions promptly Her ability to get the job done along with her sweet personality made it a pleasure to work with her. We feel we have gained a friend through this experience. We would definitely use her again if that need arises and will certainly recommend her services to others.

"- Sold a Single Family home in Opelika, AL

From staging to closing, I promise to help you every step of the selling process.

SellerPromise

As the agent awarded the privilege of representing your home, I am honored to pledge my full commitment to making its sale as profitable, timely, and free of stress for you as possible.

Counseling Services:

I will thoroughly and thoughtfully analyze the current local real estate market to correctly determine the most effective list price and likely sales price for your home Based on my experience showing homes to buyers, I will advise you on the staging of your home to maximize its appeal to potential buyers.

Marketing:

I will create a customized marketing strategy unique to your home, which may include open house events.

I will hire a professional photographer to present your home in its best light. Until your home is sold I will keep you fully informed of competitive market conditions, buyer activity, and every action I- as well as other agents- have taken to market and show your property by sending a weekly progress report.

I will share with you any feedback received from showings.

Customer Service:

I will monitor and keep you informed of your transaction throughout the entire closing process

I will return every phone call, text, and email within reasonable time

I will follow up with you after closing to see if you have any issues or service needs

Agent Signature:

Date:

GettoKnowTheProcess

Selling a home can be intimidating, especially if it is your first time I want to help walk you through all the steps of the selling process so you feel prepared and confident to get started Later in this guide we will go over these steps into greater detail along with some tips and helpful information to prepare you for a smooth and easy selling experience.

On the next page is the process chart, each color shown on the chart indicates if the action is the responsibility of the SELLER, REALTOR, or BOTH.

SELLER BOTH REALTOR

Meet with REALTOR

Understand Market Conditions

Discuss Marketing Plan

Set List Price

Prepare Home to Sell

Photograph and Video Home

Implement Marketing Strategy

Captivate Buyers With Showings

Discuss Price Adjustment, If Needed

Review Offers

Contract to Close

Home Inspection

Negotiate Repairs

Appraisal

Termite Letter

Prepare To Move

Final Walk-Through

Closing

MORTGAGE APPLICATION CHECKLIST

EXTRAORDINARY SALES DON’T JUST HAPPEN, THEY ARE PLANNED.

While buyers use a variety of resources to research properties for sale in their area, the vast majority find their new home online and with the help of a real estate professional. Your home will be shown on multiple websites, including the most visited real estate websites in the world, putting it in front of potential buyers everywhere. In addition to an online strategy, I also use a combination of the traditional and innovative methods listed on the next page to showcase your home.

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STAGING CHECKLIST

StagingtoSellChecklist

A home that looks its best is more likely to sell faster and for a better price Here are a few tips from the experts for preparing your home for market and staging it for showings

KITCHEN AND BATH

Make needed repairs

Trim trees, hedges, and shrubs

Weed & maintain lawn mowing

OUTSIDE ENTRANCE

Replace light bulbs

Put out new welcome mat

Clean/repair/repaint front door

Sweep walkway

ROOMS

Touch up or repaint walls, trim, & ceilings

Clean or replace carpeting

Clean curtains, shutters, and blinds

Clean fireplace, mantle, & surrounding areas

Update Décor: throw pillows, bedspreads, towels

Clean appliances inside & out

Clear out & clean cabinets

drawers, & pantry

Clean, repair, or replace faucets & fixtures Declutter counters

GENERAL

Replace burned-out light bulbs

Clear out closets

Eliminate clutter

BEFORE EACH SHOWING

Pick up toys & clutter

Clear off counters & tabletops

Turn on lights

Make beds

Make sure home smells inviting

HowtoAppealtoBuyers

Your senses can take you back in time to some of your most cherished memories Sights, sounds, and scents can remind you of vacations, holidays with your family or your best childhood experience Buyers have memories the home, they are looking forward to cre you ’ re ready to show your home to a few ideas to help stimulate your buyer’

SIGHT

Welcome your buyer with a freshly swept sidewalk, flowers in the garden, and freshly trimmed bushes and trees. Keep your entry spotless and inviting; either buy a new welcome mat, new fixtures on the door, or shiny new hardware on the porch lights Inside, let buyers see the bones of the home by keeping clutter, furniture, and accessories to a minimum.

SOUND

Turn the television off and put on soft, relaxing music In doing so, you are saying to your buyer, “Slow down, take your time. Look.

HowtoAppealtoBuyers

Your senses can take you back in time to some of your most cherished memories Sights, sounds, and scents can remind you of vacations, holidays with your family, or your best childhood experience Buyers have memories they love, too When they buy a home, they are looking forward to creating new memories. When you ’ re ready to show your home to a prospective buyer, try these few ideas to help stimulate your buyer’s senses:

SMELL

Eliminate odors by emptying wastebaskets and ensuring that the cat box and dog bed are clean. Make sure any added fragrances are pleasant and organic, like diffusing essential oils or adding an arrangement of fragrant flowers.

TOUCH

Make certain your house is so clean that it invites buyers to touch Pristine counter tops, sinks, and other surfaces as well as soft, clean textiles invite people to put their hands down. What we touch, we tend to want - if the touch is pleasant.

HomeStagingNotes

POSITION YOUR HOME TO SELL

In real estate, knowledge is power. By sharing current market data, trends, and a comparative market analysis (CMA), I’ll help you to make an informed decision about your home’s market value and ideal asking price.

COMPARATIVE MARKET ANALYSIS

A comparative market analysis, or CMA, is a report that pulls data from the multiple listing service (MLS) based on buyer and seller activity in your area. Information in your CMA includes:

• Comparable properties in your area that recently sold

• Pending sales in your area

• Comparable active listings in your area

As your agent, I will use this information to develop a pricing and positioning strategy that creates a perception of value, makes your property competitive, and generates excitement among buyers

WHAT FACTORS IMPACT YOUR HOME VALUE?

DO DON'T

Market Conditions:

the current supply (or inventory) of homes for sale, buyer demand, interest rates and availability of financing, prices of recently sold properties, economic factors, and seasonal demand.

Your Home’s Condition: location, age, size of the home and lot, floor plan, and architectural style

The Competition:

the number of similar properties for sale and their prices, condition, location, and financing terms

Original Price: what you paid for your house

Needed Proceeds: the net cash proceeds you want or need

Opinions: what friends and neighbors say your home is worth

ImportantDates