Lana's Shop

My motto is: nice matters. That little bit extra of something handmade, something original, makes even a small gesture significant and special. Every touch of ‘nice’ put out there makes a big difference in the world, so pass it on! Created by former Vogue Magazine graphic designer, Lana Effron, the company was born out of her love for bright, organic designs, all things patterned, and making sincere, heartfelt connections between people. She approaches life with an open heart, and an obsession for detail that shines in her work.