We are Lancashire The place for growth
Lancashire is a dynamic economic region within the North West and the wider North of England. It has a unique offer to make and a role to play in the Northern Powerhouse. Lancashire’s leading international and national position in relation to aerospace, advanced engineering and manufacturing, energy, higher education institution excellence and visitor economy make it a pivotal part of the long term economic growth of the North. The Lancashire Enterprise Partnership (LEP) has made significant progress in recent years in establishing Lancashire’s most comprehensive growth strategy, investment framework and delivery programme. A key priority of the LEP has been to address the area’s long term under performance in positioning and marketing of the Lancashire offer to potential new investors, occupiers and businesses, whilst supporting the effective marketing of Lancashire as one of the UK’s leading visitor destinations.
The LEP has commissioned the development of a place marketing and communications strategy, led by Marketing Lancashire. The commission, which is not about the LEP, but about Lancashire the place, will greatly improve communications with local stakeholders helping to promote Lancashire collectively and more ambitiously than ever before.
Collaboration has been key and Marketing Lancashire brought together a large range of local and regional partners and businesses, from both the public and private sector to hear their views on how to grow the economy, to leverage and build relationships and to create interest, leads and enquiries. Listening to their ambitions for the place and how they can play an active role in articulating Lancashire’s strengths to attract inward investment, to retain the best talent and unlock the area’s potential has been invaluable feedback.
The new marketing campaign, “We are Lancashire” which launched in Autumn 2016 aims to inject confidence into “brand Lancashire” and generate a unified, ambitious voice for the county. The campaign builds on improved communication activities already in place with key stakeholders, including the weekly Lancashire Business Brief, a much greater LEP presence in social, regional and national media and increased event activity nationally and internationally such as Lancashire’s first ever presence at the UK’s largest property exhibition at MIPIM UK in London.
This has informed a set of strong and consistent messages about Lancashire which;
Many Lancashire businesses and institutions are recognised as leaders and innovators in their respective areas of expertise and a new Lancashire Ambassadors programme will be launched in early 2017 so that partners can play a key role in promoting Lancashire’s successes to leverage key assets and opportunities.
• will give national policy-makers a better understanding of the economic potential and assets of Lancashire. • will unlock the market opportunities available to Lancashire’s key sectors and sites in national and international market places. • will help to better communicate the work of the LEP to national and local partners, to build an increasing understanding of its role, its achievements and its track record of delivery Based on these key messages and stakeholder feedback, a new Lancashire “narrative” is in development that will articulate Lancashire’s strengths and assets, its attractiveness as a place to live, visit and do business; a story that defines where the place has come from and where it is going in the future.
Lancashire has a global track record of innovation and industrial excellence. With a new unified and coherent message, alongside a strong identity and a clear sense of economic purpose, the LEP is determined in its ambition to drive sustainable economic growth.
Edwin Booth Chair of Lancashire Enterprise Partnership
We are... A potential global leader in the development and assembly of Small Modular Nuclear Reactors.
We are Lancashire.
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We are... Offering a fantastic quality of life.
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We are... Producers of world class food and drink, Michelin star dining and award winning restaurants, pubs, inns and hotels.
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We are... Number 1 in the UK for advanced manufacturing activity.
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We are... The world’s 4th largest and the UK’s number 1 aerospace cluster with over 500 aerospace supply companies.
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We are... Welcoming over 64 million visitors every year contributing ÂŁ3.8 billion to the local economy.
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We are... Educational excellence with 4 universities and 13 FE colleges producing the UK’s largest source of STEM graduates.
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We are... Nationally and Internationally connected via major motorways, ports, airports and the West Coast Main Line.
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We are... Home to the UK’s favourite seaside resort, Blackpool.
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We are Lancashire The place for growth
LANCASHIRE
Number 1 in the UK for aerospace with 500 aerospace supply chain companies; 4th largest aerospace cluster in the world
London to Preston in 2 hours
13,000 aerospace employees; UK’s largest concentration of aerospace employment
A potential global leader in the development and assembly of Small Modular Nuclear Reactors
Linked by 6 major motorways
41,000 working in the energy and environment sector
30 minutes from Manchester airport
4 successful universities producing the UK’s largest source of STEM graduates
50,000 businesses generating £28 billion per year
85,000 employees in the engineering sector
Lancashire Advanced Manufacturing and Energy Cluster; 4 Enterprise Zone sites of Northern Powerhouse significance
Best UK Food Pub Best UK Tourism Pub Best UK Inn AA Hotel of the Year Food and drink sector is worth £735 million to the Lancashire economy Home to the UK’s favourite seaside resort - Blackpool
Number 1 in the UK for advanced manufacturing
56,000 people employed in Lancashire’s visitor economy valued at £3.8 billion Morecambe Bay Shrimp under Royal Warrant since 1867 The Forest of Bowland and Arnside & Silverdale; Areas of Outstanding Natural Beauty
www.lancashirelep.co.uk