Resource Planning Worksheet for Social Media and SEO Created by Landau Design Reviews
Name: _______________________________ Job Title: _____________________________ How many hours each week could you devote to helping with social media and SEO? _____ How much would you enjoy helping with social media and SEO (circle one)? Would not like it at all
1
2
3
4
5
Would really love it
Task Assignments Read the following list of tasks and rate how well you feel you would do at each task and/or how much you enjoy doing the task. We don’t want people doing tasks they don’t enjoy, so it is important to be honest about what you do and don’t like to do. Use a scale of 1 to 3: 1: Not very good at this and/or really wouldn’t enjoy it. 2: I could do this and/or I would be okay doing this. 3: I feel confident doing this task and/or I would really enjoy doing this. Blogging: _____ Writing blogs for our website. _____ Writing guest blogs for other websites. _____ Re-write blog posts so they can be used for multiple guest blogs yet each one will be unique (can use an article spinner to start, but will still need an editor’s eye). _____ Researching online to find guest blogging opportunities _____ Contacting guest bloggers to see if they will accept your content. This would include keeping records of who has been contacted and which blogs have been sent to which sites. _____ Reading other blogs and commenting on content. Link building: _____ Entering listings in business directories. _____ Researching to find business directories. _____ Creating entries in online portfolio sites specific to our industry. _____ Submit site to other search engines to promote indexing. _____ Answer questions on Q&A sites like Answers.com.
©2013-2014 Landau Design Reviews. All rights reserved.
Website updating: _____ Edit photos and upload to projects area _____ Once a month upload XML sitemap to Google Webmaster tools. _____ Brainstorm and research ideas for generating new content for the website (how-to manuals, white papers, blog, etc). _____ Review site monthly for internal link optimization. Social Media: _____ Visit Facebook groups and comment on content. _____ Manage Facebook company page and make daily updates to it. _____ Visit LinkedIN groups and comment on content. _____ Research in LinkedIN to find people to connect with. _____ Manage LinkedIN company page and make weekly updates to it. _____ Post content to Facebook page _____ Post content LinkedIN company page. _____ Use our photos to create interesting photo groups to share across social media. _____ Pin our photos to Pinterest and Instagram _____ Become an active member in online communities and post reponses to comments Research competitors: _____ Search for websites of similar companies an analyze link patterns and online mentions. _____ Research complimentary companies such as event planners, architects, etc. Analyze their link patterns and social media. _____ Monitor social media accounts of key competitors _____ Create SEO opportunity plan based on competitor behavior _____ Review content your competitor has created and see if you can do it better. Tracking Progress: _____ Compile weekly task lists to track tasks implemented _____ Review Google Analytics and monitor changes in website traffic _____ Monitor number of inbound links _____ Review inbound links and request removal/correction of links that are not good or linked incorrectly. _____ Monitor keyword ranking for chosen keywords
Š2013-2014 Landau Design Reviews. All rights reserved.