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AMF appoints new sales director

AMF named Ross Sandlin director of sales for Americas. He will work alongside Guillaume Joly, both as sales leaders, to support sales of AMF’s portfolio of bakery solutions. Sandlin will be responsible for providing automation solutions to bakery customers in the Americas across all AMF product group technologies, including dough systems, makeup systems, proofing, baking, cooling and freezing solutions, product and pan conveyors, as well as packaging and post-packaging automation. +++

Amazon launches private label food brand Aplenty

Amazon launched Aplenty, its latest private-label food brand that includes items such as twice-baked parmesan, garlic and herbs pita chips, slow-baked cornbread crackers, and salted caramel chip mini cookies. Aplenty will gradually include hundreds of new branded products, ranging from sweets and salty snacks to frozen foods, condiments, sauces, seasonings, and baking mixes over the next year, Amazon said in an email. Products under the Aplenty brand will not have artificial flavors, synthetic colors or high fructose corn syrup, GroceryDive reports, citing the announcement. Products available for delivery in Germany include products such as White Cheddar Pita Mini Crackers, and Cheese Pita Mini Crackers. The new brand joins Amazon’s other private labels, which include baked goods under the Amazon Fresh name.

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Private labels have been gaining significant ground over the last years. The UK is the leading European market for private labels for bakery goods and biscuits, followed by the Netherlands and Spain (by values), according to data from PLMA’s 2021 International Private Label Yearbook. By volumes, the biggest sales in this category were also recorded in the UK in 2020; Spain comes second and the Netherlands ranks third.

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