Swindon Town signs up MiPermit

Chipside’s parking system backs local football team

Parking payment service

MiPermit will become the headline partner of Swindon Town FC for the 2023/2024 season. The Robins currently compete in EFL League Two, the fourth tier of the English football league.

The MiPermit cashless parking service is provided by Chipside, a company based near Swindon in Wiltshire. MiPermit enables car park operators to accept electronic payments for public parking, resident and visitor permit and season tickets.

MiPermit branding will now appear on the front of all three shirts for the 2023/2024 season.

This is MiPermit’s third year backing the club. Over the past two seasons, projects have included match day activations with community and school groups to more recently working together on setting up a new structure for the car park at The County Ground following the club’s purchase of the stadium earlier this year.

Swindon Town FC commercial manager James Watts said: “We are delighted to announce MiPermit as the new headline partner for Swindon Town FC in what is already shaping up to be an exciting season on and off the pitch. It is great for the club to be involved with a brand that is growing not only nationally but internationally and we look forward to working together over