GISC 2021 Virtual Conference Program

PRESENTED BY:

INDUSTRY-LEADING SEMINARS FOR GREEN INDUSTRY PROFESSIONALS

CONFERENCE PROGRAM

VIRTUALLY PROGRAM SPONSORED BY:

NOVEMBER 18, 2021 NOVEMBER 19, 2021

www.greenindustryshow.com

GISC 2021 VIRTUAL Building on the success of our online event in 2020, we are hosting another virtual conference you don’t want to miss! We have a great roster of speakers ready to share their insights and expertise challenging you to sharpen focus on your business AND broaden your view to the future of our industry.

Alyssa “Twist” Light has some truth-telling to deliver in her keynote speech that will change the reach of your business marketing – important insight for all sectors of our industry. Tony Spencer shares his infectious passion and imagination for Wildscaping: Naturalistic Planting Design – a very hot topic in landscape creation for residential, commercial, and public spaces across Canada and around the world. These are just two of the full slate of sessions in this year’s line-up for everyone in the green industry in Alberta: landscape contractors and designers, greenhouse growers, garden centres, tree producers, arborists, urban planners – from soil to sky.

If you are looking for ways to spark new ideas for drawing in clients, supporting and inspiring your team, expanding your view and impact in the industry, building the knowledge and skills that can make your business even more successful – then we have a session (or 14!) for you.

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DATES & TIMES

Use #GISC2021 to share and see pictures and posts about our event. Follow Landscape Alberta on social media for the latest updates.

NOVEMBER 18, 2021 8:30 AM – 2:15 PM

Twitter: @landscapeab Facebook: @landscapealberta Instagram: @landscapealberta

NOVEMBER 19, 2021 8:30 AM – 2:15 PM

KEYNOTE SPEAKERS KEYNOTE: MARKETING IS ABOUT BELONGING: THE UNSEXY TRUTH THAT WILL GROW YOUR BUSINESS Alyssa “Twist” Light

KEYNOTE: EMPOWERING LEADERS TO STRENGTHEN COMMUNITIES Robert Murray

Contact Us: 1-800-378-3198 (Press 0) / admin@landscape-alberta.com 2 2021 GISC

2021 GREEN INDUSTRY VIRTUAL CONFERENCE AT-A-GLANCE SCHEDULE THURSDAY, NOVEMBER 18, 2021 ALL THINGS GREENHOUSE & GARDEN CENTRE TIME

WORKSHOP/EVENT

8:30 am - 9:30 am

KEYNOTE: MARKETING IS ABOUT BELONGING: THE UNSEXY TRUTH THAT WILL GROW YOUR BUSINESS Alyssa “Twist” Light

9:40 am - 10:40 am

New Plants for 2022 Diane Blazek Time Management & Priority Setting Fern Richardson

11:00 am - 12:00 pm

Eat That Yard Steven Biggs Are You Really Ready For 2022? Bill McCurry

1:15 pm - 2:15 pm

How Healthy Soils Support Plant Health Bob Reeves Biocontrol Tips & Tricks Ken Fry

FRIDAY, NOVEMBER 19, 2021 - OUTDOORS & MORE TIME

SESSION/EVENT

8:30 am - 9:30 am

KEYNOTE: EMPOWERING LEADERS TO STRENGTHEN COMMUNITIES Robert Murray

9:40 am - 10:40 am

Native Vegetation “The Permanent Solution for Site Stabilization in Canada William Agnew Lead with Emotional & Social Intelligence Fern Richardson

11:00 am - 12:00 pm

Wildscaping: Explorations in Naturalistic Planting Design Tony Spencer Developing Great Crew Leaders Grant Harrison

1:15 pm - 2:15 pm

Spotlight on Specials Diane Blazek Seeing the Forest AND the Trees: Urban Canopy Growth Challenges and Opportunities Darby McGrath

EARN CREDITS Many sessions qualify for educational credits for renewing industry designations and certifications including Landscape Industry Certified designations, Alberta Environment’s Pesticide applicator/dispenser license renewal, ISA Continuing Education Units, and others. Information highlighting which sessions will earn credits are listed in the session descriptions and updates will be posted on our website, www.greenindustryshow.com, as they are approved.

THANK YOU TO OUR CONFERENCE PROGRAM SPONSOR!

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GISC 2021 SESSION DESCRIPTIONS VIRTUAL ROOM A THURSDAY NOVEMBER 18, 2021 Room Sponsored by Eagle Lake Nurseries

KEYNOTE: MARKETING IS ABOUT BELONGING: THE UNSEXY TRUTH THAT WILL GROW YOUR BUSINESS Alyssa “Twist” Light

8:30 AM

Let’s deflate the elephant in the room: Marketing doesn’t have to be expensive or complicated; it has to be strategic & intentional. In this session we’ll park the elevator pitches & put the accelerator on telling stories that draw people in. When you design marketing customers can see themselves in & a business where people feel like they belong, you’ve fulfilled on the #1 thing people want to feel. Belonging isn’t touchyfeeling; belonging = loyalty & loyalty = revenue.

Session Sponsor: Cheyenne Tree Farms

NEW PLANTS FOR 2022 Diane Blazek

9:40 AM

Gardeners always like to know what’s new and if possible, put them in their own gardens. But how to keep up with all the “new” items? National Garden Bureau to the rescue! Through NGB’s connections with dozens of plant breeders, they compile lists of hundreds of new varieties and present them on their website via their “New Plants” program. But looking at them on the website versus hearing about them live, including personal stories, trend insights and experiences is a whole new level of excitement! Bring a pen and paper to this webinar to write down all the new varieties you’ll want to use in 2022!

Session Sponsor: Ball Seed

EAT THAT YARD Steven Biggs

11:00 AM

With a burgeoning interest in growing vegetables, fruit, and herbs by gardeners with small urban and suburban lots, it’s time to think beyond the tradition stand-alone

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vegetable garden. You can make a visually stunning garden and yard—and eat it too. Use edible plants to create ornamental appeal as you incorporate edibles into existing garden beds. Or, add in ornamental plants that are also edible. Grow in unused spaces…like a driveway or on a rooftop. And maybe it’s time to give that front yard an edible makeover. If you have thought about helping clients grow more edibles but weren’t sure how or where to start, this talk will give you inspiration and ideas.

HOW HEALTHY SOILS SUPPORT PLANT HEALTH Bob Reeves

1:15 PM

Soil health is a term being talked about more and more by landscape professionals and by the companies that provide products to the landscape construction and maintenance industry. Exciting new technologies are emerging built on our growing understanding of the benefits of the ancient relationship between plants and living microbial soil communities. We’ll ‘dig deeply’ into Soil Health and see what Landscape Professionals need to know about what’s going on down there. *This session is eligible for ISA CE credits and may be eligible for Pesticide Applicator CE credits

Session Sponsor: Horta-Craft Ltd.

VIRTUAL ROOM B THURSDAY NOVEMBER 18, 2021 Room Sponsored by Proven Winners

TIME MANAGEMENT & PRIORITY SETTING Fern Richardson

9:40 AM

Time is a precious non-renewable resource. We all have the same amount but use it very differently. We will look at priority setting, ways to defeat procrastination, and understand how our innate energy cycles impact peak performance.

ARE YOU REALLY READY FOR 2022 Bill McCurry

11:00 AM

Yes, 2020 and 2021 were challenging for us all. We hope 2022 will be better. Yet, we know hope is not an effective strategy. What does 2022 really look like and how should you be prepared for its arrival. You’ll participate in a discussion with Alberta’s best and brightest to be prepared to seize the upcoming year.

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BIOCONTROL TIPS & TRICKS Ken Fry

1:15 PM

Biological control in the greenhouse is an effective means of managing pests in your crop.

However, biocontrol agents are dynamic living organisms that require proper handling to extract the greatest positive effects. This session will provide guidance on how to get the most out of your biocontrol program. We will discuss tips and tricks to ensure your biocontrol agents start strong and are allowed to continue to provide sustained effectiveness. *This session is eligible for Pesticide Applicator CE credits

Session Sponsor: BrettYoung

VIRTUAL ROOM A FRIDAY NOVEMBER 19, 2021 Room Sponsored by HC

KEYNOTE: EMPOWERING LEADERS TO STRENGTHEN COMMUNITIES Robert Murray

8:30 AM

Robert Murray will share his tangible tidbits of the proven strategies he has used to help landscape industry business owners, managers, and entrepreneurs grow their businesses so that they can make more money, have more fun, and empower leaders in their communities.

Session Sponsor: Cheyenne Tree Farms

NATIVE VEGETATION “THE PERMANENT SOLUTION FOR SITE STABILIZATION IN CANADA” Bill Agnew

9:40 AM

The use of native vegetation as the long term solution to stabilize smalls and large scale land disturbances is relatively new in both the US and Canada. In the US, the industry began a true focus on native plants with the passing of the Surface Mining Control and Reclamation Act (SMCRA) of 1977. Over time, significant quantities of native seed became both commercially produced and wild land harvested. Many improved cultivars/selections of native grasses and a select number of forbs are available in large quantities for sizeable projects.

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Recent focus has been directed at collections of local ecotypes to ensure genetic integrity. The collection of small quantities of seed from specific local sites and expanding those collections for large projects continues to be a challenge for land manager and practitioners. In situation where the plant growth medium is compromised (poor soil or substrate), the addition of slow release fertilizers and mycorrhizae inoculants can significantly improve plant establishment and successful reclamation outcomes. *This session may be eligible for Pesticide Applicator CE credits

Session Sponsor: Manderley

WILDSCAPING: EXPLORATIONS IN NATURALISTIC PLANTING DESIGN Tony Spencer

11:00 AM

Wildscaping is about using plant-driven landscape design to create and sustain dynamic garden spaces, filled with beauty and wildlife, to rekindle our relationship to the natural world. Join writer and planting designer Tony Spencer for an encounter with some of the international designers, innovations, issues, and landscapes leading the way – along with a look at his own experimental design projects – to inspire garden-making with a sense of purpose on the wild side.

SPOTLIGHT ON SPECIALS Diane Blazek

1:15 PM

Talk about INSPIRATION! National Garden Bureau has a “Year of the” program where six different plant classes are featured for a 12-month time period. Every year brings new and interesting tips on how to garden with those plants, what to use in combination with those plants, new varieties in that class and many more helpful gardening tips related to the Year of plant classes.

Session Sponsor: Horta-Craft Ltd.

THANK YOU TO OUR EDUCATION CHAMPION SPONSORS!

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VIRTUAL ROOM B FRIDAY NOVEMBER 19, 2021 Room Sponsored by HortProtect

LEAD WITH EMOTIONAL & SOCIAL INTELLIGENCE Fern Richardson

9:40 AM

Emotional and social intelligence refer to the array of personal management and social skills that allow an individual to succeed in work and life. This session will give participants a basic understanding of emotional and social intelligence; four practices to explore the concept and an awareness of the impact emotions have on the workplace.

DEVELOPING GREAT CREW LEADERS Grant Harrison

11:00 AM

Great crew leaders have the ability to help you grow your business and increase profitability. Attendees will learn what it means to be a great crew leader, what differentiates a great crew leader from a good crew leader, and what it takes to develop great crew leaders in your company.

SEEING THE FOREST AND THE TREES: URBAN CANOPY GROWTH CHALLENGES AND OPPORTUNITIES Darby McGrath

1:15 PM

The increasing demand for nature-based solutions to climatic and other challenges represents a significant opportunity for the Canadian urban tree value chain. A value chain is defined as all the activities required to create a product from start to finish. This growing demand, however, highlights several pressing questions. Who is part of the Canadian urban tree value chain? What are their key activities? And, what opportunities and challenges do they face? *This session is eligible for ISA CE credits and may be eligible for Pesticide Applicator CE credits

THANK YOU TO OUR EDUCATION SUPPORTER SPONSORS!

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GISC 2021 PRICING - VIRTUAL TYPE

MEMBER

MEMBER AFTER NOV 7

NON-MEMBER

NON-MEMBER AFTER NOV 7

Full conference

$95

$115

$115

$135

EARLY BIRD DISCOUNT ENDS NOV 7, 2021

REGISTER ONLINE AT WWW.GREENINDUSTRYSHOW.COM

Since 1970…

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403-934-3670 1-866-805-5007 eaglelakenurseries.com sales@eaglelakenurseries.com

Located 5 kms east of Strathmore, AB on Range Road 245

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403-347-7211

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GREEN INDUSTRY SHOW & CONFERENCE c/o Landscape Alberta 18051 107 Avenue NW Edmonton, AB T5S 1K3

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