Green Industry Show & Conference 2022

GISC 2022

We are back in-person and we could not be more excited! Join us in Red Deer November 17-18, 2022. Our staff and volunteers have worked hard to bring you top industry speakers, informative sessions, timely information, exciting events and the largest industry trade show on the Prairies. We have a great roster of speakers ready to share their insights and expertise - challenging you to sharpen focus on your business AND broaden your view to the future of our industry We have tips on how to come back thriving post-covid, developing retail strategies, snow planning, information on new plant varieties, lighting and sustainability These are just a few topics in this year’s line-up for everyone in the green industry in Alberta: landscape contractors and designers, greenhouse growers, garden centres, tree producers, arborists, urban planners – from soil to sky

If you are looking for ways to spark new ideas for drawing in clients, supporting and inspiring your team, expanding your view and impact in the industry, building the knowledge and skills that can make your business even more successful! We also have one pre-conference workshop on Wednesday, November 16 for more in-depth, technical development. See the schedule for more information!

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KEYNOTE SPEAKERS

CONFERENCE SCHEDULE

NOVEMBER

TIME WORKSHOP/EVENT

Frontier Room

7:30 -

7:55 am -

am

am

Tom Shay

Room Frontier Room

Abbott & Costello

Business Strategy

Lookout Room

9:05 am - 10:05 am

Friend vs Foe: Understanding the Role of Insects in the Landscape

Ken Fry

NDSU Woody Plant Improvement Program, Evaluating and Producing New Trees Todd West

Shut the Back Door!

Grant Harrison

Turning Landscape Designs into Award winning Projects

Haig Seferian

10:15 am - 11:15 am

Developing a Winning Retail Strategy for a Great Customer Experience

Sharon Murphy

Investing in Laboratory Analysis for Greenhouse Production

Jack Legg

Team Up for Success Tom Shay

Turfgrass Culture

–Are We Working with Purpose and Making Good Decisions?

John Bladon

11:25 am - 12:25 pm

New?

Jim Nau

Elms, the Good, the Bad and the Ugly Todd West

How to Make Money by Analyzing Your Business Data

Renato Anacleto

4:00 pm

5:30

The Ultimate Guide to Hiring Rockstar Teams Mark Bradley

7:30 -

CONFERENCE SCHEDULE

WORKSHOP/EVENT

Room

am -

Room Frontier Room

9:05 am - 10:05 am

Stories of the Plants We Love and Some We Don’t! Jim Nau

Disrupting or Prompting Tom Shay

Landscape Software Grant Harrison

Room

Tree Diversity and Climate Change in Urban Areas: Impact on Growers

Toso Bozic

10:15 am - 11:15 am

Biopesticides: What Are They and How to Use Them Ken Fry

How to Plan and Grow a Profitable Perennial Line Sharon Murphy

Build a Better Snow Business Grant Harrison

Sustainability – Buzz Word or Buzz Kill? John Bladon

11:25 am - 12:25 pm

Dynamic Lighting: How Can Precision Agriculture Benefit Growers?

Sam Soltaninejad

Sod Grower’s

Meet the New Growing Medium Section of the Canadian Landscape

Henry

Mindfulness & the Art of Service Paul MacCormack

Pesticide Legislation, Regulations & Toxicity Jason Pick

12:30 pm -

Room

EARN CREDITS

Many sessions qualify for educational credits for renewing industry designations and certifications including Landscape Industry Certified designations, Alberta Environment’s Pesticide applicator/ dispenser license renewal, ISA Continuing Education Units, and others. Information highlighting which sessions will earn credits are listed in the session descriptions and updates will be posted on our website, www.greenindustryshow.com, as they are approved.

PRE-CONFERENCE WORKSHOP

BUILD A BETTER BUSINESS PLAN

Wednesday, November 16, 2022

10:00 am - 2:45 pm Trailblazer II

Morning Coffee & Lunch Provided

Early Bird Members: $150

Early Bird Non-Members: $200

Regular Member (after November 1): $200

Regular Non-Member (after November 1) $250

Learn how to build a better business plan that drives profits.

You’ll learn how to:

• Attract and manage the customers you’ve always wanted

• Forecast next year’s profit

• Shorten your sales cycle

• Set wages and bonus incentives for staff

• Understand how much to invest in equipment

• Create profitable markups for estimating

• Use estimates to develop project plans & create accountability

• Understand how making payment easier for your customers helps you too

• Learn the fundamentals of inves ting in your future through lending options.

To get the most out of the workshop, attendees need to bring:

• Profit loss summary

• Payroll summary report

• List of equipment with payments

• Laptop & LMN Free Account (required to participate).

Get a free LMN Account at https://golmn.com/free/

WORKSHOP

WORKSHOP PRESENTER

Mark Bradley

Mark co-founded LMN in 2009 based on his company’s need for landscape software that simply didn’t exist. Now the industry’s best business management software, he credits LMN as a catalyst for helping him scale TBG Landscape from backyard business into one of the Top 100 landscape contractors in North America. Since his first lawn care customer in 1999, Mark has been passionate about educating the industry on best practices for building better businesses.

Now a sought-after speaker and business coach, he regularly shares his insight at events including GIE+Expo, Snow and Ice Management Association (SIMA), the National Association of Landscape Professionals (NALP) and Landscape Ontario Horticultural Trades Association, to name a few. Having recently completed the transition from landscape business owner to tech entrepreneur, Mark is committed to transforming talented landscape professionals into better business owners through industry-leading software and learning opportunities.

“MARK

GISC 2022 SESSION DESCRIPTIONS

THURSDAY, NOVEMBER 17

7:55 AM – 8:55 AM

KEYNOTE: ABBOTT AND COSTELLO TEACH BUSINESS STRATEGY

Tom Shay

Originally performed in part by Lou Costello with Canadian Joe Lyons as the straight man, the 1938 skit, “Who’s on First”, by Abbott and Costello is considered the greatest comedy skit of all time. While you may think of the skit as purely entertainment, Tom Shay says the famous duo was sharing solid ideas of how to operate a small business. Tom will show how all the positions on the team work together to develop a solid plan for developing the proper strategy for a profitable business.

9:05 AM – 10:05 AM

FRIEND VS. FOE: UNDERSTANDING THE ROLE OF INSECTS IN THE LANDSCAPE

Dr. Ken Fry

What role do insects play in the landscape? How do they interact with the plants, soil, and other insects? What can we do to determine whether our plants are threatened or just experiencing a natural process? We will examine insects and plants and how they interact in an ecosystem. Often when a plant is suffering, it is a symptom of a greater

problem and not due to the insect or disease that has been diagnosed. With ecological information, we can then make decisions to prepare plants against harm, recognise when action is not necessary, and take appropriate action when it is necessary.

NDSU WOODY PLANT IMPROVEMENT PROGRAM, EVALUATING AND PRODUCING NEW TREES. Todd West

There are so many issues and problems affecting trees on boulevards and in landscapes. Todd will discuss why tree diversity is important and how “new” trees are developed. He will give an update on research that is being conducted by the NDSU Woody Plant Improvement Program and the impact that it will have on diversity and new plant availability.

SHUT THE BACK DOOR! Grant Harrison

There’s a lot of attention given to the “front door” - recruiting new employees. But often the biggest challenge is keeping employees from leaving – the “back door.” Learn how to create a culture that retains employees and keeps them happy. In the words of Richard Branson, you want to “train your staff well enough that they can leave but treat them well enough that they don’t want to.”

TURNING LANDSCAPE

DESIGNS INTO AWARD WINNING PROJECTS

Haig Seferian

Landscape projects contribute significantly to our well-being and quality of life. They provide the broader context within which we live our lives. Living

within aesthetically pleasing and culturally meaningful landscapes enhances our sense of well-being. Creating safe, sustainable, and resilient landscapes that evolve but endure over time is truly an art.

Learn how through mastering the Design Process, great landscapes can be designed and built. From Residential Projects to Park Masterplans, the process remains the same and once understood, this process can be applied to any scale project. A close look at how design drives any project into becoming an award winner!

10:15 AM – 11:15 AM

DEVELOPING A WINNING RETAIL STRATEGY FOR A GREAT CUSTOMER EXPERIENCE

Sharon Murphy

In an industry that is competitive and crowded with comparable products, it can be challenging to set yourself apart. How can you develop retail and marketing strategies that differentiate you from the competition?

In this session, learn from veteran retail marketers - Sharon, and her husband, Dan - as they share their expertise of 20+ years of greenhouse retail marketing and set out tools you can use to differentiate yourself and create a shopping environment that will keep customers coming back.

INVESTING IN LABORATORY ANALYSIS FOR GREENHOUSE PRODUCTION

Jack Legg

Running a greenhouse is a demanding business, and it’s easy to overlook the need to proactively monitor your resources. But doing so is the best way of ensuring that the health of your plants is not impacted by nutritional imbalances. Laboratory testing is a worthwhile investment to ensure adequate crop nutrition and can identify and address problems before they become too severe. Equally, positive test results can confirm good crop management and deliver peace of mind.

In this session, Jack will go over which tests to consider and how the results could impact your production. Reliable, regular testing is the way forward!

TEAM UP FOR SUCCESS

Tom Shay

Here are the secrets to solving the need of, and problems of employees. The audience will learn how to build a team that involves the veteran employees and develops the techniques that focuses their staff on profits. This session provides a detailed step-by-step process for creating valuable staff, retaining employees, and garnering additional buy-in to management. Attendees will learn how to develop a program where the employees are educated instead of trained.

TURFGRASS CULTURE –ARE WE WORKING WITH PURPOSE AND MAKING GOOD DECISIONS?

John Bladon

This presentation will include an overview of managing turfgrass with a clear purpose. Equipped with a vast problem-solving archive from

the field, the presentation will touch on the key elements required to successfully integrate and manage this crop in a variety of environments. Are we selecting the right species? Do we have a plan for inputs and their frequency based on a desired outcome including mowing, nutrient management, and other cultural practices? With the value turfgrass can bring to our communities and businesses, the session is sure to make you pause, evaluate key decisions, and ensure you work with purpose in the future.

11:25 AM – 12:25 PM

ANYTHING NEW? Jim Nau

The worlds wealth of plant introductions is available throughout North America. This presentation will cover some of the latest introductions, some recently introduced varieties (that you might not be familiar with), and how to use them in the garden and landscape.

HOW TO MAKE MONEY BY ANALYZING YOUR BUSINESS DATA Renato Anacleto

During his presentation, Renato will discuss with the importance of analyzing all the data you have about your company that you didn’t know about. Learn the importance of understanding WHAT TO LOOK FOR... sales, expenses, productivity, and opportunities. Simple accounting systems, like QuickBooks and Sage, will have all that “raw data” available, if you know where to find it.

In a fast-changing world and economy, if you don’t manage your data or don’t deeply understand your company, you will lose money and opportunities and will not be fast enough to change when needed.

ELMS: THE GOOD, THE BAD AND THE UGLY

Todd West

Elms are on the rise. Todd will discuss why we should include elms in production and plantings. Issues with elms will be discussed as well as specific examples of species and cultivars representing the good, the bad and the ugly.

THE ULTIMATE GUIDE TO HIRING ROCKSTAR TEAMS

Mark Bradley

Learn proven strategies for hiring and growing a high-performance team.

• How to develop a proven system to attract and win better candidates. Learn key strategies to better filter the best candidates into your hiring funnel, along with how to get the most out of their first three months working with you.

• How to unlock the power of proper onboarding. Learn the fundamentals to successful first impressions with your new hires. Plus, learn how to leverage clear career paths to keep the best talent.

• How to build consistently highperforming teams. Learn how to develop systems to eliminate waste through staff training and actionable audit processes.

NOVEMBER 18

7:55 AM – 8:55 AM

KEYNOTE: POST COVID LESSONS

Paul MacCormack

As we all emerge from the trauma of the past two years, we need to radically rethink our relationship to the world around us. How we choose to relate to our businesses, our staff, our customers and most importantly ourselves, will govern how well we handle the transition to what is to come. This keynote session will reflect on the lessons we’ve learned from this collective experience and how they can serve to shape our experience moving forward. Using the foundational elements of Mindful Leadership, we will explore themes like presence, process, letting go and the power of kindness. These elements when practiced together and applied to our businesses and our lives can prove transformational on a great many levels.

9:05 AM – 10:05 AM

DISRUPTING OR PROMPTING – DOES THIS AFFECT HOW YOU APPROACH BUSINESS?

Tom Shay

We have seen businesses that have simply closed while others have demonstrated some amazing creativity in selling now as well as preparing their businesses for what will be the permanent changes in how businesses will operate. Customers are also going to respond differently. We have seen three key responses by businesses, and they are indicative of what the individual businesses will do going forward; some

great and some not so good. Fortunately, the opportunity to change will remain if acted upon soon and quickly.

STORIES OF THE PLANTS WE LOVE AND SOME WE DON’T.

Jim Nau

This is both a varietal and historical presentation of the plants that are known throughout North America. It is a storybook, in presentation form, and covers plants that are both revered and a number that can be vile.

LANDSCAPE SOFTWARE Grant Harrison

If you’re looking for software but confused by all the options, take heart! We will discuss some of the most effective systems designed for the landscape industry and discuss and compare the options.

TREE DIVERSITY AND CLIMATE CHANGE IN URBAN AREAS: IMPACT ON GROWERS Toso Bozic

Tree diversity is a crucial component of urban forest. More diverse tree species provide a habitat for a wider range of organisms, increase resilience to pests and disease, and reduced environmental stress factors. Climate change impact on forest and trees in urban areas is manifested in an increase of tree mortality, insect and disease infestations, invasive pest expansion and more. Resilience and adaption to local climate change will require selecting tree species with high local climate adaptability and robust stress tolerance. We will discuss tree species and their adaptation to these issues, the chance of survival as well as the survival of the whole ecosystem.

10:15 AM – 11:15 AM

BIOPESTICIDES: WHAT ARE THEY AND HOW TO USE THEM

Dr. Ken Fry

There is an increasing array of biopesticides available to incorporate into an Integrated Pest Management program. These products are either living organisms or are derived from living organisms. There are specific uses and conditions required to obtain optimal performance. We will explore these new products and the practices to achieve the most effectiveness from them.

HOW TO PLAN AND GROW A PROFITABLE PERENNIAL LINE

Sharon Murphy

In a crowded growing season, cultivating perennials on location is often a sidebar or after thought for greenhouse growers, but perennials are a dynamic backbone of ornamental gardens. Growing perennials on location offers several advantages to the retail grower.

In this session, learn from veteran perennial grower, Sharon, as she shares her expertise of 20+ years growing perennials for retail sales.

SUSTAINABILITY – BUZZ WORD OR BUZZ KILL?

John Bladon

This session will properly define sustainability and elaborate on its multi-dimensional framework which EVERY business should be thinking about. Sustainability is proving to be a word that is not only used and

abused by some but is also widely misunderstood by many others. We will focus on bringing an increased understanding to what “sustainable” means, discuss the impacts of externalities on our business and customers alike and attempt to demonstrate how operating from a sustainable mindset is critical to our society’s long-term well-being.

BUILD A BETTER SNOW BUSINESS

Grant Harrison

If you want to improve your snow business, increase profit and efficiency, then this is for you. We will discuss leadership, customers, staff, finances, operations, and safety in the snow industry.

11:25 AM – 12:25 PM

DYNAMIC LIGHTING: HOW CAN PRECISION AGRICULTURE BENEFIT GROWERS?

Sam Soltaninejad

The term “dynamic lighting” is becoming more common in the world of precision agriculture. The concept of dynamically controlling artificial light is in its infancy, and as such the definition of exactly what constitutes “dynamic lighting” is not always consistent between sources. Sollum Technologies identified four fundamental criteria for a lighting technology to be truly dynamic:

1. Spectrum and intensity that can be modified and tailored effortlessly/endlessly;

2. Programmable and reprogrammable lighting scenarios;

DELIGHTFUL

of an spaces with memorable.

SIMPLY DELIGHTFUL

SIMPLY DELIGHTFUL

Experience the warmth and relaxing atmosphere of an upscale hotel at the Radisson Red Deer.

Experience the warmth and relaxing atmosphere of an upscale hotel at the Radisson Red Deer.

We provide beautiful, functional and inviting spaces with unexpected touches that will make your stay memorable.

We provide beautiful, functional and inviting spaces with unexpected touches that will make your stay memorable.

Landscape Alberta

Landscape Alberta

November 17-18, 2022

November 17-18, 2022

Room Rate Special $119. + tax*

Room Rate Special $119. + tax*

Request the Landscape Alberta rate when booking Reservation Deadline: November 1, 2022 Reservations: 1.403.342.6567

Request the Landscape Alberta rate when booking

Reservation Deadline: November 1, 2022

Reservations: 1.403.342.6567

*Room Rate is based on single and double occupancy and is subject to availabilty

*Room Rate is based on single and double occupancy and is subject to availabilty

YOUR RADISSON STAY EXPERIENCE

YOUR RADISSON STAY EXPERIENCE

An unforgettable experience begins with an unforgettable setting. Radisson Red Deer offers a contemporary design, gracious service and everything you’ll need to make your stay memorable.

An unforgettable experience begins with an unforgettable setting. Radisson Red Deer offers a contemporary design, gracious service and everything you’ll need to make your stay memorable.

* Enjoy free access to Planet Fitness on-site with cardio, circuit training, free weights, tanning bed, oxygen and juice bar

* Enjoy free access to Planet Fitness on-site with cardio circuit training, free weights, tanning bed, oxygen and juice bar

• Complimentary high speed internet

• Complimentary high speed internet

• 42” HD LCD TVs

• 42” HD LCD TVs

• 24 hour business centre

occupancy and is unforgettable contemporary design, make your with cardio, oxygen and main floor hockey dinner

• 24 hour business centre

• High ceiling event rooms all located on the main floor

• High ceiling event rooms all located on the main floor

• Indoor swimming pool, hot tub and steam room

• Indoor swimming pool, hot tub and steam room

• Games room featuring foosball, pool, air hockey

• Games room featuring foosball, pool, air hockey

• Restaurant open daily for breakfast, lunch and dinner

• Restaurant open daily for breakfast, lunch and dinner

• Lounge featuring pool tables and VLTs

• Lounge featuring pool tables and VLTs

• Room service

• Room service

• Guest laundry facilities

• Guest laundry facilities

• Dry cleaning services

• Dry cleaning services

• Full service, Damara Day Spa

• Full service, Damara Day Spa

• 100% non-smoking environment

• 100% non-smoking environment

• Free parking (approximately 300 spaces)

• Free parking (approximately 300 spaces)

Radisson Rewards Program

* Radisson Rewards Program

Radisson Red Deer

Radisson Red Deer

6500 - 67 Street, Red Deer, AB T4P 1A2

6500 - 67 Street, Red Deer, AB T4P 1A2

Local Tel: 403.342.6567 radissonreddeer.com

Local Tel: 403.342.6567

radissonreddeer.com

3. Responsiveness to ambient light;

4. Economics of dynamic lighting.

During this presentation, Sam will expand on each of these criteria, highlighting how they can benefit growers.

MEET THE NEW GROWING MEDIUM SECTION OF THE CANADIAN LANDSCAPE STANDARD

Jason Henry

Soils are the foundation of our urban forestry dreams. This past year, Vineland Research and Innovation Centre rewrote Section 5 of the Canadian Landscape Standard on Growing Medium, taking an evidence-based approach rooted in consultation, collaboration, and soil science. The new standard is designed to guide best practices on the ground, giving practitioners the evidence-based knowledge, tools, and resources they need to help landscapes succeed in Canada. In this session, Jason, will walk you through the new standard and answer questions about how to use it!

MINDFULNESS & THE ART OF SERVICE

Paul MacCormack

This session will introduce attendees to the practice of mindfulness and the many benefits it provides. Better stress management, enhanced creativity, sharper focus, and clarity are but a few of the positive outcomes that arise from adopting a mindful approach to life. We will walk through the basics and even take some time to practice in silence. Particular attention will be given to the green industry and how these practices can help in all facets of one’s business and life.

PESTICIDE LEGISLATION, REGULATIONS & TOXICITY

Jason Pick

This session provides insights into pesticide legislation and regulation, including twenty years of data to polarize the impact of municipal pesticide bans on human health.