A Landscape Alberta Nursery Trades Association member publication
July/August 2018, Vol. 6, No. 4
Alberta Occupational Health & Safety Changes Skills Canada National Competition Results 10 Simple Tips to Improve Your Social Media Marketing Strategic Thinking: A New Perspective Green for Life July/August 2018 | 1
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CNLA Summer Meeting St.Andrews, NB
National Awards of Landscape Excellence
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September 26, 2018
September 26-27, 2018
National Tree Day Canada-wide
Canwest Hort Show Tradeex, Abbotsford, BC
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October 3-4, 2018
November 15-16, 2018
Canadian Greenhouse Conference Niagra Falls, ON
Green Industry Show & Conference Expo Centre, Edmonton, AB
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Advancing the professional landscape industry MANAGING EDITOR | Joel Beatson PRODUCTION & EDITING | Carmen Johnson Landscape Alberta Green for Life is a professional publication for the landscape trade in Alberta. Editorial and Advertising Landscape Alberta 18051 107 Avenue NW Edmonton, AB T5S 1K3 P: 780-489-1991 F: 780-444-2152 admin@landscape-alberta.com Landscape Alberta does not assume responsibility for and does not endorse the contents of any advertisements herein. All representations or warranties made are those of the advertiser and not the publication. Views expressed herein are those of the authors and do not necessarily reflect the views and opinions of Landscape Alberta or its members.
For more events visit www.landscape-alberta.com/events/calendar/
CONTENTS
Material may not be reprinted from this magazine without the consent of Landscape Alberta. ISSN No: 1929-7114 (print) ISSN N0: 1929-7122 (online) Landscape Alberta Board of Directors Brian Gibson, Green Drop Lawns Ltd., Chair Ken Ruddock, ULS Maintenance & Landscaping Inc. Cody Brown, Tree to Tree Nurseries Ltd. Jeff Oudyk, CSLA, AALA, JLG, Land Tec Landscape Contractors Ltd., Vice Chair
St.Andrews, NB
4 8 10 13 14
Industry and Association News 10 Simple Tips to Improve Your Social Media Marketing Strategic Thinking: A New Perspective 2018 Landscape Awards & Tips for Submissions A Look Back at Our Association
John van Roessel, CLM, CLT, JVR Landscape (2006) Inc., Treasurer Keith Plowman, K Plowman Contracting Ltd. Laura Watson, Finning Canada Adam Jansen, The Jansen Group Landscape Alberta Staff Joel Beatson, CAE, CLM,Executive Director joel.beatson@landscape-alberta.com Marnie Main, Member Services Director member.services@landscape-alberta.com Valerie Stobbe, Trade Show Coordinator valerie.stobbe@landscape-alberta.com Carmen Johnson, Communications Coordinator carmen.johnson@landscape-alberta.com Cassandra Duffenais, Title cassandra.duffenais@landscape-alberta.com Cheryl Teo, Bookkeeper accounting@landscape-alberta.com On the Cover Photo: 2018 Landscape Award of Merit Winner, Alpha Better Landscaping Inc. River Park-Sandy BeachBritannia Slopes
Follow Our Social Media Instagram: @landscapealberta Twitter: @landscapeab Facebook: @landscapealberta
Green for Life July/August 2018 | 3
INDUSTRY AND ASSOCIATION NEWS Alberta Occupational Health & Safety Changes As of June 1, 2018 new Occupational Health and Safety (OHS) laws have come into effect. Public consultation informed changes to the act, however, the new regulations are a surprise to many employers across Alberta. Find more details at https://www. alberta.ca/ohs-changes.aspx.
members and HS representatives with training about their duties; this training is required in order for committees and representatives to be established. Committee members and representatives must be allowed 16 hours, or the hours they would normally work during two shifts, to attend work site health training programs, seminars, or courses of instruction.
The major changes can be summarized into five categories: worksite health and safety committees and representatives, harassment and violence, WHMIS, obligations of worksite parties (worksite parties refers to different categories of workers/supervisors that may be present at a worksite), and reporting work incidents.
The Canadian Centre for Occupational Health and Safety has developed a free introductory course to help committee members/representatives learn about their roles. Comprehensive training will be available soon with a list of providers and more information coming soon.
1. Worksite health and safety committees and representatives Joint worksite health and safety committees (HSC) are a group of worker and employer representatives working together to identify and solve health and safety concerns at the worksite. Health and safety representatives (HS representatives) also promote awareness and interest in health and safety, and take on many roles of the HSC.
2. Workplace harassment and violence Employers and supervisors must ensure workers are not subject to or participate in workplace harassment or violence. The new rules require employers to: • investigate incidents of violence and harassment and take corrective action • develop separate violence and harassment prevention plans • review plans at least once every three years • ensure workers receive training on preventing and responding to violence and harassment • have an appeal process for workers disciplined for bringing harassment and violence issues forward • advise workers of treatment options if harmed by violence or harassment; workers are entitled to wages and benefits while attending treatment programs.
When 20 or more workers are at a worksite and when work is expected to last 90 days or more, the employer is required to establish an HSC. On worksites where there are from 5 to 19 workers employed for more than 90 days, the employer shall ensure there is a designated HS representative. If no program is required, the employer must involve workers in hazard assessment and control. Employers must also: • provide adequate resources, time, and training to help committees and representatives function effectively • hold meetings/carry out duties during normal working hours • post the names and contact information of committees members and representatives in a place all workers can see Establishing a committee or HS representative The employer is responsible for establishing a committee. If a worksite has multiple employers or self-employed people, the prime contractor is responsible for establishing the HSC. If there is no prime contractor, all employers and self-employed people must work together to establish a HSC. Each HSC must have at least 4 members and at least half of the HSC must consist of workers. Each HSC must also have 2 cochairpersons. Worker representatives and co-chairs are selected by the workers for a term of not less than a year. Employer representatives and co-chairs are assigned by the employer. The HS representative is chosen by the workers, unless prescribed by a union agreement. The employer must meet regularly with the HS representative to discuss health and safety matters and must also work with the HS representative to determine how often meetings should occur and how to record meetings (there are no minimum requirements in the act). Training for HSCs and HS representatives The employer or prime contractor must provide worksite HSC Green for Life July/August 2018 | 4
3. WHMIS Federal WHMIS legislation was changed in 2015, but WHMIS legislation is both federal and provincial. The changes made to the provincial OHS code now align Alberta with the federal requirements for WHMIS 2015. 4. Obligations of worksite parties The new OHS laws update and clarify the responsibilities of different groups of people that may be present on a worksite. Each party has specified OHS responsibilities. Some parties specified include: supervisors, workers, contractors and prime contractors, owners of worksites, suppliers, and others. 5. Report incidents The government must be notified when a serious injury, incident, or fatality occurs on a worksite to ensure an investigation occurs. The prime contractor is responsible for notifying the government by calling the OHS Contact Centre at 1-866-415-8690. If there is no prime contractor, the employer is to report the incident. The types of incidents to be reported include a serious injury or incident, an incident at a mine or mine site, a potentially serious incident, incidents that result in the death of a worker or a worker being sent to the hospital, unplanned explosion, fire or flood that causes or could cause injury, collapse of a crane or hoist, and collapse or failure of a building/structure needed for structural integrity.
Skills Canada Landscape Gardening National Competition
New Staff at Landscape Alberta
After two days of intense competition among seven teams from across Canada, first place at the Skills Canada National Competition was awarded to Diana Davidson and Chad Merrett of Team Nova Scotia. Team Ontario received second place, with Team Quebec taking third. Alberta’s team consisted of Kendrick Shaw from Calgary and Olivia McIntosh from Chestermere. Although the pair did not place at the National Competition, they were resilient in their efforts and produced exceptional work.
At the end of May we welcomed new staff member Cassandra Duffenais who has assumed the role of Events and Relationship Coordinator. Cassandra recently moved from Halifax, Nova Scotia where she worked as an Assistant Registrar of Recruitment and Admissions at Dalhousie University. She is originally from Brampton, Ontario. We welcome Cassandra to Landscape Alberta and to our province’s unpredictable weather!
Each team built a landscape project from the provided construction plan. Teams worked from the ground up, preparing the landscape’s base, constructing an individually designed wood screen, installing retaining walls and paving stones, planting several trees, shrubs and flowers, installing a pondless water feature, and many other tasks— all within just 12 hours! Skills Canada is the only national, multi-trade and technology competition for students and apprentices across the country. More than 500 competitors competed in over 40 unique contest areas. Through these competitions, Skills Canada raises awareness of the trades and technology sectors for youth across the country. 2019’s National Competition is May 27-30 in Halifax, Nova Scotia.
Everything you need to create the perfect landscape Sod
Potted & Caliper Trees
Landscaping Services
Shrubs & Perennials
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Decorative Stone, Gravel, & Soils
Blue Grass Nursery, Sod, & Garden Centres Red Deer: 1-855-533-4777 Calgary: 1-877-826-0468 Edmonton: 1-780-862-4383 Above: Team Nova Scotia; Below: Team Alberta
www.bluegrassnursery.com Green for Life July/August 2018 | 5
Wellspring Edmonton Needs Help From Our Members Wellspring is an Edmonton based charitable organization that offers support to those living with cancer and their caretakers. Last summer their new building was beautifully landscaped by Cutting Edge Landscaping with additional time and materials donated from many members and companies from across the local industry. They are now looking for Edmonton area members that would be willing to donate maintenance services (but not snow removal services) on a rotational basis. With enough support, the idea is for one company to take a month each year to provide the basic maintenance services. This is estimated at 2 visits per month, each lasting 2-3 hours. They are also looking for donations of several lawn treatments per year and annual pruning services. If your company is interested in helping, please contact their facility manager: Marnie Weckel Phone:780-758-4433 Ext.230 Email: marnie@wellspringedmonton.ca.
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Ten Simple Tips to Improve Your
Social Media Marketing Your Customers are Online With the prevalence of social media today, there’s a pretty good chance you have a personal Facebook, Twitter, or Instagram account, but what about your business? Plain and simple: if your business isn’t on social media you are losing customers and profits. Studies show that between 70-80% of people research a company online and through social media BEFORE they consider utilizing that company’s services. No online presence and customers won’t be able to find your services, and they’ll take their business elsewhere. The benefits of social media definitely outweigh the effort the platforms take to manage. Overall, social
1 Know your audience. It’s important to know who you’re trying to target before you start developing content or before choosing which social media platforms to use for your business. A good start to determining your audience is with demographic profiles, which contain information about your customer’s age, gender, income, family status, and more. By researching your target audience’s interests, you will be able to post content that interests them and adds value to their lives. Then you can use these profiles to determine your content and platforms.
3 Find and highlight your company’s personal voice. The best social media accounts show some personality; a great example is Wendy’s Twitter account, which uses sass and wit, often times “beefing” with other fast food chains. Choose the image you want your company to reflect (formal, casual, family-oriented, etc.), and voice your content in a way that reflects this. Audiences also like to see the people behind the company logo. Posting photos of your workers and sharing personal stories can go a long way.
Green for Life July/August 2018 | 8
media marketing can increase brand awareness, generate more traffic to your website (a website is an essential too), improve your search engine ranking (how fast your business shows up when you do a Google search using relevant keywords), increase customer satisfaction, increase profits, and so much more. But most small businesses don’t have the resources to hire a dedicated social media manager. You might be managing your social media yourself, struggling with posting frequent, relevant content. Hey, you’re a green industry professional, not a social media strategist! That’s where these 10 simple tips to improve your social media marketing will come in handy.
2 Engage with your audiences. Social media is a tool for twoway conversation; if someone starts a conversation with you online, they expect to hear back. You need to monitor and respond to comments, messages, and tagged posts you receive. Use conversations as a way to create a personal connection with users and build your credibility. Also, how fast you respond to messages is shown on your Facebook page; a good practice is to set up an auto-reply message to keep this rating high. The auto-reply message should thank the user for reaching out, and outline your business hours or that you’ll reply soon.
4 Quality over quantity. Social media users are inundated with thousands of advertisements and posts a day. Don’t add to the whirlwind by posting whatever, whenever because you haven’t posted in a while. Bad content will send followers running. Deliver relevant content that your audiences want; give them content that adds value to their online experience.
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Keep it fun! Social media is the perfect venue for fun content; focusing too much on sales gets old pretty soon, and users will unfollow you just as quickly. Change up your content and post things that interest your audience. You can still utilize social media for sales and promotions, but vary this with fun content. Some good examples include polls, contests, behind-the-scenes photos, how-to videos, and quick-read articles. Social media content calendars can help you find new ideas and avoid repeating similar types of content too often. Look on Pinterest or Google for templates.
Use relevant hashtags and keywords. Hashtags are like little coding systems; they file information and help users to find relevant content. Using hashtags and keywords that best suit your business is key; consider your audience’s interests when choosing them. Be sure to utilize weekly hashtag trends, like #ThrowbackThursday, which are easy opportunities to share engaging, fun content. Hashtags are especially relevant for Twitter and Instagram, but you can use them on Facebook too. YouTube is keyword-focused, so your video’s title, description, and tags should include relevant keywords to help audiences find your content.
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Keep your word count low and your content visual. Visual posts perform better. People remember 80% of what they see versus 20% of what they read. Keep your posts short, include visually engaging aspects like photos and videos, which can showcase your skills and professionalism. Make your videos personable, fun, and try adding your logo in the background (on a truck or equipment) to prevent “content borrowers.” Video is by far the most engaging form of content, and YouTube makes it easy to share videos on social media easy, and it’s free!
Post at optimal times. Each social media platform has optimal times where content performs better. Just remember that what is optimal for one business may not be optimal for your audience. If you’re targeting other industry professionals, posting in the early morning or evening when work is over may be better than posting in the afternoon. Try posting similar content at different times and see what your engagement rates are to help you decide your own optimal posting times. There are also tons of guides posted online that you can search for.
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9 Consider using social media scheduling software, like Hootsuite or Everypost; that way you can block off time to schedule your social media for the week (which is easier than posting on the fly), strategize your content, and double-check for errors all while saving some time. Most scheduling software let you post directly to multiple social media accounts and also provide built-in analytics.
Link your social media accounts from your website. Whether you have a custom-built and managed website or use a webhosting service you manage yourself, you should be linking your social media from your website. The best place to add your links is usually in the header or footer— usually as little icons. This way people who find your website can engage with you online and see your social media content.
Choosing Social Media That Fits Your Business
Facebook is crucial because it informs and engages customers. It can provide information (like sales) but it can also connect you to customers through conversation. It creates a two-way dialogue that people expect from companies. Be sure to post regularly and respond to audiences.
Instagram is quite useful for the green industry because so much of our work is visual; Instagram serves as a gallery of your work and can showcase your talent and set you apart from competitors. It is also great for brand awareness. Remember to regularly post and keep your images high-quality.
Twitter can be great for customer support and brand visibility, as people often use Twitter to rate companies. It’s great for building relationships with customers. But if you don’t have the time to Tweet regularly, keep up with trends, and respond to engagement, a vacant Twitter can hurt your reputation.
YouTube is like free advertising. You can easily share your videos on other platforms, and video content will get you high engagement rates. It’s also a great way for you to become a credible source of content for your audiences. How-to or project videos showcase your skills and expertise and are of interest to your audience.
Green for Life July/August 2018 | 9
STRATEGIC THINKING A NEW PERSPECTIVE Article by Jackie Hart When I talk to business owners about strategy they often roll their eyes and conjure up images of lengthy strategic plans requiring days of work. That’s not why I talk about strategy. To me, strategy requires thinking strategically—which is a critical business leadership skill of which most entrepreneurs are unaware. Thinking strategically is often defined as a mental or thinking process used by an individual to achieve success in a particular endeavour, and strategic thinking is a key aspect of a successful business strategy. Based on many years as a consultant working with entrepreneurs, I believe there are six key steps in a sound, well thought business strategy. The plan (strategic plan) depends on this critical thinking in order to determine what investment the company needs to move forward and how much profit will be generated. Here are my six strategic thinking steps to building a solid, well led business.
1. CLARIFY CULTURE WHO is your company? (Not to be confused with what your company does or offers.) What are the nonnegotiable values in your business? What do you believe in? What is unique about the behind-the-scenes dynamics and the dynamics between staff and customers? (HINT: if you’re feeling your company doesn’t have effective dynamics either behind the scenes or with customers, you really need to start with a culture project!) This is about defining your foundation—your culture. It’s a crucial step to take if you’re having trouble attracting employees who fit just right: something you simply can’t do if you don’t have a clear definition of what right fit is! Jobber Team at GISC 2017
2. ESTABLISH STRATEGIC FOCUS WHY does your business exist (What is its purpose/mission?), and what are you ultimately trying to create by being in business? Where is the company headed? (What’s your vision?) By taking this step you are setting the context for your business. This is how you will filter through the vast amounts of information you take in. Time is money, and without intentionally defining your strategic focus, you may find yourself wasting valuable hours trying to figure out what’s relevant and what’s not.
Green for Life July/August 2018 | 10
3. CREATE STRUCTURE This will support and drive your strategic focus: strategy drives structure. Strategy determines what fits (including people and positions) and what doesn’t. Structure is the implementation plan for your strategy. Be careful not to create business strategies around the personalities or the talents (or lack thereof) of various employees. Structure is used to determine what positions to create. Who you find to fill them (i.e. corporate structure) should be driven primarily by your strategic focus.
4. ALIGN PEOPLE One of the most effective ways to increase productivity (and profit) is to reduce or eliminate unproductive friction. It’s invaluable in helping you maintain alignment of people and purpose, and to engage the highest potential of each individual’s passions and talents. And, by the way, aligned people hold themselves and each other accountable to results, actions, and attitudes. Green Haven Garden Centre Team, 2017
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5. IMPROVE PRODUCTIVITY Clarity, alignment, and accountability will launch productivity to new heights. To maximize productivity, it is human nature to know what is considered good, bad, and outstanding. By setting clear targets, goals, and bench marks, you can establish better team collaboration, alignment, and productivity. Make sure that your culture insists everyone checks their egos at the door. Productivity can be remarkably improved when the company culture supports accountability; where people know when to step up, when to step back, when to own their mistakes, and when to own their victories.
6. ATTRACT RIGHT FIT BUSINESS When you engage your valuable resources in contracts, customers or markets that don’t fit your business, you run the risk of wasting effort. This can contribute to increased costs and distract people and materials from more profitable work and potential. You will successfully gain forward momentum by engaging your team (and company advocates—which includes loyal customers, sub trades, suppliers, etc.) in a collaborative culture for mutual improvement and success. Get clear on what the right fit is, and go for it! Ignore the wrong fit. It took me years to learn how to stand my ground and realize that some of the work I did actually took away from my profits. There have been memorable occasions in my career when I’ve realized that the company would make more profit if it were to send staff and equipment home rather than engage with the customers’ project on their unreasonable terms. Know what you do well, who you sell to that appreciates your offering, and do what you promise to, and when. That’s right fit and profitable.
There’s a great deal of time and energy involved in rolling out these six steps, but your business will soar if you learn how to pay attention to them and focus on continuous improvement. As a collaborative business coach, I can help you to shift from where to you are ahead to where you envision being. Jacki Hart is a seasoned Landscape Industry Entrepreneur and professional industry business coach. She can be reached at jacki@GetCBH.com
Green for Life July/August 2018 | 12
2018 Landscape Awards & Tips for Submission Photo: 2017 Landscape Award of Excellence Winner, ULS Maintenance & Landscaping Inc., Van Wieren Residence The Landscape Awards Program The Landscape Awards showcase the best this industry has to offer while also reflecting the association’s commitment to creating and preserving the beauty of the urban landscape. The program is also designed to reward independent landscape contracting professionals who execute top quality landscape projects. The Landscape Awards program has four main objectives: 1. Encourage landscape contractors to be the best in their field 2. Provide a marketing opportunity to those companies that receive an award 3. Encourage a company’s employees to aspire to excellence 4. Provide an opportunity to compete in the National Awards of Landscape Excellence. Members can enter projects into nine different categories, including construction, maintenance, and design. Each entry is evaluated using outlined criteria; the submissions are not judged against each other. A Merit Award goes to an entry that earns 70-84 points, and an Excellence Award goes to an entry that earns 85 points or higher. Entries that acheive excellence are eligible for the National Awards of Landscape Excellence: a Canada-wide program developed by the Canadian National Landscape Association.
Helpful Hints for Awards Submissions: Site preparation adivce: • Plant material should be properly selected and welladapted to the site. • Make sure plant material is well-pruned and free of insects or disease. Remove all tags and flagging. • Sweep up mulch that has spilled onto hard surfaces. • Remove all weeds from shrub beds. Photography adivce: • The judges can only rely on the photographs and the written description submitted. Remember, first impressions count for both judges and future clients. • Candid photos of people using the landscape can show use and demonstrate scale. • Photos that show compatibility of materials and show textural qualities are helpful. • Elevated/overheard shots taken from a normal vantage point (deck, upstairs window, etc.) can be helpful. • Include before, during, and after photos to help the judges see your whole project process. • Submit photos taken during the summer or early fall. Lawns should be green; if some photos are taken in the fall, the trees and shrubs should still have some leaves. • Do not show your company name and/or logo in any photos.
Showcase your creativity and expertise! Enter the 2018 Landscape Awards Entry forms and guides are available at www.landscape-alberta.com. The Landscape Awards program is only open to active members of Landscape Alberta. Contact Carmen at carmen.johnson@landscape-alberta.com, 780-489-1991 or 1-800-378-3198
Green for Life July/August 2018 | 13
A Look Back at Our Association
Landscape Awards, 1974
Your complete source for landscape supplies CONTRACTOR ORDER DESKS Fort McMurray: (780) 799-3757 Edmonton: (780) 466-5216 Red Deer: (403) 309-0600 North Calgary: (403) 274-7466 South Calgary: (587) 227-3231 (403) 305-7450 Lethbridge: (403) 327-0808
Tony, Eric, Anita, and Anne Heuver; November Trade Show, 1985
Best in the West Trade Show, Calgary, c. 1980s
Green Industry Show & Conference, Trade Show, 2017 Green for Life July/August 2018 | 14
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