Landscape Alberta Green for Life Magazine: GISC 2020 Show Guide

FALL 2020 VOL. 8, NO. 4

A LANDSCAPE ALBERTA MEMBER PUBLICATION

20/20 VISION: Focus on Success

WHERE THE GREEN INDUSTRY COMES TOGETHERÂ SHOW GUIDE EDITION

5 Growers of Quality Nursery Stock:

Specimen Caliper Trees Pot-in-Pot Trees Specimen Evergreens Container Evergreens Container Shrubs Perennials Located 5 kms east of Strathmore, AB on Range Road 245

From a patch of prairie pasture to a vibrant, progressive industry leader, Eagle Lake Nurseries is proud of its success over the past 50 years. This success has been made possible due to the dedication of our founders, staff, customers and suppliers. We look forward to celebrating this milestone with all of you throughout 2020.

403-934-3670

1-866-805-5007 info@eaglelakenurseries.com eaglelakenurseries.com

GREEN FOR LIFE FALL 2020 • 2

FALL 2020 VOL. 8, NO. 4

CONTENTS

Green Industry Show & Conference Pages 4 - 8 ADVANCING THE PROFESSIONAL LANDSCAPE INDUSTRY

MANAGING EDITOR Joel Beatson CONTENT & EDITING Kyla Hardon LAYOUT Kris Locke Landscape Alberta Green for Life is a professional publication for the landscape trade in Alberta.

Editorial and Advertising Landscape Alberta 18051 107 Avenue NW Edmonton, AB T5S 1K3 P: 780-489-1991 F: 780-444-2152 admin@landscape-alberta.com Landscape Alberta does not assume responsibility for and does not endorse the contents of any advertisements herein. All representations or warranties made are those of the advertiser and not the publication. Views expressed herein are those of the authors and do not necessarily reflect the views and opinions of Landscape Alberta or its members.

Material may not be reprinted from this magazine without the consent of Landscape Alberta.

ISSN No: 1929-7114 (print) ISSN N0: 1929-7122 (online) Landscape Alberta Board of Directors Brian Gibson, Green Drop Lawns Ltd., Chair Ken Ruddock, ULS Maintenance & Landscaping Inc. Cody Brown, Tree to Tree Nurseries Ltd. Jeff Oudyk, CSLA, AALA, JLG, Land Tec Landscape Contractors Ltd., Vice Chair John van Roessel, CLM, CLT, JVR Landscape (2006) Inc., Treasurer Matthew Chausse, Seasonal Impact Laura Watson, Finning Canada Adam Jansen, The Jansen Group Landscape Alberta Staff

04 GISC Information 06 Conference at-a-Glance 07 Sponsors 08 Exhibitor List Green for Life Magazine NOVEMBER Pages 10 - 18-20, 26 2020

10 REGISTER Industry and Association News 16 TODAY 5 Top Reasons Your Team Isn’t Engaged 18 What’s My Business Worth 20 Covid – Keep Calm and Carry On 23 Benefits for Members across the Country 24 Garden Media Group’s 2021 Garden Trends to be Presented at GISC 26 A Look Back at Our Association

GREEN INDUSTRY Conference

20/20

VISION: CALENDAR Focus on Success

November 18-20, 2020

Green Industry Show & Conference - VIRTUAL www.greenindustryshow.com

Joel Beatson, CAE, CLM,­­ CEO joel.beatson@landscape-alberta.com Marnie Main, Member Services Director member.services@landscape-alberta.com Valerie Stobbe, Trade Show Coordinator valerie.stobbe@landscape-alberta.com Kyla Hardon, Communications Coordinator kyla.hardon@landscape-alberta.com

KEY NOTE SPEAKERS

Lisa Warner, Events & Relationship Coordinator lisa.warner@landscape-alberta.com Cheryl Teo, Bookkeeper accounting@landscape-alberta.com Follow Our Social Media Instagram: @landscapealberta Twitter: @landscapeab

Judy Croon Radio Host & Comedian

Katie Dubow Garden Industry PR Expert

Facebook: @landscapealberta

GREEN FOR LIFE FALL 2020 • 3

PLUS

Danny Kerr

Co-founder of the Breakthrough Academy

GISC INFORMATION TRADE SHOW HOURS

GISC 2020 Virtual Happy Hour – Plant ID Edition

Wednesday, November 18, 2020

Thursday, November 19, 2020 – 4:30 pm MT

10:30 am – 4:30 pm

Thursday, November 19, 2020 10:30 am – 4:30 pm

Friday, November 20, 2020 10:30 am – 3:30 pm Please note, virtual attendees can access the Exhibit Hall 24/7 for information, but manned booth hours are as noted above.

SOCIAL GATHERINGS On Wednesday, November 18 and Thursday, November 19 there are virtual social gatherings, and you are invited!

GISC 2020 Virtual Happy Hour with the Mix Master!

Wednesday, November 18, 2020 – 4:30 pm MT Join us in Virtual Room A for our inaugural virtual happy hour! Our very own mixologist extraordinaire, and master at the helm of Landscape Alberta, Joel Beatson, will be giving some fun demos of his favorite happy hour concoctions. It’s a “must see” if only for the commentary alone! You can make comments on his performance, join the room chat conversation or have some private one on one chats with a fellow attendee. Share your thoughts on your GISC 2020 Virtual experience so far, all while indulging in your favourite cocktail from the comfort of your own home or office.

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GISC isn’t complete without a stop by the Landscape Alberta booth for the Plant ID challenge. Join us for the first ever competitive live challenge. Compete against your peers for prizes and best of all bragging rights. Cocktails are encouraged.

ENGAGE. EARN. WIN! Scavenger Hunt Earn points for the activities you engage in while participating as an attendee of GISC 2020 Virtual. You earn points for visiting exhibitor booths and attending education sessions, networking events, and more.

While navigating through the show, look for hidden codes – they will be distinguished by being in CAPITALS and bolded. Enter these codes in the Leaderboard tab located on the Virtual Event Portal or inside the Event App. Engagement Points In addition to our Scavenger Hunt, try engaging inside our Event App which can be found in the app store for your device or as a pop out addition to our Virtual Event Portal (see the portal side menu for Event App).

You can earn points for starting a discussion, making a post on the event feed, asking a question during a session and more! Click on the Gamification tab inside the Event App to see how many points are assigned to different tasks! Click on Leaderboard to see where you stand.

Green Industry Show & Conference 2020 1-800-378-3198 www.greenindustryshow.com

GISC INFORMATION Attendee point totals are tracked on the Leaderboard. You may then redeem your points by clicking on Leaderboard and then All Prizes in the Virtual Event Lobby or by clicking on Marketplace inside the Event App. Use your points to obtain ballots for our fabulous door prize draw!

Sponsored by: Cheyenne Tree Farms (2018) Ltd., Ball Seed, FHN Inc., GrowTronics, Hort Protect, Landscape Alberta

PRICING All Access Pass - only $50!

Purchase of 5 Passes or More only $45 each Purchase of 10 Passes or More only $40 each Our all access pass provides you full access to then entire GISC Virtual 2020 event including all educational sessions, keynote sessions, trade show floor and so much more! Full access until January 20, 2021.

Virtual Attendee Pass - Free!

Complimentary access to the exhibition portion of the GISC 2020 Virtual. A great way to seek out new products and services and visit suppliers and partners you’ve worked with for years.

The conference is eligible for re-certification credits for Landscape Industry Certified designations and certain sessions qualify for International Society of Arboriculture’s (ISA) Continuing Education Units (CEU’s) and Pesticide Applicator Re-certification Credits.

Register at: greenindustryshow.com

EARN CREDITS The conference is eligible for re-certification credits for Landscape Industry Certified designations and certain sessions qualify for International Society of Arboriculture’s (ISA) Continuing Education Units (CEU’s) and Pesticide Applicator Re-certification Credits.

The following sessions are eligible for ISA Continuing Education Units: • Soil & the Things Living In It • Ecosystem Services of Urban Landscapes • What’s New in Landscape Pests • Soil Profile: Rebuilding Compacted Soils • Urban Streets – Soils & Species • Field Nursery Soil Health – New Research & Resources

The following sessions are eligible for Pesticide Applicator Re-certification Credits: • Soil & the Things Living In It • What’s New in Landscape Pests • Turfgrass Adaptation, Weed Control and the Perceived Dangers of Pesticides • Developing New Bio Control Agents for Canadian Horticulture • Greenhouse IPM – Research Update • Turf Health & Herbaceous Weeds For full session descriptions, please visit: greenindustryshow.com

Green Industry Show & Conference 2020 1-800-378-3198 www.greenindustryshow.com

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GISC 2020 VIRTUAL 9:30 AM

WEDNESDAY, NOVEMBER 18 KEYNOTE: Relieving Work Related Stress with Humour Judy Croon Virtual Room A

Time

Virtual Room A

Virtual Room B

Virtual Room C

11:00 AM

First You Have to be Found: Taking Your Green Industry Business From Invisible to Sought-After in Today’s Online World Monica Hemingway

Stand Out in the Crowd: Landscape Site Photography Chris Major

Making Signs People Will Read Bridget Behe

1:30 PM

Team is a Four Letter Word Jacki Hart

3:00 PM

Team Leader Training Kate Seaver

Gardening Motivations & Cashing in on Them Bridget Behe

THURSDAY, NOVEMBER 19 KEYNOTE: How to Build a Resilient Contracting Business Danny Kerr Virtual Room A

Time

Virtual Room A

Virtual Room B

Virtual Room C

11:00 AM

Soil & the Things Living In It Sean James

Turfgrass Adaptation, Weed Control and the Perceived Dangers of Pesticides Jason Pick

Ecosystem Services of Urban Landscapes Dr. Casey Reynolds

1:30 PM

Tropical Plants - A Crystal Ball Approach to 2021!

Kim Wickwire

What’s New in Landscape Pests Ken Fry

Solar Pump - Irrigation for Challenging & Remote Sites Andrew Renaux

3:00 PM

Soil Profile Rebuilding: Rehabilitating Compacted Soils Dr. Susan Day

Urban Streets Soils & Species Darby McGrath

Plannning for Winter Success Grant Harrison

4:30 PM

ISA Credit Session

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Understanding Growing Media Ingredients Pierre-Marc de Champlain

GISC 2020 Virtual Happy Hour with the Mix Master!

4:30 PM

9:30 AM

Looking Through the Lens of PANEL: The Challenges Faced a Pandemic: the Unique Gift it

by Post-Secondary Education Gave the Greenhouse Industry Gord Koch Nadine Stielow & Christie Pollack

GISC 2020 Virtual Happy Hour Plant ID Challenge!

Pest Credit Session

ISA & Pest Credit Session

Green Industry Show & Conference 2020 1-800-378-3198 www.greenindustryshow.com

CONFERENCE AT-A-GLANCE FRIDAY, NOVEMBER 20 KEYNOTE: 2021 Garden Trends Katie Dubow Virtual Room A

9:30 AM

Time

Virtual Room B

Virtual Room C

Developing New Bio Control Agents for Canadian Horticulture Rose Buitenhuis

Looking Beyond 2020: New Cut Flower Varieties for 2021 & 2022 Scott Rusch

1:30 PM

The Five C’s of Crisis Management Jacki Hart

Advanced Fertility & Fall Applications - Alberta Turfgrass Research Foundation Update Jason Pick

Field Nursery Soil Health New Research & Resources Darby McGrath

3:00 PM

PANEL: Mental Health in Tough Times Jennifer Wright & Dr. Mohyuddin Mirza

Greenhouse IPM Research Update Rose Buitenhuis

Turf Health & Herbaceous Weeds Danielle Grant & Tannas Webb

11:00 AM

Virtual Room A How to Reduce Your Tax Bill Jade Cloutier

SPONSORS

Green Industry Show & Conference 2020 1-800-378-3198 www.greenindustryshow.com

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EXHIBITOR LIST COMPANY NAME

WEBSITE

2G Energy Inc. A.M.A. Horticulture Inc. ADVANCE Nursery Co. Ltd. Alais Ventures Ltd. Aubin Nurseries Ltd. Ball Seed Berger Peat Moss Ltd. BrettYoung Seeds Canadian Nursery Landscape Association Cheyenne Tree Farms (2018) Ltd. City of Edmonton Urban Forestry Communities in Bloom Crescent Garden DynaSCAPE Software Eagle Lake Nurseries Ltd. Eagle Lake Professional Landscape Supply EarthApples Inc. ECCO Chips Evergro Division - Nutrien Ag Solutions (Canada) Inc. Expocrete Concrete Products FHN Inc. (Foothills Nurseries Ltd.) Finning (Canada) Flowers Canada Growers Inc. Green Cities Foundation GrowTronics High Q Greenhouses Inc. Hilltip Inc. Horta-Craft Limited HortProtect – People Corporation & Marsh Canada HortSource Ltd. Inline Nurseries (2010) Inc. Jeffries Nurseries Ltd. Kato's Nursery (2007) Ltd. Landscape Alberta Landscape Horticulture Certification Program Leaf Ninjas Inc. Mainland Floral Distributors Ltd. Manderley Turf Products Inc. McNabb Studios Neudorff North America Paridon Horticultural Ltd. Parkland Nursery & Landscape Services Ltd. Prima Pack Inc. Society to Prevent Dutch Elm Disease (STOPDED) Steam 'N' Weeds Stewart Brothers Nurseries TerraLink Horticulture Inc. The HC Company TreeTime.ca Van Noort Bulb Company

www.2g-energy.com www.amahort.com www.advancenursery.ca www.alaisventures.com www.aubinnurseries.ca www.ballseed.com www.berger.ca www.brettyoung.ca www.cnla.ca www.cheyennetree.ca www.edmonton.ca/trees www.communitiesinbloom.ca www.crescentgarden.com www.dynascape.com www.eaglelakenurseries.com www.eaglelakelandscape.com www.earthapples.com www.eccorecycling.com www.nutrienagsolutions.ca www.expocrete.com www.foothillsnurseries.com www.finning.com www.flowerscanadagrowers.com www.gcfoundation.ca www.growtronics.ca www.highqgreenhouses.com www.hilltipna.com/en/ www.horta-craft.ca www.hortprotect.com www.hortsource.ca www.inlinenurseries.com www.jeffriesnurseries.com www.katosnursery.com www.landscape-alberta.com www.cnlagetcertified.ca www.leafninjas.ca www.mainlandfloral.com www.manderley.com www.mcnabbstudios.ca www.neudorffpro.com www.paridon.com www.pnls.ca www.prima-pack.com www.stopded.org www.steamnweeds.com www.stewartnurseries.com www.tlhort.com www.hc-companies.com www.treetime.ca www.vannoortbulb.com

Exhibitor List current as of October 4, 2020. Visit www.greenindustryshow.com for the most up-to-date list.

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Green Industry Show & Conference 2020 1-800-378-3198 www.greenindustryshow.com

GREEN FOR LIFE FALL 2020 • 9

Industry and Association News

GISC 2020 GOES VIRTUAL! GISC 2020 – Virtual will be held November 18-20th. The expanded schedule will allow people to balance virtual attendance with real life responsibilities. This new avenue is an exciting one and opens many new and interesting facets of the show and conference!

Virtual features to look forward to including: • Free show attendance, including several keynote speaker sessions.

• Includes both live and archived access to education sessions after the event.

• Incredible pricing to allow as many people to attend conference sessions as possible.

• Virtual scavenger hunts and other fun activities for amazing prizes and engagement.

For all other details visit www.greenindustryshow.com or follow us on social media. Trade show admission is complimentary and includes access to the Keynote speaker each day. The full access conference pass is an amazing value at $50 for access to almost 40 hours of educational content (replays available through January 2021).

Register early to ensure your space for the education sessions!

Update: Humboldt Healing Garden Landscape Alberta & Landscape Saskatchewan have partnered with the City of Humboldt, the Humboldt Hospital Foundation, Communities in Bloom and Scotts Canada to build a “Healing Garden” at the Humboldt Regional Hospital.

This garden will not only serve as a place of relaxation and tranquility for those receiving treatment and care at the hospital, but as a memorial for lives lost in the Humboldt Bronco’s tragedy.

While the Project Committee was eager to have the project started this fall, we have run into many challenges because of COVID-19.

• This year being especially difficult in terms of late start and lost days due to rain, combined with staffing

shortages, and incredible boom of work that has left everyone scrambling to finish work this year • Material shortages (lumber) and inability to source remaining donations because of above reasons With that being said, the project is being post-poned until Spring 2021. The plan in the meantime is to set construction dates and work on securing volunteers and equipment for the Spring. Visit our website for the most up-to-date project information.

We have set up an option to make monetary donations to the project. Follow the link to make a contribution: https://interland3.donorperfect.net/weblink/weblink.aspx? name= E345855QE&id= 3

GREEN FOR LIFE FALL 2020 • 10

Industry and Association News Our partners in the Snow and Ice Insurance Crisis The crisis facing the snow and ice insurance industry, and more broadly the insurance industry as a whole. The market is hardening, which means higher rates and less access to insurance markets. This especially important for our industry as snow and ice management is under scrutiny.

Pre COVID-19 the snow and ice insurance issue was a top priority for your association. How quickly priorities can change.

One of Landscape Alberta’s key partners in Marsh Canada, part of the HortProtect insurance program through our national association, the CNLA. With a new program underwriter (insurer) in place, Marsh Canada is well prepared to help industry through these tough times. To ensure Landscape Alberta members are well prepared we encourage everyone to be in touch with their broker as early as possible. Don’t get stuck trying to find new insurance coverage with days to spare until renewal.

Isolated case of DED confirmed in Lethbridge Lethbridge made the announcement yesterday that 2 boulevard elm trees in the City of Lethbridge were tested positive for the Dutch elm disease (DED) fungus.

These samples were first tested positive in the Alberta Agriculture and Forestry Plant Health Lab and confirmed by additional testing by CFIA. The trees were immediately removed and buried by the City of Lethbridge staff. Lethbridge staff is actively surveying elms trees in the area where the diseased elms were found, checking all the elm bark beetle traps and looking for elm firewood.

This is seen as an isolated case at this time. Alberta had one elm in the Town of Wainwright test positive in 1998. This tree was also immediately removed and disposed. Additional monitoring for the beetles, intensive surveillance of the elms and checking for elm firewood was done in the town for 3 years after that incident.

All of us need to be vigilant at looking and calling in any DED symptoms keeping in mind at this time of year our trees are shutting down and normally flagging.

We also need to boost up our public awareness on DED symptoms (wilting, drooping, curling leaves and then show flagging) not to store or move elm firewood and to abide to the provincial elm pruning ban which is from April 1 to September 30. When the ban is lifted we should be removing all dead branches from our elms since these are perfect habitat for the beetles to breed in.

As always, we would encourage any member to be in touch with Marsh Canada directly to talk about options and for assistance through the application process.

For Edmonton & North Alex B. Dunlop, CAIB, CRM Vice President Client Executive Mobile: +1 587 341 281 alex.dunlop@marsh.com For Calgary & South Whitney Green Assistant Vice President Commercial Mobile: +1 403 827 0292 whitney.green@marsh.com GREEN FOR LIFE FALL 2020 • 11

Industry and Association News

Winners of the 2020 CNLA National Awards of Landscape Excellence The winners of the 17th Annual National Awards of Landscape Excellence (NALE) were announced virtually on Wednesday, August 12, 2020. The NALE recognizes Canadian companies that have actively participated in significantly raising the level of professionalism in the landscape industry. Each province nominates members from the provincial awards of excellence competitions that are then entered into the national awards, entries are then judged by a panel of industry experts, with company names and locations redacted from each submission.

The 2020 Awards Presentation takes on a “virtual” format this year with winners being announced in an online video release. Winners were sent their awards ahead of time. Five landscape category awards were presented this year, along with the CaterpillarTM Green for Life Community Award.

The 2020 NALE Winners are: • Aménagement Côté Jardin Inc. of Montreal, Quebec for the Caterpillar National Award of Landscape Excellence in Commercial Construction; • Fossil Landscape Construction Ltd. of Vancouver, British Columbia for the Caterpillar National Award of Landscape Excellence for Residential Construction; • Airo Landscapes Inc. of St. John’s, Newfoundland & Labrador for the National Award of Excellence for Landscape Design; • Wilco Contractors Southwest Inc. of Calgary, Alberta for the HortProtect National Award of Landscape Excellence in Commercial Maintenance; • Yorkshire GardenServices Inc. of Concord, Ontario for the HortProtect National Award of Landscape Excellence for Residential Maintenance; • The Goodman Labyrinth, and Chestermere Community Park for the Caterpillar Green for Life Community Award.

Congratulations to all of the winners this year! And a special shoutout to the Alberta winning projects – Wilco Contractors SW Inc. for Commercial Maintenance and Chestermere Community Park.

Garden Centres Canada Webinar Rewatch Planning Around an Uncertain COVID-19 Future Dr. Charlie Hall information and feedback Log in to the “Members Only” section of the Landscape Alberta website to view.

COVID-19 UPDATES Emergency On-farm Support Fund (EOFSF) Following the July 31st Government announcement of additional investments in measures to boost protections for TFW and address COVID-19 Outbreaks on Farms, Agriculture and Agri-Food Canada (AAFC) is launching a new $35 million Emergency On-Farm Support Fund (EOFSF).

The program is intended to support immediate needs related to changes required on farms to ensure the health and safety of domestic and temporary foreign workers due to COVID-19 and limit the spread of the disease on agricultural operations.

Discussions are taking place with provinces and territories with the aim of using existing programs as much as possible for the delivery of the EOFSF, with cost-sharing details still being finalized.

Recipients will be primary producers. To be eligible for funding, applicants must confirm in writing that all applicable measures of the Quarantine Act are being adhered to, including but not limited to the mandatory 14-day isolation period for TFW. The fund is expected to be retroactive, by as much as several months. The EOFSF will have an end date of March 31, 2021, which means all disbursements must be made by the federal government by that date.

AAFC is working hard to finalize the details of the fund’s delivery and the application process will open as soon as possible, with some potential variation in opening dates between provinces and territories. Additional information regarding the program will be shared as soon as it becomes available.

Canada Recovery Benefit (CRB) The Government of Canada would provide $400 per week for up to 26 weeks, to workers who are self-employed or are not eligible for Employment Insurance (EI) and who still require income support.

You may be eligible for this benefit if you: • are not eligible for EI • reside in Canada • are at least 15 years old and have a valid Social Insurance Number (SIN)

GREEN FOR LIFE FALL 2020 • 12

Industry and Association News • have stopped working due to the COVID-19 pandemic and are available and looking for work; or are working and have had a reduction in their employment/selfemployment income for reasons related to COVID-19 • had employment and/or self-employment income of at least $5,000 in 2019 or in 2020 • have not quit your job voluntarily This benefit would be effective from September 27 for one year. This benefit is pending the passage of legislation in the House of Commons and Senate. More details will be made available soon.

Canada Recovery Sickness Benefit (CRSB) The Government of Canada would provide $500 per week for up to two weeks, for workers who cannot work because they are sick or must self-isolate for reasons related to COVID-19.

You may be eligible for this benefit if you: • reside in Canada • are at least 15 years old and have a valid Social Insurance Number (SIN) • have earned at least $5,000 in 2019 or in 2020 • have been unable to work for at least 60% of their normally scheduled work within a given week because of

being sick or required to self-isolate for reasons related to the COVID-19 pandemic • are not in receipt of paid leave from an employer in respect of the same week • are not in receipt of the CERB, the EI Emergency Response Benefit (ERB), the Canada Recovery Benefit, the Canada Recovery Caregiving Benefit, short-term disability benefits, workers’ compensation benefits, or any EI benefits or Quebec Parental Insurance Plan (QPIP) benefits in respect of the same week.

This benefit would be effective from September 27, for one year. This benefit is pending the passage of legislation in the House of Commons and Senate. More details will be made available soon.

Government Announces Extension of Rent Relief for Small Businesses Canadian business owners are resilient and working hard to adapt to these challenging and unprecedented times so they can serve their communities and provide good jobs. As we work together to recover from COVID-19, our government announced that the Canada Emergency Commercial Rent Assistance (CECRA) will be extended by one month to continue giving small business owners rent relief. Visit cmhc-schl.gc.ca to learn more!

GREEN FOR LIFE FALL 2020 • 13

Industry and Association News Canada Employment Insurance Commission sets 2021 Employment Insurance Premium Rate and Maximum Insurable Earnings The Canada Employment Insurance Commission (CEIC) today set the 2021 Employment Insurance (EI) premium rate at $1.58 per $100 of insurable earnings for employees and $2.21 for employers who pay 1.4 times the employee rate, which is unchanged from the 2020 premium rate.

Each year on or before September 14, the CEIC is responsible for setting the annual premium rate based on the seven-year break-even rate forecasted by the EI Senior Actuary. The Senior Actuary’s report on the 2021 EI premium rate and the CEIC’s summary of that report are available online to ensure continued transparency and accountability in the rate-setting process.

The Senior Actuary forecasted the seven-year break-even premium rate to be $1.93 per $100 of insurable earnings, an increase of 35 cents.

The forecasted increase is mainly attributable to a rise in unemployment resulting from the pandemic, that is the Government of Canada’s response through the Canada Emergency Response Benefit (29 cents) and temporary measures to support transition back to the EI program (6 cents).

$33.18 to $ 889.54 (up $46.46 for employers to $1,245.36 per employee).

Furthermore, the Premium Reduction Program (PRP) will provide roughly $1.055 billion in premium reductions in 2021 to registered employers and their employees, shared 7/12 and 5/12 respectively, in recognition of savings generated to the EI program by employer registered short-term wage-loss plans.

Finally, for self-employed Canadians who have opted-in to the EI program, the annual earnings required in 2020 will increase to $7,555 for claims filed in 2021. The level of earnings required for self-employed Canadians to be eligible for EI special benefits is indexed annually to the MIE. Canada Emergency Business Account (CEBA) Sole proprietors and family-owned corporations now qualify for CEBA Extended through to end of October

“As of June 26, 2020, businesses eligible for CEBA now include owneroperated small businesses that do not have a payroll, sole proprietors receiving business income directly, as well as family-owned corporations remunerating in the form of dividends rather than payroll.”

However, as a result of the economic impact of the COVID-19 pandemic, the Government of Canada used its authority under the Employment Insurance Act to temporarily limit the change in the premium rate to zero in order to freeze the EI premium rate for 2021 and 2022 at the 2020 level. In addition, the Government of Canada has confirmed to the Commission that it will be crediting the EI Operating Account for the costs related to the Canada Emergency Response Benefit.

The CEIC also announced that the Maximum Insurable Earnings (MIE) for 2021 will increase to $ 56,300 from $ 54,200 in 2020. The MIE is indexed on an annual basis and represents the ceiling up to which EI premiums are collected and the maximum amount considered in applications for EI benefits. The maximum annual EI contribution for a worker will increase by

The Government of Canada launched CEBA to ensure that small businesses have access to the capital they need to see them through the current challenges, and better position them to quickly return to providing services to their communities and creating employment.

This $55 billion program provides interest-free loans of up to $40,000 to small businesses and not-for-profits.

Repaying the balance of the loan on or before December 31, 2022 will result in loan forgiveness of 25 percent (up to $10,000).

As of June 26, 2020, businesses eligible for CEBA now include owner-operated small businesses that do not have a payroll, sole proprietors receiving business income directly, as well as family-owned corporations remunerating in the form of dividends rather than payroll. This means that more small businesses can access it.

Applicants without at least $20,000 in payroll in 2019 will have to demonstrate having eligible non-deferrable expenses between $40,000 and $1,500,000 in 2020.

All applications are administered through your financial institution. Please visit your institution’s website for more information or the FAQs.

GREEN FOR LIFE FALL 2020 • 14

Industry and Association News Canada Emergency Wage Subsidy (CEWS) Update

may also need to register for their own business number if they did not previously have one.

The federal government has launched an updated calculator to help employers estimate what help they may receive from the next phase of the Canada Emergency Wage Subsidy (CEWS).

Once the payroll program account (and business number if applicable) is opened, the CRA will require information from the third party to verify that remittances were previously made on behalf of the eligible employer. This would include a listing of each employer the third party made remittances on behalf of, and the remittances that can be attributed to each of those employers from January 1, 2020. The listing should also include the new business number and payroll program account for each eligible employer.

The calculator was made available in August. Employers enter information about their business situation to get an estimate of the subsidy they can expect to receive. Knowing the amount will help companies make informed decisions about retaining or rehiring workers. *** Important to also note, if you have been approved for CEWS in any period, the government will automatically make you eligible for the next period. (Always check with your accountant) Information can be found at the Government’s FAQs page under 3.8 https://www.canada.ca/ en/revenue-agency/services/subsidy/ emergency-wage-subsidy/cewsfrequently-asked-questions.html

The third party can provide this information to the CRA by sending an email to CEWSINFOG@cra-arc.gc.ca. Please note that this mailbox is only used to receive the applicable information from third parties. General enquiries will not be responded to.

After the information is received and verified, the CRA will transfer the applicable remittances from the third party to the eligible employer’s new account, and advise when the eligible employer can proceed with their wage subsidy application. Employers will be expected to continue using their new business number and payroll program account for all future payroll remittances.

The new CEWS Calculator can be found at https://www.canada.ca/en/ revenue-agency/services/subsidy/emergency-wage-subsidy/ cews-calculate-subsidy-amount.html

3-8. Can an eligible employer that hires a third party to facilitate the administration of its payroll, qualify for the wage subsidy? Updated: August 11, 2020 Yes. However, each eligible employer must make their wage subsidy application for a claim period in the prescribed form and manner. This means that each eligible employer requires their own business number and payroll program account to apply for and receive the wage subsidy.

Eligible employers who did not have their own payroll program account with the CRA on or before March 15, 2020, but on March 15, 2020 employed one or more individuals and allowed a third party with a business number to make payroll remittances on their behalf, through the third party’s account, will need to register for their own payroll program account. Eligible employers GREEN FOR LIFE FALL 2020 • 15

5 Top Reasons Your Team Isn’t Engaged

BY JACKIE HART

Without a doubt, one of the best authors on Team Engagement is Patrick Lencioni. He’s written many books on teams: the Five Dysfunctions of a Team, The Ideal Team Player, Three Signs of a Miserable Job among many. His writings are brilliant – and have come full circle. With some written well before we even knew what a Millennial was, and Gen Z were still in diapers – Lencioni’s wisdom and advice wouldn’t be more relevant if he’d written it last month. It’s about the human condition – and I believe the main disconnect lies in the ‘screen-time’ factor of our lives. We’ve forgotten how to connect and value others in a sincere way – let alone at work where there’s targets and deadlines.

This month, I’ll be running a full day workshop on “Working Together” at the Ottawa Green Trade Expo.

I’ll also be speaking at the conference on the topic of Employee Engagement – so, it’s a topic at the forefront of the minds of many business managers who are looking ahead to a busy spring business season – and spending lots of energy trying to become better employers, recruiters and career providers.

So, why do so many company managers struggle with finding, engaging and keeping great team players? I think it boils down to a few key issues – all of which have roots in the generation gap of preferences and communication styles that represent the average company demographic.

It all boils down to this: Everyone wants to know that their efforts will make an impact, that they’re valued, and appreciated. It’s important for everyone to know what they’re supposed to be doing at work, what they need to know/learn, when they’ll learn it and how. We all want to go to work every day, set up to succeed. Pretty tough to do if here’s a lack of clarity on what’s expected of them and how their performance will be measured.

To be honest, most employers I know (myself included for many years) really suck at being proactively clear on job responsibilities, desired results and providing constant feedback. And now more than ever, it’s become crucial. Our younger demographic employees just won’t cope well without clarity. They’re digital natives.

Information has never been inaccessible to them. Until they hit the workforce. Especially for younger staff (under 25) – they leave the school/college system where they’ve had structured learning and regular feedback (report cards, test scores, essay/project grades) and jump into the work world where it’s kind of like the Wild West.

Fend for yourself and find your own way. And they run in the opposite direction – or worse – stay and put in their time wafting along, disengaged and not doing their best, because they don’t feel valued, and don’t care.

Here’s 5 key things to consider – If these happen in your business, then engaged employees could well be eluding you: 1. They’re in the wrong position and have been unintentionally set up to fail. With increasingly bigger challenges filling company positions, it’s tempting to put the best person you can find (not the properly trained or experienced one necessarily) into a vacant position.

Maybe you’ve taken an employee and promoted them once, or twice...until they reach the level of their own incompetence - it’s call the Peter Principle, and it’s a recipe for disaster.

2. They feel like a commodity - “I’m just a warm body.”

One of the great thought-leaders of our time is Simon Sinek. In his recent book Leaders Eat Last, Simon says “Money is a commodity to be managed to help

GREEN FOR LIFE FALL 2020 • 16

5 Top Reasons Your Team Isn’t Engaged

“It’s important for everyone to know what they’re supposed to be doing at work, what they need to know/learn, when they’ll learn it and how.” grow your people, not the other way around.” By this he means that you can no longer treat front line or junior employees like worker bees (or worse) who are expendable. The premise is that you expect to make a profit off the back of your underpaid employees - you’re going to have a revolving door in the HR department.

You need to invest in your people, grow their skills, give them hope, lift them up -and the company results will follow. They will appreciate being appreciated. They will Step Up. They will engage. Just watch them!

if you had all of these 5 things banished from your company? I think you’d have a Rockstar Team, that’s what I think…. I hope that you agree.

See Jackie at GISC 2020 Virtual, November 18-20, 2020.

More information and registration at www.greenindustryshow.com.

Reprinted with permission from Consulting by Hart.

3. Their work has no meaning to them - Everyone needs to feel proud. Everyday. And when you set people to tasks without having the big picture and understanding what part their own personal effort will play in the over all success - they’ll feel useless and leave. Or just not show up whenever they feel like a mental health day, or sleeping in. You give them no hope, and no relevance.

4. They don’t feel valued or ‘safe’ to learn. If your staff is intimidated, embarrassed, or wrong when they ask questions - say good bye. If they have poor trainer (impatient, condescending, flippant) then they’ll be poorly trained. Which leads to being discouraged, feeling ‘dumb’, inadequate...and who the heck would stick around for that?

5. There is no path to personal success. Again, it’s about creating hope. It starts with a living wage. Not what you think it should be but what they need to be. They’ll ask themselves daily: Why should I stay? What’s in it for ME? Will I succeed here? How and when? If your hiring, on-boarding and training system leaves them unable to answer these questions, whether a new or seasoned employee - then out the door they’ll go. Sooner or later, they’ll leave.

So, I’ll leave you with this suggestion: take a look at these five factors, and think about them one by one. Ask your team – what do they experience? Does any of this take place without (or with) you realizing it? Can you engage your team to help you design a better system for information sharing, feedback, job position clarity, career options and continuous improvement? What would be different

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What’s My Business Worth

BY GRANT HARRISON

Being a landscape business owner is hard. There are a million things vying for your attention, and it’s usually the most urgent that gets it. Meanwhile, your business keeps going – but is it growing? Has it increased in value over the last year? The truth is that most landscape business owners have no idea what their business is worth or how it’s actually doing. They’re usually fantastic technicians, happy to be working IN the business, but rarely ON the business.

But knowing the value of your business, and understanding the steps needed to take to increase its value are critical for the growth and health of the business. It will increase profitability now and also make your business more attractive to potential buyers – whether you’re looking at selling now or in the future.

Let’s take a look at six pillars of business and identify some best practices and tools you can implement fairly easily to increase efficiency, productivity and profit.

Safety The health and safety of your staff is your greatest priority. A Health and Safety Committee should be actively engaged in your business and their recommendations should be taken seriously. Ensuring your staff are trained in the areas of health and safety is an easy way to eliminate potential hazards.

Tools: For safety training, we recommend Greenius. Greenius provides online training courses, covering every aspect of your landscaping business, including equipment and safety training.

It provides consistent training and messaging to your employees, ensuring that everyone is learning the same thing the same way.

Staff Hiring well is critical to business success. It’s important to hire based on your company’s core values, not based solely

GREEN FOR LIFE FALL 2020 • 18

What’s My Business Worth on a need for a spot to be filled. Providing employee orientation and an onboarding plan is extremely helpful to the employee and to the organization. It ensures that everyone is aware of the job duties, expectations, company culture, training schedule and organizational structure. It sets an employee up for success right from the start. Additionally, providing regular communication to your employees keeps everyone on the same page, creates confidence in your employees, and gives you control over your company’s messaging. Consider a monthly townhall meeting, a quarterly newsletter, a one-day kick-off each spring and fall to help build company culture and show your appreciation to your staff. Happy staff are integral to company success.

Tools: We see great value in personality profiles for your staff, especially senior management. There are a number of testing programs that can be taken online - Winslow, TTI Success Insights, DiSC Profiles. GrowTheBench.com provides online education programs to help your staff grow and develop in their role.

Customers Just as you use an onboarding program for employees, consider using an onboarding program for clients. In the same way that it provides clarity for your employees, it will do the same for your clients. You can communicate how the job process works, the payment schedule, how any delays are handled, who to contact if there’s an issue, etc. It puts clients at ease because they know what to expect and this builds their confidence in your company.

Communication with clients is key. If there’s one complaint we hear regularly about contractors, it’s that we’re famous for not communicating with our customers. Set your business apart by providing proactive communication to your clients.

For example, if you’re operating a snow business, send an email to your clients to let them know when snow or ice are expected in the forecast and when you expect to start clearing snow. Send them a weekly report that indicates when you were on site and what service(s) you performed. For landscape design/build customers, contact them if you’re going to be late to the site, if you’re not able to be at the site due to the weather and during the job, send them a daily update to let them know what you’ve been doing. There really is no such thing as overcommunication when it comes to customers.

Tools: Email is probably the most effective tool in communicating with your customers, but programs like Constant Contact can be very useful, as can text messaging.

Financials A lot of landscapers will stop reading here, simply because they saw the word “financials”. This is generally because they feel they don’t have a strong understanding of their financials nor the time to put into understanding. But learning how to

create a budget, review budget to actuals and read financial reports is imperative to understanding your business and where changes can be made to increase profit and efficiency.

Tools: There are many options available to help with the bookkeeping and financial tracking aspects of your business. We recommend programs like Landscape Management Network, Aspire or BOSS. These will help you with budget creation, cash flow projections and profit and loss reports, among many other functions.

Operations Determining some best practices for operations is one of the quickest ways to affect the efficiency and profitability for your business. Consider standardizing processes and equipment throughout the company and creating an operational manual. There are plenty of programs and apps that can assist with this area of business. In order to track your progress, it’s important to have key performance indicators identified for each division. Measurements like hours vs. budget, fleet costs, measurement of quality of work being completed and gross margin on each job are key.

Tools: Harnessing technology for your business is an easy and effective way to increase productivity. We recommend programs like Landscape Management Network, Microsoft Office Planner, Tom’s Planner and Fleetio, but depending on your needs there are many other programs available.

Leadership Creating a regular meeting rhythm is one of the quickest and easiest ways to start building cohesion in your leadership team. Scheduling regular SWOT meetings and strategic plans will keep everyone informed, create consensus and accountability. Sharing your leadership’s vision and core values with your staff will help to create “ownership thinking” from the staff.

Tools: Hiring a consultant with experience in a program like Traction is invaluable. A consultant will help you with establishing a regular meeting rhythm, keeping your meetings focused and running smoothly, and helping you identify priorities.

This has just been a very brief overview of way to increase the profitability and efficiency of your business. We have created a workshop that addresses these issues in greater detail, in one-hour, one-day and two-day formats. If you would like information on any of these options, please go to www.nextraconsulting.ca and click on “What’s My Business Worth” in the navigation bar.

Catch Grant in action at GISC 2020 Virtual, November 18-20, 2020. Details at www.greenindustryshow.com.

GREEN FOR LIFE FALL 2020 • 19

Covid – Keep Calm and Carry On

BY JUDY CROON

Recently, I read a terrific book – Humankind by Rutger Bregman.

Bregman asked, ‘What did Hitler, Stalin, Mussolini, Churchill and Franklin Roosevelt have in common?’

They all read a book called The Psychology of the Masses by French author Gustave Le Bon. Le Bon’s main premise is that when all hell breaks loose, humans turn into barbarians. We turn on each other. Chaos is created and as a result, an enemy’s attack is made easier. The flames of fear are good for the oppressor.

Though this ‘survival- of- the- fittest’ mentality may be the case for a small percentage of people, Bregman gives

numerous examples throughout history that prove the contrary. His stories and statistics prove that overall, the kids are alright – humans are pretty darn amazing.

Bregman provides the example of the bombing of England during the second World War. In 1940, Hitler sent 348 Luftwaffe bombers to London. He probably hoped panic and chaos would make the English more vulnerable and easier to overthrow. British authorities worried as well. In anticipation of the panic that war with Germany would create, British authorities built emergency psychiatric wards throughout the country.

Yes, as expected, the bombings were horrific. London alone suffered 40,000 casualties.

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Covid – Keep Calm and Carry On However, the psychiatric wards for the most part remained empty.

Churchill encouraged the Brits to ‘Keep Calm and Carry On’. The English tried to live their lives as normally as possible. The trains continued to run. People shopped. Kids played.

In fact, some people reported feeling psychologically better off than before the bombings started. Suicide rates were down and alcohol abuse decreased.

Why this ‘strange’ reaction in the face of death and fear? As it turned out, average civilians helped each other like they never had before. Hitler’s bombs had the opposite effect – they brought people closer together.

Chaos was replaced with camaraderie. Similarly, Bregman describes how so many ‘hardened’ New Yorkers risked their lives to save strangers during that horrific morning of Sept 11th, 2001.

Throughout the ages, contrary to what warlords, dictators and autocrats have and continue to hope for, the worst actually brings out the best in most of us. It is instinctive to choose good. It is safer to be with the clan than against it.

If you need further proof, consider these statistics. According to 700 separate field studies at The Disaster Research Centre in Delaware, the number of murders, thefts and rapes actually decrease in the wake of catastrophe.

So why do we always think the sky is falling?

Fear sells. Left- and right-wing media giants are both guilty.

Bad news is big business.

So, what should we do as we face our recent global ‘attack‘, Covid 19?

Perhaps we should continue to exercise caution, listen to the scientists and, every now and then (and trust me, I’m guilty of this too), turn off CNN. Bye- bye Anderson Cooper.

Keep Calm and Carry On and hey, it doesn’t hurt to crack a smile every now and then.

Until next time, laugh long and prosper.

Catch Judy Croon at GISC 2020 Virtual, Wednesday, November 18, 2020.

For more information and to register, visit www.greenindustryshow.com.

“Throughout the ages, contrary to what warlords, dictators and autocrats have and continue to hope for, the worst actually brings out the best in most of us.”

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ACTION to access discount: Contact CNLA for a membership confirmation letter to provide to your dealership. There is a $100 administration fee per purchase that must be paid to CNLA before the membership confirmation letter can be sent.

Wacker Neuson: Receive 5% off MSRP.

ACTION to access discount: Contact CNLA for a membership confirmation letter to provide to your dealership. There is a $200 administration fee per vehicle that must be paid to CNLA before the membership confirmation letter can be sent. Specific vehicle information will be required including VIN#. Please visit your local dealership for more information or by calling the CNLA office.

be used in conjunction with any retail incentives.

VW Canada: Huge savings on select NEW VW vehicles! Our fleet program is non-stackable and cannot

ACTION to access discount: Complete Petro-Canada SuperPass credit card application (available on the CNLA website) and then contact SuperPass sales at 1-888-999-2609 or superpasscanada@suncor.com, identify yourself as a member.

(at retail locations only). You can also receive 15% off car washes through your membership.

Petro-Canada: Apply for the SuperPass™ credit card as a member and receive a discount of 3¢/litre

ACTION to access discount: Complete the Michelin application forms (available on the CNLA website) and send to CNLA for processing. Once the setup process is complete, the CNLA member will receive a welcome package with instructions on how to start saving.

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Michelin: Special pricing on MICHELIN® Passenger & Light Truck, Truck, Agricultural, Compact Line,

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ACTION to access discount: Contact CNLA for a membership confirmation letter to provide to your dealership. There is a $100 administration fee per vehicle that must be paid to CNLA before the membership confirmation letter can be sent.

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ACTION to access discount: Contact CNLA for a membership confirmation letter to provide to your dealership. There is a $200 administration fee per vehicle that must be paid to CNLA before the membership confirmation letter can be sent. Specific vehicle information will be required including VIN#. Please visit your local dealership for more information or by calling the CNLA office.

non-stackable and cannot be used in conjunction with any retail incentives.

General Motors Canada: Huge savings on select NEW GMC/Chevrolet vehicles! Our fleet program is

ACTION to access discount: Contact CNLA for a membership confirmation letter to provide to your dealership. There is a $200 administration fee per vehicle that must be paid to CNLA before the membership confirmation letter can be sent.

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FCA Canada Inc. - Chrysler/Dodge/Jeep/RAM: Our Fleet program is designed to save you

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Receive a discount of 20% if you arrange a product demo with an ECHO representative and purchase a minimum of five ECHO/Shindaiwa gas powered units in a single purchase. * $250 minimum purchase required.

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As a member of your provincial association, you automatically qualify for the member savings programs with the Canadian Nursery Landscape Association. CNLA takes pride in offering competitive discounts on a variety of programs and services to support your business. Visit www.cnla-acpp.ca/savings and log-in to the Member’s Only section of the site with your unique CNLA login. If you do not know your CNLA website login, contact our Member Services Team at 1-888-446-3499 or info@cnla-acpp.ca

Member Savings Programs

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businesses in the Horticulture industry. This program offers Property and Casualty/Business Insurance and Personal Home and Automobile Insurance Programs brokered by Marsh Canada Limited, and a Group Life, Health, and Disability Insurance Program brokered by The People Corporation.

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Financial Services

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Travelodge: Save 16% to 20% off at Travelodge Canada.

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Garden Media Group’s 2021 Garden Trends to be Presented at GISC Explore the Future of Gardening Post-COVID-19

BY KATIE DUBOW

For 20 years, Garden Media Group has looked into the crystal ball for future trends. And this year is no different. The firm’s 2021 Garden Trends Report, The Great Reset, offers a peek into what will be trending in horticulture in 2021 and beyond.

Catch Katie Dubow, president of the trendspotting firm, present these trends Friday, November 20, 2020 at GISC Virtual.

How the world will change post-COVID-19 remains to be seen. But Dubow says one thing is for sure: We are in the middle of A Great Reset.

“I have seen a lot of positive responses from businesses during the shutdown, and they all have one common thread: Ctrl Alt Delete,” said Dubow. “This Great Reset is the biggest opportunity our industry has been given to reboot, recharge, and rebuild. What are you going to do with it?”

Here is a snapshot of a few of the trends that will shape the future for the garden industry, according to Garden Media Group.

GREEN FOR LIFE FALL 2020 • 24

Garden Media Group’s 2021 Garden Trends

Improv Era The world watched as businesses shifted their supply chain from in-store to delivery and curbside pickup. To continue to succeed, these pivots need to happen more frequently and efficiently.

“Don’t keep to the status quo by repeating what you’ve been doing,” said Dubow.

Backyard Aficionado According to a new survey, the industry picked up between 16-24 million new gardeners during COVID-19, many under 35 years old. The survey also stated that the 35-44-year age bracket had the highest mean spending, $608, of all the age groups in 2019. Many in this group are raising a family, own a home, and have an established career.

However, Dubow says that these new customers will not stay unless the industry can find a way to entice them.

How: find out November 20 at 9:30 MT. Design Abundance This trend spots a dynamic shift in the industry that will lead to greener societies and a return to nature. Customer will

want their backyards to be filled less with mulch and plants for simple decoration to backyards that co-create with nature.

Gardens are more than a human space because they are also an ecologically functional space, she said. In addition to designing beneficial landscapes, people want to put the FUN in functional.

“Don’t keep to the status quo by repeating what you’ve been doing.”

Turn Out the Lights According to ‘Nature’s Best Hope,’ the new book from Doug Tallamy, a conservation hardscape should be a priority for all. The number one way to achieve that is to turn out the lights.

GREEN FOR LIFE FALL 2020 • 25

“Did you know that lighting up the sky at night is one of the major causes of insect decline?” Dubow asked.

“White light draws insects in all night long, exhausting them, making them easy prey for bats and birds.”

Learn more about these trends from Katie Dubow Friday, November 20, 2020 at 9:30 MT. Garden Media has published its highly anticipated Garden Trends Report annually since 2001. The firm offers information about trends in various formats, including a free annual report and YouTube series. The 2021 Garden Trends Report is available for free download now. Read Garden Media’s GROW! blog for trend updates and industry news.

Garden Media Group ignites buzz for clients, offers innovative public relations campaigns, and secures top media placements and partnerships.

The boutique PR and marketing firm is known as the best in the home, garden, horticulture, outdoor living, and lawn and landscape industries. The annual Garden Trends Report is one of the most published garden studies in trade and consumer news.

A Look Back at Our Association

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Facility: Parkland Nursery & Landscape Services Ltd. Certification Number: AB-013-2020 Valid until December 31, 2020