CEO Report Megan Flower, Chief Executive Officer, LVML

From the CEO

Our Association carries a 56-year legacy of inspiring, nurturing and promoting talent within our industry. Longevity matters, and in the case of LVML, we have continued to thrive as an Association by playing a valued and vital role at every stage of a landscaper's career. From showing young people the potential of a career in landscaping; helping new graduates gain employment; supporting young entrepreneurs to start their own business; providing opportunities for members to upskill and grow, and advocating for higher standards of practice; and providing mechanisms for giving back to others.

None of this is a coincidence - this is an intentional mission for our Association, made possible through meticulous planning, mindful governance and accountability, and a clear strategic vision that drives our work, our team and our decision making.

2022 has been a rewarding year - the opportunity to come together, in person, has been a terrific reminder of the unity and camaraderie that defines our Association, and allows us to go from strength to strength, despite the challenges we face.

There have been some notable highlights this year. As reported in our last edition of Earthstyle, LVML was awarded a significant government grant to deliver a course-in on Landscape Design & Construction to support the future potential for registration Designers. The pilot program is expected to be launched early next year in collaboration with Holmesglen, Swinburne and Melbourne Polytechnic, and I look forward to keeping you in the loop as it progresses.

The Landscape Show was a phenomenal success this year, with record exhibitors and attendees at Caulfield Racecourse in June. Planning is currently underway for our 2023 show, and I look forward to sending a ‘Save The Date’ early in the New Year. The Melbourne International Flower & Garden Show, and the Backyard & Garden Show also stand out as high points this year, providing airtime to the spectacular work of our Members, as well as generating opportunities for them to interact directly with end users. Another milestone is the recent launch of Online Contracts - LVML has worked hard to bring this project to fruition, in an effort to assist our members to streamline their processes and do business more efficiently. Turn to page 19 to learn more.

Finally, I am delighted to announce the results of the 2022 Victorian Landscape Awards in this edition. The Gala event was a sensational celebration - not only of the winners, but of the entire industry! It is always an extraordinary effort, but one which is well worth the investment of time and resources for our Association. Thanks to everyone who was involved in the Awards: the entrants, the judges, our Sponsors, the LVML team and, of course, everyone who came and supported the event on the night.

I hope you enjoy reading this issue of Earthstyle, and I look forward to bringing more updates to you throughout 2023.

MEGAN FLOWER, CHIEF EXECUTIVE OFFICER