Branding Guide
Logo
Logo
Logo on white
Logo on black
Secondary Logo
Secondary Logo - Color
Flattened Secondary Logo - white
Flattened Secondary Logo - black
Hero Logo
#00a79d C = 80% M = 10% Y = 45% K = 0%
#282561
#91288d R=0 G = 167 B = 157
Minimum height 8mm
C = 50% M = 99% Y = 1% K = 0%
R = 145 G = 40 B = 141
C = 100% M = 100% Y = 30% K = 22%
#b81e8d R = 40 G = 37 B = 97
C = 28% M = 100% Y = 0% K = 0%
#e4bf8a R = 184 G = 30 B = 141
C = 10% M = 24% Y = 51% K = 0%
R = 228 G = 191 B = 138
toolkit 1
Logo on Black & White
10 Business Cards
2
Secondary Logo
11 Letterheads
3
Hero Logo & Logo Colors
4
Logo (not stacked)
5
Exclusion Zone 1
6
Exclusion Zone 2
7
Color Theory
8
Transparency and Overlays
9
Font Specifications
Logo
Long-form logo
No type should be within these areas with the exception of website details [as shown].
thewallsproject.org
Exclusion Zones
thewallsproject.org
What not to do
no type here
no type here
no type here no type here
Color Colors for The Walls Project are chosen to reflect the past logo as well as current murals. Beyond the colors are the meanings these colors inject into the subconcious.
Youth Growth Tradition Appreciation Power Movement Energy Struggle Unity Engagement
Transparency and Overlays
Transparency no lighter than 53%
Photo used always changed to B&W Image is “screened� over full color and opacity logo. Image must always fit between the two sides of the W.
Fonts For typical web use: HEADER 1/Header 1 Font - Source Sans Pro Bold 18 pt Header 2 Font - Century 14 pt Body font - Source Sans Pro Regular 12 pt Link font - Source Sans Pro Italic, Underlined, C = 28% M = 100% Y = 0% K = 0%, 12 pt
For print:
HEADER 1 - 48pt Header 2 Font - 30 pt Body font - 24 pt Link font - 24 pt
Email Signatures: FirstName LastName Position
Email: Link font Phone: (555) 555-5555
Business Cards
Letterheads
FirstName LastName Position
Email: Link font Phone: (555) 555-5555
FirstName LastName Position
Email: Link font Phone: (555) 555-5555
FirstName LastName Address Line One City, State, Zip
Social Profiles