Lanz Brand Style Guide

“

”

–Steve Forbes Forbes Magazine editor in chief

Your brand is the single most important investment you can make in your business.

LOGO

Approved logos for use in print materials, video and web. Preferred with “Multifamily Solutions” tagline. • BLACK • WHITE

1" wide smallest usage

Mult ifamil y Solut ions

If reversing the logo from a dark background use white logo only.

Multifamily Solut ions

LOGO SAFETY AREA

the Lanz logo should be surrounded by the appropriate amount of white space at all times. This space can be measured by using the height of the “bar” surrounding the word “CABINETS” as seen in the diagram below.

Mult ifamil y Solut ions

Mult ifamil y Solut ions

” –Jason Hartman entrepreneur, speaker, and

Your personal brand is a promise to your clients... a promise of quality, consistency, competency, and reliability.

SPECIAL CONFIGURATION LOGOS

Approved for use only by Marketing for odd-shaped logo application.

Products are made in a factory but brands are created in the mind.

“

”

–Ashley Friedlein entrepreneur, investor, speaker, author and CEO & founder of Guild.

Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.

Approved format:

Create an email signature in Outlook

1. Open a new email message.

2. On the Message menu, select Signature > Signatures...

3. Under Select signature to edit, choose New, and in the New Signature dialog box, type a name for the signature.

4. Under Edit signature, Copy and paste the signature below and edit your contact, job title, phone numbers, and extension.

Note the social media icons are active links that will take folks to our social media channels.

https://support.microsoft.com/en-us/office/create-and-add-asignature-to-messages-8ee5d4f4-68fd-464a-a1c1-0e1c80bb27f2

BRAND COLORS

In utilizing the approved Lanz Cabinets brand color palette, you must adhere to the established hierarchy. Primary brand colors are to dominate graphic treatments. Secondary brand colors are to be used for accent and to identify special features and programs.

Primary brand colors

Black (Rich Black)

CMYK (40,40,20,100) RGB (0,0,0)

HEX (000000)

Pantone Warm Gray 11 C

CMYK (46,47,50,30) RGB (110,98,89) HEX (6E6259)

Pantone Warm Gray 2 C

CMYK (16,15,16,0) RGB (203,196,188) HEX (CBC4BC)

Pantone Warm Gray 7 C

CMYK (35,34,36,11)

RGB (150,140,131) HEX (968C83)

Pantone Warm Gray 1 C

CMYK (10,10,11,0) RGB (215,210,203) HEX (D7D2CB)

Pantone Warm Gray 5 C

CMYK (29,27,29,4) RGB (172,163,154) HEX (ACA39A)

Pantone 3025 C

CMYK (100,30,0,56) RGB (0,79,113) HEX (004F71)

Pantone Warm Gray 3 C

CMYK (21,20,21,1) RGB (191,184,175) HEX (BFB8AF)

Pantone 802 C

CMYK (68,0,79,16) RGB (68,214,44) HEX (44D62C)

Pantone 186 C

CMYK (0,92,77,22) RGB (200,16,46) HEX (C8102E)

–Sir Richard Branson founder of Virgin Group, is a business magnate, author, investor and philanthropist

“

”

Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.

TYPOGRAPHY

The Eurostyle type family is the approved Lanz Cabinets brand font. Preferred color usage is Black, Pantone 3025C, Pantone Warm Gray 11 C on a white or light background. White text on a dark background.

When using a lot of text or small disclaimer text, Droid Sans is the preferred font.

Primary Fonts:

Eurostyle Regular Eurostyle Regular Oblique Eurostyle Heavy Eurostyle Heavy Italic

Secondary Fonts: Droid Sans Regular Droid Sans Bold

HEADLINES, SUBHEADS, AND BODY COPY

Preferred standard for headlines and subheads in ALL CAPS. Body copy in upper and lower case, minimum type size 9 pt.

STYLE MANUAL - CHICAGO

Job titles shall appear in upper case on business cards, all lower case when not all capitalized unless they appear before the name.

i.e. Director of Sales and Marketing, MaryJo McLaughlin

Mikayle Stole, marketing specialist

ABEL MEDINA

BAY

AREA ASSISTANT FIELD MANAGER

3025 West 7th Place Eugene, OR 97402

O: 541.485.4050 C: 415.418.8892

AbelMedina@LanzCabinets.com

LANZCABINETS.COM

Providing quality design, manufacturing, and installation of cabinetry, countertops, and sinks for multifamily projects throughout the western United States.

author of “Identity is Destiny” and “The Identity Code”

Mult ifamil y Solut ions

• 96 mm (space between number and mm). 100 lb.

• Use hyphenations for soft-close, full-extension, double-walled, etc. when modifying a noun

• Use " for inch and ' for foot, not “ and ’

• Use quotations, not foot and inch marks for quotations and apostrophes.

• Use fractions in font, ¾" instead of 3/4" no space between mark and number

• Use italics sparingly.

• Spell out degree when possible instead of the symbol °

• Do not start a sentence with a symbol. Percent (not %)

• Paragraphs are always flush left unless small special uses in design by the marketing department. Do not hyphenate or justify paragraphs.

• Use the Oxford (serial) comma... this, and that

• No spaces around em and en-dashes. ie. no space—between em dashes

3025 WEST 7TH PLACE | EUGENE OREGON 97402 | 541.485.4050 | LANZCABINETS.COM

” –Larry Ackerman expert on organizational and personal identity and

Identity is cause; brand is effect, and the strength of the former influences the strength of the latter.

PRODUCT PHOTOS

White or transparent background with slight shadow (unsaturated, black only product shadow) for items not in context. The goal is to show product accurately, simply in a clean way.

FEATURE PRODUCT PHOTOS

Shot with natural light when possible, show texture and color accurately. Appeal to interior designers and architects who are specifying product.

“

”

–Jason Hartman founder and CEO of Platinum Properties Investor Network, The Hartman Media Company and The Jason Hartman Foundation

Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.

KITCHEN & VANITY PHOTOS ON LOCATION

1. Natural lighting whenever possible.

2. Lens distortion corrected.

3. Vertical lines should be parallel to each other.

Vanities: crop out toilet or make sure toilet lid is closed.

If using stock photography, retouch to show Lanz accurate construction standards.

EMPLOYEE PHOTOS

1. Show employee working, not looking at camera, focused on their job.

2. Fun photos that show they enjoy their job

3. Employee of the Month: employee in center of composition in front of team with certificate

No flash photography!

The “skyline” illustration can span the bottom of a two page spread as in the catalog as shown below.

TABLE OF CONTENTS

CABINET CONSTRUCTION cabinetry construction types 12 exploded diagrams of cabinet construction 14 cabinet case core material options 16 door styles 17 split schemes 18

MATERIALS door materials overview 19 TFL (thermally fused laminate) 20 thermofoil 25 value hardwoods and veneers 30 premium hardwoods and veneers 34 Manhattan P.E.T. 36 grain direction 38

DOOR COLLECTIONS frameless 40 face frame 57

STANDARD OPERATIONAL HARDWARE hinges 66 metal drawers 69 optional drawer construction 71 drawer box and guide matrix 72 full-extension guides 73 undermount soft close guides 75 decorative hardware 77 routed finger-pull 81 frameless leg levelers 82 shelf clips 82

OPTIONAL CABINET CONSTRUCTION blind corners 84 interior and exterior hood housings 85 under cabinet light valance 87 upper cabinet options at soffit 88 scribe and base shoe 89 finished exposed ends 90 shelf options 91 floating shelves 92 floating (wall-hung) vanities 93 appliance cabinets 94 breadboard cabinets 96 medicine cabinets 99 easy access cabinets 100 removable cabinets 101

OPTIONAL CABINET FEATURES wardrobe storage 107 kitchen storage 108 blind corner optimizers 109 door operational hardware 112 recycle/waste pull outs with bins 114

STONE COUNTERTOPS & SINKS quartz 118 granite 123 countertop process 127 sinks 128

WARRANTY & CARE warranty and service 133 care 134 sample cabinet specifications 137 cabinet packaging 142

SOCIAL MEDIA IMAGES

Examples of Instagram posts

Five to six stories maximum per email. One clean simple photo per image. People are more likely to click buttons, image and links in that order.

Ideally send a maximum of six emails per year. Employ personalization merge tags when possible.

“

”

–Lewis Howes former professional football player, entrepreneur and bestselling author of “The School of Greatness”

The most important thing to remember is you must know your audience.

TRAILERS 53 FOOT

These do not currently have the updated logo with the MULTIFAMILY SOLUTIONS tag line. In the future we will be adding it.