Does Social Media work for High-End Real Estate Marketing? Yes, social media is an ultimate thing for real estate marketing only when you choose right platform. Plenty of social media channels are out there and to get the best return on these platforms we should understand how much time, efforts we need to devote to these channels. Below we have ranked these platforms according to their popularity and usage. The most popular social media networks used by real estate professionals are: ● ● ● ● ● ● ●
Facebook – 95% LinkedIn – 65% Twitter – 37% YouTube – 33% Google+ – 23% Instagram – 18% Pinterest – 12%
Combining social media with SEO & content marketing (blogging) is a hugely powerful strategy to elevate your real estate social marketing efforts and generate good quality leads. As per the words of top realtors that over 90% of high-end consumers use social media tools throughout the entire buying or selling process. On the other side to achieve the best title of real estate agent you should have to build a trustworthy relationship with your clients and social media is a perfect way to reduce the distance between your clients.
Digital marketing is a tactical way for properties to get in front of more potential consumers. According to the home realtors from 70 to 80 percent clients start their initial search through internet. To get the good clicks make sure you should be easy to locate and have shareable listings. Sharable listing involves responsive layouts, clear photography and simple social network sharing buttons. To get your website seen on search engines, make sure you are electing every important SEO attributes on your website.
Established online presence on Zillow is also a most effective way to apply. It’s a number one marketing platform that can generate $2.60 in commissions for every $1 spent. On the front of marketing, Facebook is a revolutionary tool to promote your luxury real estate business. Make sure your Facebook page is entirely devoted to your luxury real estate business. Have you checked the Facebook business pages of most famous realtors? Their Facebook Pages have both reviews and services tab active to providing information about business services as well as giving a space for client’s testimonials. You can also engage in Facebook groups to connect professionals and clients in the area and to post and get helpful advice.
Employ video cover on your Facebook page to grab the attention of possible clients. Live videos, 360-degree videos or photos are also excellent ways to engage the new and existing audience and are often highly ranked in Facebook feeds. Having multiple landing pages are also effective ways to convert visitors into leads.
Instagram is another wonderful social media platform for a luxury real estate. Instagram & Pinterest are the ideal visual platform to display good-looking homes and locations. To make professional connections, LinkedIn is the best channel which also involves blog and other essential elements. Let’s use these tools to create more transactions to your website. There are a lot of ways to glint up the real estate social marketing efforts. To keep track of all of your efforts, we recommend you to use best social media management platform that can all your social media scheduling, engagement, and analytics in one, manageable space. Yes, social media is important for real estate marketing, so hone your social skills to use these different social tools. Source: https://www.quora.com/Does-Social-Media-work-for-High-End-Real-EstateMarketing/answer/Lara-Johan