CHURCH
REbrand Project 2020
re¡brand verb: to change or update the brand or branding of (a product, service, etc.)
Purpose:
To re-face our church and present our new identity. We are not the same church that has maintained that name for so long. We honor our heritage, but it is vital that our community know we are changed. To get a fresh start. To make a new reputation for us in the communities of Shawnee and Bonner Springs and to build rapport.
Logo Message: Target Audience:
Life, growth, and forward movement. Authenticity. Something Real. Somewhere to find your place.
Young families
|
Johnson County
Tagline and strategy:
Know Him, Love Him, Show Him
Design Inspiration:
Hill | sunrise
Avoid looking like:
Design Feeling:
|
“Encounter. Engage. Emanate.�
Banks, financial or professional institutions, businesses Older, traditional churches (but also not so trendy that we loose target audience)
Inspired, hopeful, curious | Attracted, drawn in
LOGO
Primary Logo:
Secondary Logo:
WORDMARK
Primary Wordmark:
Secondary Wordmark:
COLOR & ICON
Primary ICON:
Primary Colors:
Secondary Colors:
FONT FAMILY
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Primary Colors:
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ROBOTO THIN ROBOTO THIN ITALIC ROBOTO LIGHT ROBOTO LIGHT ITALIC ROBOTO REGULAR ROBOTO ITALIC ROBOTO MEDIUM ROBOTO MEDIUM ITALIC ROBOTO BOLD ROBOTO BOLD ITALIC ROBOTO BLACK ROBOTO BLACK ITALIC
CHURCH
REbrand Project 2020