SOUVENIR COLLECTOR’S EDITION
Larchmont Chronicle
Delivered Monthly to 76,439 readers in Hancock Park, Windsor Square, Fremont Place, Miracle Mile, Park La Brea, Larchmont VOLUME 59
NUMBER 10
TELEPHONE 462-2241
606 N. LARCHMONT BLVD.
WWW.LARCHMONTCHRONICLE.COM
OCTOBER 2021
LARCHMONT CELEBRATES ! H T 50TH ANNIVERSARY 0 0 1 From Barley Fields To Affluent Suburb
The year is 1921 . . . women are bobbing their hair and wearing skirts an inch above the knees . . . F. Scott Fitzgerald coins the term “The Jazz Age” while strains from the voice of Bessie Smith and trumpet of Bix Beiderbecke are filling the airwaves. . . Rudolph Valentino is creating a cult of fans and young marrieds are buying dictionaries to win crossword puzzle contests. . . President Harding has signed a peace treaty with Germany and World War One veterans are using their overseas allotment checks to buy
Ford’s Model T for only $950 . . . . The neighborhood shopping center concept is the perfect answer for suburban families and Larchmont Village is “born” . . . in an era of breathless, energetic, superactive times . . . in the Roaring ’20s! Larchmont, patterned after the suburbs of New York City — like the affluent Larchmont, N.Y. in Westchester County — is being developed as a business district to serve Windsor Square, New Windsor Square and Han-
cock Park. Etched out of barley and bean fields, this acreage is far from overpopulated downtown and is fringed with evergreens, sycamores and willow trees. The streetcar runs down Third Street to Larchmont and up to Melrose Avenue. Tourists come out on Sundays in their Packards and Pierce Arrows to visit the mineral baths on Melrose Avenue. Developers of this business center and surrounding areas are James Baldwin, J. J. LaBonte [Continued on Page 2]