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La Revista Binacional: San Diego Fall 2023
Que Buena 106.5, “San Diego’s First Mexican Regional Radio Station” is proud to be celebrating its “Silver Jubilee’. Twenty-five years of broadcasting from San Diego, bringing exceptional entertainment, information, and providing insight to the rich culture of Southern California’s Mexican Heritage!
La Revista Binacional the magazine for “Latino Excellence” was able to obtain a few minutes with the Community Empowerment Director of TelevisaUnivision, Mery LopezGallo who has been with Que Buena 106.5 right from the start.
Lopez-Gallo believes the past 25 years has been meaningful in bringing the San Diego community together, and now together we celebrate the rich musical heritage that has become an integral part of San Diego’s identity.
When we asked Lopez-Gallo what she thought was the most important aspect of the success of Que Buena 106.5, she replied without hesitation “that everyone here believes our loyal radio listeners are the true heroes and without them we would not be here. The relationship between our faithful listeners and the ability of our air talent to provide great content are the core reasons Que Buena 106.5 continues to be rated as one of San Diego’s most listened to stations”. Mexican Regional music is as vibrant as ever with its diverse genre of music styles, such as Ranchera, Norteño, Banda, Cumbia, and most recently the Corridos Tumbados.
Lopez-Gallo added “our entire team is a huge aspect of our success. I’m glad to share this landmark with four other colleagues who are also celebrating 25 years at Que Buena 106.5. Luis Sanchez who’s an important member of our activations team and co-host of our mid-day shift, Hector Sandoval (Account Coordinator) who started with us as a young teen and has held many integral roles, Teresa Buswell (Account Executive), and Angel Ramos (Station Engineer).
“We’d also like to acknowledge and thank the trust our clients have given us over the past 25 years. Through their belief in Que Buena 106.5 and our dynamic staff we have helped hundreds of mom-and-pop shops grow their business and we have played a relevant part with increasing the clientele of their established businesses, who in turn distinguished us as the best media outlet to connect with the fastest growing segment of the population, the Hispanic market.”
Overall, Lopez-Gallo concluded by adding “that it’s an amazing feeling to work for a company that believes in giving back to our community. One of our biggest promotions is our annual Que Buena 106.5 radiothon Promesa y Esperanza in cooperation with St Jude Children’s Research Hospital, where together we have raised millions of dollars for medical research.
Over the last 25 years we have spearheaded important civic engagement campaigns that range from domestic violence to Get out the Vote. Personally, as a participant of the Chicano Federation of San Diego, Foundation for the Children of the California’s, MANA, Southwestern College, and others, along with our Public Affairs show “De Viva Voz” Que Buena 106.5 has been able to impact the San Diego Community in a very positive way. Qué Buena 106.5 signature events and onsite promotional prowess exceed all other stations in the market in terms of attendance, professionalism, and entertainment. With a premiere roster of on-air talent featuring “El Bueno, La Mala, y El Feo”, “El Free Guey Show”, and hometown favorite “El Jarocho”, Qué Buena 106.5 is very proud of the first 25 years and now seeks to become better for our next phase. We look forward to serving San Diego in the next 25 years! Qué Buena 106.5 is simply the #1 Spanish Language station in San Diego!
La Revista Binacional compliments Que Buena 106.5 on such a prestigious milestone!
