LRB Interviews Cynthia Gonzalez

Cynthia Gonzalez boasts an impressive track record as an Award-Winning Senior Marketing Director with over 18 years of experience. She excels in assessing profitability, gauging market visibility, and crafting strategic campaigns that transform business specifications into impactful executions.

Throughout her career, Cynthia has consistently made significant positive strides, breaking barriers and overcoming challenges. It’s apparent that she is deeply committed to establishing a lasting legacy of her Hispanic heritage. Cynthia shared her aspiration during a casual lunch: “I wanted to honor my Mexican culture by showcasing it through a Día De Muertos festival in the marketplace where I’ve worked since 2008.”

Cynthia stands as a shining embodiment of Latino Excellence. Her unwavering passion and dedication to delivering on her promises have propelled NewMark Merrill Companies, Inc shopping centers to international acclaim. With her exceptional leadership and boundless creativity, she has captivated both merchants and community members alike. Each marketing initiative she spearheads leaves customers enchanted and eager for the next innovative concept she unveils.

John Hickman, Managing Director of NewMark Merrill Companies San Diego Division, praises her role in aligning with the company’s mission to uplift neighborhoods where their shopping centers thrive. He states, “Both winning programs exemplify NewMark Merrill’s commitment to community enhancement.” He further emphasizes Cynthia’s role in fostering genuine relationships with local communities, achieved through hands-on engagement with retailers and shoppers.

Cynthia Gonzalez’s journey is a testament to her remarkable career achievements and her dedication to celebrating heritage while making a tangible impact on the communities she serves.

1. HOW HAS YOUR BICULTURAL BACKGROUND BEEN AN INFLUENCE ON YOUR DAY-TODAY LIFE?

My bicultural background offers a broader perspective, infusing rich traditions, facilitating crosscultural communication, fostering an appreciation for diversity, and opening doors to international opportunities. It influences my interactions, decisionmaking, and overall approach to life.

2. IF YOU COULD GO BACK IN TIME, WOULD YOU CHANGE SOMETHING IN YOUR LIFE?

No, nothing. I truly believe that every single life experience I’ve had has played a crucial role in shaping the person I am today. Each moment, whether big or small, has contributed to my growth, learning, and development, making me the unique individual that I am. I embrace and value all my experiences, as they have collectively molded my character and shaped my perspective on life.

3. DEAD OR ALIVE, WHO WOULD YOU LIKE TO HAVE COFFEE WITH ONCE A WEEK?

My grandmother.

4. WHAT DO YOU LIKE MORE ABOUT LIVING IN SOUTHERN CALIFORNIA?

Southern California captivates me with its diverse culinary delights and convenient access to amenities. Moreover, the presence of my family in the region makes it an even more cherished place to call home.

La Revista Binacional had the privilege to feature Cynthia Gonzalez, a true example of Latino Excellence. Thanks, Cynthia!

About NewMark Merrill Companies

NewMark Merrill Companies, Inc. owns or manages a portfolio of over 95 shopping centers valued at more than $2 billion. Since 1987 President and Chief Executive Officer Sandy Sigal has led the company of shopping centers representing over 2,000 tenants and 12 million square feet in California, Colorado, and Illinois. The Company has founded and invested heavily in BrightStreet Ventures, its technology company, which is working on leading edge solutions for landlords and tenants to succeed in today’s retail environment. For more information, please visit NewMarkMerrill.com.