COMPANY PROFILE
WHO WE ARE
WHO WE ARE
Established back in 1922, we are proud to be a leading producer of high quality creative and contemporary display mannequins. Each mannequin is entirely made in Italy and is crafted with great passion and meticulous work, making La ROSA one of the best manufacturers of mannequins in terms of quality, experience, cultural heritage and sustainability. At present we have more than 800 items in our catalogue among which there are natural, stylized and contoured window mannequins, tailored busts and shop window accessories.
OUR HISTORY
OUR HISTORY
The history of La ROSA begins in 1922 when replicating features of famous divas of silent cinema gave an emotive power to fashion display mannequins, From this moment on, La ROSA became a partner of fashion and luxury in the pursuit of recounting the identity of the product. In the 70’s La ROSA evolved into an industrial reality and started a sustanaible production process, gradually starting collaborations with the big names of international fashion. In the 90’s La ROSA introduced the robotization of the industrial process and strict rules on the ecosustainability of the production cycle, consolidating its leading position in the fashion markets.
BRAND VALUES
BRAND VALUES
Customer satisfaction Inspiration Innovation & technology Sustainability Heritage Craftsmanship
MISSION & VISION
MISSION & VISION
‘‘To become the most inspiring, surprising and creative mannequins company.’’
“To be the company that best understands and satisfies the customer by providing a versatile valuable product for all the categories of fashion market; from high end to massive brands, from retailers to department stores.”
MADE IN ITALY
MADE IN ITALY
La ROSA is known for high quality, long experience and cultural heritage, which allow them to create products made both by hand and standardized and produced entirely in Italy. In choosing a product made completely in Italy, environmental sustainability is guaranteed through the use of recycled and recyclable shock-absorbent plastics, environmentally friendly coloring and the employment of renewable energy. La ROSA factories in Palazzolo Milanese and Varedo, only a few kilometers from Milan, cover an area of 10,000 square meters, which includes all areas of the production process, from the creative area to the product development, from the design to the digital and 3D programming and from the finishing touches to the sales team.
PRODUCTION
PRODUCTION
La ROSA’s fashion window mannequins are made entirely in our own factories in Italy. The mannequins are produced with Italian semi-finished products, constructed with natural, high quality, first-rate materials and made with designs and plans exclusive to La ROSA. In addition to our collections we create customized mannequins, torso’s and accessories which are perfectly in line with your brand identity. The production of a mannequins consists of the following steps:
briefing & sketching
mould making & production
hairstyle & make-up
The creation of a window mannequin starts in the creative area where, following research and analyses of the international fashion scene, sketches, materials and colors combinations are developed.
Scans are downloaded on numerically-controlled milling machines, which create aluminum moulds that include extruded plastic and give life to different parts of window mannequin.
If special make-up and wig styles are required, the hair and make-up studio personalises the product to customer specification.
sculpting & prototyping
refining & coating
quality control & delivery
The sculpture division makes the prototype out of plasticine, developing its movements and positions with the use of 3D scanners and digital processing.
Eight automatic polishing tables refine the product, which is then transferred to the coating chain.
The cycle concludes with the product testing and packaging. Packaged in FSC certified boxes, the mannequins are ready to be delivered worldwide.
SUSTAINABILITY
SUSTAINABILITY
Polystyrene, the primary material used for producing fashion window mannequins at La ROSA, is a completely recycled and recyclable plastic. It is non-toxic, resistant, anti-shock and incredibly durable. Each step in the mannequin life cycle is analysed with the aim of reducing its environmental impact: raw materials, manufacturing, shipment and packaging, durability and maintenance, scraps and recycle. Thanks to a modern post-combustion plant, harmful emissions are kept under the statutory thresholds, solvents are burnt and the alternatively produced energy feeds the drying tunnels. The cooling towers use recycled water only. La ROSA mannequins are entirely manufactured in Italy, using Italian semi-finished products, built with high-quality and first choice natural materials, realised on exclusive designs and projects, adopting the standards of Italian traditional crafts manship.
STRENGTHS
• La ROSA is extremely flexible and can take care of single special project as well as huge productions.
STRONG POINTS
• The factory has a production capacity of 120 thousands mannequins per year. • The production cycle of a prototype can be less than 4 weeks. • La ROSA production is completely recyclable, does not use fiberglass and is non-toxic and extremely durable. • All La ROSA plant energy is supplied by a solar panels system. • Transport and packaging are all low carbon emissions. • The standard mannequin life is 7/8 years. All mannequins can be sent back to the factory for recycling. • La ROSA owns an incredible archive dating back to 1922 open to customers for special projects. • La ROSA partnered with major fashion exhibitions creating custom made mannequins. • Some of the most relevant La ROSA customers are Armani, Missoni, Moncler, Fendi, Etro, Zimmerman, Fendi, Furla, Tsum Moscow.
INNOVATION
WONDERFIT
EASYMOVING
FOOTURE™ La ROSA’s innovative systems are inspired by the concepts of adaptability, functionality and practicality.
SYSTEMS
FOOTURE™ is La Rosa’s first patented innovation. This foot adapts automatically to four different heel heights. EASYMOVING allows the joints to be fixed in five different positions and to support the weight of a bag. A simple push and click is all it takes to change the mannequin’s position, without having to undress it. WONDERFIT combines the mannequin’s shoulder with the articulated wooden arm, completely transforming the fit of male and female mannequins, torsos and sartorial bustforms. Q & R SYSTEM is a system of interchangeable busts, hips, arms and legs. You can get more positions with just one type of mannequin.
Q SYSTEM
R
SYSTEM
MISSION
PRESENTATION
WINDOWS
The windows of shops or department stores are the natural point of arrival of creative research and production of La ROSA. With our decades of experience and professional know-how, we help our customers find the perfect concept for their shopping windows. In addition to our collections we create customized mannequins, torsos and accessories perfectly in line with brand identities. Over time we have built up an exceptional customer base and we have designed and produced mannequins for major fashion brands around the world. La ROSA is the ideal choice for brands and retailers looking for luxury display mannequins for their shopping windows.
La Rosa Mannequins 1922 srl via Coti Zelati, 90 20030 Palazzolo Milanese (MI) Italy Ph. +39 (0)2 99044222 Fax +39 (0)2 99045611 E-mail: info@larosaitaly.com