LARRY KIMMEL 480.662.6054 larry.kimmel@russlyon.com o 480.287.5200 larrykimmel.com c
As a real estate broker with more than 20 years of experience in luxury home sales, Larry Kimmel has earned a reputation for results few others can match. Born and raised in Chicago, Larry began his professional career as a concierge at the renowned Drake Hotel, where he quickly learned the real meaning of service and the value of real connections. His innate ability to build effective relationships, both with customers and within the business community, eventually led to become a licensed real estate agent in the State of California in 1993. After a year in San Francisco real estate, Larry returned to his hometown and joined a small, boutique agency specializing in the sale of luxury condominiums in downtown Chicago. Inspired by the market growth the new millennium had spurred in the American southwest, he moved to Arizona in 1999. Over the course of the next 12 years, Larry continued to expand his reputation and expertise in both commercial and residential real estate. Then, in 2011, he seized the opportunity to follow his true passion for real estate to the affluent community of Healdsburg, California, and focus almost exclusively on luxury wine country estates. So, when Larry made the decision to return to Arizona, the choice to join Russ Lyon Sotheby’s International Realty was an easy one. As someone who inherently values concepts like partnership and performance, he was drawn by the strength of the agency’s brand, the power of its marketing and the reputation of its brokers and agents. Ask his clients what it’s like working with Larry Kimmel and you’re likely to hear terms like insightful, inventive and committed. But it all comes back to his talent for building relationships and his ability to make things happens. He still believes success is largely a matter of perseverance and “doing ordinary things extraordinarily well.”
LARRY KIMMEL • • • • • • • • • • • • • • • •
Arizona Resident since 1999, originally from Chicago and have lived in California Licensed Real Estate Sales Person since 1993, Broker’s License 2015 Extensive background in negotiations thus enabling me to save you TIME and MONEY In depth knowledge of local area specializing in Scottsdale, Paradise Valley, Fountain Hills Committed to providing hones, professional, personalized service: creating a seamless, stress free real estate transaction Organization, attention to detail and high energy result in an efficient sale/purchase for all clients Expertise in using TECHNOLOGY to manage all searches and contracts Expertise in creating a marketing plan that will meet client needs and goals RECOGNITION THAT YOU ARE THE FOUNDATION OF MY BUSINESS AND THE REASON FOR MY SUCCESS Alumni of the University of Wisconsin Madison, BA Member of the National Association of Realtors® Member of Scottsdale Area Association of Realtors® Member of California Association of Realtors® CNE: Certified Negotiation Expert SRES: Seniors Real Estate Specialist CDPE: Certified Distressed Property Expert
UNRIVALED GLOBAL PERFORMANCE The Sotheby’s International Realty® brand sets the highest standard of living in the world because of the hard work and dedication of our brokers, owners, managers, and most importantly, sales associates that represent the brand around the world. In 2018 we broke a new record, reaching $112 billion in global sales volume, and more than 990 offices in 72 countries. “Experts predicted that 2018 would be a slow year for the global real estate market,” said Philip White, president and chief executive officer, Sotheby’s International Realty Affiliates LLC. “Despite the forecast, our talented affiliated companies and their sales associates continued to perform at the top of their game to drive a year-over-year sales volume increase that is truly remarkable. We are going to keep the momentum going in 2019 and we will continue to empower the Sotheby’s International Realty network by offering innovative products, tools, and research to provide best in class service.” “As much as it was revolutionary, 2018 was also an affirmative year for the brand,” said Kevin Thompson, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “The Sotheby’s International Realty brand has always stood at the forefront of innovation in the industry, but we recognize that in order to maintain this standard, we need to continue to press forward. With the launch of new technology and tools, we continued that tradition, always aiming to provide industry-leading levels of service that sales associates affiliated with Sotheby’s International Realty around the world are known for.” When your home is represented by the Sotheby’s International Realty® brand it benefits from the worldwide recognition of the Sotheby’s name and from the unmatched exposure of our marketing platform.
ONLY WITH
1 2 3 45 6 9 8 710 THE TOP TEN BENEFITS OF WORKING ONLY WITH US OUR LEGACY 70+ years of service and excellence matched with 270+ years of tradition
OUR STANDARDS High resolution imagery, eloquent description writing, and impeccable presentation are musts when promoting a residence through our brand
OUR NETWORK We are connected with 22,000 real estate professionals in over 950 offices and 70+ countries and territories
OUR LISTINGS Every listing we represent receives the same white glove service and unrivaled local and international exposure
OUR COMMUNITY We organize, work and donate as a collective force, more powerful than the sum of the individuals, improving the lives and communities we serve in Arizona and beyond
OUR PEOPLE We are comprised of industry and community leaders who take great pride in their pursuit of finding that extraordinary place for you to call home
OUR PARTNERSHIPS Content delivered to influential media partners to build loyalty, brand awareness and website traffic
OUR EDUCATION Associates and staff receive continuous training through the RL Learning Institute
OUR RESULTS In 2017, our company reached $3.3 Billion in sales from 5,700 transactions with an average sales price of $558,739
YOUR EXPERIENCE All prior points combine to create one unrivaled, seamless client experience
RUSSLYON.COM // 480.502.3500
OUR PERSONAL PROMISE We trust this information will allow you to know us better and demon-strate to your that we have the skills, knowledge and drive to help you achieve any and all of your real estate goals. Our personal promise to you is to provide you with the finest possible source of professional real estate service available anywhere, from any source in Arizona. Our sale and marketing plan will ensure that we achieve maximum exposure for your property with the least amount of inconvenience to you. In short, working smarter through networking, a multitude of resourc-es, and technology thus resulting in a successful transaction and sat-isfied customers! Warmest Regards, Larry Kimmel and Barbara Lane
Larry Kimmel, REALTORÂŽ CNE, SRES, CDPE 480.662.6054 larry.kimmel@russlyon.com larrykimmel.com
Our Service Process BUYER Buyer’s Agent
SELLER Needs Analysis
Needs Analysis
Pre-Qual. - Pre Approval
Pricing Strategy
Local Info and Area Tour
Staging & Repairs
Property Search
Marketing Activities Feedback & Adjustments
Pricing and Terms
OFFER
Evaluation and Counter Offer
Evaluation and Counter Offer
Negotiations
Select Vendors
Select Vendors
Accepted Offer and Contract
Coordinate Closing Process
Seller’s Agent
Loan Application
Coordinate Closing Process
Inspection/Appraisal Title Work
Loan Approval
Occupancy
Closing
Financial Disbursements
Ongoing Relationship
Deed Filling
Ongoing Relationship
Larry Kimmel, REALTOR® CNE, SRES, CDPE 480.662.6054 larry.kimmel@russlyon.com larrykimmel.com
OUR MARKETING COMMITMENT Our unwavering commitment to service and excellence provides our clients with a Success experience, by anticipating your needs and exceeding your expectation, every time. It is no wonder that our company’s one stop shopping concept and personal integrity have made us leaders in the industry for over 25 years. Our personal commitment is to market your property using every resource possible with consideration of your personal needs and desires. We will explain what we are going to do, and we will do what we say we will do! We welcome the opportunity to work with you and should you desire, we will provide you with previous and current client contact for a personal reference. Together, we will sell your home!
Larry Kimmel, REALTORÂŽ CNE, SRES, CDPE 480.662.6054 larry.kimmel@russlyon.com larrykimmel.com
MARKETING PROPOSAL Post Closing Client Services Guarantees Unique Services Client Follow-ups
Customized Skills and Service Merchandising/ Feature Pages Information Analysis / Area Specialist Communication Designed for Your Needs Networking Negotiation
Sotheby’s Exclusive International Marketing Sotheby’s International Realty Corporate Relocation Network National Advertising and Promotions Local Russ Lyon Sotheby’s International Realty Promotions
Standard Services Multiple Listing Service Internet Exposure Direct Mail Classified Advertising Competitive Market Analysis Open Houses For Sale Sign
Larry Kimmel, REALTOR® CNE, SRES, CDPE 480.662.6054 larry.kimmel@russlyon.com larrykimmel.com
MARKETING UNIQUE PROPERTIES Successfully marketing unique properties requires unique skills. Russ Lyon Sotheby’s International Realty agents are proud of the service we provide. We understand the unique value of a property and have developed the proper marketing plan that will provide the attention and exposure it deserves.
• Places the most recognized Real Estate Sign in the marketplace on your property • Post your home to our Multiple Listing Service • Photograph your home and contract with a professional virtual tour company and your home to russlyon.com and sothebysrealty.com • Through our list sharing service, List Hub, your home will be featured on such websites at Trulia, Zillow, and REALTOR.com and many more • Enhance your listing on REALTOR.com • Launch your listing to dozens of additional websites and our partners including WSJ.com, NYTimes.com and BBC.com among many others • Introduce your home to our agents vis Sales Meetings and Office Tours • Create a professional marketing brochure for your home • Create a Dynamic online campaign • Preview your property to all interested agents • Inform you of responses and inquiries relating to your home • Continue to update you on market changes, sales, and new listings • Hold consistent open house opportunities (if requested) • Respond to all information requests as quickly as possible
S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ®
2019 EXCLUSIVITY OVERVIEW BRAND ADVERTISING CAMPAIGN, SHOWCASING PROPERTIES THE NEW YORK TIMES
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
REAL ESTATE SLIDESHOW SPONSORSHIP PAID POST (EDITORIAL & VIDEO CONTENT) CROSS PLATFORM PAID POST AD UNIT FIND A HOME VIDEO MODULE
THE WALL STREET JOURNAL FRIDAY REAL ESTATE ARTICLE TAKEOVER
MANSION GLOBAL FRIDAY REAL ESTATE ARTICLE SPONSORSHIP RESIDE CUSTOM VIDEO CONTENT SERIES
THE FINANCIAL TIMES PROPERTY LISTING & VIDEO SYNDICATION EXCLUSIVE LIFESTYLE SEARCH SPONSORSHIP EXCLUSIVE LIFESTYLE SECTION TAKEOVER FULL PAGE PRINT ADS
ARCHITECTURAL DIGEST REAL ESTATE PAGE SPONSORSHIP AD MEXICO: EXCLUSIVE SPONSORSHIP OF THE ARCHITECTURE AND DESIGN SECTION (52 FRIDAYS AND SATURDAYS)
DWELL HOMES CHANNEL SPONSORSHIP
ELLE DÉCOR ELLEVATED ENTERTAINING CUSTOM CONTENT SERIES HOMEPAGE TAKEOVER
JUWAI BRAND LIFESTYLE AND PROPERTY PAGE BRAND COMPANY PAGE (CHINESE TRANSLATED)
EMIRATES IN-FLIGHT VIDEO
CONFIDENTIAL (PRIVATE LISTINS PROGRAM)
PREFERRED NEWSLETTER (SOTHEBY’S CLIENTS) DOW JONES CUSTOM DATABASE TOP AGENTS DISTRIBUTION
*Marketing calendar subject to change. © MMXIX Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
Exclusive Property Distribution
R u s s L y o n . c o m • C u s t o m P r o p e r t y W e b s i t e • V i r t u a l To u r • S o t h e b y s R e a l t y . c o m
• • • • • • • •
•
•
• • •
•
POSTCARDS
• • •
• •
•
• •
• •
• • •
•
•
• •
• • • •
• • •
• • •
•
• • •
Windg ate Ranch The premium lot features a spacious backyard complete with a built in BBQ area, a lush yard, and views of the natural desert wash. An interior private courtyard with a television and fireplace provides a tranquil atmosphere to enjoy the Arizona nights. This beautiful home boasts hardwood floors, a spacious open floorplan with fantastic natural lighting, a rare 3-car garage, and an updated kitchen with granite countertops and modern stainless steel appliances. A huge loft makes for a great media/entertainment area while a separate casita entrance allows for ultimate privacy - perfect for an in-law suite or home office. Conveniently located to Notre Dame Preparatory High School, Copper Ridge (K-8), Chaparral High School, and all the beautiful McDowell Mountain Sonoran Preserve Trails.
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Each Office Is Independently Owned And Operated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
PROPERTY BROCHURES
EMAIL MARKETING
w w w.V i r g i n i a G e e . c o m
SothebysRealty.com The national website for Sotheby’s International Realty displays the entire inventory of Sotheby’s companies throughout the United States. It has the highest view traffic of any real estate company site. All listings go through the Sotheby’s International Realty site for quality control and distribution. No Sotheby’s listing will be promoted without the quality of the photos and content required. Your listing will then be filtered out to over 100 sites which are the most relevant and most visited sites on the Internet. Our listings are in demand with other quality sites because our high-quality materials attract more people to their sites, such as WSJ and NYTimes.
The White Glove
~ Standard of Service ~
Everyone loves to look at beautiful homes. It is eye candy. Russ Lyon Sotheby’s International Realty is fortunate to represent the ‘lion’s share’ of the higher-end homes in Arizona that higher-net-worth buyers seek and many of the rest of us dream about! Hand-in-glove in representing these fine properties is the expectation of exceptional service. And we deliver. But the truth is that the white glove treatment is really a standard of service that extends to all sellers, at all price points: Ø Professionally shot, high-resolution photography – each listing has a minimum of 10 photos that must meet rigorously maintained standards. Hi-res is critically important to maintaining the quality of the photos when a user chooses to print an on-line brochure. Ø Carefully crafted remarks – the ‘sell’ on-line is not only about great photography, but an equally appealing description of the homes features and amenities. Ø Large format Photo Gallery for every listing, at all price points. Property representation on SIR.com is utterly unique, easy to read and lifestyle driven. Ø Search by lifestyle – a popular property search option, with dedicated websites for Golf, Ski, Farm & Ranch and Waterfront. (38% of visitors use our Lifestyle Search). Ø Only Sotheby’s International Realty listings are displayed – guaranteeing not only a consistent quality of representation, but better exposure for our inventory of homes. Ø Distribution Channels – We partner with & distribute properties to the most significant media companies in the world to drive qualified traffic to SIR.com, where buyers find your property listing. Ø List Hub - Every click through to the details page of your listing, or 'virtual showings' are tracked and recorded. Seller reports can be automated. Ø Search Engine Marketing – dynamic, relevant information on SIR.com insures high ‘organic’ visibility to search engines, as well as paid ads. Over 90% of homes searches begin online. Ø And now 44% of buyers report they first viewed the home they purchased on-line! Ø SIR Mobile – Reaching a global audience of millions of viewers, allowing us to share the Arizona lifestyle to our friends from Canada to China. The irony is that, just like it’s better to be the smaller home among larger homes (the larger homes bringing up value by proximity), there is a distinct advantage in exposure and perceived value as our lower to mid-range properties are showcased along with the finest properties money can buy.
SCOTTSDALE WE ARE THE VOICE OF SCOTTSDALE REAL ESTATE 15.4%
RUSS LYON SOTHEBY’S INTERNATIONAL REALTY HOMESMART
11.8%
REALTY ONE GROUP
8.1%
REALTY EXECUTIVES
5.6% 4.4%
BERKSHIRE HATHWAY RE/MAX FINE PROPERTIES WEST USA REALTY
3.9% 3.4%
KELLER WILLIAMS ARIZONA REALTY
3.2%
MY HOME GROUP REAL ESTATE
2.9%
COLDWELL BANKER RESIDENTIAL
www.russlyon.com
2.5%
480.502.3500
Source of Info: ARMLS data compiled through Collateral Analytics: 7/1/2018 - 9/30/2018 Scottsdale - Companies by Volume (All Price Points) Photo: MLS 5785095
NORTH SCOTTSDALE WE ARE THE VOICE OF NORTH SCOTTSDALE REAL ESTATE 25.3%
RUSS LYON SOTHEBY’S INTERNATIONAL REALTY HOMESMART
9.2%
BERKSHIRE HATHAWAY
6.7%
REALTY ONE GROUP
6.3%
RE/MAX FINE PROPERTIES REALTY EXECUTIVES KELLER WILLIAMS ARIZONA REALTY
5.6% 4.6% 3.6%
WEST USA REALTY
2.8%
SILVERLEAF REALTY
2.8%
COLDWELL BANKER RESIDENTIAL
2.8%
www.russlyon.com | 480.502.3500 Source of Info: ARMLS data compiled through Collateral Analytics: 7/1/2018 - 9/30/2018 North Scottsdale - Companies by Volume (All Price Points) Photo: MLS 5759211
Home Buyer Services Just to name a few . . . - We provide you with a list of every home in area of interest - We open the doors so you fancy inspect every home first hand - We continue until we find the home that is right for you - We provide you with detailed information - We counsel you so you can make informed decisions - We prepare a complete Purchase Offer for your approval - We negotiate directly with Seller and Agent on your behalf - We negotiate to your benefit in every situation - We open escrow and deposit earnest money for you - We find and help secure the best possible financing - We order, coordinate all inspection needed or required - We explain the findings of all inspections - We monitor the progress of your escrow DAILY! - We communicate almost daily with you during escrow - We oversee every detail involved in your new home - We make sure every “i” is dotted: every “t” is crossed - We make sure that your escrow and other documents involved - We make sure escrow closes - We hand you the keys to your new home - We check in with you in case there are any surprises - We continue to communicate with you forever - We handle all of your friends and family real estate needs - We personally provide for your referrals these same services - We ask you to grade us on our services - We want to be your real estate agent for life!
Larry Kimmel, REALTOR® CNE, SRES, CDPE 480.662.6054 larry.kimmel@russlyon.com larrykimmel.com
Fair market value is set by what a buyer is willing to pay Determining an appropriate list price is the single act which will have the largest impact on how much or little activity you receive. We will help you determine the list price of your property through three key steps: 1. Know the physical and material qualities affecting the value and desirability of your home The condition of your home will impact a buyer’s perception of its value. Even moderate improvements can dramatically improve the perceived value, therefore driving buyer interest, offers and, ultimately, a higher purchase price. 2. Know your market conditions Location, lifestyle opportunities, job growth, the economy, inventory, and demand to name a few are all mitigating factors in how fair market value will be determined for your property. 3. Evaluate your competition The more we know about the competition, the better prepared we are with how to position and sell your home successfully. The competition is how we will gauge where we need to be, to get your house SOLD. It is our responsibility and obligation to help you make an informed decision.
STATISTICS HAVE SHOWN Fair market value pricing will enable you to reach 95% of the buyers searching in your homes’ criteria. Just 15% above fair market value will decrease your buyer pool up to 20%
IF THE ASKING PRICE IS:
15% over market value 10% over market value 5 % over market value
fair market value
THE PROPERTY APPEALS TO:
20% of the buyers 30% of the buyers 50% of the buyers 95% of the buyers
A
rtfully uniting extraordinary properties with extraordinary
Since 1947, Russ Lyon Realty has been synonymous with fine properties. Since 1976, Sotheby’s International Realty has represented distinctive properties worldwide.
TWO GREAT BRANDS ONE GREAT COMPANY