New Online Community for Open Innovation Professionals Hosted by Professors Chesbrough, Vanhaverbeke and Roijakkers MOOI is a new online community of OI-professionals who want to collaborate in discussing, structuring and qualifying best practices of “Managing and Organizing Open Innovation.” MOOI offers a platform to bring open innovation management one level up by examining a new management challenge each month during one year. The insights developed around each management theme will be summarized in an e-book, which the Project Team – Prof. Henry Chesbrough - UC Berkeley, Prof. WimVanhaverbeke - UHasselt and ESADE, and Dr. Nadine Roijakkers -UHasselt – intend to publish mid 2015. InnovationManagement.se launched the MOOI community in November 2013.Since the start it has attracted over 120 leading innovation experts from organizations as diverse as Unilever, Siemens, Alcatel-Lucent, Mondelez International (the global snacking and food brands of the former Kraft Foods), Philips Consumer Lifestyle, Akzo Nobel Chemicals, McCain Foods Ltd., Ernst & Young, WWF Switzerland and the Brussels Enterprise Agency. The first Tuesday of each month the forum members are invited to a live theme presentation hosted by InnovationManagement.se. Previous themes in the MOOI Forum have covered topics such as open innovation & strategy and the role of top management. The theme coming up in March focuses on Human Resources’ strategic role in Open Innovation, for example, how to recruit, select, train, etc. for open innovation through online learning programs: What skills, attitudes, personalities are needed? The most active and thoughtful contributors for the forum and web session each month are invited to a private conversation with professors Chesbrough, Vanhaverbeke and Roijakkersto delve deeper into the theme at hand. Click here to find more information about the MOOI-forum and join the discussion! List of themes covered by the MOOI Forum Please see below for a complete list of all themes to be covered. We hope the OI themes are especially valuable to practitioners working inside organizations. All members are invited to share the daily challenges and experiences they face in the workplace and discuss possible solutions. 1. Aligning open innovation (OI) with corporate strategy. December 3, 2013 2. Role and actions of top management in supporting OI. January 7, 2014 3. How to set up organization, management, and communication structures supporting OI projects? February 4, 2014 4. How to recruit, select, train, etc. for open innovation: What skills, attitudes, personalities are needed? March 4, 2014 5. How to create a corporate culture where OI can thrive? April 1, 2014 6. How to use IP strategically to accommodate OI? May 6, 2014 7. How to change the R&D-department for OI? June 3, 2014 8. The OI implementation team. July 1, 2014 9. How to make effectively use of Innomediaries? August 5, 2014 10. How to evaluate the success of OI activities? September 2, 2014
11. Making it happen: From closed to open innovation. October 7, 2014 12. A theme to be chosen by the community. November 4, 2014 For more information about the MOOI Forum & other open innovation training sessions please get in touch with: Lars Percy Andersson lars@innovationmanagement.se +46 709 65 31 71
Prof. dr. WimVanhaverbeke wim.vanhaverbeke@uhasselt.be