Generation21

generation21 our changing world in the twenty-first century

work culinary entertainment communication education

spring ‘18 edition

1

Letter From the Editors

Welcome to Generation 21! During the early stages of creating this magazine, we had an abundance of topics we wanted to cover.

Our interests ranged from food, advertising, business, and more! With such a broad subject range, we almost couldn’t decide how to put it all into one magazine. We wanted to talk about all of the things that surround us everyday and make our lives meaningful. We realized that we were forgetting the thing that defines the lives of our generation most of all: technology. People growing up in the twenty-first century live lives

enveloped and led by technology. We were born with it, and we can’t imagine life without it. Being able to have the world at our fingertips defines how we operate within the world, and so we defined our magazine by the same thing.

Technology is inspired by a desire to create a better world, and it inspires us to know more, inspires us to be better for the world. Technology shows us how smart, how amazing humanity really is, and how much more we can be. With that in mind, we welcome you to our magazine, to Generation 21.

Sincerely,

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Edit

Table of Contents Search

LE

Letter from the Editors

page #1

M

Meet the Authors

page #3

Books and Bandwidth

page #5

Virtual Reality

page #10

Cooking With Technology?

page #16

Working Today

page #22

Advertising Antics

page #28

LE

see the people behind the creation of this magazine

A

BB VR C

why this magazine is important to us

T

WT AA

a look into modern literature’s future with technology

a new take on entertainment and its rising popularity

the effect of of social media and food delivery on the culinary word

the drastic differences in the workplace today

a view into advertising as it develops with our genertation

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Nic Currie

Nic Currie is a 15 year old from South Austin whose Middle School was Fulmore. Nic’s favorite subject is mathmatics and plays saxophone in the LBJ band. His favorite game is hearts. In addition, Nic also played on the freshman basketball team during his freshman year of highschool and is a member of the LASA quiz bowl team.

Daniel Resendiz

Daniel Resendiz is a 15 year old from East Austin who went to Kipp Academy Arts & Letters. Daniel’s favorite subjects are Math and Science. He plays in the classic guitar, eletcric guitar, a bit of piano, and has a band. His favortie game is Conker’s Bad Fur Day. Daniel is also a Boy Scout of Troop 489.

Meet the Authors

4 Ishan Ladhani

Ishan Ladhani is a 14 year old from North Austin whose Middle School was Kealing. Ishan’s favorite subject is World Geography and plays Euphonium in the LBJ band. His favorite game is Monopoly. Additionally Ishan is a member of Science Olympiad. Ishan is also a member of the Boy Scouts.

Isabelle Saquing

Isabelle Saquing is a 15 year old from South Austin who went to Kealing Middle School. Isabelle’s favorite subject is science and is part of the LBJ theater program.

Josephine Wilson

Josephine Wilson is a 15 year old from Central Austin who went to Kealing Middle School. Her favorite subject is biology and she does rowing outside of school. Josephine is a part of One Mind at a time, a charity organization to help education in Ethiopia.

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Inside the Austin Public Library entrance on a weekday afternoon. Photo by Josephine Wilson.

Books and Bandwidth

Literature and the changing face of technology

By Josephine Wilson

P

publishing organizations made icture walking into a library. possible by increasing array and There are books and quiet sounds of accessibility of technology. pages turning, but if you listen you One of the ways that libraries have hear the hum of a computer, and come to incorporate technology when you walk upstairs you see an into everyday use is by the Online expo for cutting edge technology. In Catalog. recent years, this once far-off vision of literature has become reality.

The ability to listen As the world has become more to text expands access technologically incorporated it to books and articles for is apparent that technology has people who have visual enmeshed itself into the world impairments or reading and become an important part disabilities, whose first of how people learn, entertain, language isn’t English, and work. As the population has aren’t strong readers become used to using technology or lack time to read

and its convenience, it has naturally

become a significant part of most things in life. This shift has been -Amy Mullin, Research Librarian at especially evident in literary and Austin Public Library research systems, as now libraries are run online, or at the very least “It allows users to have items sent use online systems that are faster and toconvenient branch locations” said more useful for users. Additionally, Amy Mullin, a research librarian a large population of authors work at the Austin Public Library. With with smaller online independent it, “users can renew items, create

“

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wish lists of items they want to check out, and track and rate materials that they’ve checked out. It gives users access to more literature than is available in a neighborhood branch or small bookstore”.

The use of online catalogs as well as other numerous technological services has allowed for libraries to increase access to literature of all different genres. Other forms of technology have also increased

Amy Mullin in the Austin Public Library. Photo by Josephine Wilson

The Austin Public Library has electronic self-checkout booths for readers to use. Photo by Josephine Wilson.

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access to technology for people who may have trouble reading literature themselves.

“Online audiobooks and textto-speech article tools have been a great improvement in accessibility to literature. The ability to listen to text expands access to books and articles for people who have visual impairments or reading disabilities, whose first language isn’t English, aren’t strong readers or lack time to

“

It’s now available 24/7, anytime and anywhere, and you can fit hundreds of books on a phone or tablet

-David Burleigh

Virtual Information Provider in the Austin Public Library. Photo by Josephine Wilson.

there are services which work in conjunction with libraries to spread that availability. One of those services is OverDrive, an online library platform that works with over 30,000 libraries in more than forty countries to bring books to the fingertips on a phone screen.

OverDrive can be used for almost anything books can be used for, including education, language learning, professional development, entertainment OverDrive’s Director of Brand Marketing and Communications, David Burleigh.

This additional method for accessible literature is guided and made possible by technology and the internet. On top of that OverDrive makes it cheap and affordable, especially for students.

OverDrive ishighly accessible, and can be used either online or through an app.

“Anyone can use OverDrive with

read,” Mullin said.

It is important that in a society where literature and information are critical components of life and success, this increase in availability has benefited many people who would not have that access otherwise.

“Technology has put the enduser in control of accessing the information they need when they need it,” said Mullin.

Likewise to this increase in availability through physical p u b l i c Fox Press allows for authors to publish independently using easy l i b r a r i e s , Tiny online publishers. Illustration by Josephine Wilson.

a valid library card, or student ID, if through their school” said Burleigh.

OverDrive is also available at times and in places where many public libraries are not.

“It’s now available 24/7, anytime and anywhere, and you can fit hundreds of books on a phone or tablet.” said Burleigh.

However, before books finally reach the shelves, there is a long process that calls for writing, editing, and publishing. Many Libby, the electronic assistant on the Overindependent or “indie” authors and Drive app. Illustration by Josephine Wilson. publishers are using the internet to over the years, we can directly write and share their works online, market to individuals in various instantaneously, eliminating the countries, something that never painstaking hours of the publishing would’ve been possible for a small process. One such service is an press like us twenty years ago,” said online publishing service called Surlak-Ramsey. “Readers want great Tiny Fox. Tiny Fox is run so that stories, and now that technology indie authors can send in their has allowed authors and small works, and the Tiny Fox team will presses to reach the entire world”. edit, publish, and market their The up and coming field of selfwriting. publishing is not just evident to “Tiny Fox is one more venue that authors, publishers, and publishing companies, but also to other

Technology is giving distributors of literature. libraries new ways to “The self-published eBook field do what they do best: is booming. It’s easier than ever connect people with the to make your words available to information and tools they readers all over the world” said need when they need them Amy Mullin.

The new access to literature

“

has made it easier than ever for populations of all types to have access to the information and literature they want.

“Technology is giving libraries new ways to do what they do best: connect people with the information and tools they need when they need them” Mullin said.

People all over the world use information and literature, and the developing technological world

8

“

Reading is always important, and thus any service that exists to aid and find new readers is nothing but a plus

-Galen Surlak-Ramsey, Founder of TinyFox

is making that easier and more accessible, benefitting all sorts of people for all sorts of reasons.

“Reading is always important, and thus any service that exists to aid and find new readers is nothing but a plus,” said Surlak-Ramsey.

-Amy Mullin, Research Librarian

authors can consider when it comes to publishing their work. Also, since we are a small press, we are much more hands on and personally invested in each work then say one of the big powerhouses” said Tiny Fox owner Galen Surlak-Ramsey Technology has also allowed for companies like Tiny Fox to get their published works to many people all over the globe.

“Various online services and platforms have grown considerably

Along with being a high tech library, the Austin Public Library is a relaxing and fun place to read and learn. Photo by Josephine Wilson.

n o i t u l E-Vo

1971

Martin S. Hart initiated the Gutenberg Project, which created an electronic version of the U.S. Declaration of independence, which was the first e-book.

1993

The Digital Book Incorperation made 50 books available via floppy disc, making e-books available to the general public.

1998

The first e-book readers were launched, making it easier to access many books via e-book. Libraries also began to offer free e-books for checking out.

2002

Random House Inc. and Harper Collins, two major publishing companies, begin to offer digital versions of their published works.

2007

Amazon launches the kindle e-reader, which becomes widespread and leads to a boom in e-book publishing and use.

2011 E-book sales came at a higher rate than paper book sales on Amazon, marking to first year in which e-books outsold paper books on any platform.

2012 E-book sales accross the United States were higher than all hardcover book sales, marking the year in which e-books became more prevelant than paper books.

of E-Book

s

Floppy Disc

Floppy discs are able to store data on a piece of circular, metal coated plastic, and were used to hold e-books in their early years.

These are the first electronic e-readers, and were pivotal in drastically increasing availability and ease of use of e-books.

Next Generation E-Readers Many new e-readers are still being crafted, and the third-generation is promising to be innovative, diverse, and convenient.

Handheld Devices The use of smart phones as well as other small, handheld, and easily portable devices has allowed for increased access to literature and ability to read e-books.

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www.cnn.com

kindle

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Sources: com puter.howstuff works.com, go vb

First Generation E-Readers

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11

Cooking with...

Technology?

The culinary world takes strides towards modernization, uilizing technology for new ways of food delivery and sharing.

By Isabelle Saquing

12

Ice Cream

13

W

ith a single tap of “share” on a handheld device, businesses in the culinary world have been able to communicate with their customers better than ever.

The world is evolving, and each generation brings on a new wave of trends, interests, and foods.

Many modern restaurants and specialty culinary businesses have chosen to break out of the preconceived notions of the food service ideal and have provided twists to the standard menus. The restaurants have taken into account the new advancements regarding popularizing food on social

media, and using online resources to allow for more convenience in the whole food process.

These new ideas for the culinary world have slowly been shaping it to fit the interests and needs of the new generations.

A d d i t i o n a l l y, with new technological advances, the culinary world has become increasingly able to follow and participate in trends that are appearing and developing.

“We just saw an opportunity to do something that had never been done before, so we went for it,” said Kara Jordan, owner and co-founder of the restaurant Blenders and Bowls.

Blenders and Bowls specializes in the making of acai bowls, a newly

popularized food in social media outlets (primarily Instagram). Acai bowls are thick smoothies made with frozen acai berries and topped with healthy toppings, then eaten in a bowl with a spoon.

Jordan founded Blenders and Bowls with her best friend since 7th-grade, Erin Downing.

“After moving to Austin from Hawaii we really craved acai bowls,” Jordan explained, “I ate them all the time when I lived in Hawaii and they were nowhere to be found in Austin, so we decided to start a food truck.”

Thus, the beachy and tropical Blenders and Bowls was born. The acai bowls were created to appeal to the average consumer.

The array of fruits laid on top of the blended acai berries aim to provide a stunning picture, intended to create a dish that is aesthetically pleasing to the eye. Because of this, users have been urged to share their beautiful pictures with their peers on social media.

“Social media has changed all ages, frequently with a pup in everything about how we market tow,” Sher said. food and communicate with our Satisfied with their customers,” said Jordan, “We prefer experience at Irene’s, photos taken Instagram as our most powerful at the restaurant may appear on social media tool.” one’s Instagram later that day.

Because pictures of their “Word of mouth has always specialty food is easily shared impacted business,” Sher said, “but from device to device, it allows for the business to be widely promoted solely Social media has changed on the screen. everything about how we Jordan’s business communicate with our customers utilizes social -Blenders and Bowls founder Kara Jordan media to spread their pictureworthy foods out to the eager public. Similarly, local restaurant Irene’s takes note on the power of social the reach is so much media sharing. quicker and farther with

today’s social media “Photos are tools.” particularly

With that simple impactful post of a picture, the name and can “Irene’s” spreads to many definitely different eyes each day. attract (or Curiosity for this restaurant deter) grows with every picture and business like. A silent photo is able to with a speak to dozens of people and glance,” said Evelyn advertise all through a screen.

Sher, media director of the ELM A different approach to utilizing Restaurant Group, who are the new technological advancements developers behind Irene’s and appears in businesses like Dinner many other local restaurants.

Elf. Dinner Elf is a service that

Brunch at Irene’s provides allows for a chef (referred to as many picture worthy moments, an “elf”) to cook for you right in from the tasty foods to the funky your own home. aesthetic. Their menu even includes The service focuses on making the instagram-popular dish, the whole experience easy and avocado toast. carefree. The customer starts by

“Weekend brunches attract ordering their meal online, which is a typically social-media savvy crew then delivered by the “elf”. and well as fun-loving Austinites of “Personally, I feel doing

“

things online is easy, and the alternative of sitting 14 down with somebody and negotiating dinners seems to be time intensive and messy,” Jesse Vickey, co-founder of Dinner Elf, said, “One of the big things we bring to the table is that it can all be done online. It’s just really, really easy.”

Ordering through a website allows for less effort and interaction, all in the comfort of your home. The food served at Dinner Elf aims to be healthy and easy for the consumer

“The ability for on-demand food enables more people to get better, healthier food.” Jesse explains.

Vickey planned out his business and what aspects of the service customers would like to see.

“I think starting a new business is often best when you’re trying to solve your own problem and you don’t have preconceptions for how something ‘should’ work,” Vickey said.

With this mindset, he and his wife, Nicole Vickey, were able to come up with this new form of food convenience.

When asked how technology plays a part in his business, Vickey answered, “It is involved in the ordering process, it is involved in communicating to our cooks what to cook, there is a lot of communication between our customer and their elf.”

Technology proves to be a vital element in communication between the customer and the elf.

With the ability to order online, it lets services make it as convenient as the process can be.

Most Popular 45%

Videos of rolled ic e cream, or “thai ice cream” have been popping up all over social media.

This ice cream is po ured in liquid form onto a cold surface, flattened, the rolle d into swirls.

The rolls are then pl aced in a cup, topped with whipped cream.

Avocado toast proves to be one of the simplest breakfast items, but also very tasty. Avocado is spread on toast, and garnished with toppings.

Ice Cream

15%

Blended drinks, called frappucinos, come in many flavors (vanilla bean, double chocolate, caramel). Simple pictures showing customers holding the drink have become infamously popular.

9%

25%

ist ts put a tw u n o d ” y c n “Fa lar glazed on the regu t ou though donut. If y od, uts were go n o d d e z la g on ith frosting try them w top!

10% smoothie Acai bowls, or a cooling bowls, provide meal. Frozen and refreshing blended and acai berries are owl, along poured into a b s. with other fruit

These bite-sized french cookies are stacked in neat boxes of varying flavors.

Each cookie packs sweet and satisfying taste.

6%

Survey and Graphics by Isabelle

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17

18

Working Today An Indepth look on how technology affects the workspace and how people work today.

By Nic Currie

they are in our daily lives. The power of technology affects the ways in which we run modern businesses and workplaces.

Ivelin Ivanov is one of the there cofounders of Telestax, a software company that works to help increase their customers’ communications ability.

applications on those, Telestax would not be able to develop this hose who work today 19 unique workplace, which would have a dramatically hurt their business different workspace Without the current technology of than even those who today, Telestax would not be able worked as recently as the 1980s to operate the way that it does, nor and 90s. Along with the increase would it be as effective as it is. in the power and prevalence “We wouldn’t have been able to of computers, the addition of get customers in 60 countries smartphones have if the team itself wasn’t built changed they way When I first started, Attorneys didn’t international in the first place, people work in this have computers in their offices and build a product that day and age.

“When -Jerry Fransisco , Attorney at TCTA. originates with so many different markets,” sa Ivanov.

I first started, Similarly to Ivanov, Rachel Attorneys didn’t Telestax has developed a unique Hansen is a young employee have computers in their offices,” workspace that has workers in working for the technological said Jerry Francisco, an attorney almost 25 different countries company, Dropbox. who has worked since the 1990s said Ivanov.

But without the When asked about technology with the District Attorney and technology of the 21st century in connection to her job, Hansen currently is employed at Texas in computers, phones, and the responded by saying “I couldn’t Classrooms Teachers Association

T

“

(TCTA). “If you even wanted to look up a record, you go to your secretary to look up a record.”

He explained how all of the old records were kept in old law books, not online, and were harder to access.

Even once the D.A’s office Fransisco worked at got a computer, the technology was still incapable of all of the activities that we use computers for now, both for work and pleasure said Francisco.

The things that we do on a computer, like making documents, were always typed on a typewriter said Francisco.

In today’s times, business and their employees uses technology for so many different things both large and small. The power of technology is causing the workplace from the 1960s to evolve with the 21st century.

In the 21st century, the workplace use computers so frequently that it is often forgotten how impactful

John’s Corporation

do my job at all if it weren’t for 70-80% on the phone, and the technology.” remaining 30% is on the Hansen currently computer”. works in the San This emphasizes the Francisco office, many distinct ways one of the many employees work. These Dropbox locations distinct ways may be a around the world. cause of the differences The workplace in their base of has changed workplace operations, significantly with Telestax have Ivelin Ivanov Cofounder and since the late CEO of Telestax. Photo courtesy a few employees 20th century. The of Telestax. in many different ways and places countries, TCTA having that companies a decent sized small business use to gather employees have with one workplace location, or been modified through new Dropbox with multiple offices technological advancements. All that you have to be at in many of these companies employees different countries, but having a utilize today’s technology in singular office everyone goes to. various ways due to differing job Companies have distinct needs needs, but they all still use them. for making customers happy and Francisco no longer have just the one stale stated office mantra from 1900s. that his Without a single base of preferred operations, Telestax is able to piece of cultivate a unique company. When tech is a comparing the company to others, computer, Ivanov said “you don’t get the but later diversity aspect, you don’t get the stated that cultural aspects, there is a lot that he doesn’t is missing when everybody jumps really use in the same office, speaking the apple. same language and thinking the Hansen same way”. however The way the world operates said she is changing, and the way that uses Mac companies work is changing with pretty much it. People and companies need to exclusively evolve for a changing world that during has adjusted from being based work. in extremely direct face to face Contrary to communication of millennium Hansen and past to utilizing methods of Francisco, communication that are almost Ivanov instantaneous and transcends the stated that barriers of distance. his work “People for 50 thousand years “Nowadays have been perfecting speech and [it is] visual interactions face to face,”

said Ivanov, “But now technology is so big in our 20 lives that the only way you communicate that is type and use a mouse”.

Despite the way that business is usually pictured, with the bland office buildings and dull office spaces, technology is causing that to change. Whether that’s causing the number of office buildings to spread around the country, or even to other countries, or causing the need of a one singular office building to be diminished or destroyed; business are changing.

The needs of companies have changed and are causing the way that business operate to change as we march forward into the 21st century. How these companies chose to adapt and change is a very large thing to watch for.

Most Profitable 1

Apple 45.69

1$

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2

Alphabet 19.48

3

Samsung Electronics 1$ 1$ 19.32

4 5

IBM 11.87

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Microsoft 16.8

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Tech Companies 6

Cisco Systems 10.74

7

Intel 10.32

8

Oracle Corporation 8.9

9

Alibaba Group Holding 6.49

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Holdings 10 Tencent 6.18

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1 Dollar= 10 Billion All numbers are in the Billions

By Nic Currie Source Forbes 500

23

Nic Currie, a student at LASA browses thtough his instagram feed. Istagram is one of the most popular social media apps among both teenagers and advertisers. Photo by Ishan Ladhani.

advertising antics by ishan ladhani

A

dvertising

machine when you’re using

developed in the past few

is

social media”.

years is advertising the

always

changing

With

large

internet. Most internet

the way we

audience and good platform for

users have been noticing

live, especially as new ideas

advertising, many companies

a correlation between their search

spread and technology becomes

take advantage of social media

interests and the ads they see.

more advanced. A large part

outlets

of the future is controlled by

Snapchat,

a

as

Instagram,

Companies have begun analyzing

and

others.

people’s search histories to try

advertising, which means the

Unfortunately, sometimes there

and provide ads within their

future is completely uncertain

are just too many ads and it gets

interests. This is a fairly common

because of how we are coming up

to the point where using the

experience with users, and many

with more and more ideas every

service isn’t enjoyable anymore

find it to be both unwanted and

day. Even though advertisers

due to the amount of ads.

somewhat disturbing, preferring

have so much power, many times it is not used correctly and can have have a negative impact in our lives.

One thing that has changed in the past few decades is communication. Most people have shifted from the usage of face-to-face

communication

such

such

24

“

Social media is a giant advertising machine and everyone in it takes part, sometimes without even knowing -Robert Lewis

not to have their searches or location tracked by apps and advertisers. Another thing that many people think advertisers do wrong is track information about the users.

“Data is now so readily

available to advertisers, including medical and financial

and letters to emails, texting,

information,

that

targeting

and now- social media. But it

brings up a slew of ethical issues”

isn’t just consumers that are

“I think it is fair for companies

said Tracy Arrington, a teacher

benefitting; it is also several

to advertise on social media,

at the University of Texas, and

companies seeking to advertise.

as long it is not getting in

the operations officer at CAMP,

a

anyone’s way or is inappropriate

an

machine

or controversial,” said Ishaan

and content creation company.

and everyone in it takes part,

Mehta, a freshman at Bowie

“Do you feel comfortable being

sometimes

even

High School and user of social

targeted with ads based on the

knowing,” said Robert Lewis,

media. “If there is a continuous

prescription you filled last month?

communications professor at

stream of commercials, then I

the University of Texas. “You’re

don’t really appreciate them”.

week? The private conversation

always part of the advertising

you had with your girlfriend

“Social giant

media

advertising without

is

Another thing that has

Austin

based

advertising

The websites you visited last

within earshot of Alexa,?”

targeting

way to do it absolutely correctly.

“There are several things you

audiences is a dilemma

Many times, companies must

definitely don’t want to do, but

faced by many advertising

take risks and solely aim towards

there is no single solution that

companies.

one

fits the needs of every brand”.

“Some argue that leverage

which may result in the loss of

of data helps platforms and

another demographic of people.

seem to understand this, which

25

She

believes

targeted

demographic,

Many companies don’t

marketers

personalize

is why they are losing

your

experience”

customers. They focus

said Arrington. “If an

on how they can earn

insurance company only

the most money, which

messages those with a

may not always be the

household

income

best strategy.

$150,000+,

how

of will

“Due to the fact

the poorest consumers,

that

who are woefully under-

usually

driven

insured, ever break the

profits,

they

cycle?”

to

profit at the expense

the

One may question need

often

are by seem

focus

on

target

of other things like

audiences, because not

environmental quality,

only will the cycle never

social

break, but the audience

compassion for those

won’t diversify, meaning

suffering

less business. This brings

parts of the world,”

up another issue, though.

said Lewis. “The list

“The

counter

goes on and on of the

argument is why should

offenses committed by

the insurance company

companies”.

spend money to message

Many times, this focus

those who can’t afford

on

their

on

most

to

companies

expensive

products?” said Arrington

justice,

profit

in

or other

backfires advertising

companies, especially

“It’s tough”.

“There isn’t one right

Advertising is a tough

way to market or advertise. No

thing to master. There is no one

magic bullet,” said Arrington.

on social media where ideas are magnified and spread quickly.

“Consumers are expressing their

moral values every time they

goliaths that most consumers

their website unless

spend a dollar on something at

deal with directly are largely

you turn off adblock

a company, and some consumers

exempt from ad blocking, so it

or buy a package

won’t buy from a company if they

creates an impossible scenario

preventing ads on the

think the company is unethical”

for the little guys, while making

website,” said Mehta.

said Lewis.

those at the top even stronger”.

tricks

Another

thing

that

Websites become smarter

26

No one knows what new companies will use to

consumers have started to use

and find news way to prevent

prevent ad blocking in the future

is various ad blocking softwares.

adblock and lose profit, and

as

Adblock is something that has

can create a system of building

expands. As advertising gets

become

up

more advanced and competitive,

increasingly

popular

large

companies

while

over the past few years as

simultaneously

advertisements

smaller ones that cannot work

continue

to

become more common.

past ad blockers

“I use it on my computer

suppressing

the

advertising

industry

it also gets more expensive, a

n

d

and is very worth it because I

companies need

use websites that always have

to save every penny they

ads, and adblock simply prevents

can. For this reason, it is

the ads from

really hard to predict the future of

advertising.

Whatever appearing”

come in the future, it is

said Mehta.

However,

may

evident that it will continue to Arrington

“Recently, numerous websites

thinks otherwise. “Ad blocking

detect that you have an adblock

only damages those on the long-

on, and they send a short message

tail end of things,” she said. “The

to you saying that you can’t use

change the face of marketing and consumption.

social media 200 million users

450 million users

70% female 30% male

44% female 56% male

USA (60%) Canada (7%) India (5%) Other (28%)

USA (20%) Brazil (7%) Russia (7%) Other (66%)

USA (40%) UK (20%) Ireland (10%) Other (30%)

USA (25%) India (7%) Brazil (5%) Other (63%)

$65k+

$50k+

$45k-

$80k+

15 min

Young/ College Audience, Variety

30 min Youngest Audience

Marketing, Recruiting, Networking

why companies advertise on it

Fashion, DIY, Home, Beauty, Food

32 min

40 sec

avg income of user avg time spent/day

49% female 51% male

top countries using it

79% female 21% male

gender distribution

800 million users

total users

150 million users

1. Facebook 2. Youtube 3. Instagram 4. Twitter 5. Reddit 6. Pinterest 7. Ask.fm 8. Tumblr

madness total users gender distribution top countries using it avg income of user avg time spent/day why companies advertise on it

Top 8 most used social media in the world

350 million users

2.2 billion users

1.3 billion users

100 million users

40% female 60% male

54% female 46% male

49% female 51% male

30% female 70% male

USA (25%) Japan (10%) Indonesia(7%) Other (63%)

India (15%) USA (11%) Brazil (7%) Other (67%)

USA (20%) Brazil (7%) Russia (5%) Other (5%)

USA (30%) India (15%) Brazil (6%) Other (0%)

$50k+

$75k+

$50k+

$80k+

4 min

35 min

45 min

3 min

Trending Topics, News, Culure, Events

Largest Variety.

Older Audience

Entertainment, Celebrity Partnerships

Large foreign Audience

29

Man is trying out virtual Reality headset in Originator studios, courtesy of Originator Studios

Virtual Reality

Virtual reality has been popping up all over the technological world and comes with new levels of entertainment and exploration.

30

31

Virtual reality has been popping up all over the

through their headset. A program from Google that allows users to view various areas of the world, making technological world and comes with new levels of it feel as if they are truly there. entertainment and exploration.

“You can experience things the you wouldn’t Virtual reality is a computer-generated simulator normally have access too,” that simulate Burke said. a realistic People who are unable experience.

It to travel are given the generates 3D opportunity to still see the images that you world, saving money at the can interact with same time.

Virtual reality Many people have is “an alternate taken much interest in the reality, you can advancements of VR, even go anywhere - Katie Seelig, Client Relations for going into jobs working in it,¨ said Kari Blue Goji with the new technology.

Burke, studio Some even post their VR manager for conversation for comedic Originator Studios. ¨The possibilities are endless.” purposes.

Virtual reality has also become useful for “They’re able to see new sights, explore new communication. Newer features in VR allow people hobbies, and have incredible adventures all from their to chat with others through a Virtual Headset, have home.” said an employee for Blue Goji. conversations, and build an online community.

Blue Goji is a technology start up company that Customers have even been able to travel anywhere works to improve health with the incorporation of

“

I think the versatility of Virtual Reality is best thing about it.”

Virtual Reality. The company tries to prove that fitness can be fun and beneficial with VR. Blue Goji has virtual games that make you work and move your body to increase physical activity.

Though some skeptics believe that technology will take over, and humans will be useless, an abundance of people think new technology, like Virtual Reality, is benefiting us more than destroying us.

“If you get enough good people excited about something it’s gonna be great changes with it” said Kari Burke, so as we go on we can develop new ideas and create better changes in our community.

Virtual Reality can be also beneficial for future generations. For one, it can help with education for students of all ages. For example, simple

math, students can interact with items and add them up or subtract them.

Wylie Earnhart who works with Virtual Reality and really enjoys working with it. ¨It is the ultimate visual aid.¨ said Wylie Earnhart.

32

Graphics By Daniel

Top 10 Best

1.

Playstation 2

155 million copies

3.

Game Boy

118.6 million copies

5.

7.

Type: home console Developer: Sony

PS4

70 million copies

Type: 8-bit handheld Developer: Nintendo

Playstaion 4

Type: home console Developer: Sony

El Mundo de Super Mario

49.1 million copies

9.

21.7 million copies

Supernintendo (AKA SNES) Type: home console Developer: Nintendo

The Gamecube Type: home console (easily carried with the handle) Developer: Nintenedo

Selling Consoles

in order of copies sold

Nintendo DS Type: handheld Developer: Nintendo

The Wii Type: home console Developer: Nintendo

The Xbox One Type: home console Developer: Microsoft

Nintendo 64 Type: home console Developer: Nintendo

Nintendo Swtich Type: handhed/home console Developer: Nintendo

2.

154 million copies

4.

101.6 million copies

6.

63.3 million copies

8.

32.9 million copies

-

10 million copies

+

10.

The Worldwide Web? Smartphone Users: 64% Internet Users: 95% Social Media Users: 66% Average Time on Screens Per Day: 6 hours

Smartphone Users: 61% Internet Users: 90% Social Media Users: 63% Average Time on Screens Per Day: 6 hours

Smartphone Users: 39% Internet Users: 73% Social Media Users: 71% Average Time on Screens Per Day: 2 hours

Smartphone Users: 70% Internet Users: 65% Social Media Users: 67% Average Time on Screens Per Day: 7 hours

Smartphone Users: 8% Internet Users: 35% Social Media Users: 15% Average Time on Screens Per Day: 1 hour

Antarctica is a continent devoted to research, but scientists there do not have internet access for recreational use. Bases have internet for research purposes only.

Smartphone Users: 66% Internet Users: 79% Social Media Users: 69% Average Time on Screens Per Day: 4 hours

Sources: www.statista.com, www.cnn.com

37

ALL FUN AND GAMES

Bandwidth Literature Bussiness Food Gaming Development

Computer Media Entertainment Generation Online Email

Education Wifi Phone Tablet Website Typing

38

Robert Lewis Tracy Arrington Ishaan Mehta

Kara Jordan Jesse Vickey Evelyn Sher

Jerry Francisco Ivelin Ivanov Rachel Hansen

Amy Mullin Galen Surlak-Ramsey David Burleigh

Kari Burke Wylie Earnhart Katie Seelig

Our parents for supporting us

Mr. Garcia

LASA Administration

And lastly, thanks to our readers!

graphic by Daniel and Ishan