DESIGN Yoder, Designs by Hope Yoder Making A Great Logo

c. Monochromatic takes one base color and provides three tones or tints from the same base. This is a conservative approach for a harmonious look.

3. Choose Readable Typography – The older I get, the more important this is. If you have the most esthetically pleasing logo in the world, but your viewer can’t read it, it’s unlikely they will become your client. Choosing the right combination of readable fonts is crucial for your logo. The right font will help convey your message and give you a polished and professional look. If your favorite font isn’t legible, resist using it. If unsure, ask your friends and family members if your font is readable at business card size font. Here are some examples of typography options when we were rebranding. Notice some fonts are very thin and hard to read.

Incorporating an icon can ensure your brand sticks in the viewers’ memory making your logo unforgettable. Some ways to incorporate an icon into a logo can be as simple as: a. Use an icon as an intragluteal part of your typography. An example is using an icon derived from text shown in my logo. Notice the “HY.” b. Not all icons need to be symbolic. Intriguing icons can be memorable. c. As a crafter and owner of a laser engraving business, I like to take this a step further. c.i. How will the icon engrave? c.ii. Will it look good as a standalone icon on your products?

4. Use An Unforgettable Icon – The right color palate and typography aren’t the only critical factors in creating a memorable logo. What most of us remember is the icon. Some of my most memorable icons are Apple’s “apple” icon, McDonald’s’s golden arches, or Nike’s swoosh.

As a case study, here is a picture of a logo we seriously considered when rebranding. This was my first choice, but the icon wasn’t suitable for engraving. Look at the extension of the “y” outside the circle. How will that engrave? Where you see blue will be where the laser removes the material. The white areas will remain intact. While it’s an attractive logo, I chose something else because it wasn’t engravable.

Landing big clients like schools is a tremendous opportunity for your business. But there are a lot of rules when working with publicly funded entities. Here are the steps that you should take to be an A+ partner in your local school district. So, let’s cut the line and help you get the opportunity to work with school fundraising!

As a disclaimer, these are the lessons that I have learned working with my local district, the 8th largest in the nation; however, your ‘mileage may vary’ as each state, county, and school district have their own rules that you should investigate before actively engaging any contracts. We’ll start with the county itself, work our way to a school site, and then we’ll talk about booster clubs and teams and why they are the sweet spot.

Step one to landing county jobs is to be an official business with an EIN which allows you to apply for insurance that you must carry to even apply/bid for jobs. Our local school district will not do business with any company that doesn’t have the following minimums in insurance:

· one million in liability

· one million in property, or

· a combined single limit of five million.

· workers’ compensation for any employee tied to the work being done

· Evidence of the coverage with the submission of your bid

· You must also have automobile liability insurance one million dollars for any company vehicle.

“Yeah, but I’m not going to be taking my