dBrain Designs & Laser Focused Magazine hat Make Sense

Importantly, once you know who you are 'talking' to and what you will offer it becomes easier to make decisions. Let's say you are going to do all things maternity, pregnancy, baby related. Nursery signs, name signs, milestone kits, wipe holders, etc, etc.. Along comes a great opportunity to purchase men's metal engravable wallets at an unheard-of price. You only have so much in your budget. Do you do it or not? Well, is that man your avatar? Not at this time! Decision made and you pass on the deal. Do you see how much easier it makes investing time and money wisely? And understand, it doesn't mean you can't create men's items eventually but for now, FOCUS!

Of course, if you have time, money, and space to have every last material, tool and gizmo, if getting a swift(er) return isn't the highest priority, then you can make a different decision. There's nothing that says you can't! (And I am in not-so-secret envy of that total freedom!) But if financial success and growth are your goals, focus is your friend! As you build this source of income for your family you now have a direction and a process for making decisions.

There is so much more to know about the business we are in. Make sure you check this column every issue where we will highlight best business practices and answer questions about the business of laser printing. Happy Hunting!

Robin Roberts is the owner of Robin's BirdBrain Designs, Editor and Publisher of Laser Focused.