Client mentioned:
Adville
Flinks
Aftonbladet
1984
Bangalore
Remington
Confetti Reklambyrå
CyclePro
Edenvik
Alton Jewellery 1998 Pernilla Wiberg Collection StoreSupport Hasseludden Yasuragi 2001
2000 1987
Gernandt & Co
Sonera
Gracemill
Boliden Visita Sveriges Läkarförbund
Göran Sunder
Elementation
JGM Annonsbyrå
Ica 1997
Katarina Tryck
Kalender
Lasse Ohlsson /
Maria Wickman
LeonGraffiti
Saab
Passion Lab
DHL
Portraits
taken during the year 2015
Rönnberg Annonsbyrå
SJ
1999
1982
1987 & 1989 1983
2001
1986
Sigtunahem Strömdahl Tegnerlunden 3
Landstinget
UnibailRodamco
Mall of Scandinavia Täby Centrum Nacka Forum Solna Centrum
Ymer Reklambyrå
Telge Återvinning
1987
2004
1998
A few weeks ago, LinkedIn reminded me that I have been a professional photographer for 35 years. I started my company Photographer Lars Clason in 1980. Time flies when you’re having fun. And it becomes obvious that a ”few” years have passed when you look at this Polaroid of me, taken at a light test some time in the 1980s.
My love for photography probably began with my father and his job. He was in advertising and when I was a kid he often worked on weekends. So me and my sister would tag along. At the ad agency where he worked, they were often busy creating pictures for their clients. For me it was a magical experience to see these images being ”conjured up” with the help of different kinds of cameras and film types, props, backgrounds and lighting techniques.
When I started out, most of the world was still analogue. So was the world of photography. I shot my pictures on film. And the ”rule” that all photographers abided by, was that the whole image had to be sharp – every little detail. The short depth of field came later, in the 1990s, when parts of the image was ”allowed” to be out of focus. Looking back at the evolution – or revolution – in photography over these four decades, I would say that most things are better today. Sure, we created some very nice pictures back then too. But the overall quality has improved over the years, much thanks to the seismic shift to digital cameras and computer editing, which for me began in the mid 1990s. The general awareness of what makes a good picture has also increased; the expectations from my clients are much higher today. I have always been fortunate to have a great variety of clients and assignments. Ever since I started, I have worked with many reputable brands, photographing people, food, jewelry, cars, air filters … and much more. And I have always alternated between creating pictures in my own studio and out on location. In this 5th consecutive Annual Report, I have included some retrospective images from earlier years as well as some new ones. I would like to thank all the clients who have made my photographic journey possible so far. And I am very much looking forward to taking on new assignments and challenges. See you on the other side of the camera. Best regards Lasse Clason
A slightly thumbed copy of a poster from 1982
Three ads for Boliden on behalf of Gracemill Communication A great fun international assignment with photo shoots in Stockholm, Ă–rebro and Paris
KIMPEE BUENAVENTURA modeling at gare du nord
UnibailRodamco
inauguration of Mall of Scandinavia
A calendar page from 1987
Outdoor ad for Visita via Gracemill Communication
Annual Report and Glimten (magazine) for Sigtunahem
Bangalore swimwear via Remington KommunikationsbyrĂĽ from the year 2000 with Swedish swimming stars Lars FrĂślander and Therese Alshammar
For Alton Jewelry via Edenvik Strategic Communication at Landsort in 1998
Sveriges LäkarfÜrbund, Swedish Medical Association, on behalf of Gracemill Communication
Pernilla Wiberg Collection via Edenvik Strategic Communication in 1998
An assortment of delicious pastries from Bonjour Vaasan
Tegnerlunden 3 for the 1987 annual report from Landstinget
Posters for Strรถmdahls Juveler in the escalators at the NK department store in Stockholm
For ICA via JGM Reklambyr책 in 1997
Stress is nothing new, it existed in the 1980’s too, proven by this article with a picture selected by Amelia Adamo, feature editor at Aftonbladet in 1984.
For CyclePro via Confetti Reklambyr책 in 1986
Saab Automobile via Leon Graffiti in 2001
Storesupport via Edenvik Strategic Communication
360째 Panorama interiors and landscapes
360째 Product Photography
Examples on the Web clasonfoto.se/360_1 clasonfoto.se/360_2 clasonfoto.se/360_3 clasonfoto.se/360_4
Passion Lab
Album cover with art director Lasse Ohlsson at Hall & Cederquist in 1983
Portraits and group Photos: Better Shelter - Sigtunahem - Hemsรถ
Camfil - Unibail Rodamco
For the Swedish train operator SJ’s youth ticket via Rönnberg Annonsbyrå in 1986
For Hasseludden Yasuragi in 2001 via Edenvik Strategic Communication
For Telge Ă…tervinning via Ymer ReklambyrĂĽ in 2004
Flinks via ADVILLE Reklam, Superbacks and billboards
Follow me on Tumblr at clasonfoto.se
Fotograf Lars Clason Årstaskolgränd 16 117 43 Stockholm Sweden C/San Vincente Martir 23 Cocentaina Spain clasonfoto.se lasse@clasonfoto.se +468165400 Stockphoto agency: Folio