Brand Partnership Guide [Magazine&Events]

PARTNERSHIP INVITATION

THE LUXURY SIDE OF LAS VEGAS

IS LUXURY – the #1 leading real estate group in the valley - has developed a new approach to lifestyle outreach, one that focuses on a single community of people in hyper-local fashion and provides insightful, forward-thinking networking events with indispensable editorial coverage. IS LUXURY is committed to providing carefully curated content in the areas of philanthropy, community, high-society, fashion, art, dining, design and travel.

IS LUXURY’s primary focus is on delivering value to a qualified core of influential residents of Las Vegas while increasing the visibility of its Brand Partners through both the magazine and its signature events.

IVAN SHER IS LUXURY

THE LEADER IN LUXURY OWNER & PUBLISHER

Like many who’ve come to live in Las Vegas, Ivan himself is a California transplant. In 2000 he and his family relocated with hopes of starting anew. From 2000-2004 Ivan worked as an agent under top luxury broker in the city, Florence Shapiro. From 2005 -2017 Ivan & Florence partnered under Berkshire Hathaway Home Services of Nevada and became the Shapiro & Sher Group. Their focus was to redefine what a luxury brokerage had to offer a client. Through Ivan’s partnership with Florence they dominated the luxury market. Sadly Florence unexpectedly passed in 2017.

Still with Berkshire Hathaway at that time Ivan re-invented the company and evolved into the Ivan Sher Group, while at the same time, he created a separate marketing division and called it IS Luxury. During his time at The Ivan Sher Group Ivan and his team broke all city records, including highest price per foot ever sold, highest priced listing, most expensive condo, most expensive land sold, and highest priced home ever sold in Las Vegas and Henderson.

At the end of 2022, Ivan broke away from Berkshire Hathaway and evolved his IS Luxury marketing company into a full-fledged luxury brokerage by the same name.

To date, Ivan still retains and continues to break many of the sales records in each neighborhood and throughout the city. Like most, 2021 was the best year for Ivan Sher Group/ IS Luxury where they closed over $760 million in sales. Over the last 3 years, Ivan Sher Group/IS Luxury has successfully closed on almost $2 Billion in luxury home sales. IS Luxury is the evolution of all that Ivan and Florence had imagined that they would one day create. It is without question THE premier luxury brokerage in Las Vegas & Henderson.

Each and every year (tracked for the last 5 years) Ivan and his team have grossly surpassed all other luxury agents, teams, and brokerages in the city, sometimes doubling and even tripling the next closest competitor in volume. When asked, Ivan attributes his amazing success to the incredible agents and support staff that he has the privilege to surround himself with.

IS LUXURY MAGAZINE

EDITORIAL FOCUS

IS LUXURY will celebrate and highlight the people, places and things that are connected and important to the targeted audience who receives the publication. To that end, IS LUXURY has enlisted the editorial team Modern Luxury – the nation’s largest luxury media company offering leading brands access to the most affluent audiences in the most prominent cities across the U.S. – to develop the editorial direction in each issue.

IN EVERY ISSUE

PROFILES

Architects, Designers, Realtor/Broker pro fi les

DESIGN TRENDS

Trend forecasts and chic shopping tips

HAUTE PROPERTIES

In-depth features highlighting unique properties and their luxurious amenities

READERSHIP & EVENT ATTENDEES

DEMOGRAPHICS

IS LUXURY reaches a select social sphere of influential people who live in and enjoy Las Vegas.

They reside in the most affluent neighborhoods in the Las Vegas Valley. Home values, annual incomes and net worth are all factors in determining our approved mailing list.

PSYCHOGRAPHICS

IS LUXURY readers and event attendees have similar tastes and preferences when it comes to lifestyles, interests, aspirations, values and attitudes.

The activities they enjoy, vacation destinations, philanthropic entities they donate to, schools their children attend, and where they shop, dine and work out create common threads that contribute to a larger affluent social fabric. IS LUXURY cuts from that cloth.

PURCHASING POWER

IS LUXURY Magazine and Events are designed for customers occupying the highest reaches of affluence in Las Vegas and our feeder markets.

They live in a world where Wants are within easy reach, and Desires easily satisfied.

From high performance sports cars, hand-tailored clothing, rare and collectable art, and second and third residences to fine wine, front row seats and the finest professional and medical services money can buy, there are few customers interested in today’s luxury lifestyles whose appetites will not satisfied by IS LUXURY.

LUXURY LIFESTYLE

IS LUXURY readers and event attendees have the time to enjoy the finer things in life. Their level of affluence allows for frequent and extended vacations, homebuilding with few financial restrictions, and collecting fine wines and art. The financial independence of IS LUXURY readers also allows for philanthropic work and projects that do not pay, but rather require commitments of time or regular donations.

IS LUXURY readers and event attendees are likely to:

• Travel domestically and internationally several times a year

• Make multiple and sizeable donations to local and national philanthropic organizations

• Dine out several times per week

• Send their children to well-known and respected highereducation institutions

• Shop at-will, rather than to follow sales and respond to discounts

• Patronize ultra high-end luxury brands and boutiques

• Afford elective surgery

MAGAZINE READERSHIP

MAILED DIRECTLY TO LUXURY HOMES 20,000+ 5% 95%

$500,000+ ANNUAL INCOME

$1 MILLION+

HOME VALUE

$1.9 MILLION+

NET WORTH

IS Luxury Magazine has targeted direct mail distribution to the most affluent luxury consumers, design savvy homeowners in Las Vegas and Henderson, including the following premiere communities:

MAP TOP AFFLUENT COMMUNITIES

IS Luxury Magazine is also polybagged with Modern Luxury publications and direct mailed to a curated list of 5,000 high net-worth households in select California markets.

IS LUXURY SELLS MORE HOMES OVER $10,000,000 THAN ANY OTHER AGENT, TEAM OR BROKERAGE IN GREATER LAS VEGAS.

$20,500,000

8 ROCKMOUNT COURT

ASCAYA

SOLD 2023

$19,000,000 -

10861 STARDUST DRIVE THE SUMMIT

SOLD 2022

$15,950,000 -

7 PAINTED FEATHER WAY THE RIDGES

SOLD 2023

EXCLUSIVE ACCESS

& CURATED EXPERIENCES

IS LUXURY EVENTS are carefully curated for the upper echelon of Las Vegas - the highly influential individuals who contribute to a larger affluent social fabric in the Las Vegas Valley.

This coveted audience craves money-can’t-buy experiences and the finest luxury products and services, from exotic vacation destinations, hand-tailored clothing, and rare and collectible art to fine wine and high performance luxury sports cars.

They are influential leaders in their communities who regularly contribute to various philanthropic organizations.

JOIN US

ELEVATE YOUR BRAND’S REACH

TO LAS VEGAS’ ELITE AT IS LUXURY EVENTS

A Distinctive Opportunity to Connect with Influential Individuals and Cultivate Unparalleled Luxury Experiences in the Las Vegas Valley.

All advertisers will have the exclusive opportunity to attend at our signature events presented throughout the year, designed to build brand awareness and create connections with our highly targeted clientele.

SOCIAL AUTHORITY

CONSTANT ENGAGEMENT. SUPERIOR REACH. LOYAL FOLLOWING.

With a monthly reach of well over 1 million+ luxury buyers across Facebook, Twitter, YouTube, Instagram and LinkedIn, IS Luxury creatively and consistently engages with luxury buyers and sellers. Our premier social media presence enables us to showcase our Brand Partners to the upper echelon of Las Vegas and beyond.

RATES

BRAND PARTNERSHIP RATES

PER QUARTER (IF SIGNED UP MORE THAN 1 ACTIVATION PER YEAR)

$5,000 $7,500 FOR A SINGLE QUARTER

BRAND PARTNER BENEFITS

• Invitations for 2 people at exclusive VIP events presented throughout the year

• 1 full page ad in the IS LUXURY Magazine

• Logo Placement on ISluxury.com

• Interactive social media campaigns, engaging enthusiastic followers

• Exclusive access to IS Luxury team of influential

• Agents, with opportunity to present at quarterly meetings

ADVERTISING SPECS

IS LUXURY MAGAZINE

• FILE FORMAT: PDF format (PDF/x-1a preferred)

• MAXIMUM INK DENSITY: 300%

• LINE SCREEN: 150 body, 174 cover

• MINIMUM IMAGE RESOLUTION: 300 dpi

• DOCUMENT COLOR MODE: CMYK

AD CREATIVE DEADLINES

SPRING/SUMMER 2024 ISSUE

Space Close: April 15, 2024

Distribution Date: May 15, 2024

FALL 2024 ISSUE

Space Close: July 15, 2024

Distribution Date: August 15, 2024

WINTER 2024 ISSUE

Space Close: October 15, 2024

Distribution Date: November 15, 2024

IS LUXURY only accepts advertisements in high-resolution. All crop marks should be outside the bleed area.

All files must be CMYK, Spot colors or RGB will be automatically converted by IS LUXURY. We cannot be responsible for color shifts that take place in ads that are not supplied as CMYK.

A verified SWOP 3 color proof should be submitted for any color sensitive ads. We cannot guarantee SWOP standard color matching with a non contact grade proof. If a proof is not supplied, we cannot assume liability for color shifts, omissions, misprints, or font defaults. If you have any questions, please call us for specifications prior to submitting your file.

An email notification will be sent from your IS LUXURY Account Coordinator indicating that your ad is due. Use the link provided in the email to submit your ad. All email notifications will be sent prior to the ad materials deadline. Please call your Account Coordinator with questions. Note: Each email notification link is unique to the month the ad is scheduled to run. You will receive an email notification for each individual advertisement scheduled to run.

If you need IS LUXURY to design your ad or require any sort of file or design assistance, please contact your Account Coordinator. Also, please contact your Account Coordinator if you would like to pick up an ad that ran previously.

The proof should be sent to the attention of your Account Coordinator. Note: All media is non-returnable unless requested for in advance with a FedEx account number.

SPREAD (BLEED)

SPREAD (TRIM SIZE)

SPREAD (LIVE AREA)

Spread ads must be submitted as a 2-page PDF, with page one as the left-hand page and page two as the right-hand page.

Spread gutter allowance: No type should appear within a .25” gutter area on either side of the center of a spread.

FULL PAGE (BLEED)

FULL PAGE (TRIM SIZE)

FULL PAGE (LIVE