SELLER"S GUIDE
THE COMPLETE GUIDE TO SUCCESSFULLY SELLING YOUR HOME WITH IS LUXURY
THE COMPLETE GUIDE TO SUCCESSFULLY SELLING YOUR HOME WITH IS LUXURY
#1 Real Estate Agency in Luxury in Southern Nevada
Proven to attract affluent global audiences.
Entrusted by the most sophisticated clientele.
YOUR TRUSTED RESOURCE FOR LUXURY LAS VEGAS REAL ESTATE
IS LUXURY is Las Vegas’ most trusted real estate team — founded and led by real estate icon, Ivan Sher With 20 of the top producing agents in the city and an adept support team, we represent the most prestigious neighborhoods in the greater Las Vegas area, and offer personalized service 7 days a week.
$4B+ Total Sales [$2 2B in 2018-2022]
2,802 Total Transactions [1,412 in 2018-2022]
IS Luxury is the #1 producing agency in Southern Nevada, and home to the largest selection of luxury real estate inventory in Las Vegas with the most extensive network of qualified, luxury buyers
More sellers trust IS Luxury than any other real estate firm in Las Vegas. The reason is simple: in addition to providing an unrivaled experience, we bring more buyers— a direct result of our exclusive connections and our proven marketing strategies
Juliana specializes in helping clients find their dream homes. Whether they are first time home buyers or experienced investors, she strives to make the home buying process as smooth and stress-free as possible Juliana is dedicated to providing her clients with the highest level of service, knowledge, and professionalism She is highly organized and well-versed in Nevada real estate, staying on top of new trends and opportunities in the market Juliana’s strong work ethic and customer service skills allow her to build lasting relationships with her clients and ensure that they have a positive experience throughout their real estate journey and beyond
Along with her license as a Broker-Salesperson, Juliana is a licensed Mortgage lender. Her background in mortgage lending offers her a unique perspective and skill set when it comes to understanding the different stages of the transaction process. Prior to entering the Real Estate industry, Juliana was a high-end event planner throwing private events, parties and weddings for high-profile and celebrity clients. She has taken the experience gained in event planning into her work for her clients in real estate, making sure to provide the same level of care and focus in understanding and prioritizing her client’s desires for their dream homes She has a keen eye for detail, which allows her to provide her clients with the best possible outcome for their real estate needs
As a Las Vegas native, Juliana has spent her life growing up and living in our valley. Juliana chose to stay local for college and attended the highly esteemed William F Harris College of Hospitality, earning a bachelor’s of science degree from the University of Nevada, Las Vegas Her family has flipped houses throughout her life, giving Juliana an organic and extensive knowledge of the Las Vegas market which, she passionately employs to her clients’ advantage in finding their perfect home
At IS Luxury we selectively choose the nation’s leading real estate professionals to provide you with best-in-class service and unmatched results These are the people who make dreams a reality
IVAN SHER
OWNER | BROKER-SALESP ERSON
ANTHONY SPIEGEL
LUXURYREALSETATE ADVISOR
BRIAN NUGENT
LUXURYREALSETATE ADVISOR
CARLI CORPODIAN
LUXURY STATE ADVISOR
CHIP MADSEN
LUXURYREALSETATE ADVISOR
DANIEL PEDERSON
LUXURYREALSETATE ADVISOR
DENISE REICHARTZ
LUXURYREALSETATE ADVISOR
EVANGELINA DUKE-PETRONI
LUXURYREALSETATE ADVISOR
GAVIN WILLIAMS
LUXURYREALSETATE ADVISOR
GRETCHEN WILLS
LUXURYREALSETATE ADVISOR
IDA DOMAN
LUXURYREALSETATE ADVISOR
ER STATE
JULIAN CRIDER
LUXURYREALSETATE ADVISOR
LINDSAY PRESSWOOD
LUXURYREALSETATE ADVISOR
MADISON BLAU BENSHIMON
LUXURYREALSETATE ADVISOR
NICOLE TOMLINSON
LUXURYREALSETATE ADVISOR
NOREEN LANE
LUXURYREALSETATE ADVISOR
RHONDA ALLEN
LUXURYREALSETATE ADVISOR
SAM COLEMAN
LUXURYREALSETATE ADVISOR
SPENCER MCDONALD
LUXURYREALSETATE ADVISOR
Devoted to exceeding the expectations of sophisticated clientele, our team of licensed Showing Agents function as hands-on listing managers to oversee all communications, learn every detail of your home, stage your home for showings, and equip your property with all the necessary sales and marketing materials.
NICK RASMUSSEN SHOWING AGENT JESSIE GOLDMAN SHOWING AGENT TIM MCGINNIS SHOWING AGENTCERTIFIED. RESPONSIVE. PROFESSIONAL.
At IS Luxury, our services & support team is the most important resource in our service commitment to our clients. Offering 5 star, all-inclusive real estate services, IS Luxury enlists each of our top-producing agents with an expert support team, ensuring that you are in the industry’s most capable hands.
Dedicated Concierge Services
Client Relations Specialists
In-house Marketing, Design & Social Media
Licensed Administrative Staff
Listing & Transaction Management Professionals
Certified Public Accountant & Financial Controller
Forbes Global Properties is a robust resource for luxury home buyers and sellers—a curated consumer marketplace that connects discerning buyers directly to the world’s finest homes and the top-tier agents that represent them.
No other agency in Southern Nevada besides IS LUXURY is a member of Forbes Global Properties And no other luxury real estate platform has the same international reach or media power as Forbes A broker-owned, broker-led organization, membership in Forbes Global Properties is reserved for only the most distinguished brokerage firms
The invitation only network spans over more than 350 locations and comprises approximately 12,000 luxury property experts across the U.S., Asia, Australia, Canada, the Caribbean, Mexico, the Middle East, New Zealand, and Europe.
IS Luxury sells more homes over $1,000,000, $3,000,000 and $5,000,000 than any other agent, team or brokerage in greater Las Vegas
SOLD 2022
$18.950M The Summit Club
SOLD 2021
$15.400M The Summit Club
IS LUXURY represents the finest custom homes for sale in Greater Las Vegas including areas such as The Summit Club and The Ridges in Summerlin, MacDonald Highlands and Ascaya in Henderson and many other luxury guard-gated communities.
RECORD SALE | 2022
$18.95M
Seller Represented by IS Luxury The Summit Club
IS LUXURY represents the finest luxury residential condominiums throughout Las Vegas.
IS LUXURY's Farm and Ranch Division brings it all within reach by providing unique expertise to help you find, purchase and settle into your own farm or ranch property.
IS LUXURY'S commercial sales division represents property sales across all major property types, including office, retail, multi-family, technology and healthcare.
Estate management services are essential to maintain the value of your home. IS LUXURY Estate Management division provides a full-service estate management service to homeowners and sunbirds.
We take a proactive, hands-on approach to anticipate and resolve any problems, from maintenance to emergencies
IS LUXURY ESTATE MANAGEMENT offers a custom-tailored home management package:
Weekly Inspections and comprehensive report of findings.
Vendor management and oversight
Landscape maintenance, pool services, housekeeping.
Emergency on-call assistance and alarm response.
Utmost discretion, confidentiality, and privacy with tightly controlled access to your property.
A proven approach to listing, marketing, and selling.
In-depth comparative research, current market trend assessments, and statistical data analysis to provide you with a comprehensive listing strategy that delivers optimal results.
Thorough and intelligent campaign planning addresses the pre-listing, listing launch, and ongoing promotional process, and ensures maximum effectiveness across all marketing channels, and touch points
Sophisticated, targeted, and data-driven marketing that spans print, digital, and social media showcases your listing to an elite audience at the appropriate place, and time
Industry-leading partnerships, high-profile media relationships, and access to Las Vegas’ most extensive luxury network positions your listing among the best in the world—exactly where it should be.
Prestigious memberships, worldwide marketing reach, and the legendary Forbes Global Properties brand reputation further expands your listing audience, and brings your home to a global audience
Together we will customize a marketing campaign as distinctive as your home.
In preparation for your listing launch, we curate a highly targeted listing strategy, initiate outreach to our extensive luxury network. We prepare your home for showings, develop an in-depth promotional campaign, and create a custom suite of marketing materials complete with professional photography, compelling copywriting, and luxurious design
Our aggressive sales strategy begins—effectively positioning your listing across print, digital, and social media channels worldwide. Included in our proven approach are private showings, website listings, email and direct mail campaigns, social media promotions, listing syndication to our vast online network, exclusive communication to our international partners, and personal outreach to targeted members of our global luxury network
Relentless in our commitment to sell your property efficiently and at the highest price point possible, we unveil innovative marketing campaigns designed to consistently and intelligently showcase your listing to affluent clientele across the globe Our marketing suite includes prestigious networking, placement in elite publications, newsletter and magazine features, high-quality printed collateral, and expansive digital and social media exposure.
Step 1. Step 2. Step 3.SOPHISTICATED MARKETING SUITE
Offering a comprehensive suite of marketing services, including print, digital, social media, direct mail, virtual tours, and elite networking, IS Luxury curates a customized marketing campaign to sell your property at the maximum price point, in record time
Available marketing services include:
EDITORIAL
PHOTOGRAPHY
VIDEO PRODUCTION
PROPERTY WEBSITES
3D VIRTUAL TOURS
FLOOR PLANS
LUXURY RENDERINGS
DIGITAL MARKETING
COPYWRITING
VIRTUAL STAGING
MAGAZINE PUBLISHING
With a pulse on local, national, and international luxury real estate trends, IS Luxury leads the way in print, digital, and social media marketing
Postcards/Brochures
Committed to innovation and optimization, we constantly evaluate and advance our digital presence in order to expand and maximize our reach.
Utilizing state-of-the-art digital marketing and social media strategies, IS Luxury can bring your home to the world
Our team employs an aggressive global listing strategy, designed to attract international home buyers to our Las Vegas listings By distributing your property information and photography to an array of premium consumer websites worldwide, we maximize every opportunity to attract qualified buyers Our listings appear across a vast network of over 70 elite publishers, including leading real estate websites in the UK, China, and Russia.
Europe.WSJ.com
With a monthly reach of well over 1 million+ luxury buyers across Facebook, Twitter, YouTube, Instagram, and LinkedIn, IS Luxury creatively and consistently engages with luxury buyers and sellers. Our premier social media experience enables us to showcase your listing to targeted buyers across the globe.
10,000 Active Followers
47,000
Channel Subscribers
10M+ Views
12,000+ Engaged Fans
10,000+ Loyal Clients & Interested Buyers
2,000+ Loyal Clients & Interested Buyers
IS Luxury is accustomed to working closely with executives, athletes, celebrities, and foreign dignitaries Our extensive network of luxury clientele, each highly connected in their own right, enables us to offer and sell off-market listings—perfect for those who prefer their properties to remain entirely exclusive and out of the public eye.
IS Luxury syndicates listings to over 1,000+ websites.
Las Vegas has long been one of the world’s most sought-after destinations.
Offering attractive price valuations, noteworthy tax advantages, and an escape from the ordinary, the seductive city becomes all the more enticing.
No personal income tax
No corporate income tax
No gross receipts tax
No franchise tax
No inventory tax
No tax on the issuance of corporate shares
No tax on the sale or transfer of shares
No sharing of information with IRS
Simple annual requirements
Protection for Directors & Officers
No initial or minimum capital requirements
Anonymity of owners-total privacy
Business-friendly environment
High-value investments
Low property taxes
THERE HAS NEVER BEEN A BETTER TIME TO SELL LUXURY REAL ESTATE IN LAS VEGAS
Honest. Committed. Resolute.
Our reputation as the leading luxury real estate firm in Las Vegas is a culmination of our unwavering commitment to excellence, our extensive luxury network, our elite resources, and our unparalleled market expertise.
OUR COMMITMENT TO YOU.
• • • • •
You always come first.
You may reach us 7 days a week, 365 days a year.
You receive the foresight of an industry-leading, unified team
You enjoy the network and resources of a globally-respected brand
You benefit from state-of-the-art print, digital, and social media marketing
At IS Luxury, we curate uniquely personalized experiences, designed to exceed your every expectation and ensure that you receive the greatest return on your investment
We sell more homes over $1,000,000 than any other agent, team, or brokerage in the Las Vegas Valley.
OUR RESULTS ARE SIMPLY UNDENIABLE