Southeast Asia

Southeast Asia The esports world’s fastest growing region.

Gaming Population in Southeast Asia.

The gaming and esports market in the Asia-Pacific region is the biggest in the world, generating about 52% of global game revenues with over $66.2 billion in 2018. With a total gaming population reaching over 1.2 billion last year, Newzoo expects even higher numbers for the region in 2019.

significant part of that is due to Southeast Asia, one of its most active regions in esports where it’s popularity has exploded in recent years, leaving local and international companies seeking ways to tap into the market. A

According to research by Newzoo, Southeast Asia is the esport’s fastestgrowing region, with nearly 19 million esports enthusiasts, and will experience a surge in growth in the next years driven by its constantly growing audience (over 31.9 million in 2019), as well as the addition of new leagues and tournaments.

Part of the gaming boom comes from last year’s announcement that esports would become a competitive sport at the 2022 Asian games, and the inclusion as a medal event in the 2019 SEA Games, which will be held in the Philippines starting in November.

Revenue from PC games alone was projected to reach $1.1 billion by the end of last year, and then surpass $2 billion in 2021, while revenue from mobile games already surpassed that of PC games this year and is projected to grow exponentially.

Southeast Asia’s jump into the global esports market can likewise be ascribed to the region’s familiarity with English, where it’s already an official language in countries such as the Philippines or Singapore. This is probably the main reason behind why the ASEAN market could be easier to penetrate contrasted with countries like China for example, representing a huge opportunity for local and international companies.

However, each country’s different culture, regulations, spending behaviours and gamer preferences means that there is no single approach for the entire region, and that each esports strategy must be carefully considered and wisely prepared.

Mineski Corporation

The premier Southeast Asian Esports ecosystem.

eing the premier esports organization in Southeast Asia, Mineski Corporation, as a whole, is committed to bring innovation and encourage the growth and quality of esports since more than a decade. B

Sensing the potential of esports as a sustainable industry in the region and armed with its high knowledge and experience, Mineski looks to lead the charge towards elevating esports from all possible angles, be it through competition, infrastructure, or fan support. This it does via example, from event production and coverage, tournament support, cybercafe operations, and professional gaming management.

The Mineski Group is present in 7 countries in Asia with 1,500 employees across esports, internet café, high-end production and run several hundred events per year from small gathering to Arena events, for official events and organizers all across the globe (Valve, Riot, Blizzard...) and is currently focusing in several business units:

MET Events (major esports organizer in Asia, AAA esports production company)

Mineski Infinity (more than 150 cybercafe branches in SEA)

Mineski Professional Team (Total prize money earned: $1,491,684.72)

MET Entertainment (Mineski TV, Mineski Studio, Talent management)

MET (Mineski Events Team)

A world-class esports organizer !

he events branch of Mineski, MET, South-East Asia’s only AAA esports production company, provides some of the best and the biggest gaming events in the esports industry, developing a new era of entertainment for a savvy, digitally focused millennial audience throughout the whole of Asia in order to raise the bar of the esports industry. T

MET creates and promotes gaming experiences the same way world’s biggest sports leagues create and promote their games, helping to grow the esport industry all over Asia being able to fully manage them from scratch and through all possible angles : Esports strategies - Event Management - League Operations - Marketing - Production Services - Post-Production services – Medias – PR - Social Media Promotions - Talent Management… With more than 300 employees around Asia and four “AAA” production teams (Philippines, Malaysia, Indonesia and Thailand) with the most senior esports executive in each country, MET is able to operate throughout the majority of Asian territories be it through owns and partners office (Vietnam, Hong Kong, Taiwan, Myanmar, Cambodia, India…). Being one of the preferred partner of various game developers and international brands in SEA such as Valve, Blizzard, Riot, Asus, Singtel, GO-JEK, etc, MET has organized more than three hundred (300) events all across Asia, from small gathering to major arena events such as The Manila Masters 2017 (40 million views – audience peak : 3,7 Million viewers), Vainglory World Finals 2017, The MPGL Asian Championship, Garuda Cup by Tokopedia, PUBG SEA Finals…, with the majority of mega events and national championships broadcasted on TV.

Preparing $2 million (IDR 30 Billion) investment in Indonesia for 2019, Mineski is committed to bring esports industry in Southeast Asia to the next level through all possible angles. Proving its commitment, MET has planned to conduct its own massive

The Manila Masters 2017 MET Events

$250,000 USD prize pool 40 million views Overall reach of 750 million

events in Indonesia, such as Garuda Cup, Indonesia Professional Gaming League (IPGL), and The Masters Series.

The Masters Series was adopted from the successful Manila Masters 2017 ($250,000 USD prize pool) in the Philippines, staggering a total of 40 million views and an overall reach of 750 million and more than 15 000 visitors on site over 3 days, securing a spot among Dota 2’s flagship tournaments, on the same level of spectacles as the Valve Majors.

The Masters Series was adopted from the successful Manila Masters 2017 ($250,000 USD prize pool) in the Philippines, staggering a total of 40 million views and an overall reach of 750 million and more than 15 000 visitors on site over 3 days, securing a spot among Dota 2’s flagship tournaments, on the same level of spectacles as the Valve Majors.

In 2019, MET is planning to run The Masters Series in two countries, the first being the Jakarta Masters in Indonesia, where Mineski has built strong partnerships to create unlimited esports ecosystem, including Telkomsel, GO-JEK, and Tokopedia to present the best experience for gamers and esports enthusiasts across the country.

”We are very pleased build partnership with Mineski in Indonesia whose vision

is in line with Telkomsel’s to support and advance the gaming industry in the country, or specifically in accordance with our commitment to building a digital lifestyle entertainment ecosystem for the people of Indonesia(…)” said Auliya Ilman Fadli, General Manager Games and Apps Telkomsel.

Directly reaching 200 million gamers in 2018, with an average monthly reach of 5,000,000+ unique throughout websites, social media, and streaming properties across Asia and due to its trackable successes and experience, its huge network and relationship with brands, game developers/publishers, media agencies, professional teams and communities in Asia, but also its priceless experience in working with government and ministries in different countries in Asia, MET is without any doubt the best way to penetrate the most promising but very specific Asian esports market.