Dreamhack

here would you go if you want to experience a BYOC LAN, world-class esports, cosplay, live music, films, an expo area, hackathons, panel discussions, tabletop games, and more - all at the same event? W

Where else but DreamHack. The Swedish based company has, over the last 25 years, developed into a staple of the gaming event industry at the same time as being one of the world’s largest esports production companies, and in 2019 - DreamHack is going bigger than ever.

During 2018, DreamHack festivals welcomed over 310,000 visitors attending the different festivals and other DH events in person; an impressive 24% increase from the year prior. This year, DreamHack isn’t slowing down, as they organize a total of 15 events spread across 8 countries in 3 different continents.

DreamHack Rio opens its doors for a three-day festival in April. At the end of May, DreamHack presents another first as the festival heads over to Dallas, Texas, for the biggest DreamHack event to date on U.S. soil. DreamHack Dallas

will be accompanied by CORSAIR DreamHack Masters Dallas, a top-tier tournament featuring the best CS:GO teams in the world.

25 YEARS OF EXPERIENCE DreamHack was founded back in 1994, meaning that the company has entered its 25th year of operation. It all started with a group of friends in a cafeteria with no internet connection and that has now bloomed into a global community of gaming, tech, and esports enthusiasts that come together over the course of a weekend to celebrate everything that makes gaming culture unique and diverse.

The DreamHack festival is a one-of-a-kind experience for all types of gamers and digital enthusiasts. The core of the festivals is the bring your own computer LAN parties. Open 24 hours a day during DreamHack, thousands of DreamHack community members travel to the festival specifically to play games, make new friends and re-connect with old in the LAN area.

The DreamHack festival is an experience designed for and built by the digital generation. With a heavy focus on gaming, esports, and

interactive activities, DreamHack knows that their community loves their events because they help them plan and build them. Everything from the exhibitors brought in, to the tournaments run in the BYOC LAN, to the personalities placed in the Fan Zone are, in part, determined by the DreamHack community. DreamHack takes pride in creating the most engaging in-person events possible.

In 2015, the company was acquired by Modern Times Group, a Swedish media company, with the vision to make DreamHack the number one festival for an entire generation of gamers.

WORLD CLASS ESPORTS As a tournament organizer, DreamHack pride themselves in hosting esports competitions in the most popular esports titles of today, while also keeping our eye out for the next big title of tomorrow.

It’s one thing to watch esports online, it’s another thing to experience them in person. That’s why all DreamHack events feature esports tournaments that bring in the best of the best, from around the globe, to compete for the prize money and the bragging rights to be crowned a DreamHack champion.

DREAMHACK CAPTURES THE MILLENNIAL AUDIENCE DreamHack isn’t only a great place for the visitors, it is also the perfect spot to capture the attention of the ever elusive millennials. 84% of the visitors at DreamHack’s U.S. events during 2018 were under the age of 30, with the largest group being 18 to 24-year-olds. This hard to reach audience are often big fans of ad blockers, but herein DreamHack offers a solution in the form of a delivery guarantee with ads that aren’t technically possible to block. But ads are just one small portion of what DreamHack has to offer their partners. In-game logotypes, graphical overlays, social media promotion and interaction, stage presence, and on-site activations are just a few examples. Another exciting addition is the DreamHack app, with the many possibilities that comes with it.

What do you get in return? According to Nielsen, measuring during CORSAIR DreamHack Masters Stockholm in August 2018, the ROI landed on 600%, with the average brand exposure coming at 18 hours for main partners and the media value created totaling at €3.5 million. It seems obvious that DreamHack, with its festivals and arena events, has something precious to offer partners.

PROFESSIONAL BROADCAST PRODUCTIONS DreamHack has pioneered many different aspects of what has become known as atypical to the esports broadcast – from statistics and overlays to introducing new content segments and sponsorship/advertising opportunities. DreamHack broadcasts are known for their high-quality production value, and for their lack of technical interruptions which are all too common in the esports world.

EVEN MORE DREAMHACK IN THE FUTURE DreamHack plan to bring their festivals to more countries in the future, adhering to the highest production standards possible, and building a strong, stable and sustainable event franchise that can bring the unique DreamHack experience not only to gamers across the globe.

All of this at the same time as maintaining the inclusive and welcoming feeling that truly is one of the most unique selling points of any DreamHack festival.