The Esports Journal - Edition 3

Page 48

MOSTLY

MOSTLY

MOSTLY

THE cool kid

THE FAN FAVORITE

Check out on hurrah.gg: “Wildest Fans”

Check out on hurrah.gg: “When Youtubers become Casters” for Ubisoft

Esports is today what rock’n’roll was in the ‘50s, and your brand wants in. When you show up to the party, you blow people’s minds—like a minefield, but fun!

Everything your brand does is for the community. Whether it’s through influencers or experiences, you’re all about adding value to fans to generate brand loyalty.

Creative community activations

Influencer activations & offline experiences

for Nestlé (LION Cereals)

MOSTLY

THE Tactician An ad campaign that fits like a glove with your brand platform Esports needs to be in your marketing mix, but as part of a larger constellation of existing brand messages and goals. Once you’re in, you’re here for the long haul.

Check out on hurrah.gg: “Esports Moments” for Coca-Cola & Domino’s

48

THE supporter Sponsorship & content creation Using the brand equity of endemic actors is the safest way to penetrate the space when you’re new. Choose the right allies, and activate them based on clear benchmarks.

Check out on hurrah.gg our long-term work with OMEN by HP

What type of esports marketing is made for you?

One answer per question only. Choose wisely and go with your gut! Figuring out your next marketing move in esports? Wonder no more. Grab the nearest pencil and take this 5-minute quiz created by esports ad agency Hurrah for a glimpse of your glorious future.


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