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Suzhou

Suzhou

What type of esports marketing is made for you?

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Figuring out your next marketing move in esports? Wonder no more. Grab the nearest pencil and take this 5-minute quiz created by esports ad agency Hurrah for a glimpse of your glorious future.

One answer per question only. Choose wisely and go with your gut!

Check out on hurrah.gg our long-term work with OMEN by HP

Check out on hurrah.gg: “Esports Moments” for Coca-Cola & Domino’s

Check out on hurrah.gg: “Wildest Fans” for Nestlé (LION Cereals)

Check out on hurrah.gg: “When Youtubers become Casters” for Ubisoft

Using the brand equity of endemic actors is the safest way to penetrate the space when you’re new. Choose the right allies, and activate them based on clear benchmarks.

48 THE supporter MOSTLY Sponsorship & content creation 48

Esports needs to be in your marketing mix, but as part of a larger constellation of existing brand messages and goals. Once you’re in, you’re here for the long haul.

THE Tactician MOSTLY An ad campaign that fits like a glove with your brand platform

Esports is today what rock’n’roll was in the ‘50s, and your brand wants in. When you show up to the party, you blow people’s minds—like a minefi eld, but fun!

THE cool kid MOSTLY Creative community activations

Everything your brand does is for the community. Whether it’s through influencers or experiences, you’re all about adding value to fans to generate brand loyalty.

THE FAN FAVORITE MOSTLY Infl uencer activations & offl ine experiences

What is your brand’s relationship to esports? Not our fi rst rodeo. We’re ready for our next big move We’ve dabbled or are ready to enter, but seek an added value We know esports, but could use a tutorial Wait… what’s esports? Total newbie

How risky does your brand play? It’s a no-go without a clear ROI We like to play safe, but are ready for a change Data can convince us to take calculated risks KPIs can come later. We’re looking for creative fl air

What does team-building look like in your company? Drunk karaoke Escape game! Team BBQ in the park Country retreat

Your brand is more into making... Branded video content Offl ine experiences Interactive campaigns “Snackable” social media posts

How big of a splash does your brand like to make? Go big or go home Our commitment will pay off in the long term We’re just testing the waters; no need for a splash We want to be to esports fans what Heineken is to football soccer fans (we say football in France; deal with it)

The first time you experienced esports, you thought... OMG. THIS IS SO COOL. We need to get involved! I don’t get it, but it feels kinda contagious Ahh, this is where the kids are hiding I haven’t been to an esports event yet. Any recos?

Your campaign doesn’t go as planned. How does your team react? We take quick action & don’t leave the community hanging Memes on Twitter… memes always do the job *Rubs hands together* Time for round two We consult with partners and customers to understand what happened, and adapt

If your brand was part of an esports team, it would be... The pro-player with 1M followers on Instagram The coach The MVP The team’s No. 1 fan

What’s your marketing sweet spot? Empowering others Generating engagement Creating “World’s First” creative campaigns Building brand awareness

What’s your take on the results?

Let’s talk about them. Shoot a WhatsApp to your contacts at Hurrah, the premiere ad agency for esports and gaming:

CEO

Mathieu Lacrouts (00336 32 39 79 57) He likes sweet drinks.

CCO

Angela Natividad (00336 32 39 79 57) She’ll ask weird questions.

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