Leo De Biase BBL Founding Partner and ESL Brazil’s CEO
YES: We have esports in Brazil
W
ith 3.5 billion fans across several continents,football is the most popular sport in the world.
Whilst it remains some way behind this, esports is fast making moves. In 2018 56
alone, esports engaged more than 395 million viewers globally. This number is expected to rise to 456 million by 2019. According to data and analytics firm Newzoo, revenues are expected to total US$1.7 billion by 2021. As a part of this growth trajectory, the
Latin American market will play a significant role, and within LATAM, Brazil is undoubtedly the leading light. Currently, Brazil is the third largest country when it comes to esports consumption worldwide, behind only China and the USA. The country has 75.7 million gamers, with 18 million of them being classified as esports viewers. In 2018, the Brazilian gaming market generated revenues of over US$ 1.5 billion. With such significant growth, it is no wonder that many companies are looking for ways to connect to this audience, but it is clear too that in order to fully capitalise on this potential, proper guidance is necessary. After all, this market is still new and brands may tread a bit carefully when navigating these new waters. However, the potential rewards that
