MEDIA KIT 2015
TARGETING AFFLUENT READERS, WHO PURSUE EXCELLENCE IN PRINT, ONLINE, MOBIL DEVICES & CABLE TV
Connoisseur Multimedia Inc.
www.iconnoisseurguides.com
Media Kit
IT TAKES CONVICTION TO BRING EXCELLENCE. i CONNO i SSEUR BRINGS AN AUTHORITATIVE & THOUGHT PROVOKING MEDIA PLATFORM THAT MATCHES THE FINEST PRODUCTS, SERVICES AND THE UNIQUE EXPERIENCES THEY BRING VIA PRINT, ONLINE, MOBILE DEVICES APPS & EXCLUSIVE EVENTS.
“iCONNOiSSEUR PROVIDES A UNIQUE OPPORTUNITY FOR MEDIA BUYERS AND BRAND OWNERS”
It takes conviction to choose excellence. iCONNOiSSEUR – Your Lifestyle Guide to Excellence is the most provocative cross-cultural lifestyle brand name and tool that's in constant motion engaging its vibrant and refined audience at an intellectual and emotional level via print, interactive web platform and mobile device app ex: Ipad and events. iCONNOiSSEUR effectively has been acting as a link between leading brands and a rather diverse universal audience in the U.S. This media platform is targeting an affluent (150k+) audience in the U.S. who pursue excellence and for everyone in between who is equally influenced by and passionate about our culture and values. Our lifestyle magazine is the perfect guide that speaks and reflects equally on sophisticated and intellectual individuals of high net worth in the US and the world.
iCONNOiSSEUR is written in the language and style that directly speaks to a wider range of discerning connoisseurs through fashion, travel, gastronomy, health, sports, family and culture. We publish in print and online 6 issues per year in the most important cosmopolitan cities such as: Miami, Los Angeles, New York City, Chicago, Houston and other major metro areas. Our mission is to inspire our readers in a way that every-time they get our products or simply visit our site in search of any answers we can remind them their culture (their past) their family (their present), and their education, (their future). Let us make your favorite lifestyle resource!
New York + Florida + California + Chicago + Texas
DISTRIBUTION+CIRCULATION
iCONNOiSSEUR GUIDE (English) print run of 50,000 with a circulation of 6X times per year throughout the fice most important citires in the U.S. where High Net Worth Individuals live (HHNWI): Florida, California, New York, New Jersey, Chicago and Texas. --------------------------------------------------------------------------------------------------------------------------
SUBSCRIPTIONS {8%}: iconnoisseur’s subscriptions are secured through professional organizations/Associations, top international corporations and their brands in luxury, and HHWWI High Net Worth Individuals. DIGITAL EDITIONS + MOBILE DEVICES + EMAIL {25%}: Ipad + iPhone + Android.
FSI - FREE STANDING INSERTS IN MAJOR NEWSPAPERS + INFLIGHT MAGAZINES {10%}: such as the New York Times, USA Today, Chicago Tribune, Miami Herald, San Francisco Chronicle and Houston Chronicle. RICH MEDIA WEB SITE+SOCIAL MEDIA {15%}: 50,000+ weekly impressions & additional content for suscribers and visitors.
CONTROLLED CIRCULATION {40%}: VIP clubs, golf courses, private jet planes and airports, major airlines such as : Delta & American Airlines, club rooms and in the vehicles of the most prominent executive car and limousine services. Available both in-room and/or at the concierge desks of some of prestigious hotels/resorts in the U.S.: Fine dining restaurants, spas, ski resorts, art galleries.
HIGH-PROFILE LEISURE MARKETING EVENTS {1%}: iCONNOiSSEUR provides direct access to the hottest, highest profile events, including charity galas, fashion shows, film and music festivals, movie premieres, sporting events and luxury expos.
iCONNOiSSEUR.TV {1%}: The family table is an additional source of inspiration to convey our content figuratively and practically. Content from this platform will be shared and distributed in different multimedia platforms. Ex: cosponsored interview/event, in which we interview an international figure. The same content will be distributed on the website, magazine and TV show. Additionally, educational and how-to videos about wine, cooking and entertainment, where we will feature contributors and celebrities. SUBSCRIPTIONS (paid or controlled) DIGITAL MULTIPLE + TABLE DEVICES RICH MEDIA WEBSITE + Digital Edition Web version FSI FREE STANDING INSERTS IN MAJOR NEWSPAPERS INFLIGHT AIRLINES/AIRPORTS/IN-ROOM HOTEL/RESORTS HIGH PROFILE EVENTS iCONNOiSSEUR.TV
New York + Florida + California + Chicago + Texas
8% 20% 15% 10% 40% 2% 5%
BOOKS
and e-books
50,000K+ Readers
iCONNOiSSEUR MAGAZINE
published by-monthly via
TABLET+EMAIL+SOCIAL MEDIA
Interactive 50K+ Monthly Gross Impressions iconnoisseur hosts a RICH-MEDIA WEBSITE with additional content.
Our iCONNOiSSEUR Wine Reference & The Wine Buying Guide
Our magazine in airports via:
AMERICAN AIRLINES + UNTED AIRLINES 1st class cabins &
clubs. 1 million abridged version of the magazine will be published as FSI (FREE STANDING INSERTS) in major newspapers in U.S. ONE BRAND + MULTIMEDIA
UNIQUE EVENTS iCONNOiSSEUR.TV
INTELLIGENT, ENGAGING, PROVOKING TV episodes featuring the most excellent products and services, celebrities, leaders, experts & artists.
New York + Florida + California + Chicago + Texas
that are engaging, relevant to partners & audience With 500+ attendees on each property
SEGMENTATION
Wealthiest U.S. Households Earning $150K- Annual 2012
DEMOGRAPHICS HOUSEHOLD INCOME $150K+ $200K+ SOCIO ECONOMIC STATUS Upper Class Upper MIddle Class FEMALE MALE MEDIAN AGE MARRIED LIQUID ASSETS over $750,000 Average Home Value Ratebase: Readership Subscriber Rate: P4CB Open Rate: Web sites: FSI reach * Page price on FSI TBD
89% 58%
60% 40% 55% 45% 39 72%
99% $965,000
65,000 800,000 61% $8,000 net 50,000 / month 1,000,000 bymonthly
PSYCHOGRAPHICS
-Feel it is worth paying extra for luxury goods & services -Like to keeep up to date with changing styles and fashion -Have a very good sense of style -Spend a lot of money on cosmetics for their personal use -Feel a designer label improves a person’s image -Like to stand out n a crowd -Cannot resist buying magazines -Try new food products -Looks at best advantages in financial services & investments -Are very loyeal to products they buy -Consider themselves experts when it comes to technology -Like to Ha ve a keen sense of adventure -Practice some sport/exercise regularly -Are interested in the arts -Are competitive & want to get to the very top of their career -Like to offer financial advice -Always is looking to purchase the latest car model -Enjoy enteretaining people at their home -Always are looking for new ideas to improve their home
Los Angeles
307,948
San Francisco, Danville
101,073
New York, CT, NJ, MA Miami/Ft. Lauderdale Chicago
Houston, TX
Washington DC, VA, MD
207,509 130,479 64,661 55,960 55,268
BUYING POWER Approx 60% of US wealth in top 10 metro-areas City
Population(millions)
Los Angeles New York Miami Chicago Houston San Francisco Dallas-Fort Worth Phoenix San Diego
8.4 4.5 2.1 1.9 2.0 1.7 2.0 1.2 1.2
Buying Power(bil) $159 $99 $48 $39 $38 $40 $33 $27 $20
BUYING POWER
Affluent buying power of $868 billion in 2015 a 9% increase over 2012.
Spending reached $1.2 trillion in 2011, and is expected to be $1.5 trillion by 2015. The affluent population size is of 70 million household which represents 10% of US population.
New York + Florida + California + Chicago + Texas
READER LIFESTYLE PERCENTAGE OF iCONNOiSSEUR READERS WHO: Use a credit card, including corporate and exclusive Frequently make purchases via Internet Purchased fine jewelry & watches in the past year Plan to purchase a vacation home this year Purchase health & beauty products regularly
COMPARED TO THE GENERAL POPULATION, iCONNOiSSEUR READERS ARE:
81% 78% 60% 85% 67%
2x more likely to hold a top senior executive/CEO/Owner/Partner/Director/GM/goverment official position 2x more likely to be business decision makers 2x more likely to contribute to nonprofit organizations 2x more likely to purchase luxury watches 2x more likely to use a financial services firm 2x more likely to drive a luxury vehicle, such as Audi, Aston Martin, Bentley, BMW, Jaguar, Ferrari, Land Rover, Lexus, Maserati, Mercedes-Benz and Porsche 2x more likely to purchase designer fashion and accessories 10x more likely to have incomes of $150,000+ in households where only English is spoken PERCENTAGE OF iCONNOiSSEUR READERS WHO: Dine out more than once per week Drink luxury spirits, premium beers and imported wines Attend cultural performances Travel for business abroad at least 18 x per year Vacation abroad at least twice per year Visit a spa during vacation Exercise more twice per week
COMPARED TO THE GENERAL POPULATION, iCONNOiSSEUR READERS ARE:
2x 2x 2x 2x 2x 2x
more likely to spend more than $6,000 on domestic travel more likely to go on a ski or golf vacation more likely to purchase the latest electronic equipment for personal use more likely to purchase furniture more llikely to purchase luxury goods most likely to be college graduates
U.S. Census 2013 - Media Solutions Research 2013 - US Census- July 2013. American Marketing Association.
New York + Florida + California + Chicago + Texas
66% 70% 75% 89% 89% 89% 80%
EDITORIAL OVERVIEW
Influencial Covers — From original and rare pieces of artwork, photography from recognized brands, artists to celebrities, philanthropists enthusiast & leaders who have made a difference & share similar passions for our culture. Each cover reflects the upscale lifestyle and sophistication our readers possess. Calendar —A curated list of events, including openings, galas, launches and exclusive parties, selected by our discerning editors.
The Wire—A brief, up-to-the-minute look at trends, news and developments in the burgeoning Hispanic and Latin & Hispanic community. The Family Table – Presents compelling and informative content from an international, cultural and historic perspective.
Culture & Books —For those who make it, sell it and collect it. Highlighting prominent figures in the art world as well as notable and emerging writers, artists from other disciplines along with their respective literary works.
Intellectual & Adventurous Encounters – Intimate and personal interviews and tales from iconic artists, authors from the categories of gastronomy, jewelry, art, design, celebrities and leaders with revealing and poignant commentary on trends, history, technology, society, extreme sports & adventure, fashion, media and more. Pieces will range from long-form narratives to pictorials of multicultural events and didactic stories.
“When you see the Latin Connoisseur quality seal its becasue we have reviewed it and its excellent”
Travel & Flight – A readers’ guide to exploring the top travel destinations around the world. Topics will vary but will include: spa & relaxation centers found only in the finest destinations, columns covering the world of flight and their enthusiasts, their pilots, destination guides, technology and gadgets intended for travel brought to you by the iCONNOiSSEUR Concierge.
Gastronomy – This all-encompassing section includes food and wine features from countries across the globe; how-to articles revealing professional culinary techniques; recipes and video tutorials live from our test kitchen; restaurant reviews; and the latest in gastronomic trends. Most content will include a new media component available online. Wine is Food Culture – Celebrity sommeliers, winemakers and oenophiles chime in on the fascinating world of wines. Every issue will include a wine educational section with purchasing guide brought to you by our Wine Referee. Most content will include a new media component available online.
THE MAGAZINE FOR A FINER LIFESTYLE + ISSUE 1
The iCONNOiSSEUR Spirit - An inside look & taste on the best spirits & most important destilleries & breweries around the world. Cigar is an important comliment to spirits we will be convering cigar producers, accessories and enthusiasts.
LATIN CONNOISSEUR
Health & Wellness — A wholesome perspective on eating and nutrition, namely those specific to our culture, which includes guides to balanced eating, tips for a healthy lifestyle and advice written by renown physicians and their careers.
+ A Holiday In Barcelona + Fernando Botero Tips The Scales + Barcelona Jet Set + Set Sail on Seven Breathtaking Cruises!
Plus! Is Wine Food? + Terms to Sip By + Meet our Wine Ref on Patrol!
Andy Garcia The Fire Behind the Passion +
Sports & Entertainment – We combine the worlds of athletics and entertainment to feature not just sports news and celebrity atheletes, but also the latest in music, songwriters. film, musical instruments, motorcycles, cars, hobbies.
Is Chef Gaston Acurio ready for the U.S. ?
Yes!
Fashion, Beauty & Design — A look into the world of fashion their power houses, bespoke tailors, designers & must-haves accessories, cosmetics, beauty, and trends via profiles, style, spreads & interviews. A creative outlook in the world of home-decor, design & architecture.
Ships & Knots: Builders, designers bring insights on megayatchs, boats and sailing boats clubs and events.
New York + Florida + California + Chicago + Texas
C A L E N D A R 2015 ISSUE
THEMES
MAY+JUN
Men+Travel+Jewelry+Aviation
MAR+APRIL
SPACE RESERVATION
Cars+Travel+Fashion+Wine
JULY+AUG
Health+Beauty+Travel+Decor
NOV+DEC
Travel + Yatch + Women
SEP+OCT JAN+FEB
Music + Fashion
Health + Fitness
Feb 3, 2015
April. 8, 2015
June. 9, 2015
MATERIALS
ON SALE
Feb 19, 2015
Mar 1, 2015
April. 22, 2015
May 1, 2015
Aug 19, 2015
Sep 1, 2015
June. 24, 2015
Aug. 4, 2015
Oct. 7, 2015
July 1, 2015
Oct 22, 2015
Dec. 1, 2015
Nov 1, 2015
Dec 17, 2015
Jan 1, 2016
RATES EFFECTIVE THROUGH DECEMBER 31, 2015 All rates are net, all copy and contract conditions apply. All advertisements are four-color, non bleed.
AD S I Z E
FULL SPREAD HALF PAGE QUARTER PAGE COVER 2/PAGE 1 COVER 3 COVER 4
1X
$16,000 $30,000 $8,400 $4,200 $17,350 $16,950 $18,800
6X
$8,200 $27,000 $6,450 $3,500
New York + Florida + California + Chicago + Texas
8X
$4,450 $25,000 $4,120 $2,900
New York + Florida + California + Chicago + Texas
iCONNOiSSEURGUIDES WEBSITE Our website reflects the editorial flair of our printed magazine
ART + CULTURE Art Books Theater & Film
TRAVEL Best Destinations + Tips iConnoisseur Concierge BEAUTY Fashion Trends Beauty Men’s Grooming Health + Fitness
iConnoisseur hosts a
RICH MEDIA WEBSITE with additional content & celebrity blogs for registered users & subscribers
GASTRONOMY Dining - Restaurant reviews Chefs Wine + Spirits Wine Ref—Wine Buying Guide Wine Culture Recipes ENTERTAINMENT Music Sports Events
INTELLECTUAL + ADVENTUROUS “From the family table to you: come see what we’re talking about” Family Table Intellectual You! DIGITAL: magazines, wine guides & books.
Advertising/Media Kit
New York + Florida + California + Chicago + Texas
AIRLINES + FREE STANDING INSERTS Our magazine in airports via: American Airlines first class cabins & admiral clubs. 1 million copies of compact versions of the magazine distributed bimonthly as FSI (FREE STANDING INSERTS) in major newspapers in the largest cities around the U.S.
iCONNOiSSEUR Magazine distribution channels growth is evident and as a result for the next 3 quarters of 2015 we have established an strategic partnerships with various airlines. We are executing an exclusive 50,000 unit run via: - AMERICAN AIRLINES + UNTED AIRLINES to be distributed as follows:
- Only in business and first class in all AA flights (4,200 flights daily), including 250 cities in 40 countries around the world.
- AMERICAN AIRLINES + UNTED AIRLINES admiral clubs and hubs in cities with the most business passenger’s traffic: Dallas/Forth Worth, JFK, L.A, Miami, and Chicago and other hand picked locations through out the world. - AMERICAN AIRLINES + UNTED AIRLINES ' flies more passengers between U.S. & Latin America than any other airline. FREE STANDING INSERTS An abridged version of the magazine consisting of 16 pages is published bimonthly. The distribution is of one million FSIs per region within the following newspapers: - New York Times (New York City), Observer, Wall Street Journal, US Today - Florida: Miami Herald and Sun Sentinel (Miami) - Ilinois: Chicago Tribune, Chicago Sun Times (Chicago) - California: Los Angeles Times, Investors Business Daily (Los Angeles) - Texas: Houston Chronicle New York + Florida + California + Chicago + Texas
LEISURE MARKETING EVENTS
Branded Sponsored
EVENTS are held several times a year in different industries.
Our events are large, small, intimate and exclusive around influential, affluent and important readers and subscribers. Additionally we can custom your event based on your clients objectives. Every year we continue to attract the most demanding crowds, thanks to the enthusiastic participation of numerous restaurant (ALAIN DUCASSE - JEAN GEORGES - THE MODERN - DANIEL - DAVID BURKE - LE BERNARDIN), as well as event sponsors: PERRIER, NESTLE WATER, CHARMER SUNBELT GROUP, JAMES BEARD FOUNDATION, INTERNATIONAL CULINARY CENTER, AMERICAN AIRLINES, MANHATTAN BEERS, MOET & CHANDON, LUTZ, SOCCER.COM, EVIAN and RED BULL.
This great, two-day event of healthy fun for foodies and members of the hospitality industry has been touted as the top sport and food event to highlight NYC's noted chefs and servers. This event is sure to keep every chef, writer, food critic and restaurant manager talking. Surely one food critic or two will appear to savor the sauce! — FOOD NATION RESTAURANT We continue organizing fresh, engaging and relevant events: Fashion and Gastronomy: -TASTE OF GASTRONOMY & FASHION Sports Restaurants: -TOP STAR SOCCER FEAST
hospitality series
Latin Food and Wine: -LATIN CONNOISSEUR FEAST Wine Series -WINE IS FOOD
Sports Sailing -LATIN CONNOISSEUR SAILING TO NEW YORK Sports Cars -iCONNOISSEUR COLLECTIBLE SERIES
Excellence Series MOTIVATING + COACHING HOSPITALITY
New York + Florida + California + Chicago + Texas
BOOK PUBLISHING PUBLISHING
of e-books and books The iconnoisseur + Latin Connoisseur Wine Reference Guides + The Wine Buying Guide with our Wine Referee Wine is Food
These wine publications will be available both in print and online & will be given as part of our subscirption offering.
The Wine Bilingual Reference These educational wine reference and guides are great tools for professionals who strive to offer an outstanding fine-dining service to their clients and it helps new consumers and wine lovers to learn, appreciate and better understand international wines and gastronomy. It offers a wine reference chapter, a tool for wine aficionados, students and professionals alike.
The reference covers the history and current state of wine priducing countries + Latin American and Spanish wineproducing countries including Spain and Portugal, and explains the economic advantages and potential of the growing wine market.
A compilation of wine anecdotes and quotations will make up the guide, as will food and wine recommendations from star chefs, wine experts and celebrities. A bilingual glossary of wine terms will also be included. A printed version is slated for the third trimester of 2015 Our Wine Buying Guide with our Wine Ref!
It is the ultimate wine guide to assist you in getting wines from the best wine makers to your table; wine reviews, wine descriptions and tasting notes and prices will be displayed to ease your efforts in getting the best products.
New York + Florida + California + Chicago + Texas
ICONNOISSEUR TV
The family table is an additional source of inspira-
ICONNOISSEUR.TV
UNIQUE web episodes and content, featuring celebrities, leaders, experts in every industry and artists discussing who we are, where we come from and how we do it in the U.S.
tion and a means of conveying content both figuratively and practically. Content from this platform is
shared and distributed in different multimedia platforms, such as co-sponsored events in which we
interview international figures. The event and subsequent interview will be posted on the website, magazine and TV show.
Additionally, Iconnoisseur and Latin Connoisseur
TV will produce educational videos on topics rang-
ing from cooking and fashion to extreme, adventure and sports and current events hosted by a number of celebrities and contributors.
New York + Florida + California + Chicago + Texas
TABLET & MOBIL DEVICES
iCONNOiSSEUR
iConnoisseur is at the forefront of this exciting new publishing era, with Digital Editions from our award-winning brands available on multiple tablet devices: Ipad + KindleFire + nook + mobil apps. iCONNOiSSEUR ON THE TABLET
Electronic or tablet devices have reinvented how we communicate or tell stories, how consumers interact with our content, and how advertisers connect with our audiences, all while maintaining the design fidelity and engagement of a print magazine. They also offer complete portability: iConnoisseur Media’s content will be everywhere our readers go.
New York + Florida + California + Chicago + Texas