MEDIA KIT 2014
TARGETING AFFLUENT, BICULTURAL HISPANICS IN PRINT, ONLINE, MOBIL DEVICES & CABLE TV
Latin Connoisseur Multimedia Inc.
www.latinconnoisseur.com
Media Kit
IT TAKES CONVICTION TO BRING EXCELLENCE. LATINCONNOISSEUR BRINGS AN AUTHORITATIVE & THOUGHT PROVOKING MEDIA PLATFORM THAT MATCHES THE FINEST PRODUCTS, SERVICES AND THE UNIQUE EXPERIENCES THEY BRING VIA PRINT, ONLINE, MOBILE DEVICES APPS & EXCLUSIVE EVENTS.
Our magazine celebrates the vast diversity of Latin and Hispanic culture with “the guide” to first class living specifically intended to discerning consumers. “LATINCONNOISSEUR PROVIDES A UNIQUE OPPORTUNITY FOR MEDIA BUYERS AND BRAND OWNERS”
It takes conviction to choose excellence. Latin Connoisseur – Your Guide to Excellence is the most provocative cross-cultural lifestyle brand name and tool that's in constant motion engaging its vibrant and refined audience at an intellectual and emotional level via print, interactive web platform and mobile device app ex: Ipad and events.Latin Connoisseur effectively has been acting as a link between leading brands and a rather diverse universal audience in the U.S. This media platform is targeting affluent (150k+) acculturated Hispanics in the U.S. who pursue excellence and for everyone in between who is equally influenced by and passionate about our culture and values.Our Latin lifestyle magazine is the perfect guide that speaks and reflects equally on sophisticated and intellectual individuals of high net worth in the US and the world.
Latin Connoisseur is written in the language and style that directly speaks to a wider range of Latin and Hispanic discerning connoisseurs through fashion, travel, gastronomy, health, sports, family and culture. We publish in print and online 6 issues per year in the most important cosmopolitan cities such as: Miami, Los Angeles, New York City, Chicago, Houston and other major metro areas.Our mission is to inspire our readers in a way that every-time they get our products or simply visit our site in search of any answers we can remind them their culture (their past) their family (their present), and their education, (their future). Let us make your favorite lifestyle resource!
New York + Florida + California + Chicago + Texas
DISTRIBUTION+CIRCULATION
LATIN CONNOISSEUR GUIDE (English) print run of 50,000 with a circulation of 6X times per year throughout the heaviest populated of Hispanic High Net Worth Individuals (HHNWI) segments in Florida, California, New York, New Jersey, Puerto Rico, Chicago and Texas. --------------------------------------------------------------------------------------------------------------------------
SUBSCRIPTIONS {8%}: Latin Connoisseur’s subscriptions are secured through professional Hispanic organizations/Associations, top international corporations and their brands in luxury, and HHWWI Hispanic High Net Worth Individuals. DIGITAL EDITIONS + MOBILE DEVICES + EMAIL {25%}: Ipad + iPhone + Android.
FSI - FREE STANDING INSERTS IN MAJOR NEWSPAPERS + INFLIGHT MAGAZINES {10%}: such as the New York Times, USA Today, Chicago Tribune, Miami Herald, San Francisco Chronicle and Houston Chronicle. RICH MEDIA WEB SITE+SOCIAL MEDIA {15%}: 50,000+ weekly impressions & additional content for suscribers and visitors.
CONTROLLED CIRCULATION {40%}: VIP clubs, golf courses, private jet planes and airports, major airlines such as : Delta & American Airlines, club rooms and in the vehicles of the most prominent executive car and limousine services. Available both in-room and/or at the concierge desks of some of prestigious hotels/resorts in the U.S.: Fine dining restaurants, spas, ski resorts, art galleries.
HIGH-PROFILE LEISURE MARKETING EVENTS {1%}: Latin Connoisseur provides direct access to the hottest, highest profile events, including charity galas, fashion shows, film and music festivals, movie premieres, sporting events and luxury expos.
LATINCONNOISSEUR.TV {1%}: The family table is an additional source of inspiration to convey our content figuratively and practically. Content from this platform will be shared and distributed in different multimedia platforms. Ex: cosponsored interview/event, in which we interview an international figure. The same content will be distributed on the website, magazine and TV show. Additionally, educational and how-to videos about wine, cooking and entertainment, where we will feature contributors and celebrities. SUBSCRIPTIONS (paid or controlled) DIGITAL MULTIPLE + TABLE DEVICES RICH MEDIA WEBSITE + Digital Edition Web version FSI FREE STANDING INSERTS IN MAJOR NEWSPAPERS INFLIGHT AIRLINES/AIRPORTS/IN-ROOM HOTEL/RESORTS HIGH PROFILE EVENTS LATINCONNOISSEUR.TV
New York + Florida + California + Chicago + Texas
8% 25% 15% 10% 40% 1% 1%
BOOKS
50,000K+ Readers Latin Connoisseur
MAGAZINE
and e-books The LatinConnoisseur Wine Reference & The Wine Buying Guide
published by-monthly via
TABLET+EMAIL+SOCIAL MEDIA
ONE BRAND + MULTIMEDIA
Our magazine in airports via: Delta & American Airlines 1st class cabins & clubs. 1 million abridged version of the magazine will be published as FSI (FREE STANDING INSERTS) in major newspapers in U.S.
UNIQUE EVENTS
Interactive 50K+ Monthly Gross Impressions Latin Connoisseur hosts a RICH-MEDIA WEBSITE with additional content.
LATINCONNOISSEUR.TV
INTELLIGENT, ENGAGING, PROVOKING TV episodes featuring the most excellent products and services, celebrities, leaders, experts & artists.
New York + Florida + California + Chicago + Texas
that are engaging, relevant to partners & audience With 500+ attendees on each property
SEGMENTATION
U.S. Hispanic Households Earning $150K- Annual 2012
DEMOGRAPHICS HOUSEHOLD INCOME $150K+ $200K+ SOCIO ECONOMIC STATUS Upper Class Upper MIddle Class FEMALE MALE MEDIAN AGE MARRIED LIQUID ASSETS over $750,000 Average Home Value Ratebase: Readership Subscriber Rate: P4CB Open Rate: Web sites: FSI reach * Page price on FSI TBD
89% 58%
60% 40% 55% 45% 39 72%
99% $965,000
65,000 800,000 61% $8,000 net 50,000 / month 1,000,000 bymonthly
PSYCHOGRAPHICS
-Feel it is worth paying extra for luxury goods & services -Like to keeep up to date with changing styles and fashion -Have a very good sense of style -Spend a lot of money on cosmetics for their personal use -Feel a designer label improves a person’s image -Like to stand out n a crowd -Cannot resist buying magazines -Try new food products -Looks at best advantages in financial services & investments -Are very loyeal to products they buy -Consider themselves experts when it comes to technology -Like to Ha ve a keen sense of adventure -Practice some sport/exercise regularly -Are interested in the arts -Are competitive & want to get to the very top of their career -Like to offer financial advice -Always is looking to purchase the latest car model -Enjoy enteretaining people at their home -Always are looking for new ideas to improve their home
Los Angeles
307,948
San Francisco (and surrounding areas)
101,073
New York (and surrounding areas) Miami/Ft. Lauderdale Chicago
Houston
Washington DC
207,509
130,479 64,661 55,960 55,268
BUYING POWER
Approx 60% of US Hispanics live in top 10 metro-areas City
Population(millions)
Los Angeles New York Miami Chicago Houston San Francisco Dallas-Fort Worth Phoenix San Diego
8.4 4.5 2.1 1.9 2.0 1.7 2.0 1.2 1.2
Buying Power(bil) $159 $99 $48 $39 $38 $40 $33 $27 $20
BUYING POWER
Hispanic buying power of $868 billion this year, a 9% increase over 2009.
Spending reached $1.2 trillion in 2011, and is expected to be $1.5 trillion by 2015.
The Hispanic population size is 44.8 million, which represents 14.7% of US population, and at four times the growth rate is the fastest growing population in the country.
New York + Florida + California + Chicago + Texas
READER LIFESTYLE
PERCENTAGE OF LATIN CONNOISSEUR READERS WHO: Use a credit card, including corporate and exclusive Frequently make purchases via Internet Purchased fine jewelry & watches in the past year Plan to purchase a vacation home this year Purchase health & beauty products regularly
81% 78% 60% 85% 67%
COMPARED TO THE GENERAL POPULATION, LATIN CONNOISSEUR READERS ARE:
2x more likely to hold a top senior executive/CEO/Owner/Partner/Director/GM/goverment official position 2x more likely to be business decision makers 2x more likely to contribute to nonprofit organizations 2x more likely to purchase luxury watches 2x more likely to use a financial services firm 2x more likely to drive a luxury vehicle, such as Audi, Aston Martin, Bentley, BMW, Jaguar, Ferrari, Land Rover, Lexus, Maserati, Mercedes-Benz and Porsche 2x more likely to purchase designer fashion and accessories 10x more likely to have incomes of $150,000+ in households where only English is spoken PERCENTAGE OF LATIN CONNOISSEUR READERS WHO: Dine out more than once per week Drink luxury spirits, premium beers and imported wines Attend cultural performances Travel for business abroad at least 18 x per year Vacation abroad at least twice per year Visit a spa during vacation Exercise more twice per week
66% 70% 75% 89% 89% 89% 80%
COMPARED TO THE GENERAL POPULATION, LATIN CONNOISSEUR READERS ARE:
2x 2x 2x 2x 2x
more likely to spend more than $3,000 on domestic travel more likely to go on a ski or golf vacation more likely to purchase the latest electronic equipment for personal use more likely to purchase furniture most likely to be college graduates
U.S. Census 2008 - Media Solutions Research 2006 - Synovate U.S. Diversity markets Report 2006 - Selig Center’s Mulitcultural Economy Report 2006 - US Census- July 2009. National Association for Diversity in Sales and Marketing.
New York + Florida + California + Chicago + Texas
EDITORIAL OVERVIEW
Influencial Covers — From original and rare pieces of artwork, photography from recognized brands, artists to celebrities, philanthropists enthusiast & leaders who have made a difference & share similar passions for our culture. Each cover reflects the upscale lifestyle and sophistication our readers possess.
Calendar —A curated list of events, including openings, galas, launches and exclusive parties, selected by our discerning editors.
The Wire—A brief, up-to-the-minute look at trends, news and developments in the burgeoning Hispanic and Latin & Hispanic community. The Family Table – Presents compelling and informative content from an international, cultural and historic perspective. Culture & Books —For those who make it, sell it and collect it. Highlighting prominent figures in the art world as well as notable and emerging writers, artists from other disciplines along with their respective literary works.
Intellectual & Adventurous Encounters – Intimate and personal interviews and tales from iconic artists, authors from the categories of gastronomy, jewelry, art, design, celebrities and leaders with revealing and poignant commentary on trends, history, technology, society, extreme sports & adventure, fashion, media and more. Pieces will range from long-form narratives to pictorials of multicultural events and didactic stories.
“When you see the Latin Connoisseur quality seal its becasue we have reviewed it and its excellent”
Travel & Flight – A readers’ guide to exploring the top travel destinations around the world. Topics will vary but will include: spa & relaxation centers found only in the finest destinations, columns covering the world of flight and their enthusiasts, their pilots, destination guides, technology and gadgets intended for travel brought to you by the Connoisseur Concierge.
Gastronomy – This all-encompassing section includes food and wine features from countries across the globe; how-to articles revealing professional culinary techniques; recipes and video tutorials live from our test kitchen; restaurant reviews; and the latest in gastronomic trends. Most content will include a new media component available online.
Wine is Food Culture – Celebrity sommeliers, winemakers and oenophiles chime in on the fascinating world of wines. Every issue will include a wine educational section with purchasing guide brought to you by our Wine Referee. Most content will include a new media component available online.
THE MAGAZINE FOR A FINER LIFESTYLE + ISSUE 1
In The Spirit - An inside look & taste on the best spirits & most important destilleries & breweries around the world. Cigar is an important comliment to spirits we will be convering cigar producers, accessories and enthusiasts.
LATIN CONNOISSEUR
Health & Wellness — A wholesome perspective on eating and nutrition, namely those specific to our culture, which includes guides to balanced eating, tips for a healthy lifestyle and advice written by renown physicians and their careers.
+ A Holiday In Barcelona + Fernando Botero Tips The Scales + Barcelona Jet Set + Set Sail on Seven Breathtaking Cruises!
Plus! Is Wine Food? + Terms to Sip By + Meet our Wine Ref on Patrol!
Andy Garcia The Fire Behind the Passion +
Sports & Entertainment – We combine the worlds of athletics and entertainment to feature not just sports news and celebrity atheletes, but also the latest in music, songwriters. film, musical instruments, motorcycles, cars, hobbies.
Is Chef Gaston Acurio ready for the U.S. ?
Yes!
Fashion, Beauty & Design — A look into the world of fashion their power houses, bespoke tailors, designers & must-haves accessories, cosmetics, beauty, and trends via profiles, style, spreads & interviews. A creative outlook in the world of home-decor, design & architecture.
Ships & Knots: Builders, designers bring insights on megayatchs, boats and sailing boats clubs and events.
New York + Florida + California + Chicago + Texas
C A L E N D A R 2014 ISSUE
THEMES
MAY+JUN
Men+Travel+Jewelry+Aviation
April. 8, 2014
April. 22, 2014
May 1, 2014
Food+Celebration+Gifts+Wine
Aug. 4, 2014
Aug 19, 2014
Sep 1, 2014
MAR+APRIL
SPACE RESERVATION
Cars+Travel+Fashion+Wine
JULY+AUG
Health+Beauty+Travel+Decor
NOV+DEC
Food+Celebration+Gifts+Wine
SEP+OCT JAN+FEB
Food+Celebration+Gifts+Wine
Feb 3, 2014
June. 9, 2014
MATERIALS
ON SALE
Feb 19, 2014
Mar 1, 2014
June. 24, 2014
Oct. 7, 2014
July 1, 2014
Oct 22, 2014
Dec. 1, 2014
Nov 1, 2014
Dec 17, 2014
Jan 1, 2015
RATES EFFECTIVE THROUGH DECEMBER 31, 2014 All rates are net, all copy and contract conditions apply. All advertisements are four-color, non bleed.
LATINCONOISSEUR T
YOUR LIFESTYLE GUIDE TO EXCELLENCE + MARCH/APRIL 2014 + ISSUE 3 + LATINCONNOISSEUR.COM
Y O U R
L I F E S T Y L E
G U I D E
T O
E X C E L L E N C E
George Lopez
AD S I Z E
FULL SPREAD HALF PAGE QUARTER PAGE COVER 2/PAGE 1 COVER 3 COVER 4
1X
$16,000 $30,000 $8,400 $4,200 $17,350 $16,950 $18,800
6X
$8,200 $27,000 $6,450 $3,500
8X
$4,450 $25,000 $4,120 $2,900
GOLF 101
THE LUXURY OF TIME
FUTURE RESTAURANT ERA
MOST PRECIOUS SUIT ON EARTH
FiRST BiODYNAMiC CHoCoLATE VINES WITH FLAVOR + WINES TO BUY NOW!
Latin Connoisseur keeps me in touch with the sassier side of the crème de la crème in Hispanic and Latin culture, from fashion, art and business to sports, food, wine and entertainment. With a knack for covering the social and charitable events everyone wants an invitation to, the publication is just like New York—fast-talking, ambitious, controversial, and cool.” Rafael Martinez, CEO, New Edge Capital
New York + Florida + California + Chicago + Texas
New York + Florida + California + Chicago + Texas
WEBSITE
Our website reflects the editorial flair of our printed magazine
ART + CULTURE Art Books Theater & Film
Latin Connoisseur hosts a
RICH MEDIA WEBSITE
TRAVEL Best Destinations Connoisseur Concierge
with additional content & celebrity blogs for registered users & subscribers
BEAUTY Fashion Trends Beauty Men’s Grooming Health + Fitness
GASTRONOMY Restaurant reviews Chef Wine + Spirits Wine Ref—Wine Rating Wine Culture Recipes ENTERTAINMENT Music Sports Events
INTELLECTUAL ADVENTUROUS “From the family table to you: come see what we’re talking about” Family Table Intellectual You DIGITAL: magazine, wine guides & books.
Advertising/Media Kit
New York + Florida + California + Chicago + Texas
AIRLINES + FREE STANDING INSERTS Our magazine in airports via: American Airlines first class cabins & admiral clubs. 1 million copies of compact versions of the magazine distributed bimonthly as FSI (FREE STANDING INSERTS) in major newspapers in the largest cities around the U.S.
Latin Connoisseur Magazine distribution channels growth is evident and as a result for the next 3 quarters of 2014 we have established an strategic partnerships with various airlines. We are executing an exclusive 50,000 unit run via: - AMERICAN AIRLINES to be distributed as follows:
- Only in business and first class in all AA flights (4,200 flights daily), including 250 cities in 40 countries around the world. -AMERICAN AIRLINES admiral clubs and hubs in cities with the most business passenger’s traffic: Dallas/Forth Worth, JFK, L.A, Miami, and Chicago. - AMERICAN AIRLINES' flies more passengers between U.S. & Latin America than any other airline.
FREE STANDING INSERTS An abridged version of the magazine consisting of 16 pages is published bimonthly. The distribution is of one million FSIs per region within the following newspapers: - New York Times (New York City), Observer, Wall Street Journal, US Today - Florida: Miami Herald and Sun Sentinel (Miami) - Ilinois: Chicago Tribune, Chicago Sun Times (Chicago) - California: Los Angeles Times, Investors Business Daily (Los Angeles) - Texas: Houston Chronicle New York + Florida + California + Chicago + Texas
LEISURE MARKETING EVENTS
Our events are large, small, intimate and exclusive around influential, affluent and important readers and subscribers. Additionally we can custom your event based on your clients objectives. Every year we continue to attract the most demanding crowds, thanks to the enthusiastic participation of numerous restaurant (ALAIN DUCASSE - JEAN GEORGES - THE MODERN - COUNTRY - DANIEL DAVID BURKE - LE BERNARDIN), as well as event sponsors: PERRIER, NESTLE WATER, CHARMER SUNBELT GROUP, JAMES BEARD FOUNDATION, FRENCH CULINARY INSTITUTE, AMERICAN AIRLINES, MANHATTAN BEERS, MOET & CHANDON, LUTZ, SOCCER.COM, PRINTEC, EVIAN and RED BULL.
Branded Sponsored
EVENTS are held sev-
eral times a year in different industries.
This great, two-day event of healthy fun for foodies and members of the hospitality industry has been touted as the top sport and food event to highlight NYC's noted chefs and servers. This event is sure to keep every chef, writer, food critic and restaurant manager talking. Surely one food critic or two will appear to savor the sauce! — FOOD NATION RESTAURANT We continue organizing fresh, engaging and relevant events: Fashion and Gastronomy: -TASTE OF GASTRONOMY & FASHION Sports Restaurants: -TOP STAR SOCCER FEAST
Latin Food and Wine: -LATIN CONNOISSEUR FEAST Wine and Diversity -WINE IS FOOD
Sports Sailing -LATIN CONNOISSEUR SAILING TO NEW YORK Sports Cars and diversity -LATIN CONNOISSEUR COLLECTIBLE SERIES
New York + Florida + California + Chicago + Texas
BOOK PUBLISHING PUBLISHING
of e-books and books The Latin Connoisseur Wine Reference & The Wine Buying Guide with our Wine Referee
These wine publications will be available both in print and online & will be given as part of our subscirption offering free of charge.
The Wine Bilingual Reference This educational, wine reference is a great tool for professionals who strive to offer an outstanding fine-dining service to their clients and it helps new consumers and wine lovers to learn, appreciate and better understand wines and gastronomy of Hispanic origin. It offers a wine reference chapter, a tool for wine aficionados, students and professionals alike. The reference covers the history and current state of HIspanic wine cpuntries in Latin America, Spain and Portugal, and explains the economic advantages and potential of the growing wine market.
A compilation of wine anecdotes and quotations will make up the guide, as will food and wine recommendations from star chefs, wine experts and celebrities. A bilingual glossary of wine terms will also be included. A printed version is slated for the first trimester of 2012 Our Wine Buying Guide with our Wine Ref!
It is the ultimate wine guide to assist you in getting wines from the best wine makers of Hispanic countries to your table; wine reviews, wine descriptions and tasting notes and prices will be displayed to ease your efforts in getting the best products.
New York + Florida + California + Chicago + Texas
LATINCONNOISSEUR TV
The family table is an additional source of inspira-
LATINCONNOISSEUR.TV
UNIQUE web episodes and content, featuring celebrities, leaders, expertsin every industry and artists discussing who we are, where we come from and how we do it in the U.S.
tion and a means of conveying content both figuratively and practically. Content from this platform is
shared and distributed in different multimedia platforms, such as co-sponsored events in which we
interview international figures. The event and subsequent interview will be posted on the website, magazine and TV show.
Additionally, Latin Connoisseur TV will produce educational videos on topics ranging from cooking and fashion to extreme, adventure and sports and current events hosted by a number of celebrities and contributors.
New York + Florida + California + Chicago + Texas
TABLET & MOBIL DEVICES
LATINCONNOISSEUR
Latin Connoisseur is at the forefront of this exciting new publishing era, with Digital Editions from our award-winning brands available on multiple tablet devices: Ipad + KindleFire + nook + mobil apps. LATIN CONNOISSEUR ON THE TABLET
Electronic or tablet devices have reinvented how we communicate or tell stories, how consumers interact with our content, and how advertisers connect with our audiences, all while maintaining the design fidelity and engagement of a print magazine. They also offer complete portability: Latin Connoisseur Media’s content will be everywhere our readers go.
New York + Florida + California + Chicago + Texas