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Peace

Reserve and civilian experiences to visually capture how this combination of experiences helps individuals realize their full potential. Each film is categorized by a personality trait or theme – Helper, Solver, Fixer, Connector – that matches opportunities in the Army Reserve with the interests of today's youth.

The themes are represented by a specific career field to illustrate Army Reserve resources, transferrable skills training, and work-life flexibility in action.

"With this campaign, we were intentional about capturing the faces andvoicesofthemostdemographically diverse component of the Army," said Lt. Gen. Jody Daniels, Chief of the U.S. Army Reserve and Commanding General. "No matter your background, interests, or skill set, the Army Reserve can help you reach your full potential and become part of something bigger than yourself."

"It'sYourTime"willreachnationwide audiences on Reddit, YouTube, Spotify, Pandora, and Google, as well as through GoArmy social media channels and GoArmy.com. This strategic mix of channels, formats, and distribution methods will continue the Army's efforts to meet Gen Z where they are.

The campaign's creative approach includes a new Army Reserve logo and aligns with the look and feel of the Army's new brand identity, which debuted last month.

For more information on the Army Reserve's new brand, visit GoArmy. com/Reserve.

Officer Memorial Scheduled for May 3

The annual Peace Officer Memorial Service is slated for 10 a.m. May 3 (Wednesday) on the lawn at the entrance to South Plains College.

The keynote speaker will be Sam Stock, Texas Regional Director for ALERRT for Regions 4 and 5. The event honors law enforcement officers whose lives were lost while serving and protecting citizens across the United States.

According to the Officer Down Memorial Page, nationwide more than 245 law enforcement officers died in

2022 with 35 officers from Texas.

“We honor the fallen by training the living,” is the motto of the South Plains College Law Enforcement Technology program.

The SPC Law Enforcement Honor Guard will perform a 21-gun salute and Taps. Also, the Levelland Police Department Honor Guard will raise the flags. Michael Mogan of the Lubbock Airport Police Department will play the bagpipes.

For more information, contact Mark Wittie, assistant professor of law enforcement, at (806) 716-2356.

▪ 2023 Silver Star Service Banner Day ~ Monday, May 1st

▪ National Military Spouse Appreciation Day ~ Friday, May 12th

▪ National Armed Forces Day~ Saturday, May 20th

PURPLE HEART SOUTH PLAINS OF TEXAS CHAPTER MEETINGS 3rd Saturday at 110 a.m., at American Legion, 6628 66th St, in Lubbock. For more info call Steve Oien at (707) 592-4598.

VETERAN SUICIDE HOTLINE

If you know someone is actively considering suicide, call the veterans' suicide hotline at 1 (800) 273-8255. It's a service rendered by the Department of Veterans Affairs.

DISABILITY.GOV This website gives information on disability programs and services. It helps find information on how to apply for disability benefits, find a job, get health care or pay for accessible housing. www.disability.gov

HELP OUR MILITARY HEROES is a non-profit organization dedicated to providing the military wounded with fully equipped handicapped vehicles. www. helpourmilitaryheroes.org

Important Numbers

Teléfonos de interés para los veteranos SUICIDE & CRISIS LINE 9-8-8

U.S. Department of Veteran Affairs 806-472-3420

Lubbock Vet Center 806-792-9782 or 877-927-8387

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