10th Annual Latino Trendsetter Awards Promo Deck

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10th Annual Latino Trendsetter Awards & Scholarship Gala

Celebrating excellence & recognizing groundbreaking leaders in business, education, entertainment, art, health, community service, and more; while acknowledging the communities’ contributions to the popular culture.

Marriott Marquis, Times Square November 29th 2011

WWW.LATINOTRENDSETTER.COM


About Us The 10th Annual Latino Trendsetter Awards is produced by Defining Trends Media Group, a multi-platform company that connects with the bilingual/bicultural Hispanic Market through its website, proprietary events, social media, newsletter, and LatinTRENDS Magazine, the official magazine of the forward-thinking Hispanic who enjoys Latin culture, cuisine and entertainment.

Since 2001, our vision has been that of “bridging cultures” by providing intelligent entertainment in traditional and new media platforms to influencers, taste-makers, and lifestyle-conscious Trendsetters. Our annual Latino Trendsetter Awards celebrates excellence and recognizes groundbreaking leaders in business, education, entertainment, art, health, community service, and more, while acknowledging the communities’ contributions to the popular culture. U.S. Latinos are the largest and fastest-growing and largest ethnic group in America. This is especially so for the new generation of U.S. Latinos, many of whom are bilingual and bicultural. We call this reality “Pop Culture with a Latin Twist.” This is a vibrant community yearning to be seen and heard; a community choosing to stay connected and wanting a voice of its own. This is the reason we exist.


Awarding leaders. Celebrating accomplishments In our communities and beyond.


Awarding leaders. Celebrating accomplishments in our communities and beyond.


FAQ’s What is a “Trendsetter”? A trendsetter is a leader and innovator in the community. S/he is someone " who leads the pack through his/her deeds and actions. S/he is someone who is not afraid to be different. A trendsetter is: the community leader who organized a program in your neighborhood; a groundbreaking executive in corporate America; the lady next door who took in an abandoned kid; a leading political figure; the bodega owner who gives credit and allows families in your community to eat; an artist or performer who has changed or is changing music and the arts; a risk taking sports figure; the small business owner who is working on the next great idea; a student who dropped out to raise a child, but returned to earn a college degree. In the end, a trendsetter is someone who, through his/her actions, helps to define the U.S. Latino experience and culture and -- most of all -- makes you feel proud to be Latino! How do you nominate someone for a 2011 Latino Trendsetter Award? Send the name, address, phone number and e-mail address of your nominee to: Latin Trends Magazine, 2011 Latino Trendsetter Awards, 60 West 39th Street Suite 2W New York, NY 10018 or trendsetter@latintrends.com or nominate online at: www.latinotrendsetter.com How are the entries judged? Entries are judged by a committee of LatinTRENDS staff, writers, & collaborators from a variety of professional backgrounds. Each entry is judged on: 1) What the entrant did to further define the U.S. Latino experience and culture. 2) How the entrant is an innovator and leader in his/her field. 3) Why the entrant’s accomplishments have or are influencing Latino culture and the mainstream.


SCHOLARSHIP INFORMATION “ Today's students will become tomorrows Trendsetters” Each year LatinTRENDS presents scholarships to students within the CUNY system via partnership with 100 Hispanic Women, a non-profit organization based in New York City


TESTIMONIALS ”LatinTRENDS is New York's Premiere bilingual magazine and I congratulate them for doing a great job in promoting and celebrating Latino culture!” -Michael Bloomberg - New York City Mayor “We had a great time at the Latino Trendsetter awards and the program was well done. Congratulations!!” -Diana Rael - Director Multicultural Markets, State Farm “LatinTRENDS speaks to me! A woman who enjoys being Latina & American, and I like that!” -Marcy Santiago – Queens, New York “A fantastic evening of culture honoring all that is best about our communities; I was moved and honored to included in such an inspirational group of our brightest and our best. The LTA created an atmosphere where everyone mattered and where all share in the celebration” -Junot Diaz - Author, Pulitzer Prize Winner “It’s a great time for Latinos, however we have to prepare. Success is at the intersection of opportunity and preparation.” The Latino Trendsetter Awards is an important event for our community.” -Willie Colon – Musical legend “One has to recognize that LatinTRENDS is not a bilingual magazine, but a bicultural one -the embodiment of the concept of biculturalism. Successful individuals, who would be comfortable in boardroom or a bodega.” - Robert Abreu - Vice President Global Leadership & Diversity Goldman Sachs


MEDIA COVERGE


PARTIAL LIST OF AWARD RECIPIENTS Junot Díaz Pulitzer Prize-Winning Author and MIT Professor Jacqueline Gonzalez Executive Director National Academy of Television Arts & Sciences (New York Emmys) Bill Gallo Writer and Cartoonist New York Daily News Armando Monterroso Executive Chef New York Marriott Marquis Alex Sensation DJ Personality La Mega WSKQ 97.9FM Miguel Centeno Director of Community Relations & Urban Marketing, Northeast Region Aetna Insurance Laura Posada Author, activist, & philanthropist Willie Colon Latin music legend Dr. Angela Diaz Professor of pediatrics, Mount Sinai School of medicine Maritza Puello Executive Editor, NY1 Noticias

Soledad O’Brien Anchor and Special Correspondent CNN Dr. Ricardo Fernandez President Lehman College CUNY Jose Tavarez Managing Director, Head of Emerging Markets Institutional Sales for the Americas Region Bank of America - Merrill Lynch

Dr. Debra Joy Perez Senior Program Officer in Research & Evaluation Robert Wood Johnson Foundation Javier Palomarez President United States Hispanic Chamber of Commerce Judy Torres On Air Personality WKTU

Karla Sanchez Partner/General Commercial Litigator Paterson Belknap Webb & Tyler

Napoleon Barragan Chairman & CEO 1-800-Mattress

Nereida Perez Chief Diversity Officer National Grid

Carmen Paulino Owner/Operator McDonald’s

Carlos Sanchez Vice President & General Manager Telemundo 47

Lino Garcia General Manager ESPN Deportes

Rudy M. Beserra Vice President, Latin Affairs The Coca-Cola Company

Maximiliano Larroquette Program Manager General Motors

Jose Luis Rodriguez Founder & CEO, HITN –TV

Silvester Del Rosario Capitan United States Navy

Jose Pinero Director of communication initiatives Microsoft Elizabeth Chalas Berman President, continental food & beverage

Luis M. Estevez Medical Director Empire Blue Cross/ Blue Shield


CONTACT INFORMATION

Juan Guillen Publisher Phone: 212 851 6164 ext. 12 Toll free: 1-800- 313-1869 Fax: 212 671 2363 email: jguillen@latintrends.com Hope Lawrence Administrative Assistant Phone: 212 851 6164 ext.19 Toll free: 1-800- 313-1869 Fax: 212 671 2363 email: admindept@latintrends.com WWW.LATINOTRENDSETTER.COM


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