Latino Trendsetter 2010 Press Kit

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9th Annual Latino Trendsetter Awards & Scholarship Gala November 30th 2010

Celebrating excellence & recognizing groundbreaking leaders in business, education, entertainment, art, health, community service, and more; while acknowledging the communities’ contributions to the popular culture.

Tuesday November 30th at the Times Square Marriott Marquis. Reception & gala dinner, from 6pm to 11pm


IMAGES FROM 2009 LATINO TRENDSETTER GALA @ The United Nations

Ruben Diaz Jr. Bronx Borough President

Maritza Puello NY 1 Noticias

Laura Posada

2009 Award recipients

Willie Colon Latin Music Legend

Veronica Contreras & April Lee Hernandez-Castillo Co- hosts


About Us The 9th Annual Latino Trendsetter Awards is produced by Defining Trends Media Group, a multi-platform company that connects with the bilingual/bicultural Hispanic Market through its website, proprietary events, social media, email campaigns, and LatinTRENDS Magazine (formerly known as DTM Magazine), the official magazine of the forward-thinking people who enjoy Latin culture, cuisine and entertainment.

Since 2001, our vision has been that of “bridging cultures” by providing intelligent entertainment in traditional and new media platforms to influencers, taste-makers, and lifestyle-conscious Trendsetters. Our annual Latino Trendsetter Awards celebrates excellence and recognizes groundbreaking leaders in business, education, entertainment, art, health, community service, and more, while acknowledging the communities’ contributions to the popular culture. U.S. Latinos are the largest and fastest-growing and largest ethnic group in America. This is especially so for the new generation of U.S. Latinos, many of whom are bilingual and bicultural. We call is “Pop Culture with a Latin Twist.” This is a vibrant community yearning to be seen and heard; a community choosing to stay connected and wanting a voice of its own. This is the reason we exist.


PRESS


FAQ’s What is a “Trendsetter”? A trendsetter is a leader and innovator in the community. S/he is someone " who leads the pack through his/her deeds and actions. S/he is someone who is not afraid to be different. A trendsetter is: the community leader who organized a program in your neighborhood; a groundbreaking executive in corporate America; the lady next door who took in an abandoned kid; a leading political figure; the bodega owner who gives credit and allows families in your community to eat; an artist or performer who has changed or is changing music and the arts; a risk taking sports figure; the small business owner who is working on the next great idea; a student who dropped out to raise a child, but returned to earn a college degree. In the end, a trendsetter is someone who, through his/her actions, helps to define the U.S. Latino experience and culture and -- most of all -- makes you feel proud to be Latino! How do you nominate someone for a 2010 Latino Trendsetter Award? Send the name, address, phone number and e-mail address of your nominee to: Latin Trends Magazine, 2010 Latino Trendsetter Awards, 60 West 39th Street Suite 2W New York, NY 10018 or trendsetter@latintrends.com How are the entries judged? Entries are judged by a committee of LatinTRENDS staff, writers, & collaborators from a variety of professional backgrounds. Each entry is judged on: 1) What the entrant did to further define the U.S. Latino experience and culture. 2) How the entrant is an innovator and leader in his/her field. 3) Why the entrant’s accomplishments have or are influencing Latino culture and the mainstream


SCHOLARSHIP INFORMATION FAQ’s What is a “Latino Trendsetter Awards” Student Scholarship Award?

" to three Each year LatinTRENDS presents scholarships Hispanic students within the CUNY system who are the winners of our annual essay contest. Essay submissions are limited to 1000 words and seek the student’s views on a relevant issue about the U.S. Latino experience. Essays are in partnership with 100 Hispanic Women, a non-profit organization

5% of your sponsorship will be contributed to our Trendsetters Scholarship winners / in partnership with CUNY


PAST AWARD RECIPIENTS Robert Abreu Vice President Information Services Goldman Sachs and Company Wilton Cedeno Director of Information Con Edison Eduardo Juarez Founder International Immigration Foundation Lino Garcia General Manager ESPN Deportes Francisco Jorge President National Supermarket Association Guillermo Linares Commissioner NYC Mayor’s Office Immigration Affairs Jay Hershenson Secretary of the Board of Trustees & Vice Chancellor for University Relations / CUNY Dr. Elicer Guzman Clinical Assistant Professor Of Medicine Mount Sinai School of Medicine

Jacqueline “Jackie” Torres Promotions and Marketing Director La Mega & Amor/SBS Maximiliano Larroquette Program Manager General Motors Luis J. Diaz President and CEO US Hispanic Advocacy Association

David J. Perez Co-Founder Geoscape Jose Velazquez President Tri-Line Contracting Corp. Napoleon Barragan Chairman & CEO 1-800-Mattress

Jose Sanchez Senior Vice President Generation Plus/ Northern Manhattan Health Network, Health and Hospital Corporation

Judy Torres On Air Personality WKTU

Rudy M. Beserra Vice President, Latin Affairs The Coca-Cola Company

Rafael Alvarez Founder AlvarezTax

Mario Paredes Director Community Business Development Merrill Lynch & Co., Inc

Yacov E. Wrocherinsky Founder & CEO Infinity Info Systems

Carmen Paulino Owner/Operator McDonald’s

Stephen W. Nicholas, M.D. (special award! ) Director International Family AIDS Program Mariela Fermin Board of Trustees Member Alianza, Inc


PAST AWARD RECIPIENTS

Nadia Martinez, M.D. Professor of International and Geriatric Medicine to Physician Assistant Students St. John’s University

Jose Luis Rodriguez Founder & CEO, HITN -TV

Thomas Morales, PH. D. President College of Staten Island

Lourdes Lopez Manager of diversity & Inclusion, AXA Equitable Ruben Diaz Jr. Bronx Borough President

Silvester Del Rosario Capitan United States Navy Eligio Pena President Compare Foods Frank Flores Vice President Market Manager Spanish Broadcasting System Luis M. Estevez Medical Director Empire Blue Cross/ Blue Shield Fernando Montejo Emerging Markets Manager The Home Depot

Miguel Pozo Member of the firm, Lowenstein Sandler Laura Posada Author, activist, & philanthropist Willie Colon Latin music legend Lutzi Maria Vieluf President, Cibao Meats

Richard Gonzalez Sr. VP, Capital One Bank Jose Pinero Director of communication initiatives Microsoft Dr. Angela Diaz Professor of pediatrics, Mount Sinai School of medicine

Elizabeth Chalas Berman President, continental food & beverage Randall Berman Director of Hispanic brands, Coca - Cola Maritza Puello Executive Editor, NY1 Noticias Jenny Rivera Professor of Law, CUNY School of Law


TESTIMONIALS

“One has to recognize that LatinTRENDS is not a bilingual magazine, but a bicultural one -the embodiment of the concept of biculturalism. Successful individuals, who would be comfortable in boardroom or a bodega.” - Robert Abreu - Vice President Global Leadership & Diversity Goldman Sachs “I want to thank LatinTRENDS. You do a great job in promoting and celebrating Latino culture!” -Michael Bloomberg – New York City Mayor

We had a great time at the Latino Trendsetter awards and the program was well done. Congratulations!!” -Diana Rael - Director Multicultural Markets, State Farm “LatinTRENDS speaks to me! A woman who enjoys being Latina & American, and I like that!” -Marcy Santiago – Queens, New York


CONTACT INFORMATION

DTM – Delivers The Market, by providing solutions that establish an emotional connection with a dual audience of bicultural Latinos that live within two cultures, two languages , yet one community!

Juan Guillen CEO & Publisher Phone: 1 -212- 851 -6164 ext. 12 Toll free: 1-800- 313-1869 Fax: 1-212-671-2363 email: jguillen@latintrends.com

Ruben Diaz Jr. , Laura Posada andWillie Colon

Bernadette Giacomazzo Associate Editor Phone: 1 -212- 851 -6164 ext. 17 Toll free: 1-800- 313-1869 Fax: 1-212-671-2363 email: bgiacomazzo@latintrends.com


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