FOOD CONCEPT
plazaadidas Bringing back the natural, not only to our food, but the way we experience it. A sensory experience serving to every gastronomic moment. Touch, smell, hear, eat. Inspire.
KNOWLEDGE WORKER
Stefanie, 30 Colombian with dutch heritage Flexitarian Engaged Degree: BA Business Management with complementary studies in fahshion marketing and brand management Previous jobs: BMW, Burberry, Net-a-Porter Previous residence: London, Munich, Bogotรก Fluent in: Spanish, English, German Pets: Pug named Percy
Stefanie is a fashion enthusiast with a background in marketing and sales. She has been working on Adidas HQ for two years and is newly engaged to her long time college boyfriend, Felipe. They have recently moved in together. She enjoys cooking and sharing with friends at home, jogging every morning, visiting local farm markets on weekends, and travelling with Felipe when ever she can, meeting new people and discovering new places.
Happy employees are generally productive employees. - Pet Friendly WGSN 2016
Via wereables and app diagnosis Vertical hydroponic farms
plazaadidas With a growing desire to reignite human relationship with the Earth and a growing consumer interest in buying pure, ethical and fairly produced goods PLAZA ADIDAS looks to offer well-oriented meals and beverages that respond to users different needs and priorities involving not only what they eat, but when, why and where it comes from, to procure the best impact of this in the world.
Smart Ordering Smart Serving Smart Cooking Little Pleasures Natural Boosts Energy Lifts Waste Manage Inspiration
BEFORE
FRONTSTAGE Log in your health and personal information through wearables and smartphones to the PLAZA ADIDAS App
Choose what to eat depending on your day to day activities and emotions
BACKSTAGE Submit and vote for your favourite meals and recipes for the next week
Employees work at PLAZA ADIDAS hydroponic vertical farms that provide fresh groceries for everyday servings The future of food includes indoor farms, labgrown meat and drones that look after farmlands. - Food loves Tech JWT Intellegence 2016
BEFORE
BACKSTAGE VERTICAL FARMS ARE ACCESIBLE FOR ALL EMPLOYEES
Cultivating as a relaxing experience and learning about sustainability Introducing sustainable closed-loops that keep production and waste within the premises - Clean Eating WGSN 2016.
Photography, drawing and brainstorming in the crops as an inspiration for designers and problem solvers Introducing sustainable closed-loops that keep production and waste within the premises - Clean Eating WGSN 2016. Gluten-free, plant-based diets have inspired a wave of artists to use clean foods as their muse, imagining paintings and prints in a free-from context. - Clean Eating WGSN 2016.
Buying groceries for home at special prices, saving time and reducing waste Vertical farms are the farms of the future, economically efficient, waste-free and help the “buy local� movement. Temperature, light and soil conditions can de controlled internally making these farms a no-brainer. - The future of farming WGSN 2016.
BEFORE
Other groceries and produce from surplus and local farmers markets and supermarkets Growing consumer interest in buying pure, ethical and fairly produced goods - Clean Eating WGSN 2016.
DURING
Order from the PLAZA ADIDAS App. So everyting it’s ready when you arrive Custom orders and personal preferences go digital with customisation programmes enabling customers to pre-order food that’s exactly to their liking. - Customised Cusine WGSN 2016.
Go to your assigned pick up station, according to your menu
DURING
Cook with fresh and prepped ingredients by yourself or with colleagues Food preparation reduces stress - The Natural Kitchen WGSN 2016.
Choose your ambiance: Light, scent, sound, furniture, company and entertainment (with kids and/or pets) Food and furniture pairings help create a memorable experience for the customer and tap into the mainstream rise of synaesthesia and multi-sensory dining. - Restaurant Interiors Food & Furniture pairings WGSN 2016.
Enjoy your amazing meal
DURING
DURING THE DAY READY TO-GO STATIONS
Energy Lift: Coffee, tea, infusions, pea protein, energy drinks, smart snacks and super-food snacks (for the mind)
Little Pleasures: desserts, drinks, ice creams (for the soul)
Natural Boosts: cold-pressed juices, dry fruit snacks, juice cleanses, super-smoothies (for the body)
Smartly formulated supplements and purifying products will offer temptingly simple one-stop shops for healthy eating, and unprocessed food will move to the fore as raw eating and plant-based diets become more widely adopted. - Clean Eating WGSN 2016
As consumers cut down on meat in favour of more sustainable wellness-oriented, plant-based diets, a grater range of alternative proteins is appearing. - After Meat WGSN 2016.
Delivered pre-measured portions, snacks, ready-cooked healthy meals or juice cleanses take the hassle out of trying or maintaining a new diet. - Clean Eating WGSN 2016.
DURING
COMPLEMENTARY ACTIVITIES BY RESERVATION. PL AZA ADIDAS SERVES A FLEXIBLE CREATIVE HUB COMBINING A WORKING SPACE WITH DINING EXPERIENCE:
Cooking classes
Company gatherings
ADIDAS events
A growing desire for buying fewer products and having more experiences. Slow Futures WGSN 2016
DURING
AFTER
3D Printing and smart appliances
Recycling and repurposed waste
Natural Machines’ Foodini can print main meals as well as desserts and confectionery. Rather than replacing conventional cooking, its aim is to automate some of the labourintensive parts of cooking, such as rolling dough or filling ravioli. - Customised Cusine WGSN 2016.
In May 2016, new legislation made it illegal for French supermarkets to throw away edible food; instead, they must donate unsold goods to charity. - Clean Eating WGSN 2016.
Leftovers packages for taking home and/ or donations
AFTER
Composting for PLAZA ADIDAS vertical farms
Transformation of fruits and vegetables before rotting, for dry fruit snacks
Clearence of food and drinks: Close to expiry product sale
Employers are harnessing the focus- and creativity-enhancing power of live plants to provide employees with verdant workplaces - The Fertile Interior WGSN 2016. Wood to create a warm and inviting interior space. - Restaurant Interiors Food & Furniture pairings WGSN 2016.